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India’s first Metaverse Salon – STUDIEO7. Explore the new, mysterious and largely undefined space in Metaverse

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Metaverse Salon - STUDIEO7

It might seem somewhat crazy that an industry-like beauty that is rooted in sensory experiences where personal touch and physical treatments are the keys – is now being transformed and re-invented for a Virtual world where we cannot smell, touch, or feel what is in front of you. But it’s happening!!!!  Yes, You heard it right… 

Studieo7 has become the first brand in India to introduce Metaverse into beauty salons and now they are quickly adapting to establish themselves in the digital realm.

The beauty & self-care industry has seen a revelation of late. With dense access to information, people have prioritized wellness and self-care as a rightful extension of their life. Acknowledging this trend, Mr. Rajesh, the founder of Studieo7 looked beyond the boundaries and dove deep into the knells of the business. A man with the motive to equate wellness with the best luxury experience available gave birth to Studieo 7.

They have successfully created the largest integrated portfolios and gathered a sense of brand resonance among our customers. As said, “Hope grows tenfold when it’s armed with foresight”, Studieo7 has unfolded its wings into different states in India & has signed 60+ locations across Tamil Nadu, Karnataka, Andhra Pradesh, Telangana & Kerala.

Now they have stepped into the Metaverse, marking their name as the first salon brand in India to have implemented Metaverse. “Our business vision is to make customers look and feel their utmost beauty, every single moment. Now we are extending our vision to make customers experience this in VR (Virtual Reality) as well. The aim of Metaverse is to enhance understanding of the capabilities exerting influence on effective 3D virtual team collaboration.

Any beauty brand’s metaverse strategy comes down to customer engagement. The old business model was the brand’s work at “Meet consumers where they are at”, Increasing the number of customers also increased the amount of time and space. Studieo7 decided to address this via Metaverse.

The metaverse is essentially limitless in terms of how one can express themselves through things like their avatars and it’s that will unlock more surreal beauty looks, new areas of inclusivity, and abstract self-expression. In simple words, it’s a place where you can be anything you want to be and look however you want to look, without any restraints or restrictions you might encounter in real life. 

Beauty might have been built initially on commodification, but now it is all about technology, experiences, and education. Studieo7 strongly believes that, As the technology evolves, the sophistication also increases. 

The founder Mr. Rajesh Kumar says

“ In real life, we would be super limited to one location, time zone and be stagnant in our placement, but here we could showcase our brand and products in a new way and to a large audience. It’s unlocked a huge amount of potential and we’re just about to host the first-ever salon metaverse experience”.

It is as easy as using AR filters and clients will definitely like the experience of this advanced technology. As of now clients with the help of VR, are able to virtually see the infrastructure of the salon and its alignments. In the future, Studieo7 will be able to let customers book appointments, see the portfolio, create avatars and even apply and choose the hairstyles, beard styles, etc. Website – https://www.studieo7.in/

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WhatsApp alerts users to stealthy zero-click hacking risk

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WhatsApp hacking

WhatsApp has recently warned its users about a new type of cyber threat known as the “zero-click” hack, which has compromised the devices of approximately 90 individuals across various countries without any interaction from the users. This sophisticated hacking technique does not require the victims to click on any links, making it extremely stealthy and difficult to detect.

The affected individuals include journalists and activists, highlighting the use of this spyware in targeting members of civil society. The hacking tool is developed by Paragon Solutions, an Israeli company known for its advanced hacking software, which is primarily sold to governments for purposes such as fighting crime and ensuring national security.

This zero-click hack involves the deployment of malicious electronic documents to the targets’ devices. These documents do not require any user interaction to execute the hack, enhancing the stealthiness of the attack. WhatsApp officials have reported to Reuters that they have detected efforts to compromise about 90 of their users and have taken steps to disrupt the hacking activities.

The targets of this hack span more than two dozen countries, with some located in Europe, according to various reports. The identity of the specific targets has not been disclosed by WhatsApp, but the company has referred the affected users to the Canadian internet watchdog group, Citizen Lab, for further assistance.

John Scott-Railton, a researcher at Citizen Lab, commented on the situation, stating that the discovery of Paragon’s spyware targeting WhatsApp users serves as a reminder of the ongoing proliferation of mercenary spyware. He noted that this continues the pattern of spyware being used in problematic ways.

WhatsApp has informed law enforcement and industry partners about the incident, although specific details of these discussions have not been shared publicly. The FBI has yet to comment on the matter. This incident underscores the growing risks associated with spyware and the need for users to be vigilant about cyber security.

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Delhi Convention Centre: Why is The Zora Convention Centre built at Delhi’s Lodhi Road special?

It serves as an exquisite venue for weddings, festivals, corporate gatherings, and a variety of other events.

