Many people know why a business or a brand should have their page on Facebook and Instagram developed – but not so many people talk and know about a chance of promotion on Twitter. This is suitable not only to the newsmaking companies and individual personas (celebrities, politicians and actors), but to brands and companies as well. And we are not talking about gigantic corporations right now, we are talking about small and medium sized brands that seek attention from their audience and try to showcase their products and services in all possible situations.
Twitter has a unique text format – it offers to share thoughts while fitting them into 140 symbols. Time goes by, nothing changes; Twitter is still a place where you have to talk and think shortly, and this is what makes it so unique: you cannot write down a huge text, you need to formulate your thoughts compactly and pass them to your audience like that. What is efficient in this if we are talking about promoting a brand or a business?
You see, today, people are very involved in the personal history of each business and brand. It is important for them that products and services are not just products and services, but an inspiring story, a certain mood and certain views on life. Only on this principle and in no other way do people select for themselves their favorite establishments, shops, online platforms, schools and anything else – they want to know the history of the origin and the founder, they want to understand to whom and why they give their money. Twitter is very convenient for this: you can easily, as if playfully, gradually introduce your audience to yourself and your brand, giving them information in small portions and leaving space for reflection and discussion.
Twitter is perhaps one of the most beneficial grounds for the formation of communities and fan bases – and it seems to us that every business owner dreams about this. So that a circle of people will form around his brainchild and products, who will always support all innovations and be close at times of successes and recessions. Twitter is a great fit – a long thread of comments is usually formed under each tweet, where people share their opinions on various occasions, forward their favorite tweets to each other and attach multimedia files. This is convenient and it greatly increases your visibility in the eyes of other potentially interested people who may be subscribed to your commenters.
In case it’s difficult for you to get started, you can always buy Twitter followers and close your need to form an initial base of subscribers on which you can rely later. This can be done at the very beginning of the promotion of your page and it will affect it only in a positive way if you do everything right: the most important thing is to acquire only real subs who will be real people and will be able to really influence your statistics, and not just be a dead weight in your profile.
The thing is that the algorithms of social networks rely on the number of active subscribers – that is, those who leave you likes, comments and forward your tweets. If there are quite a few of them in your profile, everything is fine; your content will be recommended to other accounts and Twitter itself will slowly help your promotion. But if you have 10 active followers and 1000 dead ones, then your profile is over – Twitter’s algorithms will consider it the same bot-like as those who subscribed to you, and you will most likely have to change your profile to a new one.
So make sure that you buy real Twitter followers and you don’t invest money in bots that won’t bring anything good to your account. If you do everything right and plan all of your steps and the timing of the promotion ahead, you will get an additional platform for your brand’s promotion and increase of the audience. Don’t forget to use cross posting and tell about your new Twitter page in other social media, it will also help you with forming an initial base of subscribers.