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Dr. K Rathnam: How Milky Mist contributes to sustainable development in rural areas

CEO of Milky Mist Dr K Rathnam, takes us through the journey of becoming one of India’s leading dairy producers with an unrivalled range of products. He underlines the contributions made by the company towards sustainable development in rural areas.

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Dr. K Rathnam

Dairy plays a significant role in several aspects of Indian society, including cuisine, religion, culture, and the economy. Milky Mist initially mastered the art of making paneer, a highly liked ingredient in the kitchens of south India and kept improvising to build an empire. The company’s mission is to build a sustainable rural economy by involving farmers at every stage of the production process.

To commemorate their success story, Milky Mist introduced the ‘Building Health India’ campaign. Dr K Rathnam explains the objectives and goals of the campaign and says, “Sourcing good quality milk directly from farmers is the key portion in all our dairy products.” Citing the farmers of south India, he adds, “They wake up every day, milk cows, and directly send it to us. There are no middlemen to steal money. Further, we check the quality of milk and pay them good rates, fulfilling their monetary needs.”

When Milky Mist first entered the frame, there were several challenges upfront. The local milk business was traditionally prone to adulteration as the dairy farmers were forced to sell their produce at low price to agents, who got the lion’s share of profits by reselling it. At that time, the concept of unadulterated milk was rare and it took the firm immense effort to convince the farmers to break away from this exploitative practice. 

Dr K Rathnam says,

“Our entire value chain is based on direct benefit to our farmers. Each and every farmer is a member of Milky Mist. To ensure that there is no quality deviation, middlemen are eliminated. We have about 50,000 plus farmers in our dairy. The major factor setting us apart from the rest is that we care for the cattle and provide them excellent cattle food leading to production of more milk than usual.”

The company achieves this by keeping a special eye on fodder composition and its quality. Milky Mist understands milk farmers’ lives and their income revolves around cattle and it must give them maximum benefit. Besides, it also has a fully automated dairy production process that guarantees freshness of products with 99.9 per cent human hands-free productions.

Milky Mist and its rural development go way beyond dairy farming. The company is also involved in community outreach, environmental welfare and sustainable growth. Dr. K Rathnam elucidates, “Our responsibility also lies with the community and the planet because they have made us what we are today. We have shifted to efficient and renewable green energy, which is powering our plants as well as our entire ecosystem. Over the years, more than one lakh trees have been planted in this region and we have taken active initiatives to make conscious choices that help us reduce our waste.”

He adds, “Milky Mist also creates an eco-friendly environment and has installed solar panels to harness the perennial energy of the sun, thus, weakening the  dependence on conventional non-renewable energy. The company has also aided and supported several self-help groups working to revive, protect and clean up polluted lakes and rivers.”

Understanding the social corporate responsibilities is the need of the hour. The progress earmarked by dairy industry in India, and especially by Milky Mist sponsors varied interests of the society. As of today, the firm has created employment opportunities for over one lakh people. Besides offering them a good life and fair income along with benefits and healthcare, makes it stand out of the crowd. 

“Humane work hours, quality medical care to family members of employees, and modern sanitary toilets in various government schools were once a rare sight, but Milky Mist has ensured it all. The company has brought about the revolutionary change in sustainable rural development and community welfare in India whilst maintaining its exemplary guide that puts light on how profit and welfare can go hand in hand,”

-concludes Dr K Rathnam.

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Top SUVs Under ₹50 Lakh in 2025: How Ford Endeavour Compares Against Its Rivals

The new-generation Endeavour (known globally as the Everest) is carving out a niche, not by being the flashiest, but by doubling down on what made it iconic: rugged capability, unmatched comfort, and Ford’s driver-first DNA.

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Walk into any premium SUV showroom in 2025, and you’ll see one thing in common, everyone is trying to be the next Fortuner killer. From the Toyota Fortuner’s legendary reliability to the MG Gloster’s tech-laden interior, the segment under ₹50 lakh is fiercely competitive. But the one name that’s quietly making a storming comeback in India is the Ford Endeavour.

Re-entering the market through CBU or CKD routes, the new-generation Endeavour (also known globally as the Everest) is carving out a niche, not by being the flashiest, but by doubling down on what made it iconic: rugged capability, unmatched comfort, and Ford’s driver-first DNA.

Let’s break down how it stacks up against the competition, and more importantly, whether it’s worth your money in 2025.

The Ford Endeavour’s Unique Positioning

While rivals like the Fortuner and Gloster come packed with features and road presence, the Endeavour plays a different game. It doesn’t try to win on badge or sheer size, it wins on refinement, handling, and the premium SUV experience. The Endeavour doesn’t scream for attention. It delivers an understated yet powerful drive, much like an executive sedan disguised as an off-roader.

What the Endeavour Offers That Rivals Often Miss

  • True 4×4 DNA: Full-time 4WD with terrain response system and low-range gearing, something even the Fortuner reserves for its pricier variants.
  • Road Comfort: The Endeavour’s suspension setup feels tuned for Indian roads, absorbing undulations far better than stiffer rivals like the Fortuner.
  • Interior Refinement: The global model brings in a vertical 12-inch touchscreen, digital driver display, and soft-touch materials, giving the cabin a genuinely modern and plush feel.
  • Diesel Performance: While most competitors are shifting to petrol or hybrid powertrains, the new Endeavour sticks to a torquey 2.0-litre Bi-Turbo diesel, offering strong performance without the complexity of hybrid systems.

