Bollywood actor Kangana Ranaut on Tuesday took a dig at Alia Bhatt’s Mohey advertisement which stated that the Hindu ritual of Kanyadaan should be redefined as Kanyamaan.

Kangana Ranaut takes a dig at Alia Bhatt’s new Mohey advertisement:

Sharing a note on Instagram, the Queen actor wrote, “We often seen a Martyr’s father on television when they loose a son on the border they roar don’t worry I have one more son, uska bhi daan main iss dharti Maa ko dunga…Kanyadaan ho ya putradaan…The way a society looks at the concept of lack of equivalent word in English or Urdu using)renounciation shows it’s core value system…When they start to look down upon the very idea of daan…Then you know it is time for reestablishment of Ram Rajya…The king who renounced everything he ever loved only to live the life of a Tapasvi(Monk) Please stop mocking Hindus and there rituals….Dharti and woman both are mothers in scriptures they are worshipped as goddesses of fertility…..Nothing wrong in seeing them as precious and very source of existence (shakti).”

Kangana captioned the post as, “Humble request to all brands ….. don’t use religion, minority, majority politics to sell things …. Stop manipulating naive consumer with shrewd divisive concepts and advertising #mohey @aliaabhatt @moheyfashion @stylebyami.”

Alia Bhatt’s Mohey advertisement:

The brand new advertisement of Manyavar Mohey featured Alia Bhatt. In the advertisement, Alia can be seen questioning the Hindu marriage ritual Kanyadaan, where a family gives their daughters to another family.

In the video shared on the official social media handles of Mohey, Alia Bhatt can be seen in a bridal avatar. She questions the conventional Hindu wedding and says, “Everyone said she is a paraya dhan. Don’t spoil her too much but he did not pay heed to such people. But at the same time, he did not say that I am neither parayi nor dhan. Am I an object to be separated, become a paraiah and be given away to someone else? Why only Kanyadaan? New idea is to believe in Kanyamaan.”

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Sharing the video, the brand had written, “#KanyaMaan – Nayi soch, naya idea Kyun paraaya dhan? Kyun Kanyadaan?Mohey Ka Naya Idea… #KanyaMaanCelebrating brides of today with a modern twist.”

The advertisement received flak from tweeple who believed it to be anti-Hindu propaganda.

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