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How do celebrities help in branding your product

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branding your product

Advertisement has become an integral part of human life. Each day whenever a consumer browses the internet or watches television, usually he finds it bombarded with advertisements for many brands. Hence, it affects each area of life.

But, the attention span of a person is so low that a consumer can be distracted within 5 seconds if he does not find something interesting.

Here, the smart marketer takes advantage of it by endorsing celebrities in their advertisement. Because celebrities have a different kind of influence on the people all over the world. Celebrities are considered idols.

 Hence, you will find people following the celebrity attributes, dressing sense and lifestyle.

But, contacting a celebrity to endorse your product is not an easy task.

To make it easy, PartyMap Celebs promises to help you connect with the manager and agents of celebrities. Celebrities don’t do business directly. They have managers and agents to do so.

 PartyMap Celebs is a reputed direct contact service which helps to get in touch with a celebrity’s representative in a few clicks.

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Whether it is a singer promoting a clothing brand or an actor promoting a soft drink on social media, newspaper, or television, it is hard to avoid them and the brand.

Because they are very well known to the people and it becomes hard for people to ignore famous personalities and their work. 

By considering it, the marketers use celebrities as a powerful tool for endorsement and enhancing the sale of their product or service.

 Celebrities promote various products, services, and social causes and become a spotlight for the corporate world. Hence, celebrities are usually sought by businesses to promote their brands.

 Because celebrity endorsement increases the brand engagement among the consumers and creates a familiarity of your brand among the masses.

The Celebrity effect is huge among consumers all over the world. Therefore, celebrities are used by marketers to enhance brand awareness and create visibility for a new product.

Every famous product or service in the market, has done celebrity endorsement due to which their brand has become well known and reliable among the consumers.

Celebrities’ Endorsement gives assurance to consumers, that the product or service they are promoting is trustable and can be used by people. Thus, celebrity branding can significantly increase sales and improve the credibility of the brand.

But selecting the right celebrity for branding is an important factor. For instance, endorsing Akshay Kumar, who is a fitness freak, in a washing powder advertisement will not influence consumers at all.

But endorsing Akshay Kumar as a muscle gainer brand will drastically increase the sales. Hence, choosing the right celebrity can impact the overall sale of a product.

Well, there are two types of Celebrity Endorsement available: Traditional Media and Modern Media. Traditional media is like traditional actor/actress or athlete endorsement, which can be a better choice but expensive as well.

 If you can spare a good amount of money on celebrity endorsement then, traditional media would be a better option.

On the other hand, Modern Media is like social media, internet celebrities and influencers who are popular among the youth. You can endorse through modern media with less amount of money.

But, they may have lesser influence than the traditional media celebrities. But they can help you to reach the target consumers with minimal fees.

Advertisement is a way to reach people, and celebrity endorsement is a way to get noticed by people.

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Entertainment

Dhurandhar review: Ranveer Singh roars back, Akshaye Khanna shines in intense spy thriller

Ranveer Singh returns with a ferocious performance in Dhurandhar, supported by Akshaye Khanna, Sanjay Dutt, and a gripping espionage storyline set against real historical events.

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Dhurandhar review

Ranveer Singh makes a striking return to the big screen with Dhurandhar, delivering a fierce, layered performance in Aditya Dhar’s ambitious spy thriller. Blending historical terror incidents with a fictional revenge saga, the film explores India’s covert response to cross-border terrorism through the secret project ‘Dhurandhar’.

A brutal world built around revenge and espionage

Set around the IC-814 Kandahar hijack and the 2001 Parliament attack, Dhurandhar opens with Ajay Sanyal, an Intelligence Bureau officer played by R Madhavan, who strongly opposes releasing captured terrorists. Despite his resistance, bureaucracy prevails, setting the stage for the covert mission he later leads.

The project introduces its central weapon — Humza Ali Mazari, later revealed to be Jaskirat Singh Rangil — portrayed by Ranveer Singh with ferocity and emotional depth. Dropped straight into Karachi’s dangerous Lyari district, Humza navigates a nexus of gangs, politicians, and the ISI, with the narrative also touching upon tensions between local Pakistanis and Baloch communities.

Performances that elevate the film

Akshaye Khanna nearly steals the spotlight as a feared Lyari gangster inspired by Rehman ‘Dakait’ Baloch. Sanjay Dutt’s portrayal of SP Chaudhry Aslam brings an intimidating presence, while Arjun Rampal’s Major Iqbal leaves a lingering impact despite limited screen time.

