The markets for fashion and beauty products have grown in India over the past few years. Given that the Indian audience looks up to Bollywood for fashion and beauty inspiration, celebrities are pushing products and brands on their social media platforms.
From being a brand ambassador to endorsing brands on social media to owning a label, Bollywood stars have executed their marketing strategies on fashion and beauty and generating the buzz on social media for their thriving businesses apart from acting.
Take a look at the fashion and beauty brands owned by your favourite stars.
D’YAVOL X by Aryan Khan
Shah Rukh Khan’s son Aryan Khan recently kick-started his career as an entrepreneur. Aryan launched his clothing line D’YAVOL X and the cherry on the cake is that he made his directorial debut with its advertisement. But this is not it.
The star kid chose his father King Khan as the face of the clothing line which has left the audience breathless. D’YAVOL X was launched on April 30 with its first video advertisement. The website is now live. But the audience is not quite okay with the pricing as a mere sweatshirt of the brand starts at Rs 30,000.
The luxury streetwear brand is said to sharpen focus on Indian craftsmanship and techniques into the mix. Moreover, the first offering has two tees, two sweatshirts, three hoodies, and the brand’s Signature X jacket, of which only 30 pieces signed by Shah Rukh Khan will be made available, a Vogue India report said.
Deepika Padukone’s skincare brand 82°E was launched in 2022. Named after the 82°30′ East, the standard meridian that passes through India, the brand has five luxe products — Gutu Kola Dew toner serum, Ashwagandha Bounce moisturiser, Lotus Splash cleanser, Bakucgiol Slip face oil, Patchouli Glow sunscreen and now the newly added mattifying cleanser, Sugarcane Soak.
Speaking to Vogue India, Padukone had said 82°E is a way of combining the best Indian ingredients with global standards of skincare to create a singular effective product instead of using multiple products for each skin issue.
Co-founded by Jigar Shah, 82°E did a brilliant job in marketing. From collaborating with beauty influencers to Padukone giving Shah Rukh Khan a gist of her skincare routine, the luxe beauty brand is live.
Ed-a-Mamma by Alia Bhatt
Alia Bhatt’s sustainable clothing brand for kids, pregnant and lactating moms, became a Rs 150 crore brand in just a year. Ed-a-Mamma was launched in 2020 and aims to create eco-friendly and cool clothing.
The products are made using all-natural fabrics, plastic-free buttons, and non-toxic dyes.
The brand’s website has a note by Alia, which reads, “Ed-a-Mamma combines two things I care deeply about: Our planet and our children. So I decided to create a world that nurtures in children, a love of nature knowing fully well that they will look after what they love. And I plan to do this with what I know best: telling stories. Everyone loves a good story. And at Ed-a-Mamma that’s what we do, tell stories.”
Anomaly by Priyanka Chopra
The haircare brand owned by global icon Priyanka Chopra roared across the global markets after its launch. Leaving behind brands like Rare Beauty by Selena Gomez, and Kylie Cosmetics by Kylie Jenner, Anomaly became the second wealthiest beauty brand in the world.
Anomaly bottles are made of 100% plastic trash diverted from landfills and ocean-bound plastic, and its cans are made from infinitely recyclable aluminum, the brand claims. It offers three different types of shampoos, a deep conditioning mask, dry shampoo, and conditioner.
Earlier this year, PeeCee landed in India to launch her brand in her homeland and collaborated with e-commerce major Nykka.
Kay Beauty by Katrina Kaif
In 2019, Kaif, one of the leading Bollywood actors, added yet another feather to her wings by launching beauty brand Kay Beauty. Katrina Kaif has always been passionate about makeup and her effortless looks in films and elsewhere are testimony.
In collaboration with Falguni Nayar’s platform Nykka, the brand offers an exciting range of accessible products, which include lipsticks, foundation, compact powders, nail paints, eyeshadows, and what not. The brand aims to cater to all age groups, skin tones, and genders with a tagline, ‘It’s Kay to be you.’
Love and War: Orry to make debut in Sanjay Leela Bhansali’s film; Ranbir Kapoor, Alia Bhatt, Vicky Kaushal star cast
For now, fans can only speculate on how this film will marry historical narratives with Bhansali’s signature storytelling style, a journey that is sure to resonate with audiences around the globe.
Sanjay Leela Bhansali’s much-anticipated film, Love and War, is already making waves in the film industry, boasting a stellar cast and a captivating storyline. The latest addition to this ensemble is the social media phenomenon Orhan Awatramani, popularly known as Orry. Making his cinematic debut, Orry has amassed a substantial online following and is set to take on a pivotal role in Love and War.
