The markets for fashion and beauty products have grown in India over the past few years. Given that the Indian audience looks up to Bollywood for fashion and beauty inspiration, celebrities are pushing products and brands on their social media platforms.
From being a brand ambassador to endorsing brands on social media to owning a label, Bollywood stars have executed their marketing strategies on fashion and beauty and generating the buzz on social media for their thriving businesses apart from acting.
Take a look at the fashion and beauty brands owned by your favourite stars.
D’YAVOL X by Aryan Khan
Shah Rukh Khan’s son Aryan Khan recently kick-started his career as an entrepreneur. Aryan launched his clothing line D’YAVOL X and the cherry on the cake is that he made his directorial debut with its advertisement. But this is not it.
The star kid chose his father King Khan as the face of the clothing line which has left the audience breathless. D’YAVOL X was launched on April 30 with its first video advertisement. The website is now live. But the audience is not quite okay with the pricing as a mere sweatshirt of the brand starts at Rs 30,000.
The luxury streetwear brand is said to sharpen focus on Indian craftsmanship and techniques into the mix. Moreover, the first offering has two tees, two sweatshirts, three hoodies, and the brand’s Signature X jacket, of which only 30 pieces signed by Shah Rukh Khan will be made available, a Vogue India report said.
Deepika Padukone’s skincare brand 82°E was launched in 2022. Named after the 82°30′ East, the standard meridian that passes through India, the brand has five luxe products — Gutu Kola Dew toner serum, Ashwagandha Bounce moisturiser, Lotus Splash cleanser, Bakucgiol Slip face oil, Patchouli Glow sunscreen and now the newly added mattifying cleanser, Sugarcane Soak.
Speaking to Vogue India, Padukone had said 82°E is a way of combining the best Indian ingredients with global standards of skincare to create a singular effective product instead of using multiple products for each skin issue.
Co-founded by Jigar Shah, 82°E did a brilliant job in marketing. From collaborating with beauty influencers to Padukone giving Shah Rukh Khan a gist of her skincare routine, the luxe beauty brand is live.
https://www.instagram.com/p/Crpdtexojm8/
Ed-a-Mamma by Alia Bhatt
Alia Bhatt’s sustainable clothing brand for kids, pregnant and lactating moms, became a Rs 150 crore brand in just a year. Ed-a-Mamma was launched in 2020 and aims to create eco-friendly and cool clothing.
The products are made using all-natural fabrics, plastic-free buttons, and non-toxic dyes.
The brand’s website has a note by Alia, which reads, “Ed-a-Mamma combines two things I care deeply about: Our planet and our children. So I decided to create a world that nurtures in children, a love of nature knowing fully well that they will look after what they love. And I plan to do this with what I know best: telling stories. Everyone loves a good story. And at Ed-a-Mamma that’s what we do, tell stories.”
https://www.instagram.com/p/CrI5i5qI7XU/
Anomaly by Priyanka Chopra
The haircare brand owned by global icon Priyanka Chopra roared across the global markets after its launch. Leaving behind brands like Rare Beauty by Selena Gomez, and Kylie Cosmetics by Kylie Jenner, Anomaly became the second wealthiest beauty brand in the world.
Anomaly bottles are made of 100% plastic trash diverted from landfills and ocean-bound plastic, and its cans are made from infinitely recyclable aluminum, the brand claims. It offers three different types of shampoos, a deep conditioning mask, dry shampoo, and conditioner.
Earlier this year, PeeCee landed in India to launch her brand in her homeland and collaborated with e-commerce major Nykka.
https://www.instagram.com/p/CqBEvkULogs/
Kay Beauty by Katrina Kaif
In 2019, Kaif, one of the leading Bollywood actors, added yet another feather to her wings by launching beauty brand Kay Beauty. Katrina Kaif has always been passionate about makeup and her effortless looks in films and elsewhere are testimony.
In collaboration with Falguni Nayar’s platform Nykka, the brand offers an exciting range of accessible products, which include lipsticks, foundation, compact powders, nail paints, eyeshadows, and what not. The brand aims to cater to all age groups, skin tones, and genders with a tagline, ‘It’s Kay to be you.’
Social media users were left amused and confused after several viral clips claimed that Bollywood actor Govinda had made a surprise cameo in Avatar: Fire and Ash. The videos, which surfaced days after the film’s global release, showed Govinda as a blue-skinned Na’vi on Pandora, delivering dialogues in his trademark style or appearing on screen alongside Jake Sully.
The clips spread rapidly across platforms, with many viewers enjoying the humour, while others questioned whether the filmmaker had actually pulled off an unexpected crossover. Comments ranged from jokes asking where the “full movie” could be watched to disbelief over the possibility of such a casting choice.
No real cameo, clips are entirely AI-generated
Despite their convincing visuals, the viral videos are not authentic. Govinda does not appear in Avatar: Fire and Ash in any form. All the circulating clips and images have been created using artificial intelligence and fan edits, meant purely as memes and satire.
