{"id":331706,"date":"2022-06-04T16:46:08","date_gmt":"2022-06-04T11:16:08","guid":{"rendered":"https:\/\/apnlive.com\/?p=331706"},"modified":"2022-06-04T17:48:43","modified_gmt":"2022-06-04T12:18:43","slug":"deo-ad-suspension","status":"publish","type":"post","link":"https:\/\/apnlive.com\/politics\/deo-ad-suspension\/","title":{"rendered":"Information and Broadcasting Ministry orders suspension of controversial deo ad, asks Twitter, YouTube to stop streaming"},"content":{"rendered":"\n<p>The Information and Broadcasting Ministry on Saturday ordered the suspension of a controversial deodorant advertisement and asked Twitter, and YouTube to stop streaming of an ad called Shot by brand Layer&#8217;r.<\/p>\n\n\n\n<p>People familiar with the matter have said that action is being taken for the suspension of the distasteful advertisement. <\/p>\n\n\n\n<p>The controversial advertisement has been called out on social media for promoting rape culture. The ad violates the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules of 2021. The ad is detrimental to the portrayal of women in the interest of decency or morality.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">There have to be some regulations for ads man. That Shot deo ad is nothing short of disgusting actually. Even though I knew it was an ad and it wouldn&#39;t happen. The fear for a second I felt was real. Imagine making an ad on the fears of millions of women! WTF!<\/p>&mdash; Monika \ud83d\udc69\ud83c\udffc\u200d\ud83c\udf73\ud83c\udf7d (@monikamanchanda) <a href=\"https:\/\/twitter.com\/monikamanchanda\/status\/1532586717391204352?ref_src=twsrc%5Etfw\">June 3, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/monikamanchanda\/status\/1532587311019438080?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1532587311019438080%7Ctwgr%5E%7Ctwcon%5Es1_&#038;ref_url=https%3A%2F%2Fnewsroompost.com%2Findia%2Flayerr-shot-ad-lands-in-controversy-netizens-call-out-brand-for-promoting-rape-culture%2F5109903.html\n<\/div><\/figure>\n\n\n\n<p>Following the controversy, Tweeple accused the brand of trivialising an issue millions of women in the country have to live with every day. While many accused them of promoting rape culture.<\/p>\n\n\n\n<p><strong>Read Also<\/strong>:<a href=\"https:\/\/apnlive.com\/politics\/goole-cast-controversy-thenmozhi-soundararajan\/\" data-type=\"URL\" data-id=\"https:\/\/apnlive.com\/politics\/goole-cast-controversy-thenmozhi-soundararajan\/\"> Google cancels Dalit activist talk on caste bias after pressure from employees, Google replies<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">And NO, Please DO NOT ask me what is so wrong with it. Or DO NOT tell me to lighten up and take a joke. Or chill and move on! Or why am I making this bigger by bringing fear here. Just DO NOT! I will block you!<\/p>&mdash; Monika \ud83d\udc69\ud83c\udffc\u200d\ud83c\udf73\ud83c\udf7d (@monikamanchanda) <a href=\"https:\/\/twitter.com\/monikamanchanda\/status\/1532626449747742720?ref_src=twsrc%5Etfw\">June 3, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Ladies and gentlemen, the same brand that produced the above ad. Should tell us how all these days are worth shit <a href=\"https:\/\/t.co\/Wnr1wQxEal\">https:\/\/t.co\/Wnr1wQxEal<\/a><\/p>&mdash; Monika \ud83d\udc69\ud83c\udffc\u200d\ud83c\udf73\ud83c\udf7d (@monikamanchanda) <a href=\"https:\/\/twitter.com\/monikamanchanda\/status\/1532687257852780545?ref_src=twsrc%5Etfw\">June 3, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>An inquiry is being held by the concerned regulatory body.