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Snapped: Between a chat and a deal!

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Snapchat CEO Evan Spiegel is reportedly not interested in expanding his business to India

[vc_row][vc_column][vc_column_text]Super-aggro Indians on social media go for Snapdeal’s jugular when they are mad at Snapchat founder. Anger (or is it ignorance?) bubbles over in Indian social media

By Vikram Kilpady

Snapchat is not Snapdeal, why it’s not Snapdeal is an existential question. Snapdeal is an Indian shopping website and app.

Snapchat is this popular phone messaging app in the West that allows the sending of images and multimedia. If Harvard grads started Facebook, Snapchat was birthed by students of Stanford University. But that’s not the point of this piece.

With Twitter and Facebook warring over who grows most and fastest in India, and with Google maintaining a respectable distance from social media after burning its fingers with Google Plus and other previous attempts that flunked out of class, Snapchat is one service which is keeping its head and body well away from India.

Absences make the hearts grow fonder, right? Though there has been no absence in this case, India, its literate cellphone users and the media, tech and otherwise, have all been waiting for Snapchat to land here. Snapchat’s biggest advantage, unlike the Facebook-owned Instagram, is that anything you post on it can’t be accessed after sometime.

Therefore the premium, and the thrill, of seeing a photo of a friend or a lover that will, well, self-destruct like the messages to Ethan Hunt in the innumerable Mission Impossible franchise films that have sustained Tom Cruise into his middle-middle age. But this is not about Tom Cruise or Shah Rukh Khan, for that matter.

Snapdeal CEO Kunal Bahl who has had to face flak after Spiegel’s disinterest and its purported reasons went public

Snapdeal CEO Kunal Bahl who has had to face flak after Spiegel’s disinterest and its purported reasons went public

Many Indians got to know of Snapchat when they heard a friend of a friend say on Twitter or Facebook that its CEO Evan Spiegel said he didn’t want to take the app to India. While this conversation is said to have been spread by a disaffected employee who fell out with Snapchat, Evan Spiegel is said to have told this employee that he wouldn’t go to India because it is a poor country.

Did Spiegel mean India was poor on data networks or because many of its citizens were poor, we don’t know. We also don’t know whether Spiegel was speaking of India before the Reliance Jio launch or with new, fresh GDP figures in mind because those GDP rates are flying off the page what with the stellar buzz of demonetization.

But the unverifiable fact that India was being called poor, and that too, when it was on the superhighway to be on par with the superpowers of the world, was too much for the loyal India defender on social media. It hurt the delicate innards of the troll brigade that has Twittered and Facebooked its way into cultural and electoral history; cultural for making cusswords and crassness mainstream and electoral for making the media think that 140-characters were indicative of one’s political point of view.

The troll sena had to avenge the insult on Mother India, Vande Mataram, so what did they do? While frothing and, occasionally wiping away the unstoppable, unending spittle, searching for apps on their phone, they deleted the first app that had Snap in its name, which unfortunately in India is Snapdeal, an Indian online marketplace app. Snapdeal is about to be swallowed by another Indian shopping app/site, Flipkart.

Therefore, Snapdeal is not Snapchat. Snapdeal’s CEO is Kunal Bahl. Not Evan Spiegel.

PS: This is also the week when a troll who specialised in abusing journalist Rana Ayyub on Twitter lost his job in Dubai and made his way back to God’s Own Country. His current whereabouts are unknown.[/vc_column_text][/vc_column][/vc_row]

Book reviews

Walking On The Razor’s Edge: The path of the seeker

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The Power of Karma Yoga by Gopi Chandra Das (Jaico Books) is an attempt to unravel the mystique of the Bhagavad Gita in the contemporary context. Is Lord Krishna’s counsel to Arjuna still relevant in today’s time and social space ? How can the timeless teachings of Lord Krishna be adopted by people struggling to cope with the stresses and challenges of modern life? Is there a key teaching which can be easily adopted by stress-torn people? These and many more questions are answered by the author in his easy-to-read style.

The basic premise is that the stress is a function of identity; identity with ego or with role-playing. We all play roles in life: in the family, the office and in the social sphere. These roles demand close identification and exact their cost by way of fear, frustration and failures.

The way out is to ease one’s sense of identity with one’s temporal roles. At the metaphysical level, it means keeping oneself in a detached state from one’s ego. This requires sustained spiritual discipline, but automatically yields to mental distancing with mundane roles as well. No wonder the Katha Upanishad compares the spiritual path to a razor’s edge.

Lord Krishna sought to instil this detached perspective in Arjuna by underlining the perishable nature of the body and the transitory nature of the world. However, the key is to strike a balance between total detachment and total attachment. The golden mean is attained by letting go with discrimination. If we detach too much, it will become difficult to perform our duties; if we cling too much, the material will become a millstone. The idea is to be in the world and yet not be of it. As the Persian saint Abu Said said, “To buy and sell and yet never forget God.”

Detachment, however, doesn’t mean irresponsibility. On the contrary, it means working with utter responsibility; with a sense that the job at hand is a moment to glorify the divine. It is not only work for work’s sake; work is taken up as a tool for self-realization. This is more deeply grasped if we acknowledge that the Gita is not only a handbook of divine knowledge or spiritualised action but essentially a guidepost for the man treading the path of enlightenment.

