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Cross cultural expansion a herculean task, says YourLibaas CEO Khalid Raza Khan

As part of our leadership series, we at APN News got in touch with Khalid Raza Khan, CEO & Founder of Indian eCommerce company YourLibaas which recently expanded into the UAE. The key learnings and insights from the excerpts shall be a model to consider during an expansion.

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Khalid Raza Khan

By Anil solanki

During the last decade, there has been an increasing trend of Indian startups expanding internationally. Earlier unheard of, global expansion is now on the cards even during initial rounds of funding as founders consider India as a launching pad for experimentation and testing product-market fit. Access to liquidity and efficient knowledge transfer are catalysts to expansion within the eCommerce and consumer-tech domain primarily – FirstCry, MakeMyTrip, Byju’s, OYO, the list goes on.

As part of our leadership series, we at APN News got in touch with Khalid Raza Khan, CEO & Founder of Indian eCommerce company YourLibaas which recently expanded into the UAE. The key learnings and insights from the excerpts shall be a model to consider during an expansion.

Khalid founded YourLibaas in 2014 and pioneered designer lawn apparel within India. The homegrown startup features International designers such as Sana Safinaz, Maria B, Gul Ahmed, Khaadi and so on. Post establishing a firm ground within the Indian market, they expanded to the UAE eyeing the customers within the MENA region.

What made you decide to expand internationally? Why UAE?

We have been operating YourLibaas in India since founding it in 2014. Primarily, the designers we feature at our platform are based in the UAE. During the last 7 years, we established a strong solid presence in the domestic market within the pakistani suits segment. The next logical step was backward integration which meant moving closer to the origin within the supply chain.


To top that, UAE also has a sizable diaspora from the Indian subcontinent that is familiar with the product we sell. Even prior to making the move, most of the international customers were from the MENA region. Specifically UAE because of the ease of doing business, friendly regulatory frameworks, higher consumer buying power, and a market ripe for disruption.

What are the key challenges and roadblocks during a global expansion?

The challenges for each individual are naturally going to be different, but there would be a common overarching scheme. From my experience, one key aspect is cross cultural management. The consumer behaviour, cultural differences, buying patterns, awareness about the tech environment, and expectations that drive customer satisfaction metrics were unexpected.

For instance, we learnt how express delivery was the bare minimum expectation when we initiated operations into the UAE. Consumers were habituated to deliveries within a matter of hours. It would only be possible with an efficient hyperlocal model, one which is only possible for grocery startups within India. We had to rethink our delivery model and initiate partnerships with hyperlocal logistics and warehousing companies. The key is sequencing the priorities and taking swift action to adopt the right strategy.

Another critical success factor is defining the goals of the expansion, both across strategic and financial terms and closely monitoring the KPIs to measure success towards achieving the slated goals. An oft-ignored step would be training – The domestic team we brought in had to be upskilled through collaborations with external agencies within the country. Execution is a different ball game within a new market. What worked well in India may not necessarily do so in the UAE. There are differences in regulation, cultures, consumer behaviour and the eCommerce landscape – all of which requires rethinking and revamp the approach.

What is your advice to entrepreneurs and founders planning to make the key move?

I would like to warn about where one could essentially go wrong. First and foremost, a successful product within the domestic market does not necessarily translate into success within the target market. That’s a myopic view one should take away – remember how consumer patterns are different.

We lost a sizable chunk of our initial investment learning it the hard way – the logistics and warehousing cost trying to replicate the Indian model here. External consultants or hiring from the host country would have saved us increasing the probability of success. If possible, local partnerships also go a long way establishing trust and credibility and a shorter time to market.

Starting small and scaling once an initial set of loyal customers are onboarded is another lesson. Focus on favorable demographics you clearly understand for those initial set of customers. The Indian diaspora is your best bet – they are literally in significant numbers round the globe.  Repeat the cycle and then scale up opening to the larger market. More likely than not, Indian founders shall have done that earlier given the amount of diversity within India itself. What works for you in Delhi might not in Tamil Nadu.

One can keep abreast with the latest updates from the company through @yourlibaas at Instagram.

By Anil Solanki

India News

Union Budget 2026 highlights: Nirmala Sitharaman Raises Capex to Rs 12.2 Lakh Cr, West Bengal Gets Major Allocation

Finance Minister Nirmala Sitharaman is presenting the Union Budget 2026 in Parliament today. Follow this space for live updates, key announcements, and policy insights.

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Finance Minister Nirmala Sitharaman arrives to present Union Budget 2026

Finance Minister Nirmala Sitharaman will shortly present the Union Budget 2026 in the Lok Sabha, marking her ninth consecutive Budget. The annual financial statement is expected to outline the government’s policy priorities, reform agenda and spending plans for the coming year. Stay tuned for live updates, key announcements and immediate reactions as the Budget speech unfolds.

Finance Minister Nirmala Sitharaman tabled her ninth Union Budget today, beginning her speech at 11 am.

Nirmala Sitharaman is set to present her ninth Union Budget today, with the finance minister scheduled to begin her speech at 11 am.

Budget 2026 live updates: Presenting the Union Budget for 2026–27, Finance Minister Nirmala Sitharaman said the occasion coincided with Magh Purnima and the birth anniversary of Guru Ravidas. She noted that over the past 12 years, India’s economic journey has been defined by stability, fiscal discipline, sustained growth and moderate inflation.

