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BJP to launch new social media apps for targeted outreach in 2024 Lok Sabha elections

The party is set to unveil at least two fresh apps intended to bolster communication with its members and the intended audience

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BJP to launch new social media apps for targeted outreach in 2024 elections

The Bharatiya Janata Party (BJP) reaped substantial benefits from its proactive approach to social media engagement during the 2014 and 2019 general elections. Now, as preparations for the 2024 elections commence, the ruling party is poised to further enhance its presence across various social media platforms. The strategy will involve introducing novel apps tailored to connect with targeted audiences in smaller cities, as informed by individuals familiar with the matter.

The party is set to unveil at least two fresh apps intended to bolster communication with its members and the intended audience. These apps will not only facilitate effective interaction between the party and its cadre but also endeavour to engage floating voters who might not be bound by ideological affiliations or party preferences.

To effectively cater to the diverse needs of party workers and potential voters, these apps will be segmented, with a distinct communication strategy designed for each. One insider shared insights on this strategy, emphasizing its tailored nature while maintaining anonymity.

Given the escalating number of internet users and the proliferation of social media platforms in India, the BJP has chosen to revamp its social media approach. This overhaul includes an emphasis on regional languages to attract residents of small towns and cities throughout the country. The current tally stands at 759 million active internet users in India, and this figure is projected to surge to 900 million by 2025, according to the Internet and Mobile Association of India.

The upcoming 2024 elections are poised to test the BJP’s adaptability to a newer demographic, characterized by heightened literacy levels and an expansive digital reach. This person reiterated that the election would be a litmus test of technology as a key differential factor. In 2014, the BJP’s impressive victory was facilitated by its pioneering engagement with the masses, particularly the youth, through various social media platforms. The party effectively utilized campaigns on popular platforms and communicated with voters in remote regions through mobile channels

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ED summons Pinarayi Vijayan in money laundering case

The Enforcement Directorate has summoned former Kerala chief minister Pinarayi Vijayan for questioning in a money-laundering investigation linked to alleged payments by Cochin Minerals and Rutile Ltd to his daughter’s company, Exalogic Solutions.

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The Enforcement Directorate (ED) has summoned former Kerala chief minister Pinarayi Vijayan for questioning in connection with a money-laundering investigation linked to Cochin Minerals and Rutile Ltd (CMRL). Officials said he has been asked to appear before the agency at its Kochi office on October 23.

The summons has been issued under the Prevention of Money Laundering Act (PMLA). The investigation concerns alleged payments by CMRL to Exalogic Solutions, a now-defunct company associated with Vijayan’s daughter, Veena T.

The development comes after Kerala’s Vigilance and Anti-Corruption Bureau (VACB) registered cases against Vijayan and members of his family in connection with the alleged bribery case.

What is the CMRL-Exalogic case?

The case centres on alleged payments made by CMRL to Exalogic Solutions under the guise of information technology consultancy services.

According to the ED, CMRL allegedly made fraudulent payments of Rs. 2.78 crore to the company. The agency is examining the financial transactions as part of its money-laundering investigation. These remain allegations and should not be treated as established criminal wrongdoing.

The matter came before the Kerala High Court, which on October 9 directed the VACB to register a case based on material submitted by the ED. The state agency subsequently registered cases involving Vijayan and his family members.

Pinarayi Vijayan challenges FIR order

Vijayan approached the Supreme Court on October 16, challenging the Kerala High Court order directing the registration of an FIR against him.

The legal challenge followed developments in the state courts concerning the alleged CMRL-Exalogic transactions. The ED’s summons is a separate step in its investigation under the anti-money-laundering law.

The case involves allegations of financial irregularities linked to payments to Exalogic Solutions. The investigation and legal proceedings are ongoing; the summons itself does not establish guilt.

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LK Advani, 98, hospitalised in Delhi with chest infection

Veteran BJP leader LK Advani, 98, has been admitted to Delhi’s Indraprastha Apollo Hospital with a chest infection. Hospital officials said his condition was stable.

