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Amul girl in tears as its creator Sylvester daCunha dies

The doyen of Indian advertising who presented us the ‘Amul Girl’ in 1966 has passed away.

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Amul Girl in tears

The mind behind Amul’s ad campaign, ‘utterly butterly delicious’, Sylvester daCunha passed away on Tuesday in Mumbai. Beside this catchphrase, daCunha also created the ‘Amul Girl’, who has since then featured on the covers of practically all of the company’s advertising campaigns. As soon as the news of his demise spread, netizens started pouring heartfelt condolences and posts on social media. 

The ‘Amul Girl’ with tears went viral all across the social media platforms. A twitter user wrote that the ‘Amul Girl’ is in tears for the first time. Sharing the news, another user wrote that Sylvestor daCunha, the doyen of Indian advertising who presented us the ‘Amul Girl’ in 1966 has passed away. She added that the little girl in her polka dotted dress and smile will keep the legacy alive forever. 

Amul’s managing director Jayen Mehta tweeted about the news. He asserted that Sylvester daCunha, chairman of daCunha Communications passed away last night in Mumbai. He added that daCunha, a doyen of the Indian advertising industry who was associated with Amul since 1960. 

In 1966, daCunha with inputs from ‘Milkman of India’, Dr Verghese Kurien conceived Amul’s mascot; a girl with big eyes in a dress with red polka dots and matching ribbon in her hair, paired with red shoes. It was designed by late illustrator and art director Eustace Fernandes. Sylvester daCunha wanted to create a mascot that could position itself among mothers and children, and therefore it was decided that a child would be a face of the brand. Furthermore, he also felt it was important to replace the tagline ‘Purely the Best’ with something more catchy. His wife Nisha coined the term “utterly butterly delicious”. 

Calling daCunha a legend, Amul India GM Marketing, Pavan Singh took to LinkedIn to pay his tributes. He recalled that the ad campaign scaled new heights, moved seamlessly from OOH to print, TV & then digital & social media, enhancing its reach and popularity across several generations. Sylvester daCunha is survived by his wife Nisha and son Rahul daCunha. 

2024 Lok Sabha Elections

Arvind Kejriwal predicts INDIA bloc will win 300 seats and form next government

Kejriwal was addressing a digital press conference from his residence where he said as different phases of elections are over, it has become clear that on June 4, the INDIA bloc will win and form the next government at the centre.

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Arvind Kejriwal predicts INDIA bloc will win 300 seats and form next government

Delhi chief minister and Aam Aadmi Party (AAP) supremo Arvind Kejriwal on Tuesday cited surveys and said the INDIA bloc will win over 300 of 543 Lok Sabha seats and form the next government.  He said the 5th phase of the Lok Sabha elections is over.

Kejriwal was addressing a digital press conference from his residence where he said as different phases of elections are over, it has become clear that on June 4, the INDIA bloc will win and form the next government at the centre. The findings of many surveys show that on June 4, the INDIA bloc is going to get over 300 seats. He added that the INDIA bloc is progressing and is on the way to give a clean and stable government.

The Delhi chief minister addressed the press conference days before Delhi’s all seven Lok Sabha seats are due to go for elections in the 6th phase of voting on May 25. The Aam Aadmi Party, a key constituent of the INDIA bloc, is contesting 4 of the 7 Lok Sabha seats in alliance with Congress. The BJP swept the Lok Sabha elections in Delhi in 2014 and 2019, winning all 7 seats.

Top leaders including Prime Minister Narendra Modi, Yogi Adityanath , Amit Shah (BJP), Kejriwal, and Rahul Gandhi (Congress) have campaigned in New Delhi which is going to end on May 23. Earlier The Delhi Chief Minister had slammed Amit Shah a day after he addressed an election rally in Delhi on Monday. 

He slammed the union Home minister and said not even 500 people attended Amit Shah’s rally. He accused Shah of abusing the people of the country and Delhi. Kejriwal accused Shah of calling AAP supporters as Pakistanis. He said the people of Delhi gave AAP 62 out of 70 [assembly] seats and asked if they were Pakistanis?  

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Pune police arrest father after son’s fatal Porsche crash, restaurant owner also detained

Pune Police Commissioner Amitesh Kumar mentioned that the father was detained from Maharashtra’s Sambhajinagar in the morning and was formally arrested after being brought to Pune.

