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How do celebrities help in branding your product

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branding your product

Advertisement has become an integral part of human life. Each day whenever a consumer browses the internet or watches television, usually he finds it bombarded with advertisements for many brands. Hence, it affects each area of life.

But, the attention span of a person is so low that a consumer can be distracted within 5 seconds if he does not find something interesting.

Here, the smart marketer takes advantage of it by endorsing celebrities in their advertisement. Because celebrities have a different kind of influence on the people all over the world. Celebrities are considered idols.

 Hence, you will find people following the celebrity attributes, dressing sense and lifestyle.

But, contacting a celebrity to endorse your product is not an easy task.

To make it easy, PartyMap Celebs promises to help you connect with the manager and agents of celebrities. Celebrities don’t do business directly. They have managers and agents to do so.

 PartyMap Celebs is a reputed direct contact service which helps to get in touch with a celebrity’s representative in a few clicks.

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Whether it is a singer promoting a clothing brand or an actor promoting a soft drink on social media, newspaper, or television, it is hard to avoid them and the brand.

Because they are very well known to the people and it becomes hard for people to ignore famous personalities and their work. 

By considering it, the marketers use celebrities as a powerful tool for endorsement and enhancing the sale of their product or service.

 Celebrities promote various products, services, and social causes and become a spotlight for the corporate world. Hence, celebrities are usually sought by businesses to promote their brands.

 Because celebrity endorsement increases the brand engagement among the consumers and creates a familiarity of your brand among the masses.

The Celebrity effect is huge among consumers all over the world. Therefore, celebrities are used by marketers to enhance brand awareness and create visibility for a new product.

Every famous product or service in the market, has done celebrity endorsement due to which their brand has become well known and reliable among the consumers.

Celebrities’ Endorsement gives assurance to consumers, that the product or service they are promoting is trustable and can be used by people. Thus, celebrity branding can significantly increase sales and improve the credibility of the brand.

But selecting the right celebrity for branding is an important factor. For instance, endorsing Akshay Kumar, who is a fitness freak, in a washing powder advertisement will not influence consumers at all.

But endorsing Akshay Kumar as a muscle gainer brand will drastically increase the sales. Hence, choosing the right celebrity can impact the overall sale of a product.

Well, there are two types of Celebrity Endorsement available: Traditional Media and Modern Media. Traditional media is like traditional actor/actress or athlete endorsement, which can be a better choice but expensive as well.

 If you can spare a good amount of money on celebrity endorsement then, traditional media would be a better option.

On the other hand, Modern Media is like social media, internet celebrities and influencers who are popular among the youth. You can endorse through modern media with less amount of money.

But, they may have lesser influence than the traditional media celebrities. But they can help you to reach the target consumers with minimal fees.

Advertisement is a way to reach people, and celebrity endorsement is a way to get noticed by people.

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Entertainment

Predator: Killer of Killers trailer out, animated film to release in June

All these formidable fighters face a common adversary — the deadly Predator.

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The long-rumored second Predator film, set to debut in 2025, has finally been announced — and it will be an animated feature. Titled Predator: Killer of Killers, the project was unveiled by 20th Century Studios on Tuesday, along with the release of a captivating new trailer. The film is scheduled to stream on Hulu and Disney+ starting June 6.

Predator: Killer of Killers will consist of an anthology format, following three legendary warriors from different historical eras. The story features a Viking raider on a vengeance mission alongside her son, a skilled ninja in feudal Japan caught in a lethal struggle for power with his samurai brother, and a World War II pilot who confronts an alien threat during battle. All these formidable fighters face a common adversary — the deadly Predator.

The film is directed by Dan Trachtenberg, who helmed the acclaimed Prey, and features animation direction from Josh Wassung of The Third Floor animation studio. The screenplay is written by Micho Robert Rutare, building on the success of Prey, a 2022 Hulu hit that reinvigorated the franchise with its unique historical setting and a standout performance by Amber Midthunder.

Trachtenberg has become a key figure in the Predator universe, pitching several ideas following the success of Prey, leading the studio to greenlight two distinct projects. The second film, titled Predator: Badlands, is a live-action feature starring Elle Fanning and is set to be released in theaters on November 7. Recently, at CinemaCon, Fanning teased an exciting twist: her character forms an unexpected alliance with the Predator.

Killer of Killers marks the franchise’s first animated film, and early reactions to its concept have generated significant interest. As it aims to explore new creative directions, this installment is poised to inject fresh energy into the long-standing sci-fi franchise. Fans are eagerly anticipating how this animation will redefine what it means to be hunted in the Predator universe. With its unique storylines and vibrant animation, Predator: Killer of Killers is shaping up to be a noteworthy addition to the series.

