Reliance Brands, owned by Mukesh and Isha Ambani and a division of Reliance Retail Ventures, is in the process of purchasing the children’s clothing line Ed-a-Mamma from famous Bollywood actress Alia Bhatt. According to a source, the Ambanis intend to purchase Alia Bhatt’s brand for between Rs 300 and Rs 350 crore.<\/p>\n\n\n\n
Since Alia Bhat introduced Ed-a-Mamma in October 2020, consumers have responded incredibly favourably to the brand. Most of Ed-a-Mamma’s customers are online, and it can be found on most internet stores. Through the official website, customers are able to see Alia Bhatt’s brand’s product selection. According to a report, Mukesh Ambani and Isha Ambani would be able to increase their position in the children’s clothing market by purchasing Ed-a-Mamma.<\/p>\n\n\n\n
Earlier last year, it was estimated that Alia Bhatt’s Ed-a-Mamma was worth more than Rs 150 crore. The brand Mukesh and Isha Ambani are interested in purchasing caters to children between the ages of 2 and 14. Ed-a-Mamma was entirely developed domestically and has used a direct-to-consumer (D2C) business strategy since the beginning.<\/p>\n\n\n\n