Prime Minister Narendra Modi on Saturday urged everyone to experience Gujarat’s Kutch during the ongoing Rann Utsav, emphasising that it will be an unforgettable journey.
“Kutch is calling! Come explore the stunning White Rann, its rich culture, and the warm hospitality of the Kutch community during the Rann Utsav,” the Prime Minister expressed in a post on X. This festival, which runs until March 2025, promises to be a memorable event.
Kutch is renowned for its vibrant culture, unique wildlife sanctuary, and expansive salt desert. In a more detailed LinkedIn post, PM Modi described the vast salt desert shimmering under the moonlight, offering a unique and surreal experience. He also highlighted the region’s flourishing arts and crafts.
Most importantly, he noted that Kutch is home to incredibly welcoming people who take pride in their heritage and are eager to connect with visitors. In his post, PM Modi extended a “personal invitation” to dynamic professionals and their families to visit Kutch and immerse themselves in the Rann Utsav.
The festivities began on December 1 and will continue until February 28, while the Rann Utsav tent city will remain open until the end of March. PM Modi assured his audience that Rann Utsav will be a once-in-a-lifetime experience. He mentioned that for those seeking rest and relaxation, Kutch is the perfect destination, while those interested in exploring history and culture will find plenty to discover.
“Engage with our ancient heritage by visiting Dholavira, a UNESCO World Heritage site. Experience nature at the Vijay Vilas Palace or Kala Dungar. The ‘Road to Heaven’, nestled among white salt flats, is one of the most breathtaking roads in India,” PM Modi listed, highlighting various attractions.
He also commended the craftsmanship of Kutchi artisans. The Prime Minister pointed out that Smriti Van, a tribute to the victims of the 2001 earthquake, has been recognized as “the world’s most beautiful museum,” receiving the Prix Versailles 2024 World Title for “Interiors” from UNESCO.
“This museum exemplifies how the human spirit can adapt and flourish even in the face of adversity,” he stated. Kutch had previously been overlooked and faced numerous challenges, being bordered by the Registan Desert on one side and Pakistan on the other.
PM Modi took over as Gujarat’s Chief Minister shortly after the earthquake and remained in that role until becoming Prime Minister in 2014. He recalled that Kutch experienced a devastating super cyclone in 1999 and celebrated the remarkable transformation of the region in the 21st century, describing it as an unprecedented turnaround in history.
“Together, we worked towards the comprehensive development of Kutch, focusing on disaster-resistant infrastructure and creating livelihoods that retained the local youth, enabling them to find work without leaving their homes,” he explained. Once a land of perpetual drought, Kutch has now gained recognition for its agriculture, with its fruits, including mangoes, reaching international markets.
“In 2005, the Rann Utsav was established to realize the untapped tourism potential of Kutch, and it has since evolved into a vibrant tourism hub,” he continued. Rann Utsav has also garnered multiple awards both domestically and internationally.
Dhordo, the village that hosts the annual Rann Utsav celebrations, was honored as the 2023 Best Tourism Village by the United Nations World Tourism Organization for its commitment to cultural preservation, sustainable tourism, and rural development.