Rival Comparison Snapshot

SUVEngine OptionsKey StrengthWeakness
Ford Endeavour2.0 Bi-Turbo DieselBalanced comfort + off-road abilityLimited dealer support (CBU/CKD pricing)
Toyota Fortuner2.8 Diesel / 4×4 ATReliability & resaleStiff ride, dated tech
MG Gloster2.0 Twin Turbo DieselFeatures & spaceLacks brand trust, sluggish gearbox
Jeep Meridian2.0 DieselPremium build, great handlingLess spacious third row
Hyundai Tucson (AWD)2.0 DieselUrban refinementNot a true off-roader
Skoda Kodiaq2.0 TSI PetrolEuro styling, superb ridePetrol-only, no low-range gearing

The Pricing Puzzle: Is the Endeavour Worth It?

Ford’s re-entry into the Indian market via the CBU route does push the Endeavour’s price close to ₹45–48 lakh on-road, which might seem steep at first glance. But what you’re paying for is:

  • Global-spec build quality
  • Proven diesel engine
  • Feature-loaded cabin
  • True off-road capability

Compare that to a ₹52–55 lakh Fortuner GR-S or a ₹45 lakh MG Gloster Savvy 4×4, and the Endeavour doesn’t look overpriced, it looks well-positioned.

Who Should Consider the New Endeavour?

Buy if:

  • You want a full-size SUV with authentic off-road ability and refined road manners.
  • You value driving comfort as much as street presence.
  • You’re okay with slightly higher entry cost for better overall experience.

Skip if:

  • You need wide dealership and service coverage in Tier-2 or Tier-3 cities.
  • You prefer petrol or hybrid options.
  • You’re focused on resale value above all else.

Final Word: A Quiet Comeback with Loud Value

The Ford Endeavour in 2025 doesn’t try to beat its rivals on paper alone. It wins by delivering what many SUVs forget, a genuine sense of command on the road, a plush yet practical interior, and real-world 4×4 ability, all wrapped in a design that feels premium but not pretentious. And if a new specimen in not in your books, aused Ford Endeavour just might be what fits the bill!

If you’re looking at top second hand SUVs under ₹50 lakh, and you want something that drives like it belongs above that price tag, the Endeavour deserves more than a second look. In fact, it may just be the most complete SUV in this space, if you know what you’re buying.

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7 Reasons Parents Should Stay in Touch With Their Child’s Preschool Teacher

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Preschool is your child’s first real experience with a structured learning environment, and it’s a big step. At this early stage, your involvement as a parent plays a vital role in helping your child adjust, thrive, and build confidence. One of the most effective ways to stay involved? Maintaining regular communication with your child’s preschool teacher.

Many parents believe their role is limited to drop-offs, pick-ups, and paying fees. But staying connected with your child’s teacher goes far beyond logistics. It builds trust, strengthens learning, and ensures your child gets the support they need both at school and at home. In this blog, we will discuss seven reasons parents should talk to their preschool teachers from time to time.

7 Reasons Parents Should be in Touch with Their Kid’s Preschool Teacher

Here are seven compelling reasons why you should make that connection a priority.

  • Gain Insight into Your Child’s Development

Teachers spend several hours a day with your child, observing their learning habits, social skills, and emotional responses in real-time. Regular check-ins with the teacher can provide valuable insights into areas where your child is thriving and where they may need a little extra support.

These early signs are especially useful when you’re planning for next steps, like Senior KG admission, where readiness in both academic and emotional areas matters.

  • Create a Consistent Support System

Children feel more secure when parents and teachers are on the same page. When your child sees that you and their teacher are in sync, it reinforces consistency in discipline, expectations, routines, and praise.

Whether it’s toilet training, sharing toys, or learning phonics, your child benefits from a united message across school and home.

  • Address Concerns Early

Behavioural changes, learning delays, or emotional challenges can show up subtly at first. If you maintain open lines of communication with your child’s teacher, it becomes easier to identify and address these concerns promptly.

The earlier you address a concern, whether it’s speech delays, separation anxiety, or difficulty making friends, the easier it is to find solutions and build confidence.

  • Stay Informed About Classroom Activities

Preschools are full of activities, art projects, story time, group games, theme days, and more. By staying in touch with your child’s teacher, you’ll know what’s happening in class and can follow up at home.

This also helps you ask the right questions at the end of the day. Instead of the usual “How was school?”, you can say, “I heard you did a puppet show today, what was your favourite part?”

This kind of engagement boosts memory, conversation skills, and your child’s enthusiasm for learning.

  • Support Skill Building at Home

Teachers can guide you on how to support your child’s learning journey outside the classroom. They may suggest:

  • Fine motor skill exercises (like cutting or beading)
  • Language-building games
  • Counting or shape recognition through play
  • Reading recommendations

This is especially helpful for parents preparing their child for upcoming transitions like Senior KG admission where stronger foundational skills are expected.

