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Five-day festive season sale brings Rs 9000 crore windfall for e-tailers: RedSeer study

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Online shopping

[vc_row][vc_column][vc_column_text]Online shopping platforms like Flipkart and Amazon clock huge monetary gains, 40 per cent growth in e-tailing sales compared to 2016

At a time when India’s fledgling economy and its stagnating informal sector have triggered concern by many economists, here’s some good news coming from a sector that is still in its nascent stage in the country. If a report by market research firm RedSeer Consulting is anything to go by, India’s online shopping industry registered sales worth a staggering Rs 9000 crore in just five days – September 20 to 24 – during the Navratri festive season sale.

“E-tailers generated their highest ever sale performance over the five festive days from September 20-24, 2017…For these festive sale days, RedSeer analysis shows that the e- tailing industry managed to generate Rs 9,000 crore/ USD 1.5 billion of sales,” a report by the research firm said.

RedSeer claimed that the monetary valuation of the sales during the past five days translates into a 40 per cent year-on-year growth when compared to the USD 1.05 billion generated by these e-tailing platforms for the same sale season of 2016.

The report says that India’s largest online shopping platform Flipkart along with its subsidiaries, Myntra and Jabong, accounted for 58 per cent of the gross merchandise value (GMV) clocked during the festive season sale. Global e-tailing giant while Amazon came a distant second, notching up a 26 per cent share while other online shopping platforms accounted for the remaining 16 per cent.

“Driven by their sharp advertising, robust offers and flawless execution, e-tailers have managed to largely match their pre-sales expectations and deliver the biggest sale period ever for e-tailing industry,” the report said while predicting an upward trajectory for monetary growth in upcoming fiscal quarters for online shopping platforms.

RedSeer’s analysis, the firm said, was based on over 9,000 consumer surveys and more than 1,000 seller interactions among other metrics.

However, impressive as the growth of online shopping sales during this festive season may be, the boom isn’t as high as RedSeer had predicted earlier this month. The research firm had last week claimed that India’s e-commerce firms may sell over USD 1.7 billion or Rs 10,880 crore worth of goods during the festive season sale.

The earlier prediction of a 60 per cent growth, as against the 40 per cent growth that was actually registered, was based on the firm’s analysis that e-commerce would tap the increasing number of new consumers who have come online due to the aggressive push by telecom major Reliance Jio in increasing data access.

It is, however, not clear at the moment whether Reliance Jio and its lucrative data packages have significantly boosted e-tailing sales for the current season.[/vc_column_text][/vc_column][/vc_row]

India News

West Bengal Governor dissolves Assembly amid political transition 

Governor R N Ravi dissolved the West Bengal Assembly after the 2026 poll results, with the BJP securing a majority in the state elections.

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The West Bengal Legislative Assembly was dissolved following the conclusion of the 2026 Assembly elections, in which the Bharatiya Janata Party secured a clear majority in the state.

Governor R N Ravi issued the order dissolving the Assembly as the state prepared for the transition of power after the election results. According to reports, the BJP won 207 seats in the 294-member Assembly, while the Trinamool Congress secured 80 seats.

Chief Minister Mamata Banerjee questioned the election outcome and alleged irregularities in the poll process, claiming the mandate had been “looted”.

The dissolution came as the tenure of the existing Assembly ended on May 7, 2026. The development has sparked political discussions over the formation of the next government in the state.

Meanwhile, Mamata Banerjee held a meeting with newly elected Trinamool Congress MLAs in Kolkata and reportedly raised concerns over internal sabotage during the elections.

The BJP is expected to begin the formal process of government formation in West Bengal after its decisive victory in the Assembly polls.

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Eknath Shinde’s helicopter returns to Mumbai mid-flight due to bad weather

Maharashtra Deputy Chief Minister Eknath Shinde’s helicopter was forced to return to Mumbai after the pilot detected approaching storm conditions during a flight to Thane district.

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A helicopter carrying Maharashtra Deputy Chief Minister Eknath Shinde was forced to return to Mumbai on Thursday after encountering adverse weather conditions during a flight to Thane district.

According to officials, Shinde had departed from Mahalaxmi Racecourse in south Mumbai around 3.30 pm and was travelling to Murbad in Thane district to attend a wedding function related to a party worker’s family.

The helicopter reportedly reached the Airoli area in Navi Mumbai when the pilot noticed an approaching storm and informed the deputy chief minister about the deteriorating weather conditions. Following the alert, the flight was turned back as a precautionary measure.

The helicopter later landed safely at the Pawan Hans facility in Juhu, Mumbai. Officials said Shinde was accompanied by members of his staff, including personal assistant Prabhakar Kale, special executive officer Balsingh Rajput and media adviser Vinay Patrdukar.

The incident comes amid changing weather conditions and storm activity reported in parts of Maharashtra in recent days.

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Nitish Kumar’s son Nishant among 32 inducted in Bihar cabinet expansion

Nishant Kumar entered the Bihar cabinet for the first time as 32 ministers from NDA allies took oath in a major expansion of the state government.

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Bihar government cabinet

A major cabinet expansion took place in Bihar on Thursday, with 32 leaders from the ruling NDA alliance inducted into the state government. Among the prominent names was Nishant Kumar, son of former Bihar chief minister Nitish Kumar, who entered the cabinet for the first time.

The expansion included representatives from all major NDA allies in the state. According to reports, the BJP secured 15 ministerial berths, while JD(U) got 13 positions. Two ministers were inducted from Lok Janshakti Party (Ram Vilas), while Hindustani Awam Morcha and Rashtriya Lok Morcha received one berth each.

The oath-taking ceremony was held in Patna in the presence of senior NDA leaders, including Prime Minister Narendra Modi, Union Home Minister Amit Shah and Defence Minister Rajnath Singh.

Nishant Kumar’s induction comes weeks after he formally entered active politics. His entry into the Bihar cabinet is being viewed as a significant development for JD(U), which had long projected an anti-dynasty image under Nitish Kumar’s leadership.

The cabinet reshuffle follows Nitish Kumar’s move to the Rajya Sabha earlier this year and the formation of the government led by Chief Minister Samrat Choudhary.

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