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Boycott Myntra trends on Twitter for 2016 anti-Hindu ad not made by Myntra

A tweet of an alleged 2016 anti-Hindu advertisement which was not even made by Myntra went viral once again on Sunday, the hashtag #BoycottMyntra and #UninstallMyntra is trending on Twitter on Monday. The advertisement was created by ScrollDroll in 2016 and posted on Twitter, featuring the Myntra logo.

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A tweet of an alleged 2016 anti-Hindu advertisement which was not even made by Myntra went viral once again on Sunday, the hashtag #BoycottMyntra and #UninstallMyntra is trending on Twitter on Monday. The advertisement was created by ScrollDroll in 2016 and posted on Twitter, featuring the Myntra logo.

Five years later on Monday morning, several people had already begun uninstalling the application, giving one line review of hurting anti-Hindu sentiments. Many people, enraged at the advertisement, took to Twitter to boycott the shopping website Myntra.

https://www.instagram.com/p/CSy6bOmhyiJ/?utm_source=ig_embed&ig_rid=0a9725d7-ca1c-4cf3-931c-c35a29e7afe2

When the people were celebrating Rakshabandhan in the country on Sunday, the demand for not only to boycott Myntra but also to uninstall the online garment shopping app started on Twitter like many times it’s happened in the past.

This time it was trending for the exact same reason it did in 2016 – for an anti-Hindu poster which the company didn’t even make. However, in 2016, the hashtag #BoycotteMyntra had surfaced after the ScrollDroll put out an advertisement for e-commerce shopping platform Myntra showed a scene from the Mahabharata to sell their products.

The ScrollDroll had made an advertisement which specifically showed Krishna looking for extra long sarees on the Myntra app as Dushaasan disrobed Draupadi caused the controversy back in 2016.

Read Also: Tricky call for Modi govt before UP polls: Nitish Kumar says caste census should be done at least once

After the advertisement, the people had started to boycott Myntra assuming that it was made by Myntra which is known for being a retailer of garments. They had slammed the graphic for trivializing the scene from the Hindu epic, deeming it disrespectful to their religion.

To stop the Twitter outrage, Myntra had also made a tweet confirming that this advertisement was not published by them. ScrollDroll had taken responsibility for this advertisement.

https://twitter.com/i_am_sangacious/status/1429309591888666628?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1429309591888666628%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.freepressjournal.in%2Fviral%2Fboycottmyntra-trends-on-twitter-for-old-anti-hindu-advertisement-that-it-did-not-make

Myntra, which didn’t associated with the advertisement is not the only brand which has been at the receiving end of flak for anti-Hindu sentiments. Earlier, Surf Excel, Tanishq, Kerala tourism and many more advertisements have also been called out for hurting religious sentiments.

In other India News, A cross-party delegation led by Bihar Chief Minister Nitish Kumar met Prime Minister Narendra Modi on Monday in New Delhi on caste census.

India News

Amit Shah praises Dharmendra Pradhan’s resignation, says Nation above post

Amit Shah hailed Dharmendra Pradhan’s resignation as Union Education Minister, saying BJP places the nation and students above any position while highlighting the government’s commitment to examination reforms.

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Amit Shah

Union Home Minister Amit Shah on Saturday praised Dharmendra Pradhan’s decision to step down as Union Education Minister, saying the move reflected the Bharatiya Janata Party’s commitment to placing the nation and students above any political position.

In a post on X, Shah said that for BJP workers, the country, its youth and students are more important than any office. He described Pradhan’s resignation as an example of the party’s guiding principle of prioritising national interest over personal ambition.

Shah highlights government’s focus on exam reforms

Amit Shah said the Narendra Modi-led government respects the sentiments of students and remains committed to strengthening the examination system following concerns over alleged paper leaks.

He said the Centre has introduced strict measures to ensure severe punishment for those involved in examination paper leaks and expressed confidence that these steps would deliver justice to students who cleared the National Eligibility-cum-Entrance Test (NEET).

