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American Sikhs launch campaign to spread awareness about their community, counter hate crimes

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American Sikhs launch campaign to spread awareness about their community, counter hate crimes

National Sikh Campaign says that despite the many contributions by Sikh-Americans, 60 per cent of Americans admitted they knew nothing about the community and 66% of Americans have never interacted with a Sikh before.

Feeling victimised and often the target of hate crimes in USA, American Sikhs today launched a nationwide million-dollar campaign to spread awareness and address the “collective misunderstanding” over the minority community amid a spike in hate crimes against them in the country.

Sikhs look distinctly different with their turban and full beard. To many Americans, they look the same as Islamists and post-9/11, some white US citizens treat them all as supporters of terrorism if not actually being terrorists.

A widely reported incident of such hate crime was that in May, when some white men brutally assaulted an IT specialist Maan Singh Khalsa, cutting off his hair and nearly snipping off the little finger of his right hand – all because of his appearance.

Last weekend, several eminent Sikh-Americans from across the US, lawmakers, government officials and local leaders participated in prayers weekend to mark fifth anniversary of a mass shooting by a white supremacist that claimed the lives of six Sikhs at a Gurdwara in the Wisconsin city.

On Wednesday, a month-long ‘We are Sikhs’ campaign was launched by the National Sikh Campaign (NSC), a non-profit organisation, to coincide with the Sikh festival of Vaisakhi.

It is a massive initiative to spread awareness of the Sikh religion and Sikh-Americans throughout the US as over 65% of Americans are ignorant about Sikhism.

A report in Los Angeles Times in June cited Sikh community leaders as saying they’ve seen another uptick since the 2016 presidential election and the Trump administration’s proposed immigration and travel bans. Those proposals, they argue, are fuelling an intensified xenophobia.

The FBI began collecting data on anti-Sikh, anti-Arab and anti-Hindu hate crimes for the first time in 2015. Only six of the incidents in the most recent FBI report were anti-Sikh hate crimes, but the bureau said it takes years to get an accurate accounting.

According to Sikh advocacy groups, such incidents are under-reported and do not include other hate-filled attacks, such as discrimination or hate speech — a concern buoyed by law enforcement data. Many cities either did not report hate crimes or reported zero hate crimes, according to the FBI report.

While some of the violence against Sikhs stems from misconceptions about their background — attackers assume they are Muslim or Middle Eastern — experts say much of it is fuelled by a prejudiced response to their darker skin, beards or turbans, the LA Times report said. It recalled that earlier this year, two Sikhs and two other Indian men were shot in attacks in Kansas, Washington and South Carolina. In two of the incidents, authorities said the shooters expressed a variation of the same sentiment: Go back to your country.

Community members are working to strike a balance in its efforts to educate the public about Sikhism — aiming to differentiate themselves through awareness campaigns and local outreach without appearing to condone attacks on Muslims and other minorities.

The NSC’s ‘We are Sikhs’ campaign is a “national effort to help inform our fellow Americans about who we are and why we are proud to wear the turban, a symbol of our community’s commitment to equality and serving others,” co-founder and senior advisor of the National Sikh Campaign Rajwant Singh said.

“Sikh-Americans are pillars of their communities in every corner of our nation and we must work to proactively meet and connect with our neighbours,” he said.

The campaign would involve marketing and public relation efforts that will focus on increasing the Sikh-American community’s presence in national and local news outlets, online platforms and neighbourhoods. It will utilise national and local television and cable and digital advertisements, social media and community events to affect change.

Its organisers said the Sikh community has been the target of discrimination, intimidation, harassment and hate crimes since the 9/11 terror attacks largely because of a “collective misunderstanding” of what the turban means in the Sikh faith.

“Sikh values are American values, and Sikh-Americans have been making positive and significant contributions to American life for more than a century. We run local businesses and sing our national anthem with pride,” Gurwin Singh Ahuja, co- founder and executive director of the NSC said.

“The American dream is fundamental to our identity here in America, and we believe deeply in the freedom to pursue one’s own success through hard work,” Ahuja said.

Elaborating on the campaign, Singh had told PTI this week that the “seven-figure” targeted ad campaign will run on cable TV networks like CNN and Fox as well as on local TV stations and will have a heavy presence on social media.

There will be 40-50 spots on CNN and other networks and will be shown in morning and prime time bulletins, circulating throughout the day. The campaign will run for a month throughout the nation.

