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American Sikhs launch campaign to spread awareness about their community, counter hate crimes

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American Sikhs launch campaign to spread awareness about their community, counter hate crimes

National Sikh Campaign says that despite the many contributions by Sikh-Americans, 60 per cent of Americans admitted they knew nothing about the community and 66% of Americans have never interacted with a Sikh before.

Feeling victimised and often the target of hate crimes in USA, American Sikhs today launched a nationwide million-dollar campaign to spread awareness and address the “collective misunderstanding” over the minority community amid a spike in hate crimes against them in the country.

Sikhs look distinctly different with their turban and full beard. To many Americans, they look the same as Islamists and post-9/11, some white US citizens treat them all as supporters of terrorism if not actually being terrorists.

A widely reported incident of such hate crime was that in May, when some white men brutally assaulted an IT specialist Maan Singh Khalsa, cutting off his hair and nearly snipping off the little finger of his right hand – all because of his appearance.

Last weekend, several eminent Sikh-Americans from across the US, lawmakers, government officials and local leaders participated in prayers weekend to mark fifth anniversary of a mass shooting by a white supremacist that claimed the lives of six Sikhs at a Gurdwara in the Wisconsin city.

On Wednesday, a month-long ‘We are Sikhs’ campaign was launched by the National Sikh Campaign (NSC), a non-profit organisation, to coincide with the Sikh festival of Vaisakhi.

It is a massive initiative to spread awareness of the Sikh religion and Sikh-Americans throughout the US as over 65% of Americans are ignorant about Sikhism.

A report in Los Angeles Times in June cited Sikh community leaders as saying they’ve seen another uptick since the 2016 presidential election and the Trump administration’s proposed immigration and travel bans. Those proposals, they argue, are fuelling an intensified xenophobia.

The FBI began collecting data on anti-Sikh, anti-Arab and anti-Hindu hate crimes for the first time in 2015. Only six of the incidents in the most recent FBI report were anti-Sikh hate crimes, but the bureau said it takes years to get an accurate accounting.

According to Sikh advocacy groups, such incidents are under-reported and do not include other hate-filled attacks, such as discrimination or hate speech — a concern buoyed by law enforcement data. Many cities either did not report hate crimes or reported zero hate crimes, according to the FBI report.

While some of the violence against Sikhs stems from misconceptions about their background — attackers assume they are Muslim or Middle Eastern — experts say much of it is fuelled by a prejudiced response to their darker skin, beards or turbans, the LA Times report said. It recalled that earlier this year, two Sikhs and two other Indian men were shot in attacks in Kansas, Washington and South Carolina. In two of the incidents, authorities said the shooters expressed a variation of the same sentiment: Go back to your country.

Community members are working to strike a balance in its efforts to educate the public about Sikhism — aiming to differentiate themselves through awareness campaigns and local outreach without appearing to condone attacks on Muslims and other minorities.

The NSC’s ‘We are Sikhs’ campaign is a “national effort to help inform our fellow Americans about who we are and why we are proud to wear the turban, a symbol of our community’s commitment to equality and serving others,” co-founder and senior advisor of the National Sikh Campaign Rajwant Singh said.

“Sikh-Americans are pillars of their communities in every corner of our nation and we must work to proactively meet and connect with our neighbours,” he said.

The campaign would involve marketing and public relation efforts that will focus on increasing the Sikh-American community’s presence in national and local news outlets, online platforms and neighbourhoods. It will utilise national and local television and cable and digital advertisements, social media and community events to affect change.

Its organisers said the Sikh community has been the target of discrimination, intimidation, harassment and hate crimes since the 9/11 terror attacks largely because of a “collective misunderstanding” of what the turban means in the Sikh faith.

“Sikh values are American values, and Sikh-Americans have been making positive and significant contributions to American life for more than a century. We run local businesses and sing our national anthem with pride,” Gurwin Singh Ahuja, co- founder and executive director of the NSC said.

“The American dream is fundamental to our identity here in America, and we believe deeply in the freedom to pursue one’s own success through hard work,” Ahuja said.

Elaborating on the campaign, Singh had told PTI this week that the “seven-figure” targeted ad campaign will run on cable TV networks like CNN and Fox as well as on local TV stations and will have a heavy presence on social media.

