Ahead of the festive season, e-commerce platform Meesho\u2019s mega blockbuster sale is starting on Friday, October 6, 2023. The platform will provide a massive discount of up to 80 percent on different categories such as essentials, accessories, electronics, footwear, etc.<\/p>\n\n\n\n
The blockbuster sale is scheduled to conclude on October 13, 2023. Notably, the Softbank backed e-commerce platform is starting its festive sale a day before Flipkart or Amazon\u2019s festive sale goes live.\u00a0 The e-commerce platform\u2019s first mega blockbuster sale will sell more than 400 brands directly with the help of authorised partners on its digital store called Meesho Mall.<\/p>\n\n\n\n
Reportedly, the platform also added over 50 lakh new customers during these sales. More than 75 percent of the demand was received from Tier-II cities, including Amravati, Aurangabad, Dehradun, Nellore, Solapur, and Warangal. The platform further claimed that they have added more than 2 lakh sellers in the past two years.<\/p>\n\n\n\n
Recently, Meesho affirmed that they have received over 10 million (approx) from its pre-festive sales during Onam, Raksha Bandhan, and Ganesh Chaturthi. The platform has more than 14 lakh sellers, selling approx 12 crore products in 30 different categories. <\/p>\n\n\n\n
In an effort to increase the seller base, the company announced the onboarding of non-GST sellers on the platform earlier this week. The GST council announced to permit the e-commerce platform to onboard sellers with turnover of up to Rs 40 lakh.<\/p>\n\n\n\n
Prior to Meesho’s Mega Blockbuster Sale, the company introduced a loyalty programme during which eligible users will earn Smart Coins, which the user can redeem every time they make the purchase of any products on the platform. <\/p>\n\n\n\n
As per Redseer, over 140 million shoppers are likely to make purchases during the festive season. This will enhance the Gross Merchandise Value (GMV) of the Indian e-commerce sector by 18 to 20 per cent and may touch Rs 90,000 crore as compared to Rs 76,000 crore last year.<\/p>\n","protected":false},"excerpt":{"rendered":"
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