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How do celebrities help in branding your product

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branding your product

Advertisement has become an integral part of human life. Each day whenever a consumer browses the internet or watches television, usually he finds it bombarded with advertisements for many brands. Hence, it affects each area of life.

But, the attention span of a person is so low that a consumer can be distracted within 5 seconds if he does not find something interesting.

Here, the smart marketer takes advantage of it by endorsing celebrities in their advertisement. Because celebrities have a different kind of influence on the people all over the world. Celebrities are considered idols.

 Hence, you will find people following the celebrity attributes, dressing sense and lifestyle.

But, contacting a celebrity to endorse your product is not an easy task.

To make it easy, PartyMap Celebs promises to help you connect with the manager and agents of celebrities. Celebrities don’t do business directly. They have managers and agents to do so.

 PartyMap Celebs is a reputed direct contact service which helps to get in touch with a celebrity’s representative in a few clicks.

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Whether it is a singer promoting a clothing brand or an actor promoting a soft drink on social media, newspaper, or television, it is hard to avoid them and the brand.

Because they are very well known to the people and it becomes hard for people to ignore famous personalities and their work. 

By considering it, the marketers use celebrities as a powerful tool for endorsement and enhancing the sale of their product or service.

 Celebrities promote various products, services, and social causes and become a spotlight for the corporate world. Hence, celebrities are usually sought by businesses to promote their brands.

 Because celebrity endorsement increases the brand engagement among the consumers and creates a familiarity of your brand among the masses.

The Celebrity effect is huge among consumers all over the world. Therefore, celebrities are used by marketers to enhance brand awareness and create visibility for a new product.

Every famous product or service in the market, has done celebrity endorsement due to which their brand has become well known and reliable among the consumers.

Celebrities’ Endorsement gives assurance to consumers, that the product or service they are promoting is trustable and can be used by people. Thus, celebrity branding can significantly increase sales and improve the credibility of the brand.

But selecting the right celebrity for branding is an important factor. For instance, endorsing Akshay Kumar, who is a fitness freak, in a washing powder advertisement will not influence consumers at all.

But endorsing Akshay Kumar as a muscle gainer brand will drastically increase the sales. Hence, choosing the right celebrity can impact the overall sale of a product.

Well, there are two types of Celebrity Endorsement available: Traditional Media and Modern Media. Traditional media is like traditional actor/actress or athlete endorsement, which can be a better choice but expensive as well.

 If you can spare a good amount of money on celebrity endorsement then, traditional media would be a better option.

On the other hand, Modern Media is like social media, internet celebrities and influencers who are popular among the youth. You can endorse through modern media with less amount of money.

But, they may have lesser influence than the traditional media celebrities. But they can help you to reach the target consumers with minimal fees.

Advertisement is a way to reach people, and celebrity endorsement is a way to get noticed by people.

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Entertainment

Border 2 box office collection day 12 crosses Rs 286 crore, eyes Rs 300 crore milestone

Border 2 box office collection reaches Rs 286.75 crore after 12 days, putting the Sunny Deol-led film close to the Rs 300 crore milestone.

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Sunny Deol in Border 2

Sunny Deol’s Border 2 continues its impressive run at the domestic box office, edging closer to the Rs 300 crore mark by the end of its second week. The war drama, which hit theatres on January 23, has shown consistent collections since its release.

On its second Tuesday, the film earned an estimated Rs 5.75 crore, taking its total earnings to Rs 286.75 crore after 12 days.

Border 2 box office performance so far

The film matched its Monday earnings on February 3, adding Rs 5.75 crore to its tally. With this, Border 2 has managed to hold firm on weekdays, a sign of sustained audience interest.

The film delivered a robust opening week, collecting Rs 224.25 crore, supported by the extended Republic Day holiday period.

Second weekend boosts collections

The second weekend provided another lift to the film’s box office numbers. Friday saw collections of Rs 10.75 crore, followed by Rs 17.75 crore on Saturday. Sunday emerged as the strongest day of the weekend, contributing Rs 22.5 crore to the total.

Monday, which coincided with Republic Day, turned out to be the film’s highest single-day performer so far, with earnings touching Rs 59 crore.

With its current pace, Border 2 has already surpassed the opening weekend figures of Ranveer Singh’s Dhurandhar.

Border 2 review

In a review, film critic Saibal Chatterjee noted that Border 2 succeeds in highlighting the courage of soldiers while also touching upon their emotional vulnerabilities. The film explores themes of separation, loss, fear, and hope, presenting moments of heroism amid personal struggles.