There will be 40-50 spots on CNN and other networks and will be shown in morning and prime time bulletins, circulating throughout the day. The campaign will run for a month throughout the nation.

“We have brought a very scientific and targeted messaging element to the campaign. Our focus is to build a proactive and positive message and try to educate and inform Americans about the positive contributions the Sikhs have been making in America,” Singh said.

For the campaign, the organisers have roped in prominent marketing experts and firms, which have in the past done presidential-style campaigns for former presidents Barack Obama and George Bush.

The campaign has been tested over a period of time and through polls and focus groups, the organisers narrowed in on what message would move the public opinion.

NSC, however, said that despite the many contributions by Sikh-Americans, 60 per cent of Americans admitted they knew nothing about the community and 66% of Americans have never interacted with a Sikh before.

While this lack of awareness and interaction exists, the NSC said it believes there is enormous potential to enhance positive feelings and familiarity towards Sikh-Americans through the campaign.

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India closely monitoring situation in Iran, urges nationals to leave

India has advised its citizens in Iran to leave the country as authorities closely monitor the deteriorating security situation, with nearly 9,000 Indians currently residing there.

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The Indian government on Friday said it is closely monitoring the evolving security situation in Iran and has advised Indian nationals currently in the country to leave using available means. The Ministry of External Affairs (MEA) stressed that ensuring the safety and well-being of Indian citizens remains a priority.

Speaking during the weekly media briefing in New Delhi, MEA spokesperson Randhir Jaiswal said approximately 9,000 Indians are presently residing in Iran, with students forming the majority of the community. He said the government has issued multiple advisories in response to recent developments.

“In light of the situation, we have advised Indian citizens in India not to travel to Iran at this time, and those currently residing there have been asked to leave the country by whatever means are available,” Jaiswal said.

The spokesperson added that the government is maintaining close vigilance over developments and is prepared to take necessary steps for the welfare of Indian nationals.

Embassy advisories and travel warnings

The Indian Embassy in Tehran has issued an advisory asking Indian citizens — including students, businesspersons, pilgrims and tourists — to depart Iran through available transport options, including commercial flights, citing the evolving security environment.

Separately, the MEA reiterated its advisory urging Indians to avoid travel to Iran until further notice. It also recalled an earlier warning issued on January 5, advising Indian nationals in Iran to remain cautious and refrain from participating in protests or demonstrations.

Indian citizens in Iran have been asked to keep essential travel and identification documents, including passports, readily accessible. Those living in the country on resident visas have also been advised to register with the Indian Embassy.

Protests and regional tensions

The advisories come against the backdrop of nationwide protests in Iran, which began at Tehran’s Grand Bazaar in late December following a sharp fall in the Iranian rial. The demonstrations later spread across the country amid mounting economic challenges, including inflation, unemployment, power outages and water shortages.

Regional tensions have also risen amid international warnings of possible military action if the situation escalates further. These developments have prompted several countries, including India, to review travel advisories and safety measures for their citizens in Iran.

India has maintained long-standing ties with Iran, though officials have indicated that recent international trade-related announcements linked to Tehran are expected to have a limited impact, given the relatively small share of bilateral trade in India’s overall commerce.

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Trump calls it a wonderful gesture as Machado presents him Nobel Peace Prize medal

Donald Trump described it as a “wonderful gesture” after Venezuela’s opposition leader Maria Corina Machado presented him with her Nobel Peace Prize medal during a White House meeting.

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US President Donald Trump has described it as a “wonderful gesture” after Venezuela’s opposition leader Maria Corina Machado presented him with her Nobel Peace Prize medal during a meeting at the White House.

Trump praised Machado publicly after the interaction, saying she had been through “so much” and that the act reflected “mutual respect.” He said the medal was given to him for the work he has done, according to his post on his social media platform.

The gesture, however, has drawn attention as the Nobel Institute has clarified that a Nobel Peace Prize cannot be transferred to another individual.

Nobel Institute rules out transfer of prize

The Nobel Institute has stated that Machado is not permitted to give her Nobel Peace Prize to Trump. Despite this, a White House official confirmed that Trump intends to keep the medal, even if the act remains symbolic.