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Veteran Bharatiya Janata Party (BJP) leader and former Deputy Prime Minister Lal Krishna Advani has been admitted to Indraprastha Apollo Hospital in Delhi with a chest infection. Hospital officials have said that his condition is stable.

The 98-year-old leader was brought to the hospital at around 7.30 pm on Friday, October 16, and admitted to its pulmonary department. He is receiving treatment and remains under observation by a team of doctors, with medical tests underway.

LK Advani’s recent hospitalisation

Advani was previously admitted to Apollo Hospital in May 2026 because of age-related health complications. He remained under medical care for a few days before being discharged, according to the report.

In December 2024, the veteran BJP leader was admitted to the intensive care unit (ICU) at Indraprastha Apollo Hospital for medical management and investigations. He received treatment under the supervision of a neurologist, and the hospital had described his condition as stable at the time.

On December 17, 2024, the hospital reported gradual improvement and indicated that he was likely to be moved out of the ICU within the next one to two days.

Advani’s political career

Advani has been a prominent figure in the BJP’s rise in Indian politics. He served as the party’s president on multiple occasions and played a significant role in expanding its organisational presence.

His 1990 Ram Rath Yatra became a major event in the country’s political history. He later served as Union Home Minister and was India’s Deputy Prime Minister from 2002 to 2004 in the government led by Atal Bihari Vajpayee.

In recognition of his contribution to public life, Advani was awarded the Bharat Ratna, India’s highest civilian honour, in 2024. He had previously received the Padma Vibhushan in 2015.

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Centre sends 3 letters to Punjab government after anti-drug activist’s killing

The Centre has sought reports from the Punjab government on three incidents linked to allegations surrounding drug-related activities, including the killing of anti-drug activist Parvinder Singh Jhota.

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Amit Shah

The Union government has sought detailed explanations from the Punjab government regarding three incidents linked to concerns over drug-related activities in the state. The move follows the killing of anti-drug activist Parvinder Singh Jhota in Mansa and comes amid renewed scrutiny of the state’s drug problem and law-and-order situation.

The Ministry of Home Affairs (MHA) sent three letters to the Punjab chief secretary on October 16, with copies to the state’s director general of police. The communications sought information about Jhota’s killing, the fatal attack on Bikramjit Singh in Gurdaspur district, and the reported suicide of Gulzar Singh in September.

What the Centre’s three letters cover

The first letter concerned the October 13 killing of Parvinder Singh, popularly known as Jhota, who was known for raising concerns about drug abuse and alleged illegal sales of intoxicating substances in Punjab.

The ministry sought a comprehensive factual report on the incident and details of the steps taken by the state government following his death. It also asked about action taken on the Union government’s Vision Document on Narcotics Control for 2026–2029.

The document outlines measures to strengthen anti-narcotics enforcement, including dedicated anti-narcotics task forces, financial investigations, prosecution under the Narcotic Drugs and Psychotropic Substances Act, and action against transnational drug networks.

The second letter concerned the attack in Mari Panwan village in Gurdaspur district, in which Bikramjit Singh died and Nishan Singh and Gurmukh Singh were critically injured.

According to accounts cited in the report, the three men had objected to alleged drug peddling in their village before being attacked with sharp-edged weapons. However, police have denied that the incident was motivated by drug-related disputes and said an investigation was underway. Bikramjit’s relatives have also disputed the police account that the murder followed a dispute over a mobile phone.

The third letter sought details about Gulzar Singh’s death on September 8. The ministry referred to reports that he had raised concerns about the availability of synthetic drugs and had faced pressure and harassment from the local village panchayat. These allegations form part of the circumstances the Centre has asked the state government to examine and report on.

Amit Shah raises questions over Punjab’s law and order

Union Home Minister Amit Shah also raised concerns about the situation in Punjab, referring to the challenges posed by drugs, gangsterism and organised crime.

Questioning the Bhagwant Mann-led government over public safety, Shah called for action against the drug trade, protection for young people and strict measures against criminals.

The Centre’s requests place the three incidents under scrutiny, although the alleged links between the attacks or deaths and opposition to drug-related activities remain subject to the specific circumstances and investigations in each case.

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