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How do celebrities help in branding your product

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branding your product

Advertisement has become an integral part of human life. Each day whenever a consumer browses the internet or watches television, usually he finds it bombarded with advertisements for many brands. Hence, it affects each area of life.

But, the attention span of a person is so low that a consumer can be distracted within 5 seconds if he does not find something interesting.

Here, the smart marketer takes advantage of it by endorsing celebrities in their advertisement. Because celebrities have a different kind of influence on the people all over the world. Celebrities are considered idols.

 Hence, you will find people following the celebrity attributes, dressing sense and lifestyle.

But, contacting a celebrity to endorse your product is not an easy task.

To make it easy, PartyMap Celebs promises to help you connect with the manager and agents of celebrities. Celebrities don’t do business directly. They have managers and agents to do so.

 PartyMap Celebs is a reputed direct contact service which helps to get in touch with a celebrity’s representative in a few clicks.

Read Also: Brahmastra: Nagarjuna’s first look from Ayan Mukerji’s film unveiled

Whether it is a singer promoting a clothing brand or an actor promoting a soft drink on social media, newspaper, or television, it is hard to avoid them and the brand.

Because they are very well known to the people and it becomes hard for people to ignore famous personalities and their work. 

By considering it, the marketers use celebrities as a powerful tool for endorsement and enhancing the sale of their product or service.

 Celebrities promote various products, services, and social causes and become a spotlight for the corporate world. Hence, celebrities are usually sought by businesses to promote their brands.

 Because celebrity endorsement increases the brand engagement among the consumers and creates a familiarity of your brand among the masses.

The Celebrity effect is huge among consumers all over the world. Therefore, celebrities are used by marketers to enhance brand awareness and create visibility for a new product.

Every famous product or service in the market, has done celebrity endorsement due to which their brand has become well known and reliable among the consumers.

Celebrities’ Endorsement gives assurance to consumers, that the product or service they are promoting is trustable and can be used by people. Thus, celebrity branding can significantly increase sales and improve the credibility of the brand.

But selecting the right celebrity for branding is an important factor. For instance, endorsing Akshay Kumar, who is a fitness freak, in a washing powder advertisement will not influence consumers at all.

But endorsing Akshay Kumar as a muscle gainer brand will drastically increase the sales. Hence, choosing the right celebrity can impact the overall sale of a product.

Well, there are two types of Celebrity Endorsement available: Traditional Media and Modern Media. Traditional media is like traditional actor/actress or athlete endorsement, which can be a better choice but expensive as well.

 If you can spare a good amount of money on celebrity endorsement then, traditional media would be a better option.

On the other hand, Modern Media is like social media, internet celebrities and influencers who are popular among the youth. You can endorse through modern media with less amount of money.

But, they may have lesser influence than the traditional media celebrities. But they can help you to reach the target consumers with minimal fees.

Advertisement is a way to reach people, and celebrity endorsement is a way to get noticed by people.

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Entertainment

The Sabarmati Report: PM Modi praises film based on Godhra train burning incident, says truth coming out

The Prime Minister’s remarks came in response to an X user who had shared a video of the film’s trailer, which was released on Friday.

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Prime Minister Narendra Modi on Sunday praised the film ‘The Sabarmati Report’, based on 2002 Godhra train incident, saying the truth is coming to out.

He expressed his thoughts on social media platform X, saying, “Well said. It is good that this truth is emerging, especially in a manner accessible to the general public. A deceptive narrative can only last for so long. Ultimately, the facts will prevail!”

The Prime Minister’s remarks came in response to an X user who had shared a video of the film’s trailer, which was released on Friday.

‘The Sabarmati Report’ focuses on the tragic incident involving the burning of the S-6 coach of the Sabarmati Express near Godhra station in Gujarat on February 27, 2002, resulting in the deaths of 59 Hindu pilgrims returning from Ayodhya. This event ignited widespread riots in Gujarat that year.

Directed by Dheeraj Sarna, the film is produced by Shobha Kapoor, Ektaa R Kapoor, Amul V Mohan, and Anshul Mohan, and features actors Vikrant Massey, Raashii Khanna, and Ridhi Dogra.

In response to PM Modi’s commendation, producer Ekta Kapoor expressed her gratitude, highlighting that his praise provided a significant morale boost for the film’s team. Resharing the Prime Minister’s post, she wrote in Hindi on X: “Respected Prime Minister, thank you very much for your encouraging words about #TheSabarmatiReport. They have invigorated our spirits. Your recognition of #TheSabarmatiReport confirms that we are on the right path. Thank you for your love and support.”

This is not the first instance of PM Modi praising a film. In 2022, he lauded Vivek Agnihotri’s ‘The Kashmir Files’. He stated, “History must be conveyed in the correct context. Books, poetry, literature, and films all play a crucial role in this. You’ve likely heard the discussions surrounding ‘The Kashmir Files’; it has certainly ruffled the feathers of those who champion freedom of expression.” The film depicts the 1990 exodus of Kashmiri Pandits from the Valley and features Anupam Kher, Pallavi Joshi, Mithun Chakraborty, Darshan Kumar, among others.