Trump has long expressed interest in the Nobel Peace Prize, making the episode particularly notable despite the formal limitations placed on such honours.

Political context behind the meeting

Machado had been widely regarded as Venezuela’s democratic leader-in-waiting before Trump’s recent policy decisions regarding the country. Earlier this month, Trump declined to fully back her challenge to Venezuela’s ruling regime and instead signalled openness to engaging with leaders linked to the existing power structure.

Trump has publicly questioned Machado’s ability to lead, saying she lacks sufficient support and respect within Venezuela. Her political party is believed to have won the 2024 elections, results that were rejected by President Nicolas Maduro.

Trump has also indicated a willingness to work with acting President Delcy Rodriguez, who previously served as Maduro’s deputy.

What Machado said after the meeting

Speaking to reporters after leaving the White House and heading to Capitol Hill, Machado said she presented the medal to the US president as recognition of his “unique commitment” to Venezuela’s freedom.

She added that Trump did not provide detailed assurances during their closed-door discussion, including on the issue of elections in Venezuela. No further specifics of the meeting were disclosed.

Afterwards, Machado greeted supporters gathered near the White House gates, hugging several of them. Addressing the crowd, she said they could count on President Trump, prompting brief chants of appreciation from those present.

Machado’s recent public appearance

Before her visit to Washington, Machado had largely stayed out of public view since travelling to Norway last month, where her daughter accepted the Nobel Peace Prize on her behalf. She had spent nearly a year in hiding in Venezuela before appearing at the ceremony.

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US freezes immigrant visa processing for 75 countries, India not in list

The United States suspends immigrant visa processing for 75 countries, excluding temporary visas, as part of stricter immigration measures.

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The United States has indefinitely suspended immigrant visa processing for 75 countries, targeting individuals seeking permanent residency based on nationality. The move, set to take effect on January 21, excludes tourist and temporary work visas, but is expected to have a significant impact on family-based immigration.

Reasons behind the visa freeze

The US State Department said the suspension aims to prevent the entry of foreign nationals likely to require government welfare and public benefits. “The Trump administration is bringing an end to the abuse of America’s immigration system by those who would extract wealth from the American people,” said State Department spokesman Tommy Pigott.

While the administration cites the risk of immigrants draining government resources, studies by the Cato Institute and other research groups suggest immigrants generally use fewer benefits than US-born citizens.

Who will not be affected

Temporary visas for tourists, business travelers, and sports fans remain unaffected. Exceptions are also allowed for individuals with dual nationality, a valid passport from a country not on the list, or travel serving an “America First” national interest. Approved visas that have not yet been printed must be refused according to the State Department.

Countries affected

The visa freeze covers nations across Africa, Asia, Latin America, the Middle East, and Eastern Europe. Some of the most affected countries include Pakistan, Bangladesh, Somalia, Russia, Iran, Afghanistan, Brazil, Nigeria, and Thailand.

Other countries on the full list include Albania, Algeria, Armenia, Azerbaijan, Bahamas, Barbados, Belarus, Belize, Bhutan, Bosnia and Herzegovina, Myanmar, Cambodia, Cameroon, Cape Verde, Colombia, Côte d’Ivoire, Cuba, Democratic Republic of the Congo, Dominica, Egypt, Eritrea, Ethiopia, Fiji, The Gambia, Georgia, Ghana, Grenada, Guatemala, Guinea, Haiti, Iraq, Jamaica, Jordan, Kazakhstan, Kosovo, Kuwait, Kyrgyzstan, Laos, Lebanon, Liberia, Libya, North Macedonia, Moldova, Mongolia, Montenegro, Morocco, Nepal, Nicaragua, Republic of the Congo, Rwanda, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Senegal, Sierra Leone, South Sudan, Sudan, Syria, Tanzania, Togo, Tunisia, Uganda, Uruguay, Uzbekistan, and Yemen.

Trump administration immigration record

The Trump administration has already imposed stricter vetting procedures over the past year, revoking over 100,000 visas and deporting more than 605,000 people, with 2.5 million others leaving voluntarily. Critics highlight that the policy disproportionately affects immigrants from non-European countries.

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