The luxury clothing brand from Spain Balenciaga often hits the headlines for experimenting with its clothes with a unique concept. Again! the brand steal all the limelight when it organised a fashion show to showcase its summer collection 2023. During the show all the models were asked to walk on the ramp which was full of mud. Yes, you read it right.

The eye-catching yet unusual event took place in Villepinte, a commune in the suburbs of Paris. The unique show has been attended by big Hollywood celebrities such as Kanye, West, Kylie Jenner, Naomi Campbell, and Alexa Demie.

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Take a look at the visual of Balenciaga’s summer collection where the brand forced models to walk on mud

Ever since the video was shared on internet, it has gained millions of views and likes in no time. Many internet users applauded the creativity, while many slammed the brand for using any kind of dumb ideas to stay in limelight. One of the users wrote that Balenciaga has the power to force anyone to walk on anything. Another user wrote that the creative director might use their 7th sense while organizing such a show. While third users called it a simple publicity stunt to gain people’s attention.

Meanwhile, the report says that the famous Hollywood musician Kanye West opened the show by walking in mud as a model. He was seen wearing an oversized, utility-style jacket, leather-like pants, sneakers, and gloves.

Talking about the show, the creative director Demna Gvasalis shared a long note on his official Instagram handle, where he wrote that he hates being labeled, and stays in the box. He wrote that one needs to have courage and persistence to truly assume their identity and who they really are. In addition to that, he wrote that every day becomes a battlefield to defend this unique identity. The more you try to be yourself, the more you get punched in your face. The set of this show is a metaphor for digging for the truth and being down to earth, Gvasalis added in his long note.

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