“We have brought a very scientific and targeted messaging element to the campaign. Our focus is to build a proactive and positive message and try to educate and inform Americans about the positive contributions the Sikhs have been making in America,” Singh said.

For the campaign, the organisers have roped in prominent marketing experts and firms, which have in the past done presidential-style campaigns for former presidents Barack Obama and George Bush.

The campaign has been tested over a period of time and through polls and focus groups, the organisers narrowed in on what message would move the public opinion.

NSC, however, said that despite the many contributions by Sikh-Americans, 60 per cent of Americans admitted they knew nothing about the community and 66% of Americans have never interacted with a Sikh before.

While this lack of awareness and interaction exists, the NSC said it believes there is enormous potential to enhance positive feelings and familiarity towards Sikh-Americans through the campaign.

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India flags attacks on Hindus in Bangladesh as worrisome after recent lynchings

India has reacted sharply to recent lynchings of Hindu men in Bangladesh, calling the attacks on minorities worrisome and urging that those responsible be brought to justice.

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Randhir Jaiswal

India has expressed strong concern over a series of violent incidents targeting members of minority communities in Bangladesh, following the lynching of two Hindu men in separate incidents. The Ministry of External Affairs said such attacks are “worrisome” and cannot be ignored, stressing that those responsible must be held accountable.

Speaking on Friday, External Affairs Ministry spokesperson Randhir Jaiswal said New Delhi has taken serious note of the developments across the border and is closely monitoring the law and order situation. He underlined that continued violence against minorities, including Hindus, Christians and Buddhists, remains a matter of grave concern for India.

“The unremitting hostility against minorities in Bangladesh at the hands of extremists is deeply troubling,” Jaiswal said, while condemning the recent killing of a Hindu youth in Mymensingh. He added that incidents of violence cannot be dismissed as exaggeration and expressed hope that perpetrators would be identified and punished.

According to the ministry, over 2,900 incidents of violence against minorities — including killings, arson and land-related crimes — have been documented by independent sources during the tenure of Bangladesh’s interim government. These developments, India said, cannot be brushed aside.

Rajbari killing under investigation

The latest incident took place on Wednesday in Pangsha upazila of Rajbari district, around 145 km west of Dhaka. As per police accounts quoted by media, the victim, identified as Amrit Mondal, was beaten to death by local residents following allegations of extortion.

Police said Mondal was suspected of leading a criminal gang and had allegedly attempted to extort money from a local resident along with his associates. Locals confronted the group and assaulted Mondal, leaving him critically injured. He was later taken to a hospital, where doctors declared him dead in the early hours of the morning.

Mondal’s body was sent to Rajbari Sadar Hospital for post-mortem examination. While most of his alleged associates fled, police said one person was arrested and firearms were recovered. Investigators also noted that Mondal had multiple criminal cases registered against him, including a murder case.

Lynching in Mymensingh sparks outrage

The Rajbari incident came days after another Hindu man was lynched in Mymensingh, triggering widespread outrage. The victim, identified as Dipu Das, also referred to as Dipu Chandra Das, was a factory worker in the city, located about 112 km north of Dhaka.

According to police and local reports, Das was attacked by a mob over allegations of blasphemy. He was first beaten outside a factory and later hanged from a tree. After the killing, his body was left along the Dhaka-Mymensingh highway and set on fire, leading to traffic disruption. Videos of the incident circulated widely on social media, fuelling anger and concern.

Interim government responds

Bangladesh’s interim government, led by Chief Adviser Muhammad Yunus, condemned the killing and said it does not support illegal activities, mob violence or mass beatings. At the same time, it maintained that the Rajbari incident was not communal in nature, describing it as a violent episode linked to alleged extortion and criminal activities. The administration said legal action would be taken against all those directly or indirectly involved.

India, however, reiterated that violence against minorities is a serious issue and called for effective action to ensure justice and safety for vulnerable communities.

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Khaleda son Tarique Rahman arrives to rapturous welcome in Bangladesh

Tarique Rahman returned to Bangladesh after 17 years and, in his first speech, invoked Martin Luther King while outlining what he called a plan for the country’s future.

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Khalida Zia son

Bangladesh Nationalist Party (BNP) acting chairman Tarique Rahman, who returned to Bangladesh on Thursday after 17 years in exile, outlined his political vision in his first public address, drawing a comparison with American civil rights leader Martin Luther King Jr.’s famous “I have a dream” speech.