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Pune police arrest father after son’s fatal Porsche crash, restaurant owner also detained

The Pune police have arrested the father of the juvenile involved in the fatal accident that occurred on Monday morning. The minor was driving a Porsche without a registration number, which crashed into a bike, resulting in two deaths. The authorities have also arrested the owners of two restaurants and a staff member for serving alcohol to minors.

Pune Police Commissioner Amitesh Kumar confirmed that the father of the accused has been arrested after he attempted to evade capture. He mentioned that the father was detained from Maharashtra’s Sambhajinagar in the morning and was formally arrested after being brought to Pune.

Among those arrested were Pralhad Bhutada, owner of Cosie, and Sandip Sangale, owner of Blak Club. The Pune Police Commissioner added that the license holders of two restaurants and one more person were arrested late last night and would be produced in court today.

The minor’s father, a prominent real estate developer in Pune, reportedly manages a famous club and has built a star hotel in addition to several significant projects. The Pune Police have booked the aforesaid people under the Motor Vehicles Act (MVA) and the Juvenile Justice Act (JJA) for failing in their duties as guardians and for allowing the minor to drive without a license.

The Yerawada police arrested the father for permitting the minor to drive, while the restaurant owners and staff were charged for serving liquor to the minor. The Police have invoked sections 3, 5, and 199A of the Motor Vehicle Act, 1988, and sections 75 and 77 of the Juvenile Justice (Care and Protection of Children) Act, 2015. The action was taken after police found that the Porsche, purchased in March, had not been registered. 

Meanwhile, Leader of Opposition in Maharashtra assembly Vijay Wadettiwar demanded a judicial inquiry into the accident. He said that there is a question mark on Pune Police’s investigation, therefore a judicial inquiry should be conducted in this case.

He further pointed out that the police have reported that the alcohol test of the accused in the Pune accident was negative, but the CCTV footage of the accused, who is a minor, is drunk and that the report is raising a question mark on the police investigation.

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Uttarkashi authorities issues order to limit movement of horses and mules on Yamunotri Dham pilgrimage route

The District Magistrate Dr. Meherban Singh Bisht issued an order that the maximum number of horses and mules going from Janki Chatti to Yamunotri and vice versa has been limited to 800.

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Uttarkashi authorities limits movement of horses and mules on Yamunotri Dham pilgrimage route

In an effort to ensure the safety and convenience of piligrims, the district authorities of Uttarkashi have issued an order to curb the movement of horses and mules on the Shri Yamunotri Dham foot pilgrimage route.

The District Magistrate Dr. Meherban Singh Bisht issued an order that the maximum number of horses and mules going from Janki Chatti to Yamunotri and vice versa has been limited to 800. Additionally, the time for their movement is restricted to between 4 a.m. and 5 p.m. The District Magistrate has instructed the relevant departments and officials to promptly execute the above-mentioned orders and see to it that they are followed by all. He has also instructed the relevant department and officials to promptly execute the mentioned order.

On May 19, a significant number of devotees visited the holy sites of Gangotri and Yamunotri Dhams in Uttarakhand. By 2 p.m. on Sunday, approximately 10,000 devotees worshipped at Gangotri Dham, while 28,000 pilgrims were en route to Gangotri. Similarly, at Yamunotri Dham, 8,500 people had worshipped, and 20,000 individuals were progressing along the Yamunotri route from various stops.

The order also imposes a complete ban on the movement of horses, mules, and sticks beyond the Ghoda Padav in Shri Yamunotri Dham. Violators will be punishable under Section 188 of the Indian Penal Code (IPC), as per the DM’s order. This decision was prompted by a joint report submitted by the Barkot’s Sub-District Magistrate, Deputy Superintendent of Police, and Uttarkashi Additional Chief Officer of the District Panchayat. The report emphasized the need for crowd control to safeguard pilgrims, lives, and property.

The Char Dham Yatra, which includes sites like Yamunotri, Gangotri, Kedarnath, and Bedrinath, began on May 10 this year. Uttarakhand witnesses a peak in pilgrimage season during the summers, drawing thousands of devotees to these sacred destinations.

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