Sara Arjun plays Yalina with conviction, and the film also features an unrecognisable Gaurav Gera in a surprise appearance.

Music, violence, and a split narrative

Shashwat Sachdev’s background score stands out, weaving classic Pakistani melodies with Indian retro hits to complement the film’s shifting tones. Viewers should be prepared for intense brutality, graphic torture scenes, and sudden shifts in narrative style — especially in a second half that feels markedly different from the first.

The episodic structure, archival footage, and mix of real and fictional characters add layers, though some may find the format distracting.

Ending that sets up part two

While the film does not end on a dramatic cliffhanger, its teaser for the second part — scheduled for March 19, 2026 — ensures audiences will return to witness the conclusion of Humza’s journey.

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120 Bahadur box office day 1: Farhan Akhtar’s film starts slow with Rs 2.35 crore opening

Farhan Akhtar’s new release 120 Bahadur opened to Rs2.35 crore, while De De Pyaar De 2 continued its strong hold on day eight.

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Farhan akhtar

Farhan Akhtar’s latest release 120 Bahadur hit theatres on November 21 but registered a dull opening on its first day, earning Rs 2.35 crore. In comparison, De De Pyaar De 2, which is now in its second week, continues to show stronger hold at the box office.

Slow start for 120 Bahadur on day one

The action-drama opened to modest numbers on Friday, collecting Rs2.35 crore on its first day. Despite pre-release buzz around Farhan Akhtar’s performance, the film has begun its run on the lower side.

De De Pyaar De 2 maintains its advantage

Meanwhile, De De Pyaar De 2 continues its steady run. On its eighth day, the film maintained an edge over 120 Bahadur in overall earnings, according to media. The strong hold of the Ajay Devgn-led sequel appears to have impacted the new release’s opening day business.

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Family Man 3 ending triggers online backlash despite strong reviews

The Family Man 3 has impressed viewers with its performances and storytelling, but its abrupt ending has sparked online criticism, leaving fans demanding closure.

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Family man

Fans of The Family Man 3 are celebrating the gripping new season, but a large section of viewers has taken to social media to criticise what they describe as an “abrupt” and “unsatisfying” ending. The latest season, which released on Amazon Prime Video on Friday, has drawn praise for its emotional depth and high-stakes storytelling, yet its final moments have left many feeling short-changed.

Viewers disappointed with the “sudden” conclusion

Soon after the release, frustrated fans began sharing their reactions online. One viewer wrote that the season “ends so abruptly it feels like the makers simply packed up and went home,” calling the lack of closure “exhausting”. Another comment read, “#TheFamilyMan3… ahh ending entra. Fully disappointed.”

Some tried to strike a balanced tone, acknowledging the well-crafted emotional arc and a comic cameo stretch that offered relief. However, the overall complaint remained the same — that the season cuts off just when the tension reaches its peak. “Why make us watch the entire season if the makers plan to keep the best part hanging for the next one?” a user questioned.

Still, many fans have labelled the show “engaging” and applauded the team for delivering another compelling chapter.

Season 3: Srikant caught between personal turmoil and a national crisis

The new season places Srikant Tiwari (Manoj Bajpayee) in one of the most complicated phases of his life. His relationship with Suchitra (Priyamani) appears strained, marked by distance and unspoken tension. Even as his home life falters, a series of coordinated blasts in the Northeast within 48 hours threatens a major peace initiative led by Prime Minister Basu (Seema Biswas).

Srikant and his senior officer Gautam Kulkarni (Dalip Tahil) travel to Nagaland to salvage Project Sahakar, relying on regional leader David Khuzou (Sunil Thapa) to bring warring sides to agreement. But the fragile situation collapses after a deadly ambush by drug kingpin Rukma (Jaideep Ahlawat), leaving David and Kulkarni dead. Srikant survives but soon becomes a suspect as investigators scrutinise how he was the only one aware of the convoy’s route.

Meanwhile in Mumbai, Suchitra faces her own crisis after the government bans 69 Chinese apps, including her platform ShrinkMe, sparking online targeting that impacts her family.

With an arrest warrant issued against him, Srikant chooses to escape with his family, setting off a tense chase as he tries to prove his innocence. Each twist raises new questions — who planned the ambush, and why is Srikant being framed?

Final reactions

While audiences largely appreciated the writing, performances and momentum, the widespread sentiment remains that the season’s final act lacked the closure fans expected. Many now hope the next instalment arrives sooner and concludes the arc that Season 3 left unresolved.

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