Sri Aurobindo says: “The Gita is not a weapon for dia­lectical warfare; it is a gate opening on the whole world of spiritual truth and experience, and the view it gives us embraces all the provinces of that supreme region. It maps out, but it does not cut up or build walls or hedges to confine our vision.”

Or as Paramahansa Yoganananda puts it: Gita sheds light on any point of life in which the devotee finds himself in.

Delving yet further, Gopinath explains in the book that letting go is made easy by the practice of apagriha, or being unattached to desires with conscious control on attachment-driven strivings. In the process, one’s motive gets transformed from want-driven to purpose-driven. The aim, at the highest level, being self-realization: the acme of spiritual strivings. For all material strivings ought to be in essence spititual strivings.

When we shift from want-driven to purpose-driven action, the need for personal validation ceases. In our quest for a spiritual-centric action mode, yagna plays an important role. The concept of yagna is transposed from a religious fire-rite to diurnal mundane acts in which personal motives are quenched. As the borderline between the spiritual and the material gets increasingly dissolved, the quest for enlightenment becomes the summum bonum of life.

The direction and blessings of a sadguru is also needed in this eternal quest for soul freedom. In the ultimate sense, the material life and its duties become a stepping stone for a higher life which man embraces to achieve the state of kaivalya. The book lucidly interweaves real-life stories with philosophical concepts, which make for interesting reading.

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Entertainment

Justin Bieber shares unseen pictures from Anant Ambani and Radhika Merchant pre-wedding sangeet

Justin Bieber’s energetic performance on Friday was the highlight of the sangeet ceremony, which took place at the Nita Ambani Convention Centre in Bandra, Mumbai.

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Justin Bieber shares unseen pictures from Anant Ambani and Radhika Merchant pre-wedding sangeet

Global popstar Justin Bieber brought the energy at Anant Ambani and Radhika Ambani’s pre-wedding sangeet on July 5 in Mumbai. The soon to be married couple (wedding in July 12th) was spotted enjoying themselves as Bieber belted out his hits. While glimpses from the night went viral earlier, Bieber has now shared unseen photos and videos from his memorable trip to India.

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The heartwarming pictures show Justin Bieber bonding with Anant Ambani and Radhika Merchant and their family. In one picture Justin stands with Anant and Radhika, all three dressed festively for the sangeet ceremony. Another photo captures a casual moment where Justin Bieber is seen chatting with Akash Ambani on a couch while Anant and Radhika are posing with him.

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The group also posed for a larger picture that included Shloka Mehta and Anand Piramal. The final photos show Justin Bieber and Anant Ambani engaged in a friendly conversation, solidifying the warm atmosphere of the visit. Justin’s trip to India started on Friday morning with his arrival in Mumbai.

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That night Bieber transformed the Jio Convention Centre into a party zone with his hit songs and celebrities like Salman Khan and Alia Bhatt grooved along with him. Videos circulating on social media show Justin Bieber dancing with Orry and receiving a hug from Alaviaa Jaffrey( daughter of Javed Jaffrey). According to reports Justin Bieber has been paid $10million for this special performance.

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Bieber’s energetic performance on Friday was the highlight of the sangeet ceremony, which took place at the Nita Ambani Convention Centre in Bandra, Mumbai. The singer made the guests groove on his songs Baby, Love Yourself, Peaches, Where Are You Now and Sorry. Bieber’s fresh off his triumphant return to the stage once again set the internet ablaze with his electrifying performance at Anant and Radhika’s sangeet ceremony.

https://www.instagram.com/p/C9Fv2nuI1_e

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Entertainment

Yashraj Mukhate collaborates with Amit Trivedi for Mann Dhaaga song

In a post circulating on Instagram Yashraj Mukhate talks about his experience of listening to Amit Trivedi’s music and recalls how he had always dreamt of collaborating with Amit Trivedi. He said his dream came true 2 years later in 2024 where he collaborated with Trivedi on the song Mann Dhaaga.

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Amit Trivedi is known for his soulful compositions which weave profound lyrics, captivating music lovers. His songs spark a deep desire in aspiring artists to collaborate with him. Music producer and You Tuber Yashraj Mukhate had immense admiration for Trivedi’s artistry. In a post circulating on Instagram Yashraj Mukhate talks about his experience of listening to Amit Trivedi’s music and recalls how he had always dreamt of collaborating with Amit Trivedi.

He said his dream came true 2 years later in 2024 where he collaborated with Trivedi on the song Mann Dhaaga. He wrote that he had been listening to the entire Dev D Album carefully in 2012. And he kept listening to it on loop for 3 weeks. He continued to listen to Amit Trivedi compositions in Aisha, Kai Po Che, Udaan, Lootera, Queen, Fitoor continuously. He said he could not stop himself and became a big fan of the music director. He said he started dreaming of meeting his idol one day and collaborating with him.

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He recalled that he had to download songs from songs.pk and listen to them. He said the songs kept running inside his mind all through the day. He added that he even remembered Amit Trivedi’s ad jingles word for Fanta, Frooti, Dish TV and all of them.

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Mukhate said he always dreamed of meeting Amit Trivedi and wanted to thank him for giving this experience. The post has gone viral on social media with 96,445 likes till now. Large number of social media user commented on the social media post where one user Parth said the Yashraj Mukhate was truly an inspiration. One user said his dedication had brought him to level. One user said a man should make all his dreams come true by going through one hustle at a time.

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