Zomato, the food delivery brand, recently got into trouble after their new Kachra ad campaign which has now sparked controversy across the internet.
The campaign’s tagline, Don’t waste food, Don’t’ be Kachra, was displayed alongside a series of advertisements presenting left-over food in an effort to promote cleanliness and decrease food waste.
The campaign, which was released on June 5 on the occasion of World Environment Day, aimed to increase awareness of the burden that plastic waste has on the environment and to highlight how many kilograms of waste is used to produce even the most basic items. For example, a paperweight requires 3-4 kg of recycled waste, while hand towels require 9-12 kg.
The Zomato advertisement showed how the company chooses to deliver food without using any plastic, therefore protecting the environment.
A comparison between Kachra (trash) and the outcast character in the film Lagaan, which was released in 2001, was made by Zomato. The advertisement also featured the actor, Aditya Lakhiya, who played the character of Kachra in the film Lagaan. Given the larger backdrop of commercial entertainment in India, some users said, Kachra’s character in Lagaan had a contextual meaning.
The actor was presented in a variety of contexts, including as a recycled hand towel, a similar flower pot and paper.
However, the campaign failed to connect with the audience and received criticism for its insensitive approach and was referred to as a casteist idea on various social media platforms.
Users have now flooded the internet with their criticism, expressing their dissatisfaction towards the ad. Twitter is filled with #BoycottZomato.
One user wrote, Zomato’s Kachra advertisement was not an accident, rather, it was a planned and intentional act that may have been approved by the company’s senior management. The user went on to criticise Zomato, labeling it as having casteist ideas. While another said, Zomato’s highly casteist campaign can be attributed to a lack of diversity.
However, the company informed in a Tweet about the advertisement being pulled down after the flak by the users and justifying its campaign wrote, on the occasion of World Environment Day, its intent was to aware the audience about the alternative usage of plastic waste and its recycling in a humorous way but unfortunately it hurt the sentiments of some individuals and community.
To this decision of Zomato taking the campaign back, it again received crticism from the users, while some called it arrogance for not making any apology, while some were satisfied with the timley action by the company.
A user wrote, the usual day casteism was unfortunate and was happy with Zomato’s timely action by removing the advertisement.
Chhattisgarh: Prime Minister Narendra Modi hits out at Congress, accuses party of dividing Hindus
PM Modi quoted his predecessor PM Manmohan Singh and said the minorities had the first right to the country’s resources. PM Modi added Congress is now saying the population of the community will decide who will have the first right to the country’s resources.
Prime Minister Narendra Modi slammed Congress after the Bihar government’s caste census results were declared. He said the Congress party is dividing the Hindus as the poor people formed the largest part of the population. PM Modi was addressing a rally in Poll bound Chhattisgarh Jagdalpur
PM Modi quoted his predecessor PM Manmohan Singh and said the minorities had the first right to the country’s resources. PM Modi added Congress is now saying the population of the community will decide who will have the first right to the country’s resources. PM Modi asked if the Congress party wanted to decrease the rights of the minority. He further inquired whether the Congress party wanted to remove the minorities.
PM Modi continued to his attack on the Congress and asked whether the Hindus who formed the largest section of India’s population come forward and take their rights. PM Modi further added the Congress party is not run by its people and has been outsourced. He said senior Congress leaders did not have their say in the decisions made by the Congress party.
PM Modi said the Congress party is trying to divide the Hindus. He added the Congress party is dividing the poor. They are trying to destroy the country. PM Modi slammed the Congress party for playing with the emotions of the poor. He added the Congress party has divided India on the basis of caste lines for sixty years.
The Bihar government released the findings of its caste census. According to the survey extremely Backward classes (EBC’s) and other backward classes (OBC’s) constitute 63 percent of total population of Bihar. The Congress party has promised a caste based census in the country if it came to power at the Centre.
India-Canada ties: India asks Canada to withdraw 40 diplomats by October 10
Canada has currently a total of 62 diplomats in India. New Delhi has instructed Canada to decrease the number to 41 at their high commission.
India has asked Canada to withdraw around 40 diplomats by October 10 as the diplomatic row between the two nations over Ottawa’s allegations of New Delhi’s involvement in the killing of Khalistani terrorist Hardeep Singh Nijjar in Canada. According to reports India has threatened to remove the diplomatic immunity of any candian diplomat if they remained in India after October 10.
Canada has currently a total of 62 diplomats in India. New Delhi has instructed Canada to decrease the number to 41 at their high commission. Boehm said PM Justin Trudeau does not expect to back down. He added India sees Canada as an easy mark. He said India is aware of Ottawa’s limited capacity to retaliate because of the presence of a minority government in Canada.
Trudeau is the leader of the Liberal Party. He shares power with Canadian Sikh leader and Indian origin Jagmeet Singh who is the head of the New Democratic Party in Canada. India had previously said it wanted an equal number of diplomats posted in the country and Canada. At the High commission in Delhi Canada has many diplomats compared to what India has in Ottawa.
Diplomatic crisis between Canada and India emerged after Canadian PM Justin Trudeau said the Canadian agencies have been actively pursuing credible allegation of a potential link the killing of Hardeep Singh Nijjar and the Indian government. India had stated Nijjar as a terrorist in 2020. India rejected Canada’s allegations and called them motivated and absurd.
Hardeep Singh Nijjar was the chief of the banned Khalistan Tiger Force (KTF). He was shot dead outside a Gurudwara in Surrey, British Columbia, Canada in the month of June. Ottawa expelled an Indian official over the case. India in response expelled a Canadian diplomat. Visa services were also expelled by the Indian government for Canadian citizens.
Earthquake of 6.2 magnitude on Richter scale shakes up Delhi-NCR, North India
Reports said the tremors were felt acutely by people residing in high rises and many fled by staircase to the groundfloor and were awaiting more aftershocks.
Strong tremors lasting almost a minute rocked parts of Delhi-National Capital Region, and several northern states after a 6.2 magnitude earthquake at its epicentre hit Nepal.
Reports said the tremors were felt acutely by people residing in high-rises and many fled by staircase to the groundfloor and were awaiting more aftershocks. Similar sights were visible in the region’s office districts. The tremors were also felt in parts of Haryana, Punjab, Rajasthan, Uttar Pradesh and Uttarakhand just after 2.45 pm. According to the Delhi Disaster Management Authority website, “Delhi is located in zone IV which has fairly high seismicity where the general occurrence of earthquakes is of 5-6 magnitude, a few of magnitude 6-7 and occasionally of 7-8 magnitude. Delhi thus lies among the high-risk areas.” The site adds that Delhi and the union territory region has already seen five earthquakes of the 5.5 to 6.7 scale since 1720.
There has been no report of damage to life and property as of now and reports are awaited on the situation in Nepal. Seismologists said the epicentre was 5 km underground in Bhatekhola in Nepal. The Himalayan country has already faced a massive quake on April 25, 2015 of 7.8 magnitude. Some 9,000 people died and injured more than 20,000.
According to the National German Research Centre for Geo sciences has said that magnitude 5.6 earthquake struck Nepal region. According to National Siesmological Centre an earthquake measuring 5.3 magnitude hit western parts of Nepal. No loss of property or life has been reported.
The earthquake was recorded with epicenter at Talkot area of Bajhang district, 700 km west of Kathmandu. Two earthquakes of magnitude 4.6 and 6.2 on the Richter scale jolted Nepal. The two tremors were felt within half an hour time. Union Health Minister Mansukh Mandaviya came out of Nirman Bhawan with others, as strong tremors hit different parts of North India.