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Gold sales shine bright on Akshaya Tritiya despite soaring prices

Akshaya Tritiya 2025 saw a significant jump in gold and silver sales, with festive sentiment overpowering price concerns as India’s jewellery market adapts to changing consumer behaviour.

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Gold price

Gold and silver purchases witnessed a vibrant start across India on the occasion of Akshaya Tritiya, with festive enthusiasm overcoming the deterrent of high prices. The All India Gem and Jewellery Domestic Council (GJC) has projected a 35% rise in value terms for gold sales compared to last year, even though prices are significantly higher.

Regional footfall and demand trends

Retail activity gained early momentum in southern states, as consumers flocked to jewellery stores in the first half of the day. In contrast, northern regions and Maharashtra are expected to see increased activity later, as extreme heat delayed consumer turnout during morning hours.

Gold prices hovered between ₹99,500 and ₹99,900 per 10 grams in various regions — a sharp 37.6% jump from the previous year’s Akshaya Tritiya rate of ₹72,300. Despite the surge, shoppers re-entered the market, reassured by recent price stabilization.

Changing buyer profiles and strategies

GJC Chairman Rajesh Rokde noted that the tradition of buying gold on Akshaya Tritiya, once dominant in the south, is now gaining traction nationwide. “Even younger consumers aged 25 to 40 are actively buying gold and silver,” he said, emphasizing a growing trend among millennial buyers.

Consumers are purchasing a mix of jewellery, coins, and bullion based on their budget and need. A significant portion of buyers are managing high prices through old gold exchanges — accounting for nearly 50% of all transactions, according to PNG Jewellers Chairman Saurabh Gadgil.

“Volume growth may be marginally down by 8–9%, but in value terms, we’re seeing an increase of 20–25%,” Gadgil explained, underlining the resilience of the jewellery market.

Market adapts with innovation

Studded jewellery is reportedly gaining popularity, especially in urban centers, while lab-grown diamonds are carving a niche among new-age buyers, according to industry executives from GSI India and Aukera.

The All India Jewellers and Goldsmith Federation estimated around 12 tonnes of gold sales, worth approximately ₹12,000 crore, and 400 tonnes of silver, valued at ₹4,000 crore — totalling a massive ₹16,000 crore in expected festive turnover.

Long-term demand remains robust

Despite frequent price hikes over the past three years, India’s gold appetite has remained steady. The country continues to import between 700 and 800 tonnes annually, underscoring its status as the world’s largest gold consumer.

India News

Nitish Kumar’s son Nishant among 32 inducted in Bihar cabinet expansion

Nishant Kumar entered the Bihar cabinet for the first time as 32 ministers from NDA allies took oath in a major expansion of the state government.

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Bihar government cabinet

A major cabinet expansion took place in Bihar on Thursday, with 32 leaders from the ruling NDA alliance inducted into the state government. Among the prominent names was Nishant Kumar, son of former Bihar chief minister Nitish Kumar, who entered the cabinet for the first time.

The expansion included representatives from all major NDA allies in the state. According to reports, the BJP secured 15 ministerial berths, while JD(U) got 13 positions. Two ministers were inducted from Lok Janshakti Party (Ram Vilas), while Hindustani Awam Morcha and Rashtriya Lok Morcha received one berth each.

The oath-taking ceremony was held in Patna in the presence of senior NDA leaders, including Prime Minister Narendra Modi, Union Home Minister Amit Shah and Defence Minister Rajnath Singh.

Nishant Kumar’s induction comes weeks after he formally entered active politics. His entry into the Bihar cabinet is being viewed as a significant development for JD(U), which had long projected an anti-dynasty image under Nitish Kumar’s leadership.

The cabinet reshuffle follows Nitish Kumar’s move to the Rajya Sabha earlier this year and the formation of the government led by Chief Minister Samrat Choudhary.

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PM Modi marks Operation Sindoor anniversary, calls it India’s firm stand against terrorism

PM Modi said Operation Sindoor showcased India’s firm response against terrorism while paying tribute to the armed forces on the operation’s first anniversary.

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PM Modi

Prime Minister Narendra Modi on Thursday said Operation Sindoor demonstrated India’s firm response against terrorism and highlighted the country’s commitment to national security.

Marking one year of the operation, the Prime Minister praised the courage, precision and professionalism of the Indian armed forces. He said the military action was carried out in response to the Pahalgam terror attack that had claimed the lives of 26 civilians in 2025.

Operation Sindoor was launched on May 7, 2025, as a calibrated tri-services operation targeting terror infrastructure linked to cross-border terrorism. Reports said the operation showcased coordinated action by the armed forces and was seen as a major counter-terror response by India.

On the anniversary of the operation, PM Modi also changed the display pictures across his social media platforms, including X, Facebook, Instagram and WhatsApp. The image carried the text “Operation Sindoor” along with the Indian tricolour design.

The Indian Air Force also shared visuals and messages recalling the operation and highlighting India’s military response. A video released by the force described the operation as a strong message against terrorism and referred to the precision strikes carried out during the mission.

Operation Sindoor was launched following the Pahalgam terror attack, after which India carried out strikes on terror camps in Pakistan and Pakistan-occupied Kashmir, according to official statements and reports published at the time.

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Vijay meets Tamil Nadu Governor again as TVK pushes to prove majority

TVK chief Vijay held another meeting with Tamil Nadu Governor Rajendra Vishwanath Arlekar as the party intensified efforts to secure majority support after emerging as the single-largest party in the Assembly elections.

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Actor vijay

Actor-turned-politician Vijay met Tamil Nadu Governor Rajendra Vishwanath Arlekar again on Thursday as his party, Tamilaga Vettri Kazhagam (TVK), continued efforts to prove it has enough support to form the next government in the state.

TVK emerged as the single-largest party in the 234-member Tamil Nadu Assembly after winning 108 seats, but it remains short of the majority mark of 118.

The Congress has extended support to TVK, adding five MLAs to Vijay’s side. However, the alliance still needs additional backing from other parties or independents to comfortably cross the halfway mark.

According to reports, the Governor has not yet been fully convinced that TVK currently has the required numbers to form a stable government. This has delayed clarity over the swearing-in ceremony and the formal invitation to form the government.

Political activity intensified after reports emerged that some AIADMK legislators were moved to a resort in Puducherry amid speculation over possible support to TVK. AIADMK leaders, however, publicly denied any internal crisis.

TVK sources have expressed confidence that the party will be able to demonstrate majority support during discussions with the Governor.

The Tamil Nadu election results marked a major political shift in the state, with TVK breaking the long-standing dominance of the DMK and AIADMK in its first Assembly election contest.

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