<\/p>\n\n\n\n<p>Swati Malilwal, the chairperson of the Delhi Commission for Women, said that the deodorant ad blatantly promotes the rape mentality in the country. The commission have issued notice to Delhi Police that FIR must be registered &amp; ad must be immediately taken down from all platforms, the DCW chief said.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">What a pathetic advertisement! What are these guys trying to promote, gang-rape? I am issuing notice to Delhi Police to register an FIR against the company. Also writing a letter to Min I&amp;B <a href=\"https:\/\/twitter.com\/ianuragthakur?ref_src=twsrc%5Etfw\">@ianuragthakur<\/a> ji to immediately stop this advertisement from playing on mass media. <a href=\"https:\/\/t.co\/59Kr2mvXd2\">https:\/\/t.co\/59Kr2mvXd2<\/a><\/p>&mdash; Swati Maliwal (@SwatiJaiHind) <a href=\"https:\/\/twitter.com\/SwatiJaiHind\/status\/1532730193449738240?ref_src=twsrc%5Etfw\">June 3, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"hi\" dir=\"ltr\">\u0907\u0938\u0938\u0947 \u0935\u093f\u092d\u0924\u094d\u0938,\u0918\u091f\u093f\u092f\u093e \u0914\u0930 \u0928\u0940\u091a \u0938\u094b\u091a \u0935\u093e\u0932\u093e \u0935\u093f\u091c\u094d\u091e\u093e\u092a\u0928 \u0928\u0939\u0940 \u0939\u094b \u0938\u0915\u0924\u093e \u0939\u0948\u0964 \u092c\u093e\u0924 \u0938\u093f\u0930\u094d\u092b\u093c \u0935\u093f\u091c\u094d\u091e\u093e\u092a\u0928 \u0915\u0940 \u0928\u0939\u0940 \u0939\u0948,\u092e\u0941\u091d\u0947 \u0909\u0938 \u092a\u0942\u0930\u0940 \u091f\u0940\u092e \u092a\u0930 \u0918\u093f\u0928 \u0906\u0924\u0940 \u0939\u0948 \u091c\u093f\u0938\u0928\u0947 \u0907\u0938\u0947 \u092c\u0939\u0941\u0924 \u201c\u0915\u094d\u0930\u0940\u090f\u091f\u093f\u0935\u201d \u092e\u093e\u0928 \u0915\u0930 \u092c\u0928\u093e\u092f\u093e \u0939\u094b\u0917\u093e\u0964 <a href=\"https:\/\/t.co\/voamwUTprs\">pic.twitter.com\/voamwUTprs<\/a><\/p>&mdash; Narendra Nath Mishra (@iamnarendranath) <a href=\"https:\/\/twitter.com\/iamnarendranath\/status\/1532763867943956481?ref_src=twsrc%5Etfw\">June 3, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>However, thousands of Indian and foreign brands try out different ways to promote and sell their products and one of the most common ways is sexualizing. Some ads like Shorts have crossed all its limits and still airing on the TV and internet.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"hi\" dir=\"ltr\">\u0936\u0930\u094d\u092e\u0928\u093e\u0915 \u0939\u0948 \u092f\u0947 ! <a href=\"https:\/\/twitter.com\/ascionline?ref_src=twsrc%5Etfw\">@ascionline<\/a> \u0906\u092a \u0907\u0938 \u092a\u0930 \u0915\u0941\u091b \u0915\u0939\u0947\u0902\u0917\u0947 ?<br><br> <a href=\"https:\/\/t.co\/oI28B31YOo\">https:\/\/t.co\/oI28B31YOo<\/a><\/p>&mdash; Alok Putul (@thealokputul) <a href=\"https:\/\/twitter.com\/thealokputul\/status\/1532781888108363776?ref_src=twsrc%5Etfw\">June 3, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"hi\" dir=\"ltr\">\u0915\u094d\u092f\u093e \u0935\u093e\u0915\u093c\u0908 \u092f\u0947 \u0935\u093f\u091c\u094d\u091e\u093e\u092a\u0928 \u0938\u093e\u092e\u093e\u0928\u094d\u092f \u0939\u0948 ? <br>\u0905\u0917\u0930 \u0928\u0939\u0940\u0902 \u0924\u094b \u0938\u0902\u091c\u094d\u091e\u093e\u0928 \u0932\u0940\u091c\u093f\u090f <a href=\"https:\/\/twitter.com\/smritiirani?ref_src=twsrc%5Etfw\">@smritiirani<\/a> <a href=\"https:\/\/twitter.com\/NCPCR_?ref_src=twsrc%5Etfw\">@NCPCR_<\/a> <a