The film unfolds against a backdrop of tumultuous historical events, featuring a talented cast led by Ranbir Kapoor, Alia Bhatt, and Vicky Kaushal. With Bhansali’s renowned flair for visual opulence and emotional resonance, Love and War is poised to be a cinematic spectacle.
Notably, Deepika Padukone will return for a special cameo, though details about her character remain under wraps for now. She has previously collaborated with Bhansali in iconic films like Goliyon Ki Raasleela Ram-Leela, Bajirao Mastani, and Padmaavat.
Sources close to the film reveal that Orry’s character represents a significant shift from his known social media persona; he will portray a homosexual character who serves as the best friend of Alia Bhatt’s character. Alia will embody a cabaret dancer, infusing her role with depth and emotional complexity during this chaotic historical period.
Ranbir Kapoor and Vicky Kaushal are set to portray officers in the Indian Armed Forces, further enriching the film’s war-torn narrative. Bhansali’s works are celebrated for their nuanced characters and intricate relationships, and Love and War seems ready to embrace that tradition. The film will explore themes of love, sacrifice, and identity within the context of historical strife, hinting at a storyline that intertwines personal tales with broader events.
While the specifics about Deepika Padukone’s character remain a mystery, her collaboration with Bhansali has already heightened expectations. Their past partnerships have yielded some of Bollywood’s iconic performances, and fans are eager to see what role she will take on in this ambitious project. Although the plot details remain mostly undisclosed, the film promises to weave together historical drama and intimate narratives, touching on romance, friendship, and national duty while providing a fresh perspective on familiar themes.
With excitement building, fans of both the cast and Bhansali’s prior films are eagerly awaiting the film’s release. If Love and War fulfills its potential, it may become one of 2026’s most talked-about films. As production continues, further insights into the plot, character dynamics, and additional cast members are expected to emerge.
For now, fans can only speculate on how this film will marry historical narratives with Bhansali’s signature storytelling style, a journey that is sure to resonate with audiences around the globe.
Shyam Benegal, the legendary filmmaker who revolutionized Indian cinema, has died at the age of 90. Known for his trailblazing contributions to parallel cinema, Benegal’s death marks the end of an era that redefined Indian filmmaking. His legacy, built on realism, social commentary, and a break from conventional narratives, continues to inspire filmmakers today. As the nation mourns the loss of a visionary, his remarkable body of work remains an integral part of India’s cinematic history.
In 1976, Indian cinema witnessed a turning point when Shyam Benegal, a trailblazing director, made his debut at the prestigious Cannes Film Festival. At a time when Cannes was still firmly grounded in the world of cinema, not yet a fashion-driven spectacle, Benegal’s film Nishant was featured in competition. It was a groundbreaking moment for both the director and Indian cinema as a whole, marking India’s arrival on the global film stage.
Benegal, at the age of 42, had already made a lasting impact with his previous film Ankur, which subtly introduced the nation to a new wave of filmmaking. Nishant, like Ankur, showcased a unique narrative style that was rooted in realism, tackling socio-political issues with a raw sensitivity that resonated with audiences. But it was the film’s Cannes screening that truly marked a turning point for Indian cinema.
The 1976 Cannes Festival was different from the glitzy, fashion-focused events we see today. It was a celebration of cinema in its purest form. However, Benegal’s presence was far from typical. Along with Nishant, the director brought along his two lead actresses, Smita Patil and Shabana Azmi, to the French Riviera. Although the film was accompanied by posters from the National Film Development Corporation (NDFC), a mix-up meant that the posters never made it to the festival, but the trio of Indians did.
Shabana Azmi later shared how they made an unforgettable impression at Cannes. “In a place where we had no money and everybody was throwing lavish parties, Shyam came up with this unique idea. He said, ‘I want both of you [Azmi and Patil] to wear your finest South Indian saris and walk the promenade from eight in the morning,'” Azmi recalled. While everyone else was dressed in beachwear, the two actresses, in their traditional silk saris, paraded the streets of Cannes. They became living advertisements for their film, greeting passersby and inviting them to the screening. This unconventional tactic helped them attract an audience in the absence of a big promotional budget.
The story of Nishant at Cannes is as much about the film as it is about the personalities behind it. Benegal, known for his modest approach, had a keen understanding of how to present Indian cinema on the world stage. In an era when films were promoted with lavish budgets and star power, Benegal’s approach was simple yet effective. The director was also a seasoned adman who had spent years in the advertising world before venturing into filmmaking. His commercial acumen translated well into his filmmaking, as evidenced by his strategy to promote Nishant at Cannes.