The buzz grew partly because of an old interview where Govinda had claimed he was once offered a role in Avatar but declined it. In that interaction, the actor spoke about being approached for a long shooting schedule and even claimed to have suggested the film’s title. However, this account was later questioned by his wife, Sunita Ahuja, who publicly said she was unaware of any such offer and distanced herself from the claim.
How old claims added fuel to the viral joke
Sunita Ahuja, speaking in a recent podcast, said she had no knowledge of the filmmaker visiting or offering Govinda a role, adding that she did not support false narratives. Her remarks resurfaced as the AI-generated clips went viral, reinforcing that the current buzz has no factual basis.
Avatar, directed by James Cameron, released in 2009, followed by The Way of Water in 2022. Avatar: Fire and Ash, the third instalment of the franchise, is currently running in cinemas worldwide, featuring Sam Worthington and Zoe Saldana in lead roles.
Christopher Nolan’s much-awaited film The Odyssey has officially stepped into the spotlight with the release of its first trailer. The ambitious project adapts Homer’s legendary epic and promises a large-scale cinematic experience rooted in myth, war and survival.
A glimpse into Odysseus’ long journey home
The trailer introduces Matt Damon as Odysseus, the Greek hero trying to make his way back home after the Trojan War. The visuals open in the immediate aftermath of the war, showing Odysseus leading his men away from Troy with the hope of returning to their families. However, the journey ahead appears long and dangerous.
Scenes highlight harsh landscapes, turbulent seas and repeated shipwrecks, underlining the physical and emotional toll of the voyage. The focus remains on endurance and survival rather than dialogue, with visuals driving the narrative forward.
One notable sequence shows Odysseus and his soldiers hidden inside the Trojan Horse, confirming that the fall of Troy forms part of the film’s early chapters. Another moment set in a dark cave, with an ominous moving shadow, hints at mythical threats without revealing them fully.
Family ties at the heart of the story
Alongside the action, the trailer places emphasis on family and emotional bonds. Tom Holland appears as Telemachus, Odysseus’ son, while Anne Hathaway plays Penelope, his wife waiting for his return. Their presence adds a personal dimension to the otherwise grand scale of the story.
Ensemble cast and technical scale
The film features an extensive cast that includes Zendaya, Lupita Nyong’o, Charlize Theron, Robert Pattinson, Mia Goth, Benny Safdie, Jon Bernthal, John Leguizamo, Elliot Page, Himesh Patel and Corey Hawkins, alongside Damon, Hathaway and Holland.
Christopher Nolan has written and directed The Odyssey and is producing it with Emma Thomas. Backed by a major studio, the film has been shot using new IMAX technology and is described as the first feature made entirely using IMAX’s largest film format.
The Odyssey is scheduled for a worldwide theatrical release on July 17, 2026.
Ranveer Singh-starrer Dhurandhar continues its strong theatrical run, pushing closer to the Rs 600 crore mark at the domestic box office. On its 17th day, the film entered the all-time top 10 Indian films list, overtaking several major blockbusters released in recent years.
According to figures reported by media tracking platforms, Dhurandhar earned around Rs 38.50 crore on Sunday, taking its total domestic net collection to approximately Rs 555.75 crore.
Dhurandhar overtakes Animal, Pathaan and Gadar 2
With its latest earnings, Dhurandhar has surpassed Ranbir Kapoor’s Animal, which had collected Rs 553 crore during its lifetime run in India. The film has now secured the tenth position among the highest-grossing Indian films domestically.
The Ranveer Singh-led project has also gone past the lifetime collections of Sunny Deol’s Gadar 2 (Rs 525 crore) and Shah Rukh Khan’s Pathaan (Rs 543 crore). Notably, Dhurandhar achieved these milestones without relying on dubbed versions, unlike several films ahead of it on the list.
Strong opening and sustained momentum
Released in cinemas on December 5, Dhurandhar opened on an impressive note, collecting Rs 103 crore in its first weekend. The film earned Rs 28 crore on Friday, followed by Rs 32 crore on Saturday and Rs 43 crore on Sunday.
The momentum continued during the weekdays, with collections of Rs 23.25 crore on Monday and Rs 27 crore on Tuesday. With similar earnings on Wednesday and Thursday, the film closed its first week at Rs 207.25 crore.
The second weekend saw a further surge, with Saturday collections touching Rs 53 crore and Sunday adding another Rs 58 crore. Weekday earnings remained steady, helping the film cross the Rs 500 crore mark comfortably within its third week.
Cast, release and sequel plans
Directed by Aditya Dhar, Dhurandhar features Ranveer Singh in the lead role, alongside Akshaye Khanna, Arjun Rampal, Sanjay Dutt, R Madhavan, Sara Arjun and Rakesh Bedi in key roles. The makers have already confirmed that a sequel to the film is slated for theatrical release on March 19 next year.
With no major signs of slowdown so far, Dhurandhar remains on track to further strengthen its position among the highest-grossing Indian films of all time.
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