href=\"https:\/\/twitter.com\/sharmarekha?ref_src=twsrc%5Etfw\">@sharmarekha<\/a> <a href=\"https:\/\/twitter.com\/SwatiJaiHind?ref_src=twsrc%5Etfw\">@SwatiJaiHind<\/a> <a href=\"https:\/\/t.co\/1AXUrRDAH0\">pic.twitter.com\/1AXUrRDAH0<\/a><\/p>&mdash; Anurag Dixit (@anuragdixit2005) <a href=\"https:\/\/twitter.com\/anuragdixit2005\/status\/1532707018342928385?ref_src=twsrc%5Etfw\">June 3, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Two advertisements of Shorts Layer&#8217;r were streaming during the first test match between England vs New Zealand cricket match. The ad has raised severe controversy on social media. The ad shows a couple sitting in a bedroom when the guy\u2019s friends enter the room.<\/p>\n\n\n\n<p><a href=\"https:\/\/apnlive.com\/politics\/kashmir-killings-centre-owaisi\/\" data-type=\"URL\" data-id=\"https:\/\/apnlive.com\/politics\/kashmir-killings-centre-owaisi\/\">Targeted killings in Kashmir: Centre blames Pakistan, Owaisi says Centre repeating mistakes from 1989<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/apnlive.com\/politics\/kanpur-violence-arrests-firs\/\" data-type=\"URL\" data-id=\"https:\/\/apnlive.com\/politics\/kanpur-violence-arrests-firs\/\">Kanpur violence: 36 arrested, 1,000 named in 3 FIRs, conspirator\u2019s property to be bulldozed<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two advertisements were streaming during first test match between England and New Zealand<\/p>\n","protected":false},"author":4,"featured_media":331724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":"","jetpack_publicize_message":"Information and Broadcasting Ministry orders suspension of controversial deo ad, asks Twitter, YouTube to stop streaming\n#Shots_duo_ad","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[4,125714],"tags":[132841,132840,132838,650,102778],"yst_prominent_words":[59479,86441,27439,7490,26598,7465,6114,3879,66483,21768,5615,5605,36947,4331],"ppma_author":[140550],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/d2r2ijn7njrktv.cloudfront.net\/apnlive\/uploads\/2022\/06\/04164203\/deo-ad.png","jetpack_sharing_enabled":true,"authors":[{"term_id":140550,"user_id":0,"is_guest":1,"slug":"mohammad-javed","display_name":"Javed","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/c07f6f652d23f05d19bedb5b9dd285e9?s=96&r=g"}],"_links":{"self":[{"href":"https:\/\/apnlive.com\/wp-json\/wp\/v2\/posts\/331706"}],"collection":[{"href":"https:\/\/apnlive.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apnlive.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apnlive.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/apnlive.com\/wp-json\/wp\/v2\/comments?post=331706"}],"version-history":[{"count":0,"href":"https:\/\/apnlive.com\/wp-json\/wp\/v2\/posts\/331706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apnlive.com\/wp-json\/wp\/v2\/media\/331724"}],"wp:attachment":[{"href":"https:\/\/apnlive.com\/wp-json\/wp\/v2\/media?parent=331706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apnlive.com\/wp-json\/wp\/v2\/categories?post=331706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apnlive.com\/wp-json\/wp\/v2\/tags?post=331706"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/apnlive.com\/wp-json\/wp\/v2\/yst_prominent_words?post=331706"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/apnlive.com\/wp-json\/wp\/v2\/ppma_author?post=331706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- html is corrupted -->