Benegal’s cinematic journey started with Ankur in 1973, a film that introduced a new era in Indian cinema. Following Nishant, he directed other masterpieces such as Manthan (1976) and Bhumika (1977). Together, these films laid the foundation for what became known as “New Cinema” in India, a movement that sought to tell more socially conscious, realistic stories, often drawing attention to issues of class, caste, and gender. Through his films, Benegal introduced a new generation of actors, including Shabana Azmi, Smita Patil, Naseeruddin Shah, Kulbhushan Kharbanda, Om Puri, and Neena Gupta, many of whom became icons of Indian cinema.
Benegal’s approach to filmmaking was notably collaborative. He ran a tight-knit ship where everyone, from the actors to the crew, contributed in whatever capacity they could. The actors, many of whom were at the beginning of their careers, often worked for little to no money, driven by their desire to be part of a revolution in Indian cinema.
In Nishant, Benegal pitted Shabana Azmi and Smita Patil against each other, creating a compelling dynamic that made the film stand out. While Azmi’s character received more screen time, Patil, who was making her feature film debut, played an equally significant role. The film, which was set against the backdrop of rural India, focused on social issues and gender dynamics, and it became known for its powerful female leads.
Nishant was nominated for the Palme d’Or at Cannes and won the National Film Award for Best Feature Film in Hindi. Benegal’s participation in the Cannes Film Festival in 1976 proved to be a turning point for Indian cinema, and his legacy continues to inspire filmmakers today.
With films that were ahead of their time and an unwavering commitment to realism, Shyam Benegal ushered in a new era for Indian cinema. He not only changed the way stories were told but also made sure that India’s voice was heard loud and clear on the world stage. Nishant at Cannes marked the dawn of a new era — an era where Indian films, for the first time, garnered the international attention they truly deserved.
Ali Fazal, Richa Chadha broke fixed deposits to produce Girls Will Be Girls
To provide some context, Ali and Richa established their production company with the mission of supporting filmmakers struggling with financial limitations. Girls Will Be Girls marks their first venture.
Richa Chadha and Ali Fazal’s debut production, Girls Will Be Girls, under their banner Pushing Buttons Studios, has been receiving widespread acclaim and appreciation. However, the journey to bring this film to life required significant effort from the duo.
During a recent media event, Fazal remarked, “We hail from a country known for its jugaad… its knack for finding solutions. In all honesty, we sought funds from various sources and even broke our fixed deposits to finance Girls Will Be Girls. But we succeeded.”
Richa also highlighted the importance of collaboration with other artists, which can empower many filmmakers to present their work. “For instance, we had the film edited in France and received a grant due to the film’s core concept,” added Richa, known for her role in Heeramandi.
To provide some context, Ali and Richa established their production company with the mission of supporting filmmakers struggling with financial limitations. Girls Will Be Girls marks their first venture.
The film premiered at the 2024 Sundance Film Festival, earning two awards and much acclaim. It gained further recognition when Priyanka Chopra shared her thoughts on the film via her Instagram Stories, praising it as “an honest, beautifully crafted story of desire, rebellion, and coming-of-age. #GirlsWillBeGirls, written and directed by #ShuchiTalati – streaming now, only on @primevideoin.”
Featuring newcomers Preeti Panigrahi and Kesav Binoy Kiron in pivotal roles alongside Kani Kusruti, Girls Will Be Girls tells the story of a young girl attending a boarding school in a Himalayan town in North India.
At a recent press event, Richa Chadha and Ali Fazal discussed the financial challenges they faced while bringing their first production to life. Richa noted, “We belong to a country renowned for its jugaad, that ability to find quick solutions. We reached out for funds from various sources and even broke our fixed deposits to finance Girls Will Be Girls. But ultimately, we succeeded.”
Ali added, “For example, this film was edited in France and received a grant due to its fundamental concept.”
To shed light on their initiative, Ali Fazal and Richa Chadha founded their production house with the intent of supporting filmmakers who face financial hurdles. Girls Will Be Girls is their inaugural project, directed by Shuchi Talati.
The film premiered at the 2024 Sundance Film Festival, where it garnered two awards and received positive reviews. Notable actors like Priyanka Chopra, Hrithik Roshan, and Aditi Rao Hydari expressed their admiration for the film after its release on OTT platforms.
In Girls Will Be Girls, newcomer Preeti Panigrahi delivers an outstanding performance, portraying a teenager in the throes of internal conflict. Her natural and spontaneous acting earned her the Special Jury Award for Acting at Sundance, highlighting her remarkable talent.
The film delves into the complexities of adolescence and societal pressures, centering on 18-year-old Mira’s journey of rebellion and emotional turmoil, intertwined with her mother’s unfinished coming-of-age story.
APN News is today the most watched and the most credible and respected news channel in India. APN has been at the forefront of every single news revolution. The channel is being recognized for its in-depth, analytical reportage and hard hitting discussions on burning issues; without any bias or vested interests.