The Bharatiya Janata Party (BJP) reaped substantial benefits from its proactive approach to social media engagement during the 2014 and 2019 general elections. Now, as preparations for the 2024 elections commence, the ruling party is poised to further enhance its presence across various social media platforms. The strategy will involve introducing novel apps tailored to connect with targeted audiences in smaller cities, as informed by individuals familiar with the matter.<\/p>\n\n\n\n
The party is set to unveil at least two fresh apps intended to bolster communication with its members and the intended audience. These apps will not only facilitate effective interaction between the party and its cadre but also endeavour to engage floating voters who might not be bound by ideological affiliations or party preferences.<\/p>\n\n\n\n
To effectively cater to the diverse needs of party workers and potential voters, these apps will be segmented, with a distinct communication strategy designed for each. One insider shared insights on this strategy, emphasizing its tailored nature while maintaining anonymity.<\/p>\n\n\n\n
Given the escalating number of internet users and the proliferation of social media platforms in India, the BJP has chosen to revamp its social media approach. This overhaul includes an emphasis on regional languages to attract residents of small towns and cities throughout the country. The current tally stands at 759 million active internet users in India, and this figure is projected to surge to 900 million by 2025, according to the Internet and Mobile Association of India.<\/p>\n\n\n\n
The upcoming 2024 elections are poised to test the BJP’s adaptability to a newer demographic, characterized by heightened literacy levels and an expansive digital reach. This person reiterated that the election would be a litmus test of technology as a key differential factor. In 2014, the BJP’s impressive victory was facilitated by its pioneering engagement with the masses, particularly the youth, through various social media platforms. The party effectively utilized campaigns on popular platforms and communicated with voters in remote regions through mobile channels<\/p>\n","protected":false},"excerpt":{"rendered":"
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