Addressing a massive gathering in Dhaka, Rahman said that just as Martin Luther King spoke of a dream, he wished to speak of a concrete plan for Bangladesh. He referred to the country as “Beloved Bangladesh” and thanked party leaders, workers and citizens who stood by the BNP during his absence.

Rahman, the son of former President Ziaur Rahman and former Prime Minister Khaleda Zia, said that his plan would succeed only with public support and urged citizens to participate actively in nation-building.

Parallels drawn with 1971 and 2024 movements

In his speech, Rahman linked the 1971 Liberation War with the 2024 uprising against the government of former Prime Minister Sheikh Hasina. He said those who lost their lives in these movements should be honoured by building the country they had envisioned.

“We liberated Bangladesh in 1971, and we liberated it again in 2024,” he said, adding that the events of 2024 were about defending the country’s independence and sovereignty. He stressed the need to “repay the blood debt of the martyrs” through responsible governance.

Emphasis on tolerance, safety and economic rights

Touching upon Bangladesh’s social fabric, Rahman said the country belongs to everyone, irrespective of religion or geography, and underlined the importance of tolerance. He spoke about creating a safe environment where women, men and children can move freely without fear.

He also said the BNP would focus on peace, political reform and strengthening the economy. Referring to student leader Sharif Osman Hadi, Rahman said he had dreamt of a democratic Bangladesh and promised justice in connection with his killing, along with restoring people’s economic rights.

Call to youth and visit to Khaleda Zia

Rahman called upon the younger generation to take responsibility for development and stability, stressing that collective effort would be crucial to implementing his plan for Bangladesh.

After the address, he left to visit his ailing mother, Khaleda Zia, who is undergoing treatment at Evercare Hospital.

Rahman has been living in exile since 2008 following convictions in multiple corruption cases, which he has described as politically motivated. He has also alleged that the previous government attempted to assassinate him through torture.

With the Awami League barred from contesting elections, the political landscape has narrowed significantly. The BNP now holds a dominant position, and Rahman’s return has added fresh momentum and uncertainty to Bangladesh’s political future.

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Tarique Rahman returns to Dhaka after 17 years, massive crowd greets BNP leader

Tarique Rahman returned to Bangladesh after more than 17 years in exile, with thousands of BNP supporters gathering in Dhaka to welcome the party’s acting chairman.

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Tariq Rahman

Thousands of people poured onto the streets of Dhaka on Thursday as Bangladesh Nationalist Party (BNP) acting chairman Tarique Rahman returned to the country after more than 17 years in self-imposed exile in the United Kingdom. Rahman, who is the son of former prime minister Khaleda Zia, landed in the capital along with his wife Zubaida Rahman and daughter Zaima Rahman.

Supporters and party leaders marched from the Banani Airport Road towards Dhaka airport to welcome him, turning the stretch into a sea of BNP flags and slogans. Rahman was later escorted in a bulletproof vehicle as part of heightened security arrangements for his high-profile return.

Bulletproof convoy and reception in Purbachal

After arriving at the airport, Rahman was received by senior BNP leaders before heading to a large reception organised in the Purbachal area. Party workers and leaders lined both sides of the road to greet him during the journey. According to party expectations, a very large gathering assembled at the venue, where Rahman was scheduled to address supporters.

BNP leaders said only Rahman would speak at the event, while other senior figures remained present on the stage. His return is being closely watched as he has emerged as a key political figure ahead of Bangladesh’s upcoming general elections.

Visit to ailing mother and family residence

Following the public address, Rahman was expected to visit Evercare Hospital to meet his mother, former prime minister Khaleda Zia, who has been undergoing treatment there for over a month. After the hospital visit, the family was scheduled to go to Firoza, the Zia family residence in Gulshan.

Security across Dhaka was tightened during Rahman’s movement, with police deploying additional forces to prevent any untoward incident amid recent political tensions in the country.

Political backdrop of the return

Rahman’s return comes at a time when the BNP is seen to be gaining political ground following the ouster of former prime minister Sheikh Hasina in a student-led uprising last year. Surveys conducted in December indicate the BNP could secure the largest number of seats in the upcoming parliamentary elections, while other parties, including Islamist groups, are also in the fray.

Alongside political developments, personal reasons have also played a role in Rahman’s decision to return, particularly his mother’s prolonged illness, which party sources describe as a key factor behind the move.

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