The budgeted fiscal deficit for fiscal 2026 is estimated at 4.4 per cent of gross domestic product (GDP)

Planned capital expenditure this fiscal year Rs 11.2 lakh crore

Rare earth corrdiors in Odisha and Kerala

Hi-tech tool rooms to be set up by PSUs

Construction equipment scheme to be launched

Container manufacturing scheme for Rs 10,000 crore over 5 years

Rs 10,000 crore SME Growth Fund

Semi-conductor mission to get Rs 40,000 crore

Rs 12.2 lakh crores for infrastructure development

Dedicated RITES to repurpose land of Central PSUs

20 new waterways over next 5 years to be connected

7 high-speed corridors on rail

High-level committee on banking for next phase of Viksit Bharat

Capital expenditure hike of to ₹12.2 lakh crore in Budget 2026, with West Bengal receiving a significant share of allocations.

Mahatma Gandhi Gram Swaraj Initiative aimed at boosting the khadi, handloom, and handicrafts sectors.

High-speed rail corridors: Mumbai-Pune, Pune-Bengaluru, Hyderabad-Bengaluru, Chennai-Bengaluru, Delhi-Varanasi, Varanasi-Siliguri, Pune-Hyderabad

Five university campuses to be established near industrial corridors

Lakpati Didi program expanded in Budget 2026 to reach more beneficiaries across India.

Fiscal deficit for FY26 revised to 4.4%; Budget Estimate for FY27 set at 4.3%.

TCS on overseas tour packages cut to 2% to ease travel costs

Tax holiday to foreign companies that provide cloud services by setting up data centres in India till 2047

17 cancer drugs exempted from import duties

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Union budget 2026 to be presented on Sunday with special trading session

The Union Budget 2026 will be presented on a Sunday for the first time in over two decades, with NSE and BSE announcing special trading sessions for the day.

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Nirmala Sitharaman

For the first time in more than two decades, the Union Budget will be presented on a Sunday. Finance Minister Nirmala Sitharaman is scheduled to table the Union Budget for 2026 in the Lok Sabha on February 1 at 11 am, even as the day is usually observed as a holiday for government offices and financial markets.

February 1 falls on a Sunday this year, raising questions about market operations and investor response. To ensure uninterrupted trading and immediate market reaction to budget announcements, stock exchanges have announced special arrangements for the day.

Markets to remain open on budget day

Both the National Stock Exchange and the Bombay Stock Exchange have confirmed that markets will remain open on February 1. The NSE has announced a special trading session, with the pre-open market scheduled from 9 am to 9:08 am, followed by normal trading hours from 9:15 am to 3:30 pm.

The BSE has also declared the day a special trading day, with regular market hours applicable. Trading is expected to continue across equity, derivatives, and futures and options segments.

What the Sunday budget means for investors

A weekend budget presentation is seen as offering certain advantages for market participants. With trading active on the same day, investors will be able to respond to policy announcements immediately rather than waiting for the next working day.

The Sunday timing also gives investors, analysts, and financial institutions additional time to go through detailed proposals, including tax changes, fiscal deficit targets, and sector-wise allocations. The extended window for analysis may help reduce sharp, headline-driven reactions and encourage more informed decision-making.

With fewer competing developments on a non-working day, budget announcements are also expected to receive more focused attention from markets and stakeholders.

Parliamentary schedule and key milestones

The Economic Survey is expected to be tabled on January 29, ahead of the budget presentation. The Budget Session of Parliament began on January 28 with the President’s address to a joint sitting of the Lok Sabha and Rajya Sabha.

The upcoming budget will mark Nirmala Sitharaman’s ninth consecutive Union Budget. It will also be India’s 80th budget since Independence. Since 2017, Union Budgets have been presented at 11 am on February 1, following a timing change introduced during the tenure of former finance minister Arun Jaitley.

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Modi says right time to invest in Indian shipping sector; meets global CEOs

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PM Narendra Modi

Prime Minister Narendra Modi on Wednesday exhorted global investors to take bets on the Indian shipping sector, pointing out that this is the “right time” for such a move.

The Prime Minister also met a select chief executives of global majors, including DP World and APM, at a specially convened meeting on the sidelines of the India Maritime Week 2025 held here.

“For all of you hailing from different countries, this is the right time to work in the Indian shipping sector and also expand (your presence),” Modi said during a public address before the closed-door meeting with CEOs.

Modi listed several targets being chased by India in the maritime sector over the next few years, and underlined the importance of the global community in the same.

“You all are an important partner who will help us achieve all our aims. We welcome your ideas, innovations and investments,” Modi said.

He said that India allows 100 per cent foreign direct investment in the shipping and ports sector, and also provides incentives under the “Make In India, and Make For The World” vision.

Addressing an audience, including leaders of various companies, the Prime Minister affirmed India’s commitment to strengthening the supply chain resilience at a global level.

He also said that India is engaged in creating world-class mega ports, and cited the work undertaken on the Vadhavan Port to the north of the financial capital, which entered the top-10 firms in the world on the first day.

The government is also looking to grow the capacity at 12 major ports by four times and increase India’s share in containerised cargo at the global level.

Later, Modi held a meeting with top CEOs of shipping sector companies from across the world.

As per people in the know, he met AP Moller-Maersk Chairman Robert Maersk Uggla, DP World Group Chairman Sultan Ahmed bin Sulayem, Mediterranean Shipping Company Chief Executive Soren Toft, Adani Ports and SEZ Managing Director Karan Adani and French company CMA-CGM’s Senior Vice President Ludovic Renou.

The participation from over 85 countries in the IMW sends a strong message, Modi said, noting the presence of CEOs of major shipping giants, startups, policymakers, and innovators at the event.

The Prime Minister also thanked Port of Singapore (PSA) for the nearly Rs 8,000 crore investment in the Jawaharlal Nehru Port Authority’s fourth terminal, pointing out that this is also the largest FDI in the port sector in India.

Modi said more than 150 new initiatives have been launched under the ‘Maritime India Vision’, resulting in nearly doubling the capacity of major ports, a substantial reduction in turnaround time, and a new momentum in cruise tourism.

—PTI

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