The auction for media rights took place today in Mumbai, Disney+Hotstar, Sony Liv, Zee 5 and Viacom18 were the frontrunners to bid for their executives.
The five-year digital contract is a crucial victory for Ambani and company.
With the latest rounds of auctioning, the IPL is set to earn over Rs 100 crore per match, something that is unheard of in Indian sports.