About the film

Directed by Anurag Singh, Border 2 features an ensemble cast including Sunny Deol, Diljit Dosanjh, Varun Dhawan, and Ahan Shetty. Set against the backdrop of the 1971 India-Pakistan war, the film is positioned as a spiritual successor to the 1997 classic Border.

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Why Dhurandhar on Netflix runs shorter than its original theatrical cut

Dhurandhar’s Netflix release sparked confusion over its shorter runtime. The difference is linked to muted dialogue and an updated theatrical cut.

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Dhurandhar

Dhurandhar has finally made its much-awaited debut on Netflix, just days after the Ranveer Singh-starrer completed a blockbuster theatrical run across India. While the film crossed Rs 1,000 crore domestically and went past Rs 1,300 crore worldwide, its OTT release has triggered confusion and criticism over its shorter runtime.

Several viewers took to social media early Friday, claiming that a “censored” version of Dhurandhar was streaming on Netflix. The runtime displayed on the platform is 3 hours and 25 minutes, nearly nine minutes shorter than the film’s originally reported duration of 3 hours and 34 minutes.

What caused the runtime difference

The confusion stems from changes made after the film’s initial theatrical release. According to the revised censor certificate, Dhurandhar now has an approved runtime of 3 hours 28 minutes and 56 seconds. This updated version replaced the earlier cut in cinemas starting January 1.

The revision followed directions to mute two specific words and one dialogue referring to the Baloch community. These changes were implemented without removing scenes, resulting in a marginally shorter runtime.

What viewers noticed on Netflix

Audiences streaming the film on Netflix observed muted portions during a scene involving Sanjay Dutt’s character, SP Chaudhary Aslam. In the original version, the dialogue included a direct reference to a former Baloch police partner. In the revised cut now available on Netflix, those references are muted, while English subtitles offer a generalised translation without naming the community.

Some viewers also pointed out that the film appears to play slightly faster on the platform, contributing to the perception that content had been trimmed.

Is Netflix streaming a censored cut

Industry insiders have clarified that Netflix is carrying the final theatrical version approved by the authorities. As an OTT distributor, the platform uploads films exactly as provided by the producers. The version streaming online is the same revised cut that has been screening in theatres since January.

Importantly, the film’s intense and graphic depiction of violence remains unchanged in the OTT version.

In short, Dhurandhar on Netflix is not a specially edited or censored cut for streaming. It is the updated theatrical version, adjusted for muted dialogue and presented with a slightly faster frame rate.

Following its OTT release, audiences can now look ahead to the sequel, Dhurandhar: The Revenge, scheduled for release on March 19, 2026.

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Border 2 box office collection day 1 crosses Rs 30 crore

Border 2 opens to Rs 30 crore on day one, becoming the biggest opener for Varun Dhawan, Ahan Shetty and Diljit Dosanjh.

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Sunny Deol in Border 2

Border 2 has made an impressive start at the Indian box office, collecting Rs 30 crore on its opening day. The war drama, headlined by Sunny Deol along with Varun Dhawan, Ahan Shetty and Diljit Dosanjh, opened to largely positive audience and critical response.

According to industry tracking data, the film recorded an overall occupancy of 32.1 per cent on day one. Night shows contributed the highest footfall, indicating strong word-of-mouth towards the end of the day.

Strong show count and urban traction

Border 2 was screened in nearly 6,000 shows across the country on its opening day. Major centres reported heavy traction, with over 1,000 shows in Mumbai and more than 1,500 shows across the Delhi-NCR region. Trade sources noted that urban circuits played a key role in pushing the film past the Rs 30 crore mark.

The opening performance places Border 2 ahead of Dhurandhar, which collected Rs 28 crore on its first day despite having a similar nationwide show count. Dhurandhar later saw consistent growth over its opening weekend, a trend that Border 2 is also expected to follow.

Career-best opening for key cast members

Border 2 has emerged as the biggest opening-day film in the careers of Varun Dhawan, Ahan Shetty and Diljit Dosanjh. For Varun Dhawan, the film marks his first box office success since Bhediya in 2023. Ahan Shetty, who made his debut with Tadap in 2021, has registered his first theatrical hit with the war drama.

For Sunny Deol, however, Border 2 does not surpass the opening records of Gadar 2, which remains his highest-grossing film with a worldwide collection of Rs 686 crore.

Dhurandhar sees slowdown after Border 2 release

Meanwhile, Dhurandhar’s box office run has slowed following the release of Border 2. The film reportedly earned under Rs 1 crore for the first time in nearly 50 days, reflecting the impact of the new release.

Directed by Anurag Singh and produced by JP Dutta and Nidhi Dutta, Border 2 also features Sonam Bajwa and Mona Singh in prominent roles.

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