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Gaming Operators in Mature Economies Face High Expectations to be Responsible

Two Thirds of Players Demand Social Responsibility from Games

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Bihar youth addicted to online gaming

In 2021, Accenture, a Fortune Global 500 Irish-American company for IT services and consultancy, conducted a survey across four major gaming markets – China, Japan, US, and UK, and established that two thirds of players would rather play socially responsible games than games that have no connection to a socially significant cause.

Out of 4,000 survey respondents, 39 percent agreed and 27 percent completely agreed with the statement that they were more likely to play a game if it was socially responsible, making it a total of 66 percent positive answers.

A quarter or 26 percent of participants answered neutrally, while 5 percent disagreed and 3 percent completely disagreed that the social responsibility factor would play any role in their choice of games.

As a whole, the social aspect of online gaming has gained prominence during the pandemic, the Accenture survey observes, with 74 percent of people admitting that Covid-19 has caused more of their social interactions to be conducted through gaming.

Video games help players connect with others with similar interests according to 84 percent of respondents, 80 percent said games help them meet new people, and 77 percent answered that games help them stay in touch with friends.

Social Responsibility and Responsible Gaming

The findings by Accenture and other research teams were recently examined in the broader context of responsible gaming policies by a study published at https://www.sevenjackpots.com/ and titled “What is a Responsible Gaming Policy? Methods, Tools, and Achievements”.

“In the past decade, Responsible gaming (RG) has become a cornerstone principle of the real-money gaming industry. Mature tech markets and well-regulated gambling jurisdictions have consumers who expect RG practices from operators. The gaming industry itself seeks to demonstrate its reliability and social responsibility even when there are no specific requirements by gambling regulators,” the researchers at SevenJackpots write.

Mature and regulated gambling markets typically report that between 0.5 and 3.3 percent of adults who play show signs of problem gaming behaviour. A common misconception is that responsible gaming policies are intended only for these vulnerable players.

In fact, besides treating already existing problems and disorders, RG policies focus on prevention and mitigation measures, including awareness and education campaigns. “Thus, effective RG policies create risk awareness, safely deliver games and provide support services to those in need – in that order,” the authors point out.

Financial Limits and Reality Checks are the Most Used RG Tools in the UK

A survey conducted in 2000 with 8,000 participants in Great Britain has concluded that financial limits and reality checks are the most used responsible gambling tools in the UK, with the former having been employed by 8 percent of respondents, and the latter – by 5 percent.

At the same time, financial limits (51 percent), time outs (41 percent), and payment card blocking with the player’s bank (38 percent) are the tools that enjoy the highest awareness among British gamblers.

Responsible gambling tools including self-exclusion measures are most likely to be used by younger gamers (in the 18 to 34 age group), online gamblers and engaged gamblers.

Other data quoted by the SevenJackpots study shows that 80,000 people in Sweden have used self-exclusion tools, which is a full 1 percent of the country’s whole adult population of 8 million.

Shifting the focus to India and its emerging online gambling market, the authors conclude that “a framework regulation can ensure the integrity of the industry as well as the legitimacy of domestic operations. With RG as a guiding principle, lawmakers could justify online gaming as a healthy sector to provide jobs and increase tax revenues while protecting consumers.”

“Even more relevantly, a transparent and ethical gaming industry generates the necessary public funding for authorities to monitor and control the market,” the research team highlights.

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Delhi Convention Centre: Why is The Zora Convention Centre built at Delhi’s Lodhi Road special?

It serves as an exquisite venue for weddings, festivals, corporate gatherings, and a variety of other events.

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The Zora, Delhi Convention Center, located near Jawaharlal Nehru Stadium in Delhi, was inaugurated in August 2024. This convention center is specifically designed to cater to global event needs.

Spanning over 2 lakh square feet, The Zora features impressive architectural elements, including 38-foot high ceilings and two pre-designed halls, crafted by the esteemed designer Walid Baz, founder of Baz Events. It serves as an exquisite venue for weddings, festivals, corporate gatherings, and a variety of other events.

In an exclusive interview with APN News, Jyoti Kalash, Chief Administrative Officer (CAO) and retired IAS officer stated, “The design of this event center is striking. Upon entering the main hall, guests will feel transported to another realm, as there is a glass floor beneath them that can easily support over 1,000 people.”

“The Zora stands out due to its nature-inspired design and outstanding craftsmanship, which was accomplished in just 80 days by an international team, establishing a new benchmark for luxury in India,” the former IAS officer emphasised.

Dhananjay Kumar, CEO of The Zora – Delhi Convention Center, also spoke with APN News, stating, “We are offering not just a venue, but a destination for unique, unforgettable experiences. This luxurious and stunning space was completed within an impressive timeframe of only 80 days.”

Know what is special in ‘The Zora’

  • Prime location on Lodhi Road, convenient location for all.
  • Parking facility for more than 2000 vehicles.
  • Designed by award-winning architectural designer Walid Baz, bringing world-class expertise to Delhi.
  • Completed within a time period of just 80 days.
  • Spread over 2 lakh sq ft with two pre-designed halls and spacious customisable areas.
  • The Zora’s design is inspired by nature, offering guests an ambiance of beauty and tranquility.
  • 750 tonnes of iron has been used for strength.
  • 700 intelligent lights have been used with over 20 modes to match the mood of the ceremony.
  • Another large dining area is separate from the Grand Ballroom.
  • The interiors look beautiful and are adorned with intricate handmade designs.

