{"id":338758,"date":"2022-06-18T18:23:48","date_gmt":"2022-06-18T12:53:48","guid":{"rendered":"https:\/\/apnlive.com\/?p=338758"},"modified":"2022-06-18T18:38:49","modified_gmt":"2022-06-18T13:08:49","slug":"karachi-restaurant-social-media-criticism","status":"publish","type":"post","link":"https:\/\/apnlive.com\/trending\/karachi-restaurant-social-media-criticism\/","title":{"rendered":"Popular Karachi restaurant uses Gangubai Kathiawadi scene for marketing, draws criticism"},"content":{"rendered":"\n

A popular restaurant in Pakistan’s biggest city Karachi has come under the scanner for promoting a special Men\u2019s Monday discount using a scene from Gangubai Kathiawadi which shows Alia Bhatt, who portrayed the role of a sex worker in the film, propositioning men on the streets of Mumbai.<\/p>\n\n\n\n

Swings, a popular restaurant in Pakistan’s Karachi, has been facing massive criticism on social media for using a scene in which Alia Bhatt\u2019s said Aaja Na Raja was used to attract customers for the men\u2019s special day. Soon after the news has gone viral, the restaurant owners came out with a half-hearted apology which only fired up more criticism.<\/p>\n\n\n\n

\nhttps:\/\/www.instagram.com\/p\/Ce5f2gVooJJ\/\n<\/div><\/figure>\n\n\n\n

The restaurant’s advertising stunt, however, backfired as enraged viewers flooded the comments section with criticism.<\/p>\n\n\n\n

You guys are using such a painful scene for your advertisement? Are you for real? wrote an Instagram user while the second user said such crass advertising. Delete this asap. What a shame, another user also commented.<\/p>\n\n\n\n

Another user wrote that they didn’t expect such an advertisement from the restaurant and that they were extremely disappointed with the marketing gimmick.<\/p>\n\n\n\n

\n

Swings, a restaurant in Karachi, thought it appropriate to use this painful scene from @aliaa08<\/a>\u2019s Gangu Bai for a men\u2019s day promotion. Their apology is as tone-deaf as the campaign glorifying sexual abuse and women who are forced into prostitution. pic.twitter.com\/XY2cyl1yKD<\/a><\/p>— Niha Dagia (@nhd00) June 18, 2022<\/a><\/blockquote>