  • Build Trust and Ease Anxiety

Children pick up on your attitude. When they see you have a warm, respectful relationship with their teacher, they are more likely to feel comfortable, safe, and positive about school.

It also helps ease separation anxiety. If your child knows that “Mom talks to my teacher” or “Dad knows what I did at school,” they’ll feel reassured and more secure about being away from home.

  • Be a More Active Participant in Your Child’s Education

Staying in touch doesn’t just mean attending the annual parent-teacher meeting. It means showing interest throughout the year, asking questions, offering feedback, and showing up when needed.

Many of the best preschools in Nagpur encourage parent involvement through classroom visits, online updates, event participation, or parent-teacher communication apps. Taking part in these activities shows your child that their education matters and that you are part of it.

Final Thought

Building a strong relationship with your child’s preschool teacher is one of the simplest yet most impactful things you can do. It creates a powerful partnership that supports your child’s growth, learning, and emotional well-being.

Preschools like EuroKids understand this balance. Their approach includes not just structured early learning but also strong parent engagement, helping families work hand in hand to support each child’s journey from day one.

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Happy Navratri 2025: Wishes, messages, quotes, greetings, images, and whatsApp greetings

Celebrate Navratri 2025 with heartfelt wishes, messages, quotes, and WhatsApp greetings. Share the joy of the nine nights of devotion to Maa Durga, spread positivity, and bless your loved ones with happiness, strength, and prosperity this festive season.

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Navratri Wishes 2025

Navratri 2025, starting on September 22, is a nine-night festival dedicated to Maa Durga, celebrating the victory of good over evil. Across India and around the world, devotees mark the occasion with prayers, fasting, music, dance, and community gatherings. The festival emphasizes devotion, courage, and inner strength, and is a time to share blessings with loved ones through heartfelt Navratri wishes.

Unlike large-scale celebrations in India, many households and communities celebrate in more intimate settings, decorating homes with diyas, offering prayers at temples, and organizing dandiya nights and devotional gatherings. Traditional foods and vrat-friendly recipes are also an integral part of the celebration.

Here’s a collection of Happy Navratri wishes you can share with friends, family, and colleagues:

Wishes to Share During Navratri:

  • Wishing you a Navratri filled with devotion, joy, and prosperity.
  • May the nine nights bring peace to your home and happiness to your heart.
  • Let’s celebrate the spirit of Navratri with prayers, music, and love.
  • May Goddess Durga bless you with strength to face every challenge.
  • Wishing you health, harmony, and happiness this Navratri.
  • May these nine nights light up your life with positivity.
  • Sending warm Navratri wishes from my family to yours.
  • May every dance step and prayer you offer reach Maa Durga’s blessings.
  • Here’s to a Navratri that feels bright, peaceful, and full of grace.
  • May this festive season give you courage and clarity.

Happy Navratri Quotes:

  • May your prayers during these nine nights bring success and harmony.
  • Celebrate the spirit of Navratri with a heart full of gratitude.
  • Wishing you good health, prosperity, and endless joy this Navratri.
  • Let the divine energy of Durga guide your path this festive season.
  • May Goddess Durga empower you with strength, wisdom, and courage this Navratri and always.
  • Let us celebrate the triumph of good over evil. Happy Navratri to you and your loved ones.
  • May the colors of Navratri brighten your life with happiness, health, and prosperity.
  • On this auspicious occasion, may Maa Durga fulfill all your wishes and bless your home with peace.

Messages to Share on WhatsApp and Social Media:

  • Happy Navratri! May Maa Durga guide you toward wisdom and strength.
  • The nine nights remind us that patience and devotion bring results.
  • Celebrate Navratri with faith in your heart and kindness in your actions.
  • May you find joy in the small rituals and blessings in every prayer.
  • Wishing you courage to overcome negativity, just like Durga did.
  • Navratri is not only about fasting — it’s about feeding your soul with positivity.
  • May this Navratri open doors of success and peace for you.
  • Sending warm wishes across the miles this festive season.

Happy Navratri 2025 Greetings:

  • Remember: every night of Navratri is a chance to start fresh.
  • Happy Navratri 2025! Celebrate with love, and let blessings surround you.
  • May Maa Durga fill your home with peace and happiness this Navratri.
  • Wishing you nine nights of devotion, joy, and togetherness.
  • May the blessings of Navratri bring love and light into your life.
  • Happy Navratri! Let every day be a step toward positivity.
  • May this festive season strengthen bonds with family and friends.

Navratri 2025 Quotes and Inspiration:

  • “Navratri is not only a festival, it’s a reminder that good always wins.”
  • “Nine nights, nine forms, infinite blessings.”
  • “Strength is not given, it is awakened — just like the spirit of Durga.”
  • “Dance, devotion, and discipline — the rhythm of Navratri.”
  • “Every prayer during Navratri is a step closer to peace.”

This Navratri, let devotion, love, and positivity fill every home. Share these Navratri wishes, quotes, and messages to spread blessings and joy with friends and family.

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