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Tamil Nadu CM MK Stalin praises Sai Pallavi’s film Amaran, says great to bring true stories

The trailer has been released in various languages, with notable personalities such as Nani promoting it in Telugu, Tovino Thomas in Malayalam, Shiva Rajkumar in Kannada, and Aamir Khan in Hindi.

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Tamil Nadu Chief Minister MK Stalin on Thursday lauded the team of Amaran including film starrer Sai Pallavi and Sivakarthikeyan as well as director Rajkumar Periasamy for capturing the bravery and dedication of Tamil Nadu army veteran Major Mukund Varadarajan in his film.

The Tamil Nadu Chief Minister said that he watched the film at the invitation of veteran actor Kamal Haasan

“I watched a movie yesterday #amrnnn after accepting the invitation of my artist friend @ikamalhaasan. It’s great to bring true stories to today’s youth in the form of books – as well as movies! Director @Rajkumar_KP, Major Mukund Varadarajan – Tirumiku has emotionally captured the bravery and dedication of Tamil Nadu army veteran Major Mukund Varadarajan. My congratulations to all the crew of Thambi @Siva_Kartikeyan, @Sai_Pallavi92 and #Amaran for portraying the roles of Indu Rebecca Varghese very well! Big Salute to our soldiers who protect the country – Major Mukund Varadarajan who lives in our memory! @RKFI @gvprakash,” Stalin posted on X.

Recently, the creators of Amaran released the film’s trailer, featuring Sivakarthikeyan in the titular role of Major Mukund Varadarajan. The film narrates the compelling story of the decorated soldier who commanded the Indian Army’s 44 Rashtriya Rifles Cheetah Company and made the ultimate sacrifice for his country. Sai Pallavi joins the cast as well, and the film is premiering today.

The trailer opens with a striking statement from an officer to Major Mukund: “You do not choose 44 RR; 44 RR chooses you,” effectively setting the tone for the heroism depicted in the film. It offers glimpses into Major Mukund’s personal life, showcasing his family’s reaction to his choice to join the military and the love story he shares with Indhu, portrayed by Sai Pallavi.

Intense action sequences illustrate Major Mukund, as played by Sivakarthikeyan, in battle, where he resolutely declines a retreat order from his superior, asserting, “I’ll save every life I can and come back, sir.” Indhu expresses her pride, stating, “I am proud of him being an army officer and me being an army wife.” A poignant moment captures Sivakarthikeyan’s character stating, “This is the face of the Indian army,” highlighting his unwavering determination.

Kamal Haasan, one of the film’s producers, shared the trailer on social media, stating, “Leaders seldom choose a trodden path. They create one where there is none and blaze a new trail. #MajorMukundVaradarajan of Tamil Nadu is one such leader. We take pride in telling his story.”

Inspired by the true events chronicled in Shiv Aroor and Rahul Singh’s book “India’s Most Fearless”, Amaran serves as a tribute to a genuine hero. The trailer has been released in various languages, with notable personalities such as Nani promoting it in Telugu, Tovino Thomas in Malayalam, Shiva Rajkumar in Kannada, and Aamir Khan in Hindi.

The trailer concludes on an emotional note, featuring Major Mukund’s daughter asking Indhu, “You told me appa will come for my birthday, will he come?”

Directed by Rajkumar Periasamy and produced by the iconic Kamal Haasan, alongside R. Mahendran and Sony Pictures International Productions, Amaran poignantly tells the story of Major Mukund Varadarajan and his wife Indhu, encapsulating their journey of love, sacrifice, and the profound personal losses encountered during Major Varadarajan’s heroic service to the nation.

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Reshma & Riyaz Gangji Libas closes day 1 with a spectacular finale at the Bombay Times Fashion Week

The finale walk became the talk of the town as the father son designer duo – Riyaz & Aman Gangji stole hearts as they broken into a groovy dance number with Ronit and Soundarya.

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Television megastar Ronit Bose Roy and the vivacious Soundarya Sharma took to the ramp as the showstoppers for Libas. Saundarya was seen wearing a floral pink lehanga from the collection Mastana while Ronit wore an ivory white bandhgala trench coat handcrafted with cut dana work

Television megastar Ronit Bose Roy and the vivacious Soundarya Sharma took to the ramp as the showstoppers for Libas. Saundarya was seen wearing a floral pink lehanga from the collection Mastana while Ronit wore an ivory white bandhgala trench coat handcrafted with cut dana work

The collection personified all things bridal and trousseau. The collection transcends through a palette of pristine whites, softened blacks, and muted gold undertones. The show was a poetic journey of transformation and rediscovery.

Master pieces from the BTFW collection will be on display at the Libas stores at Pedder Road, Mumbai and in Dubai.

The finale walk became the talk of the town as the father son designer duo – Riyaz & Aman Gangji stole hearts as they broken into a groovy dance number with Ronit and Soundarya.

The set of the show was well appreciated by all guests including top bureacrats, bussiness heads, industrial tycoons and socialites from various walks of life.

The VIP lounge saw Aman Gangji play gracious host as it buzzing it with dignitaries and guests enjoying the peppy music and fun vibes. Aman is all set to take the reigns of the multiple businesses that Reshma & Riyaz Gangji have built in the past 3 decades.

All in all the evening was an amazing display of youthful energy by both Father and Son.

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