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The Zora, Delhi Convention Center, located near Jawaharlal Nehru Stadium in Delhi, was inaugurated in August 2024. This convention center is specifically designed to cater to global event needs.

Spanning over 2 lakh square feet, The Zora features impressive architectural elements, including 38-foot high ceilings and two pre-designed halls, crafted by the esteemed designer Walid Baz, founder of Baz Events. It serves as an exquisite venue for weddings, festivals, corporate gatherings, and a variety of other events.

In an exclusive interview with APN News, Jyoti Kalash, Chief Administrative Officer (CAO) and retired IAS officer stated, “The design of this event center is striking. Upon entering the main hall, guests will feel transported to another realm, as there is a glass floor beneath them that can easily support over 1,000 people.”

“The Zora stands out due to its nature-inspired design and outstanding craftsmanship, which was accomplished in just 80 days by an international team, establishing a new benchmark for luxury in India,” the former IAS officer emphasised.

Dhananjay Kumar, CEO of The Zora – Delhi Convention Center, also spoke with APN News, stating, “We are offering not just a venue, but a destination for unique, unforgettable experiences. This luxurious and stunning space was completed within an impressive timeframe of only 80 days.”

Know what is special in ‘The Zora’

  • Prime location on Lodhi Road, convenient location for all.
  • Parking facility for more than 2000 vehicles.
  • Designed by award-winning architectural designer Walid Baz, bringing world-class expertise to Delhi.
  • Completed within a time period of just 80 days.
  • Spread over 2 lakh sq ft with two pre-designed halls and spacious customisable areas.
  • The Zora’s design is inspired by nature, offering guests an ambiance of beauty and tranquility.
  • 750 tonnes of iron has been used for strength.
  • 700 intelligent lights have been used with over 20 modes to match the mood of the ceremony.
  • Another large dining area is separate from the Grand Ballroom.
  • The interiors look beautiful and are adorned with intricate handmade designs.

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IIMM Delhi claims 100% placement for PG Diploma in ADPR for 3 consecutive years

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The International Institute of Mass Communication (IIMM) Delhi continues to solidify its reputation as a premier institution for media and communication studies by achieving 100% placement for its Post Graduate Diploma in Advertising and Public Relations (PGD ADPR) course for the third consecutive year. This remarkable achievement underscores the institution’s commitment to academic excellence and its pivotal role in shaping future leaders of the media industry.

A Legacy of Excellence

Ms. Simrat Gulati, an IIMC Alumna and Advertising veteran, who heads this program at IIMM Delhi said, “ADPR is one of IIMM Delhi’s oldest and most prestigious programs. Established with the vision of providing comprehensive education and training in the fields of advertising and public relations, this course has evolved to meet the dynamic demands of the industry. The curriculum is meticulously designed to combine theoretical knowledge with practical skills, ensuring that students are well-prepared for the challenges of the professional world.”

Industry Recognition

Industry experts and media professionals also hold IIMM Delhi’s ADPR program in high regard. Vivek Satya Mitram, a renowned Brand Strategist and co-founder at Bharat Dialogues said, “I have interacted with IIMM Students in workshops & events, the rigorous training included in their ADPR course and exposure to real-world scenarios are indeed a benchmark in media education. We at Bharat Dialogues regularly hire interns from IIMM Delhi for their creativity, strategic thinking, and ability to adapt to the rapidly changing media landscape.”

Several key factors contribute to the consistent placement success of the ADPR program at IIMM Delhi added their Academic Director Pooja Priyamvada. “We at IIMM Delhi have fostered strong relationships with leading companies in the advertising and PR sectors. These partnerships provide students with ample internship opportunities, live projects, and exposure to industry practices. We are privileged to have a highly qualified and experienced line up of faculty members & Guest lecturers who bring a wealth of industry knowledge and academic expertise.”

The industry-readiness of any curriculum requires that it is regularly updated to reflect the latest trends and technologies in the media industry. This ensures that students are equipped with relevant skills and knowledge that make them highly employable. As per many ex-students that is what set them apart from the crowd in the highly competitive media industry. Through mock interviews, resume building workshops, and career counseling sessions, the placement cell ensures that students are well-prepared to enter the job market.

The 100% placement record over the past three years is a testament to IIMM Delhi’s unwavering commitment to excellence. As the media industry continues to evolve, the institute remains dedicated to providing exemplary education and training that empowers students to become leaders in their field.

Established in 1999, the International Institute of Mass Media (IIMM) Delhi is a premier institution dedicated to providing high-quality education in mass media and communication. With a focus on practical training, industry exposure, and academic excellence, IIMM Delhi offers a range of undergraduate, postgraduate, and diploma programs designed to prepare students for successful careers in media and communication.

For more information about IIMM Delhi and its programs, please visit www.iimmdelhi.com

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