{"id":129642,"date":"2021-05-08T08:50:22","date_gmt":"2021-05-08T03:20:22","guid":{"rendered":"https:\/\/apnlive.com\/?p=129642"},"modified":"2021-05-08T12:40:10","modified_gmt":"2021-05-08T07:10:10","slug":"busandticket-to-invest-in-digital-marketing-in-the-fy21","status":"publish","type":"post","link":"https:\/\/apnlive.com\/blog\/busandticket-to-invest-in-digital-marketing-in-the-fy21\/","title":{"rendered":"BusAndTicket to invest in Digital Marketing in the FY21"},"content":{"rendered":"\n
S S Systems owned online bus ticket booking platform BusAndTicket.com plans to spend in Digital Marketing and Advertising, this fiscal, Aamir Junaid Ahmad, CEO, told APN Live.\u201cWe intend to spend heavily on Social Media and Google Ads to reach our target customers from TierII and TierIII cities, in the current season,\u201d Aamir added, although due to Covid the bus ticket business is down but we will catch up as soon as the situation improves.<\/em><\/p>\n\n\n\n As part of the plan the company roped in Actress Farnaz Shetty in February, this year. Following this, the company has already rolled out its advertising blitzkrieg featuring Ms Shetty over various Digital Platforms. \u201cThe ongoing campaign will run for next few weeks, across different parts of the country. However period will differ from market to market depending on the vacation season,\u201d he explained.<\/em><\/p>\n\n\n\n