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CAIT files case against Amitabh Bachchan for misleading Flipkart ad, seeks fine of Rs 10 lakh on actor

According to a statement, it has also asked for the advertisement to be taken down.

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CAIT

The trade association CAIT has complained to the Ministry of Consumer Affairs about a Flipkart commercial for the upcoming Big Billion Days sale that features Bollywood icon Amitabh Bachchan, calling the advertisement misleading.

In its complaint to the Central Consumer Protection Authority (CCPA), the Confederation of All India Traders (CAIT) referred to the commercial as misleading and disparaging of the nation’s small shopkeepers. According to a statement, it has also asked for the advertisement to be taken down.

The CAIT recommended that Flipkart be penalised for false or misleading advertisement in accordance with the applicable provisions of the Consumer Protection Act and that Bachchan be fined Rs. 10 lakh.

Flipkart did not respond to an email that was sent to them. For remarks, Bachchan could not be reached.

According to Section 2(47), Flipkart has misled the public regarding the price at which mobile phones are being made available by sellers/suppliers in the smartphone market of India, doing business through Amitabh Bachchan (endorser).

This has the effect of disparaging the goods, services, or trade of another person, CAIT Secretary General Praveen Khandelwal wrote in the complaint.

Further, he stated that the advertisement by Flipkart is misleading because it doesn’t contain truthful and honest representation and is wholly incorrect, malicious, misleading, and manipulative in accordance with Rule 4 of the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022.

Sumit Agarwal, CAIT India’s National Secretary and Youth Convenor, tweeted about the situation.

The advertisement featuring Bachchan touting Flipkart’s impending Big Billion Day sale and informing customers that bargains on mobiles won’t be available offline at retail stores was criticised last week by CAIT.

The Big Billion Days sale which is scheduled to start from October 8, midnight, and will end on October 15, midnight, on Flipkart.

Entertainment

Gullak season 4 trailer out: Mishra family faces new challenges as Aman steps into adulthood

Gullak Season 4 to hit Sony LIV on June 7

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Gullak season 4 trailer released: Mishra family faces new challenges as Aman steps into adulthood

The makers of the popular series Gullak have released the highly awaited trailer for its fourth season, which will premiere on Sony LIV on June 7. The new season promises a delightful mix of family dynamics, sibling bonds, and the trials of growing up, as the Mishra family returns to navigate new challenges.

Sharing the trailer on social media, the makers stated in the caption that they are bringing the essence of life with new stories in Gullak Season 4. They also mentioned that the series will be streaming exclusively on Sony LIV starting June 7, along with the hashtags #NayeHisseNayeKisse and #GullakOnSonyLIV.

The trailer, which is shared widely on social media, focuses on Aman, the youngest Mishra, dealing with adulthood-challenges. The trailer shows the evolving relationship between Aman and his older brother, Anand, which takes the spotlight and highlights Aman’s quest for independence and privacy, which causes tension between the siblings.

In the 2-minutes long trailer it is also shown that Aman falls in love with Aditi, marking a big moment in his life.

The trailer has caused significant excitement and anticipation among fans, who have expressed their enthusiasm for the upcoming season. One fan expressed gratitude to TVF for the Gullak and Panchayat web series, mentioning that they made their summer enjoyable. Another fan said they think the new season will be amazing, considering how great the first three seasons were.

Gullak which was fist released in 27 June 2019, includes a steller cast of Jameel Khan, Geetanjali Kulkarni, Vaibhav Raj Gupta, and Harsh Mayar. The second season was released in January 15, 2021 and the third season came in April 7, 2022. The show, which is based on real middle-class family life, is created by Shreyansh Pandey.

As Gullak Season 4 prepares to hit Sony LIV on June 7, fans can catch up on previous seasons, also available on the platform. This marks a milestone for the Indian web series, as Gullak becomes one of the few to be renewed for a fourth season.

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Happy Birthday Mohanlal: Friends, industry colleagues and fans wish Malayalam superstar on his 64th birthday

Superstar Mohanlal turns 64 today and wishes are pouring in from all quarters. The Malayalam superstar is celebrating the day with his family and friends.

