{"id":499259,"date":"2024-01-20T13:08:00","date_gmt":"2024-01-20T07:38:00","guid":{"rendered":"https:\/\/apnlive.com\/?p=499259"},"modified":"2024-01-20T13:09:06","modified_gmt":"2024-01-20T07:39:06","slug":"tata-group-ipl-title-rights","status":"publish","type":"post","link":"https:\/\/apnlive.com\/sports-news\/tata-group-ipl-title-rights\/","title":{"rendered":"Tata Group retains Indian Premier League title rights for next 5 years at Rs 2500 crore"},"content":{"rendered":"\n<p>Tata Group managed to retain the prized Indian Premier League (IPL) title rights for the next five years (2024-28) after matching Aditya Birla Group\u2019s highest bid of Rs 2500 crore. An IPL official said Tata decided to exercise the right to match as laid down in the tender document.<\/p>\n\n\n\n<p>The Aditya Birla Group was the only company to bid for the rights. According to the industry experts the right-to-match clause may have led to lack of interest in the bidding process, with the Tatas keen to continue at the right price.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Tata retains the <a href=\"https:\/\/twitter.com\/hashtag\/IPL?src=hash&amp;ref_src=twsrc%5Etfw\">#IPL<\/a> title rights until 2028\u2026!!<br><br>According to reports, the Aditya Birla Group specified a figure, and the Tatas utilized the Right To Match option to secure the rights\u06d4\u06d4 <a href=\"https:\/\/t.co\/yg5Le5sZK6\">pic.twitter.com\/yg5Le5sZK6<\/a><\/p>&mdash; Zuhair \ud83c\udde6\ud83c\uddea (@zuhair_dxb) <a href=\"https:\/\/twitter.com\/zuhair_dxb\/status\/1748389736501166292?ref_src=twsrc%5Etfw\">January 19, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>The Vivo experience did not go well with the Indian board after the Chinese smartphone makers had to pull out a title sponsors before IPL 2020 following growing anti-Chinese sentiments within the country. It was Vivo who had pushed the IPL title rights valuation upto Rs 440 crore per year with their winning big for 2018-22 cycle.<\/p>\n\n\n\n<p>BCCI had to temporarily hand out rights to Dream 11 at half the price for a year. Vivo came back for a year in 2021 after which the Tatas took over, paying approximately Rs 670 crore for two years. Tatas are paying the BCCI approximately 50 % more from the last contract. But at a comparative level with what Vivo paid, this accounts for a 14% increase.<\/p>\n\n\n\n<p>With IPL\u2019s broadcast rights (Rs 9600 crore annually) paying most of the bills, a BCCI official said they are happy that Tata and Birla put in bids and they can lock a long-term sponsorship deal. The rest of the sponsorship slots are also up for renewal. Last year, the BCCI made a total of Rs 1000 crore annually from title and central sponsorships. The upcoming Indian Premier League (IPL 2024) is set to commence on March 2024, even with the Lok Sabha Elections taking place between&nbsp; April and May.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> Tatas are paying the BCCI approximately 50 % more from the last contract. But at a comparative level with what Vivo paid, this accounts for a 14% increase.<\/p>\n","protected":false},"author":4,"featured_media":499261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":"","jetpack_publicize_message":"Tata Group retains Indian Premier League title rights for next 5 years at Rs 2500 crore","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1525,6,110599],"tags":[18828,10766],"yst_prominent_words":[],"ppma_author":[140543],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/d2r2ijn7njrktv.cloudfront.net\/apnlive\/uploads\/2024\/01\/20130417\/1tata-_1_.webp","jetpack_sharing_enabled":true,"authors":[{"term_id":140543,"user_id":4,"is_guest":0,"slug":"apnnewsdesk","display_name":"APN Live","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/478eacb893eda88aa6ed8d99b005bf58?s=96&r=g"}],"_links":{"self":[{"href":"https:\/\/apnlive.com\/wp-json\/wp\/v2\/posts\/499259"}],"collection":[{"href":"https:\/\/apnlive.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apnlive.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apnlive.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/apnlive.com\/wp-json\/wp\/v2\/comments?post=499259"}],"version-history":[{"count":0,"href":"https:\/\/apnlive.com\/wp-json\/wp\/v2\/posts\/499259\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apnlive.com\/wp-json\/wp\/v2\/media\/499261"}],"wp:attachment":[{"href":"https:\/\/apnlive.com\/wp-json\/wp\/v2\/media?parent=499259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apnlive.com\/wp-json\/wp\/v2\/categories?post=499259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apnlive.com\/wp-json\/wp\/v2\/tags?post=499259"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/apnlive.com\/wp-json\/wp\/v2\/yst_prominent_words?post=499259"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/apnlive.com\/wp-json\/wp\/v2\/ppma_author?post=499259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<!-- html is corrupted -->