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Sonakshi Sinha wraps filming of Telugu debut Jatadhara

Alongside this announcement, the first look of the film was also unveiled, generating excitement among prospective viewers.

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Sonakshi Sinha, known for her role in Heeramandi, has recently completed filming for her upcoming supernatural thriller, Jatadhara, which marks an exciting milestone as her debut in Telugu cinema. The film, headlined by the talented Sudheer Babu, is directed by Venkat Kalyan, who gained recognition for his work on Cheddi Gang Tamasha (2023).

As a way to commemorate the conclusion of filming, Sonakshi took to Instagram on Tuesday night, sharing a collection of photos that showcased her celebration of this significant moment.

In her post, she expressed her excitement, saying, “Aaaaand one more down!! A film wrap for me on Jatadhara… my first Telugu film… and my team has crushed it on this one!!! So much fun, had an absolute blast… can’t wait for you all to see it!!! (sic) Thank you for the incredible shooting experience.” Her enthusiasm reflects her dedication to the project and the positive experience she had while working on it.

Jatadhara also features the talented Shilpa Shirodkar alongside Sonakshi and has been produced by Zee Studios, a well-known production banner in the industry. The announcement of Sonakshi’s casting was made on the occasion of International Women’s Day last month, adding an inspiring element to the film’s promotional activities. Alongside this announcement, the first look of the film was also unveiled, generating excitement among prospective viewers.

Sonakshi Sinha has made a name for herself in the film industry, and her transition into Telugu cinema brings a fresh perspective to her already diverse portfolio. Interestingly, this is not her first foray into regional cinema; she made her Tamil debut back in 2014 with the blockbuster Lingaa, which starred esteemed actor Rajinikanth and was directed by KS Ravikumar.

Overall, Jatadhara promises to add another feather in Sonakshi’s cap, and with her considerable talent and charisma, audiences can look forward to an engaging cinematic experience. As she takes on this new challenge, her fans eagerly anticipate what she will bring to this supernatural thriller in the Telugu film industry.

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Allu Arjun-Atlee sci-fi film poster copied from Dune, say netizens

“Why not create your own poster instead of copying?” A further user noted, “Is this stealing already? I see.”

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The recently unveiled poster for the upcoming film featuring Allu Arjun and director Atlee has ignited controversy just hours after its release, with social media users alleging that the visuals bear a resemblance to those from Dune. Released by Sun Pictures in celebration of surpassing six million views on the announcement video, the poster was quickly compared to the acclaimed 2021 sci-fi film.

An individual on X (formerly Twitter) highlighted the similarities by sharing the Dune poster, accusing Atlee of directly copying it. The user commented, “My brother, it hasn’t even started and you’ve already lifted the Dune poster?”

Another user tweeted a side-by-side comparison, stating, “We have such great talent in the country, why resort to copying? If you do, why not be more subtle? The poster indeed looks impressive, but perhaps they thought it was worth the gamble. Did Allu Arjun and Atlee really copy Dune?”

In addition to the Dune controversy, one user pointed out another poster from the same team that appeared to mimic visuals from Interstellar, joking, “The posters are a mix of InterstellarDuneStar Wars, etc. Regardless, if Atlee can deliver a good presentation, I’m on board.”

Another critic called out Atlee, saying, “First it’s Interstellar, and now Dune. @Atlee_dir, have some dignity, da.” Following this, another comment read, “Why not create your own poster instead of copying?” A further user noted, “Is this stealing already? I see.”

Fans quickly highlighted visual similarities, including the layout, color scheme, and desert-like aesthetic that closely resembled promotional materials from Dune. One user quipped, “Atlee just rebranded Dune and called it a day,” while others pointed out the striking parallels.

Atlee, known for his work on Jawan, has faced similar scrutiny in the past for allegedly borrowing elements from previous hits. In a 2023 interview, he defended his artistic style, stating, “In the creative field, you end up making similar stories. That doesn’t mean I copy them. It can be inspired.”

The forthcoming project, currently titled AA 22, is being characterized as a sci-fi action adventure. The teaser suggests a high-budget production with collaboration from Hollywood VFX teams. Atlee has referred to the film as his “dream project,” commending Allu Arjun and producer Kalanithi Maran for their support.

Anticipation is building for AA 22, particularly with music composed by rising talent Sai Abhyankkar. While the full cast has yet to be announced, filming is expected to commence soon.

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