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Happy Birthday Mohanlal: Friends, industry colleagues and fans wish Malayalam superstar on his 64th birthday

Malayalam superstar Mohanlal is celebrating his 64th birthday on May 21 and social media is filled with wishes from his industry colleagues, friends and fans. Prithviraj Sukumaran, who is currently working with him on Lucifer 2 shared a picture from the film sets to wish him. His fans are leaving no stones unturned to wish their favourite superstar on his birthday as they have been sharing photos and videos on X.

Mammootty shared a photograph with Mohanlal, which was taken at a recent film event. In the picture, the Bramayugam actor can be seen kissing Mohanlal on his cheek and wrote, Happy Birthday Dear Lal @Mohanlal.

Kamal Haasan took to X and wished Mohanlal on his birthday on May 21. He wrote, Lead man for 40 years among a very critical and discerning audience. 400 films? Some might exclaim in disbelief. He, on the contrary was looking forward to him beating Mr. Prem Nazir’s record of 500 films. On his birthday, that is his best wish to him. Haasan prayed for Mohanlal’s good health, and hoped the Malayalam superstar will break many more records.

Oscar-award winning sound designer Resul Pookutty wished Mohanlal on his birthday in a very sweet manner. He took to X and posted Happy Birthday to the one and only, a fascination of every Malayalees and that of every Indian cinema lovers…@Mohanlal #HappyBirthday.

Malayalam and Tamil actor Sshivada Nair shared a picture of the Malayalam superstar and wished him Happy birthday.

Screenwriter and subtitler Vivek Ranjit called Mohanlal wrote, Happy Birthday Magician! The greatest there was, the greatest there is, the greatest there ever will be. @Mohanlal #HappyBirthdayMohanlal #HappyBirthdayLaletta.

One Mohanlal fan wrote Happy Birthday to the man who made him fall in love with Cinema! He said Mohanlal always had a place in his heart and wished him Happy Birthday along with heart emojis.

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Jacqueline Fernandez stuns in custom sequin gown at Cannes 2024

Jacqueline Fernandez opted for shimmering rose gold custom gown crafted by Mikael D Couture for her red carpet walk.

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Bollywood actor Jacqueline Fernandez has made a dazzling debut at the prestigious 77th Cannes Film Festival, showcasing her breathtaking beauty. Adorned in a striking metallic gown, the Bollywood actor illuminated the iconic red carpet, where she represented a high-end vehicle brand.

The Race 3 actor gracefully grabbed the spotlight in a shimmering rose gold custom gown crafted by Mikael D Couture. Enhancing the ensemble, she adorned herself with earrings from the collection of exquisite Hassanzade Jewellery. She styled her hair with classic soft waves, completing the look with effortless elegance. 

Earlier, before leaving Mumbai to attend the red carpet, she said about her overwhelming sense of excitement as she eagerly awaited her return to the Cannes Film Festival this year, especially with the added thrill of partnering with BMW. She felt anticipation building within her as she looked forward to the event, cherishing the chance to showcase the rich cultural tapestry of the Southeast Asian diaspora on the world stage. Jacqueline expressed how it is a momentous occasion for her to grace the prestigious red carpet, a pathway walked by countless cinematic icons, and she feels deeply honoured by the opportunity.

The last time Jacqueline attended the film festival was in 2015 when she received an invitation from the Queen of Malaysia, marking her debut on the grand stage. Notably, during that visit, she also had the privilege of attending supermodel Naomi Campbell’s 45th birthday celebration aboard a private yacht, adding an extra touch of glamour to her Cannes experience.

Regarding her professional endeavours, Jacqueline was last seen 2023 action comedy film Selfiee directed by Raj Mehta.The film starred Akshay Kumar, Emraan Hashmi, Diana Penty, Mrunal Thakur and Nushrat Bharucha. The actor is currently working on her latest project titled Fateh.

Meanwhile, this year, newbies Kiara Advani, Aditi Rao Hydari, Sobhita Dhulipala and Cannes veteran Aishwarya Rai also attended the prestigious film festival.

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