In a recent strategy meeting held in California, Google CEO Sundar Pichai addressed the company’s future in the rapidly evolving field of artificial intelligence (AI), emphasizing that 2025 would be a pivotal year for the tech giant. Pichai stressed the importance of speed and focus, urging employees to “internalize the urgency of this moment” and move faster to address the opportunities and challenges that lie ahead.
“The stakes are high,” Pichai said, as reported by CNBC. “These are disruptive moments. In 2025, we need to be relentlessly focused on unlocking the benefits of this technology and solving real user problems.” His remarks underscored the pressure Google faces to stay ahead in the competitive AI landscape, where breakthroughs are happening at an unprecedented pace.
At the heart of Google’s AI strategy is the Gemini app, which Pichai views as a key player in the company’s drive to lead the generative AI space. The app has already gained significant traction, but Pichai acknowledged that more work is needed to establish it as an industry leader. “With the Gemini app, there is strong momentum, particularly over the last few months. But we have some work to do in 2025 to close the gap and establish a leadership position there as well,” he stated.
Scaling Gemini to a broader consumer base is one of Google’s most ambitious goals for the upcoming year. Pichai outlined a target of reaching 500 million users, positioning Gemini alongside other flagship Google products. “Scaling Gemini on the consumer side will be our biggest focus next year,” he said, underlining the company’s commitment to its AI initiatives.
The meeting, which took place on December 18, occurred amid growing scrutiny of Google. In August, a federal judge ruled that the company had violated antitrust laws by maintaining a monopoly in the search market. Additionally, other legal challenges are underway that could impact the company’s operations. Despite these obstacles, Pichai remained resolute. “It’s not lost on me that we are facing scrutiny across the world. It comes with our size and success. It’s part of a broader trend where tech is now impacting society at scale. So more than ever, through this moment, we have to make sure we don’t get distracted,” he said.
While acknowledging increasing competition in the AI space, Pichai noted that success doesn’t always come from being first to market. “In history, you don’t always need to be first, but you have to execute well and really be the best in class as a product,” he said. He emphasized that 2025 would be about executing Google’s AI vision to the highest standard.
During the meeting, Google also showcased several upcoming AI tools, including the Jules coding assistant and an AI-powered notetaking product, NotebookLM. These tools highlight the company’s continued efforts to innovate and expand its AI capabilities across various sectors.
As Google prepares for a high-stakes 2025, the company’s focus remains on harnessing AI’s potential to transform user experiences while navigating significant legal and competitive challenges.