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IIMM Delhi claims 100% placement for PG Diploma in ADPR for 3 consecutive years

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The International Institute of Mass Communication (IIMM) Delhi continues to solidify its reputation as a premier institution for media and communication studies by achieving 100% placement for its Post Graduate Diploma in Advertising and Public Relations (PGD ADPR) course for the third consecutive year. This remarkable achievement underscores the institution’s commitment to academic excellence and its pivotal role in shaping future leaders of the media industry.

A Legacy of Excellence

Ms. Simrat Gulati, an IIMC Alumna and Advertising veteran, who heads this program at IIMM Delhi said, “ADPR is one of IIMM Delhi’s oldest and most prestigious programs. Established with the vision of providing comprehensive education and training in the fields of advertising and public relations, this course has evolved to meet the dynamic demands of the industry. The curriculum is meticulously designed to combine theoretical knowledge with practical skills, ensuring that students are well-prepared for the challenges of the professional world.”

Industry Recognition

Industry experts and media professionals also hold IIMM Delhi’s ADPR program in high regard. Vivek Satya Mitram, a renowned Brand Strategist and co-founder at Bharat Dialogues said, “I have interacted with IIMM Students in workshops & events, the rigorous training included in their ADPR course and exposure to real-world scenarios are indeed a benchmark in media education. We at Bharat Dialogues regularly hire interns from IIMM Delhi for their creativity, strategic thinking, and ability to adapt to the rapidly changing media landscape.”

Several key factors contribute to the consistent placement success of the ADPR program at IIMM Delhi added their Academic Director Pooja Priyamvada. “We at IIMM Delhi have fostered strong relationships with leading companies in the advertising and PR sectors. These partnerships provide students with ample internship opportunities, live projects, and exposure to industry practices. We are privileged to have a highly qualified and experienced line up of faculty members & Guest lecturers who bring a wealth of industry knowledge and academic expertise.”

The industry-readiness of any curriculum requires that it is regularly updated to reflect the latest trends and technologies in the media industry. This ensures that students are equipped with relevant skills and knowledge that make them highly employable. As per many ex-students that is what set them apart from the crowd in the highly competitive media industry. Through mock interviews, resume building workshops, and career counseling sessions, the placement cell ensures that students are well-prepared to enter the job market.

The 100% placement record over the past three years is a testament to IIMM Delhi’s unwavering commitment to excellence. As the media industry continues to evolve, the institute remains dedicated to providing exemplary education and training that empowers students to become leaders in their field.

Established in 1999, the International Institute of Mass Media (IIMM) Delhi is a premier institution dedicated to providing high-quality education in mass media and communication. With a focus on practical training, industry exposure, and academic excellence, IIMM Delhi offers a range of undergraduate, postgraduate, and diploma programs designed to prepare students for successful careers in media and communication.

For more information about IIMM Delhi and its programs, please visit www.iimmdelhi.com

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Nima Sulaiman joins HiLITE Group Board, her father gifts her a Porsche

Nima expressed her gratitude for the opportunity and her eagerness to contribute to the group’s success.

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In a move signalling a generational shift in leadership and a commitment to empowering women in the business world, Nima Sulaiman, the daughter of HiLITE Group Chairman P. Sulaiman, has been welcomed onto the board of directors with a stunning gesture—a Porsche worth Rs 3 crore.

At just 18, Nima began her journey with HiLITE Group as a customer service trainee at Hug a Mug Cafe. From there, she transitioned to management roles, showcasing her talent and dedication. With a B.Sc in Economics from the University of London in Singapore, Nima brings a unique blend of academic prowess and practical experience to her new position.

As the Director of HiLITE Urban, a subsidiary of HiLITE Group, Nima is poised to continue the company’s legacy of excellence in construction and development. With a focus on providing quality living spaces and international standards in India, HiLITE Group has been instrumental in transforming Kozhikode city with its innovative projects that include premium residential buildings, ultra modern business parks, state-of-the-art malls and world-class entertainment theaters.

Group Chairman P. Sulaiman expressed his sentiments regarding his daughter’s recent appointment within the Group. He said, “I am immensely proud of Nima’s accomplishments and firmly believe that she is capable to take on greater responsiblities. HiLITE Group has always shed light on the significance of acknowledging and empowering women in leadership positions.” He further emphasised, “The emotional intelligence that women bring to the table is pivotal for fostering effective leadership and establishing trust.”

Nima, in turn, expressed her gratitude for the opportunity and her eagerness to contribute to the group’s success. “Inspired by my experiences visiting renowned malls worldwide, I strive to enrich the atmosphere of HiLITE malls and other projects, infusing them with vibrancy and youthfulness,” she said.

The appointment of Nima Sulaiman to the board of directors represents a significant milestone for HiLITE Group and a testament to the company’s commitment to innovation and inclusivity in the business world. As Nima takes on her new role, she stands as a beacon of inspiration for young women entrepreneurs in South India and beyond.

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