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Ambanis to acquire Alia Bhatt’s brand Ed-a-Mamma for Rs 300 crore

Ed-a-Mamma was entirely developed domestically and has used a direct-to-consumer (D2C) business strategy since the beginning.

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Alia Bhatt

Reliance Brands, owned by Mukesh and Isha Ambani and a division of Reliance Retail Ventures, is in the process of purchasing the children’s clothing line Ed-a-Mamma from famous Bollywood actress Alia Bhatt. According to a source, the Ambanis intend to purchase Alia Bhatt’s brand for between Rs 300 and Rs 350 crore.

Since Alia Bhat introduced Ed-a-Mamma in October 2020, consumers have responded incredibly favourably to the brand. Most of Ed-a-Mamma’s customers are online, and it can be found on most internet stores. Through the official website, customers are able to see Alia Bhatt’s brand’s product selection. According to a report, Mukesh Ambani and Isha Ambani would be able to increase their position in the children’s clothing market by purchasing Ed-a-Mamma.

Earlier last year, it was estimated that Alia Bhatt’s Ed-a-Mamma was worth more than Rs 150 crore. The brand Mukesh and Isha Ambani are interested in purchasing caters to children between the ages of 2 and 14. Ed-a-Mamma was entirely developed domestically and has used a direct-to-consumer (D2C) business strategy since the beginning.

Reliance Retail is already valued at more than Rs 918000 crore, and these purchases would enable the company to expand even more quickly. Its worth has already surpassed that of FMCG giant companies ITC and HUL.

In August 2022, Mukesh Ambani appointed Isha Ambani as the new CEO of Reliance Retail. The company’s turnover at the time was Rs 2 lakh crore. As a Reliance Retail partner brand, Jimmy Choo, Georgio Armani, Hugo Boss, Versace, Michael Kors, Brooks Brothers, Armani Exchange, Burberry, and many other international brands are offered in India.

Meanwhile on the workfront Alia Bhatt will soon be seen in Rocky Aur Rani Kii Prem Kahaani by Karan Johar. In the film, she is paired with Ranveer Singh. This film also marks the return of Karan Johar as director after 7 years.

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Bollywood stars Shahid Kapoor, Ananya Panday, Ayushmann Khurrana and others wish Jackky Bhagnani and Rakul Preet Singh on their wedding

Rakul Preet singh and Jackky Bhagnani took place on Wednesday in Goa. The couple first got married in an Anand Karaaj ceremony, honouring Rakul’s sikh roots. It was followed by Pheras in the evening to comemorate Jacky’s Sindhi heritage.

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Bollywood actors Rakul Preet Singh and actor-film producer Jackky Bhagnani got married on Wednesday in a scenic destination wedding in Goa in the presence of close friends and family members. Rakul and Jackky shared their first wedding pictures in which they looked like a royal couple.

Rakul Preet Singh took to her Instagram handle and shared her wedding moments. Many Bollywood stars took to their social media accounts and wished the newly married couple. Bhumi Pednekar shared the picture on Instagram handle and wrote she has never met 2 people that are so alike, just meant to be together. Today was so magical.

Shahid Kapoor reshared the couple’s post and wrote he had only love for them and welcomed them to the club. Shahid’s wife Mira Rajput wished the couple and wrote Congratulations Jackky Bhagnani and Rakul Preet. She wished both of them everlasting love.

Dia Mirza took to her Instagram handle and wrote she was very happy for both of them and gave the couple her love and blessings. Malaika Arora also showered love and blessings on the newly-wed couple. She shared the post on her Instagram handle and wrote Congralations Mr and Mrs. To forever happiness and love. She apologized for missing the celebrations.

Shahid

Ayushmann Khurrana also congratulated the couple for their wedding and gave them his love. Ram Charan’s wife Upasana Kamineni Konidela shared congratulatory message for the couple. She wrote this is so special and congratulated Rakul Preet Singh and Jackyy Bhagnani.

Ayush

Ananya Panday who attended the wedding wrote a special message on her Instagram handle. Sharing the strory she wrote Loveeeee and only Loveeeee for you two. Hours after the wedding the couple made their first public appearance and greeted the media. Both of them smiled as the photographers congratulated them for their wedding and took their pictures.

