Deepinder Goyal, the founder of Zomato, has announced the details for the latest 10-minute meals delivery service of the food-ordering app, a day after the decision was denounced by a few people in which they said that it is an open door for the company to force delivery partners into such a difficult and risky job role.

The 10-minute home delivery system, according to Mr. Goyal will be for selective close places and only for demanding, and standard items only.

This morning, on March 22, 2022, Mr. Goyal tweeted “Hello, Twitter, and welcome to the day. I just want to explain how 10-minute delivery works and how it is just as safe for our delivery partners as 30-minute delivery. Please go through this (before the indignation) for 2 minutes this time,”.

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Zomato delivery partners, he claims, are unaware of the claimed arrival time for both 10 and 30 minutes deliveries.

“There are no fines for late deliveries. For both 10- and 30-minute deliveries, there are no incentives for on-time delivery, on a Twitter thread, Mr. Goyal stated. He went on to say, “We’re creating additional food stations to provide 10-minute service for certain customer locations only.”

On March 21, 2022, many people on social media criticized the 10-minute meal service as impractical and perhaps risky for food delivery partners. Several people have raised worry that Zomato’s 10-minute delivery guarantee will make delivery partners’ jobs more difficult. Cyber security expert Jiten Jain is one of them.

“As a consumer, ten minutes sounds incredible. However, this will certainly make your delivery crew nervous and erratic. I’m confident that waiting 30 minutes for wonderful meals to arrive at our door is worthwhile “Mr. Jain wrote on Twitter.

In response to the backlash, Mr. Goyal stated in a tweet today that 10-minute delivery will result in less time on the road per order. Mr. Goyal said, “We continue to educate our delivery partners on road safety and also provide accidental and life insurance.”

“Yes, we will also give you Maggi through our 10-minute food stations,” he continued, referring to memes that linked Zomato’s superfast service to Maggi’s brand identity of “2-Minute Noodles.”

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