The auction for media rights took place today in Mumbai, Disney+Hotstar, Sony Liv, Zee 5 and Viacom18 were the frontrunners to bid for their executives.
The five-year digital contract is a crucial victory for Ambani and company.
With the latest rounds of auctioning, the IPL is set to earn over Rs 100 crore per match, something that is unheard of in Indian sports.
APN News is today the most watched and the most credible and respected news channel in India. APN has been at the forefront of every single news revolution. The channel is being recognized for its in-depth, analytical reportage and hard hitting discussions on burning issues; without any bias or vested interests.
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