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Fabindia ad controversy: Tweeple divided over use of Urdu phrase, some say stop being communal, others say will they change name of Eid too

BJP Yuva Morcha president Tejasvi Surya also criticised Fabindia’s ad and said that the brand must face economic costs for such deliberate misadventures.

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Fabindia ad

Brand advertisement and its new ideas to sell products with their advertisement strategy when the festival is nearing is an age-old method of selling their products. However, the controversies those new ideas and ads bring along with them is nothing new. This time, the brand that is drawing flak over its Diwali advertisement is Fabindia. Recently, Fabindia released their new Diwali collection and named it as Jashn-E-Riwaaz.

As soon as the advertisement was out, tweeple started trolling Fabindia and started the trend of boycott the brand as they used Urdu phrase for the Hindu festival.

While there were others who said that people are being agitated for no reason as Urdu is a language that is used by all so there is nothing offensive in it.

Well, it is clear that Tweeple are divided over the new advertisement. One of the users wrote that Inquilab Zindabad is the Urdu version of ‘Long Live the Revolution’. Also, Bhagat Singh was a huge fan of many Urdu poets. He often quotes the sher (couplets) of many Urdu poets in his jail diary ranging from Ghalib to Chakbast.

Another user wrote that I can name myself in Hindi, Tamil Malayalam, sanskrit, Urdu,etc.. But, you should not say I should name only in Hindi… This is called Hindi imposition.

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Yet another wrote that now proud Hindus have a problem with ad campaign Jashn-e-Riwaz which is Urdu. But why do the proud Hindus have no qualms in using the word ‘Hindu’ which is Persian?

Earlier, BJP Yuva Morcha president Tejasvi Surya also criticised Fabindia’s ad and said that the brand must face economic costs for such deliberate misadventures.

India News

Delhi Building Collapse: Many trapped as 5-storey structure comes down

A building collapsed in Delhi’s Seemapuri area on Wednesday, with several people feared trapped under the debris. Rescue teams have reached the spot.

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A building collapsed in Delhi’s Seemapuri area on Wednesday, with several people feared to be trapped under the debris.

The incident took place in northeast Delhi, where emergency teams were rushed to the site after the collapse was reported.

Rescue operation underway

A search and rescue operation has been launched at the site as authorities work to determine whether people are trapped beneath the debris.

The Delhi Fire Service received information about the collapse at around 3:30 pm and sent fire tenders to the location. An official said some people might be trapped in the debris.

The incident has prompted an emergency response in the area, with rescue personnel working to locate anyone who may be trapped.

Collapse comes a month after Satya Niketan tragedy

The Seemapuri incident comes about a month after a building collapse in Delhi’s Satya Niketan area, where people were trapped after a multi-storey structure came down.

Further details about the Seemapuri collapse, including the number of people trapped and any casualties, are awaited as the rescue operation continues.

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Bhagwant Mann hits back at BJP over CBI search in Sangrur

Bhagwant Mann hit out at the BJP over a CBI search in Sangrur, alleging political targeting and claiming the agency returned empty-handed after a nearly six-hour search.

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Punjab Chief Minister Bhagwant Mann has criticised the BJP over a CBI search at the residence of his officer on special duty (OSD) Rajbir Singh Ghuman in Sangrur, alleging that central agencies are being used against political opponents ahead of elections.

Mann said the CBI action was an indication that elections were approaching and accused the BJP of using agencies such as the CBI and Enforcement Directorate against Opposition leaders or their associates.

“The CBI raid shows that elections have arrived,” Mann said.

The Punjab Chief Minister cited cases involving Jharkhand Chief Minister Hemant Soren and leaders close to former West Bengal Chief Minister Mamata Banerjee while alleging that central agencies have been used ahead of elections. He also said Aam Aadmi Party leaders faced similar action before the Delhi Assembly elections.

Mann says CBI returned empty-handed

According to Mann, the CBI search at Gharachon village in Sangrur lasted nearly six hours.

The Chief Minister claimed that the agency “did not find anything” during the search and returned empty-handed. He alleged that the action was part of a BJP conspiracy to defame him and his government.

Mann also linked the CBI action to the BJP’s anti-drug campaign in Punjab and questioned the political impact of the campaign.

He alleged that the CBI action was politically motivated and intended to create a narrative against the AAP government ahead of upcoming elections.

CBI search at Mann aide’s house

Earlier, a CBI team searched the house of Mann’s OSD Rajbir Singh Ghuman in Gharachon village in Sangrur.

The search triggered a political confrontation involving the ruling AAP and Opposition parties. Representatives of Waris Punjab De and Akali Dal Punar Surjeet gathered in the village and welcomed the CBI team.

After the CBI vehicles left the area, people were seen beating dhols, performing bhangra and showering flower petals on the vehicles carrying the agency officials.

Sources cited in the report said the CBI was investigating allegations involving people accused of causing significant losses to Punjab and looting public money.

BJP hits back at Bhagwant Mann

BJP leader Tarun Chugh criticised the response to the CBI search, calling it an “extraordinary display of shamelessness”.

Taking a swipe at AAP chief Arvind Kejriwal, Chugh said the time for political drama was over and that those responsible would have to answer for money allegedly stolen from the people of Punjab.

“Stop the drama. Let the investigation proceed and let the facts speak,” he said.

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India’s 3-part peace plan to end Russia-Ukraine war explained

India has proposed a three-part truce plan for the Russia-Ukraine war, focusing on energy infrastructure, Black Sea trade and commercial shipping.

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India has proposed a three-part truce plan aimed at reducing hostilities in the Russia-Ukraine war, with the proposal focusing on energy infrastructure, Black Sea trade and commercial shipping.

New Delhi conveyed the proposal to Ukraine during External Affairs Minister S Jaishankar’s visit to Kyiv last month, people familiar with the development said.

Ukrainian Foreign Minister Andrii Sybiha confirmed that Kyiv had received the proposal and described it as the most comprehensive among four international initiatives under consideration for ending the conflict.

What is in India’s three-part truce plan?

India’s proposal seeks action on three key areas linked to the continuing conflict.

First, it calls for an end to attacks on energy facilities and other infrastructure.

Second, the plan seeks to ensure that grain and energy continue to move through Black Sea ports, protecting important commodity flows.

Third, it proposes ending attacks on commercial shipping travelling through the Black Sea.

The proposal therefore brings together energy infrastructure, trade and maritime security as part of a broader ceasefire framework.

How does Ukraine view India’s proposal?

Ukraine has said it is willing to consider different formats for a truce.

Mr Sybiha said any agreement should go beyond combat operations and address attacks on energy and port infrastructure as well as the situation in the Black Sea.

Ukraine has also received ceasefire proposals from Turkey, Egypt and the United States. According to diplomatic sources, India’s plan differs from the Egyptian and Turkish proposals, which primarily focus on maintaining the flow of grain from the Black Sea by seeking an end to attacks on commercial shipping.

The US proposal, meanwhile, focuses on an “energy ceasefire”.

India steps up peace efforts

India has maintained that dialogue and diplomacy are the way forward for resolving conflicts.

Earlier this week, Mr Jaishankar said New Delhi had moved beyond advocacy and was holding practical discussions with both Moscow and Kyiv on reducing hostilities.

He said India had been discussing issues including the safety of Black Sea shipping, grain and energy exports and possibilities for avoiding attacks.

The proposal comes as India seeks a more active role in diplomatic efforts to reduce the intensity of the Russia-Ukraine conflict while continuing its engagement with both sides.

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