Panday
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Shaitaan trailer: Ajay Devgn and R Madhavan film to release in cinemas on 8th March, 2024

Shaitaan tells the story of Kabir and his family and how their fun weekend retreat turns into a nightmare. The family seeks help of a stranger. As the clock ticks the family is forced to confront their worst fears in this horror story that deals with the sinister elements of black magic.

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The highly anticipated trailer of the upcoming supernatural film Shaitaan was released on Thursday. The film stars Ajay Devgn, R Madhavan and Jyotika in important roles. The trailer takes the viewers on a roller-coaster ride of heart thumping adrenaline moments and gives them a glimpse into the world of Shaitaan.

The trailer is two minutes and thirty seconds long and the leaves the audience at the edge of the seat. Shaitaan tells the story of Kabir and his family and how their fun weekend retreat turns into a nightmare. The family seeks help of a stranger. As the clock ticks the family is forced to confront their worst fears in this horror story that deals with the sinister elements of black magic.

R Madhavan says he will leave the house after 15 minutes, but he changes his mind after a while. Ajay Devgn tries to take control of the situation and starts forcing Madhavan out of the house. Ajay Devgn’s daughter confronts him and stops him from doing so. It seems she is possessed by Madhavan. The child even slaps herself under the effect of Madhavan’s hypnosis on her.

She even hits her father in the end of the trailer. The trailer ends with the question that will Ajay Devgn be able to save his daughter? Most of the shooting of Shaitaan has been done within the house. The film is a remake of the Gujarati film titled Vash. Ahead of the trailer’s release, Ajay Devgn shared this poster and he wrote Jald hi shuru hogi good Vs evil ki asli jung

Shaitaan has been produced by Ajay Devgn, Jyoti Deshpande, Kumar Magat Pathak and Abhishek Pathak and has been presented by Jio Studios, Devgn Films and Panorma Studios. The film has been directed by Vikas Bahl. The film is scheduled to be released in cinemas on 8th March 2024.

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Varun Dhawan, Janvhi Kapoor to star in Karan Johar’s rom-com Sunny Sanskari Ki Tulsi

Both the actors recently appeared together in a romantic drama movie Bawaal, directed by Nitish Tiwari.

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Varun Dhawan and Janhvi Kapoor are all set to share screen in Sunny Sanskari Ki Tulsi Kumari, a romantic comedy movie produced by Karan Jahor’s Dharma Productions.The film directed by Shashank Khaitan will be released on April 18, 2025. The film’s title was announced by Karan Johar through a short video on his Instagram account.

Taking to Instagram, Varun Dhawan and Janvhi Kapoor expressed their excitement to be a part of the film. Varun Dhawan said that he can’t wait to be back on the sets with Shashank Khaitaan and bring some fun days. Meanwhile, Janhvi Kapoor also posted the announcement video captioning that the film, a love story wrapped with entertainment is coming to the screens.

Both the actors recently appeared together in a romantic drama movie Bawaal, directed by Nitish Tiwari. The film received 9 nominations, including best actor in a web original film and best actress in a web original film at 2023 Filmfare OTT Awards.

Additionally, Varun Dhawan will also be seen in the upcoming action drama film Baby John, directed by Kalees and supported by Altee. The actor will be seen beside Jacky Shroff, Rajpal Yadav, Wamiqa Gabbi and Keerthy Suresh in the action film. Apart from this Varun Dhawan is joining the world of series with action thriller series The Indian Citadel..

Furthermore, Janhvi Kapoor will portray the character of an IPS officer in her upcoming film Uljah. The movie also features Roshan Mathew, Gulshan Devaiah and Rajesh Tailang. She will also star in Mr. And Mrs. Mahi with Rajkumar Rao, a film produced by Karan Johar’s Dharma Productions.

Karan Johar who is known for his successful directorial and production journey is collaborating with Varun Dhawan for the sixth time and with Janhvi Kapoor for the fourth time for this upcoming movie.

Janhvi Kapoor is also filming for the Telugu film Devara alongside Jr. NTR.

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