Praises Pradhan’s work as Education Minister

Recalling Dharmendra Pradhan’s tenure, Shah highlighted several initiatives undertaken during his time in the Education Ministry. He credited Pradhan with helping implement the National Education Policy (NEP), expanding PM SHRI schools, promoting digital education, strengthening skill development and improving coordination between industry and academic institutions.

Shah also said Pradhan worked towards making examinations more inclusive and student-centric, adding that his tenure reflected his commitment to the vision of a developed India.

Resignation follows NEET controversy

Dharmendra Pradhan’s resignation comes amid nationwide protests over alleged irregularities in the NEET examination and growing demands for accountability.

The resignation has triggered political reactions across party lines. While opposition parties have described the development as a result of sustained student protests, BJP leaders have projected it as an example of accountability and commitment to national interest.

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Assam flood death toll rises to 66, over 6.5 lakh people still affected

Assam’s flood situation improved slightly on Saturday, but more than 6.54 lakh people remain affected in six districts. Four fresh deaths have pushed the state’s flood toll to 66.

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Assam floods

The flood situation in Assam showed marginal improvement on Saturday, though the disaster continued to impact more than 6.54 lakh people across six districts. Four more deaths were reported during the day, taking the total number of fatalities in this year’s floods to 66.

According to the Assam State Disaster Management Authority (ASDMA), three of the latest deaths were reported from Sivasagar district, while one person lost their life in Charaideo.

The number of affected people declined from over 7.05 lakh across nine districts on Friday to 6,54,800 across six districts on Saturday, indicating a gradual improvement in the overall situation.

Sivasagar remains the worst-hit district

Among the affected districts, Sivasagar continues to be the worst hit, with nearly 2.9 lakh people impacted by the floods. Charaideo follows with around 1.9 lakh affected residents, while more than 1.3 lakh people remain affected in Jorhat.

The other districts still facing flood-related challenges are Dibrugarh, Golaghat and Nagaon.

Relief operations continue across affected areas

The ASDMA said the state administration is operating 274 relief camps and aid distribution centres across the affected districts. Around 18,902 displaced people are currently taking shelter at these facilities.

The latest daily bulletin also stated that floodwaters have inundated 810 villages across the state, while 34,970.8 hectares of agricultural land have suffered damage.

Rivers flowing above danger level

The floods have also damaged embankments, roads, bridges and other public infrastructure in several areas.

Authorities said the Dikhou River in Sivasagar and the Dhansiri River at Numaligarh are flowing above the danger level, and officials continue to closely monitor the situation.

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UP Government forms new SIT led by 3 IPS officers to probe Ayodhya Ram Temple donation theft

The Uttar Pradesh government has formed a new SIT led by three IPS officers to investigate the alleged Ram Temple donation theft case in Ayodhya following Supreme Court directions.

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Ram Mandir

The Uttar Pradesh government has reconstituted a Special Investigation Team (SIT) headed by IG Kiran S, with DIG Somen Verma and SSP Dr Gaurav Grover as members, to investigate the alleged theft of donations meant for the Ram Temple in Ayodhya. 

The move comes after directions from the Supreme Court, which sought a reconstituted investigation team to ensure an independent and comprehensive probe into the allegations.

The newly formed SIT is expected to continue the investigation and submit a status report before the Supreme Court on July 27.

Senior IPS officers to lead the probe

According to the state government, the investigation will now be supervised by senior IPS officers.  The revamped SIT has been tasked with examining all aspects of the alleged embezzlement of temple donations and carrying the investigation forward.

The Supreme Court had observed that criminal investigations and technical examination of theft-related cases are more effectively handled by experienced police officers, leading to the reconstitution of the SIT under senior IPS leadership.

Probe to continue under court supervision

The case relates to the alleged embezzlement of offerings (chadhava) donated by devotees at the Shri Ram Janmabhoomi Temple in Ayodhya.

The Supreme Court is monitoring the investigation and will review the SIT’s status report at the next hearing.

Authorities are expected to continue examining evidence collected during the earlier stages of the investigation as the newly constituted SIT proceeds with the case.

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