The markets for fashion and beauty products have grown in India over the past few years. Given that the Indian audience looks up to Bollywood for fashion and beauty inspiration, celebrities are pushing products and brands on their social media platforms.
From being a brand ambassador to endorsing brands on social media to owning a label, Bollywood stars have executed their marketing strategies on fashion and beauty and generating the buzz on social media for their thriving businesses apart from acting.
Take a look at the fashion and beauty brands owned by your favourite stars.
D’YAVOL X by Aryan Khan
Shah Rukh Khan’s son Aryan Khan recently kick-started his career as an entrepreneur. Aryan launched his clothing line D’YAVOL X and the cherry on the cake is that he made his directorial debut with its advertisement. But this is not it.
The star kid chose his father King Khan as the face of the clothing line which has left the audience breathless. D’YAVOL X was launched on April 30 with its first video advertisement. The website is now live. But the audience is not quite okay with the pricing as a mere sweatshirt of the brand starts at Rs 30,000.
The luxury streetwear brand is said to sharpen focus on Indian craftsmanship and techniques into the mix. Moreover, the first offering has two tees, two sweatshirts, three hoodies, and the brand’s Signature X jacket, of which only 30 pieces signed by Shah Rukh Khan will be made available, a Vogue India report said.
Deepika Padukone’s skincare brand 82°E was launched in 2022. Named after the 82°30′ East, the standard meridian that passes through India, the brand has five luxe products — Gutu Kola Dew toner serum, Ashwagandha Bounce moisturiser, Lotus Splash cleanser, Bakucgiol Slip face oil, Patchouli Glow sunscreen and now the newly added mattifying cleanser, Sugarcane Soak.
Speaking to Vogue India, Padukone had said 82°E is a way of combining the best Indian ingredients with global standards of skincare to create a singular effective product instead of using multiple products for each skin issue.
Co-founded by Jigar Shah, 82°E did a brilliant job in marketing. From collaborating with beauty influencers to Padukone giving Shah Rukh Khan a gist of her skincare routine, the luxe beauty brand is live.
https://www.instagram.com/p/Crpdtexojm8/
Ed-a-Mamma by Alia Bhatt
Alia Bhatt’s sustainable clothing brand for kids, pregnant and lactating moms, became a Rs 150 crore brand in just a year. Ed-a-Mamma was launched in 2020 and aims to create eco-friendly and cool clothing.
The products are made using all-natural fabrics, plastic-free buttons, and non-toxic dyes.
The brand’s website has a note by Alia, which reads, “Ed-a-Mamma combines two things I care deeply about: Our planet and our children. So I decided to create a world that nurtures in children, a love of nature knowing fully well that they will look after what they love. And I plan to do this with what I know best: telling stories. Everyone loves a good story. And at Ed-a-Mamma that’s what we do, tell stories.”
https://www.instagram.com/p/CrI5i5qI7XU/
Anomaly by Priyanka Chopra
The haircare brand owned by global icon Priyanka Chopra roared across the global markets after its launch. Leaving behind brands like Rare Beauty by Selena Gomez, and Kylie Cosmetics by Kylie Jenner, Anomaly became the second wealthiest beauty brand in the world.
Anomaly bottles are made of 100% plastic trash diverted from landfills and ocean-bound plastic, and its cans are made from infinitely recyclable aluminum, the brand claims. It offers three different types of shampoos, a deep conditioning mask, dry shampoo, and conditioner.
Earlier this year, PeeCee landed in India to launch her brand in her homeland and collaborated with e-commerce major Nykka.
https://www.instagram.com/p/CqBEvkULogs/
Kay Beauty by Katrina Kaif
In 2019, Kaif, one of the leading Bollywood actors, added yet another feather to her wings by launching beauty brand Kay Beauty. Katrina Kaif has always been passionate about makeup and her effortless looks in films and elsewhere are testimony.
In collaboration with Falguni Nayar’s platform Nykka, the brand offers an exciting range of accessible products, which include lipsticks, foundation, compact powders, nail paints, eyeshadows, and what not. The brand aims to cater to all age groups, skin tones, and genders with a tagline, ‘It’s Kay to be you.’
Television actor Gaurav Khanna has been declared the winner of Bigg Boss 19, bringing the curtain down on a season packed with drama, intense face-offs and emotional moments. He secured the top spot after a closely fought finale, with Farhana Bhatt finishing as the first runner-up.
Gaurav Khanna’s steady game pays off
Premiering on August 24 with 18 contestants, the season showcased shifting alliances, sharp strategies and memorable confrontations. Despite being seen as quiet in the early weeks, Gaurav Khanna gradually emerged as one of the strongest voices inside the house. His composed demeanour and calculated task performance helped him build momentum through the competition.
Farhana Bhatt ends as runner-up
Farhana Bhatt, known for her dynamic presence and determination throughout the season, finished second. Although she narrowly missed the title, her journey remained one of the standout tracks of the show.
Finale eliminations
The grand finale began with multiple eliminations — Amaal Mallik was the first finalist to bow out, followed by Tanya Mittal, and then Pranit More, leaving Gaurav and Farhana as the top two contenders. Gaurav ultimately lifted the trophy and took home a cash prize of Rs 50 lakh.
With the conclusion of Bigg Boss 19, the show wraps another season marked by strategy, rivalry and heartfelt moments that kept viewers engaged from start to finish.
Ranveer Singh returns with a ferocious performance in Dhurandhar, supported by Akshaye Khanna, Sanjay Dutt, and a gripping espionage storyline set against real historical events.
Ranveer Singh makes a striking return to the big screen with Dhurandhar, delivering a fierce, layered performance in Aditya Dhar’s ambitious spy thriller. Blending historical terror incidents with a fictional revenge saga, the film explores India’s covert response to cross-border terrorism through the secret project ‘Dhurandhar’.
A brutal world built around revenge and espionage
Set around the IC-814 Kandahar hijack and the 2001 Parliament attack, Dhurandhar opens with Ajay Sanyal, an Intelligence Bureau officer played by R Madhavan, who strongly opposes releasing captured terrorists. Despite his resistance, bureaucracy prevails, setting the stage for the covert mission he later leads.
The project introduces its central weapon — Humza Ali Mazari, later revealed to be Jaskirat Singh Rangil — portrayed by Ranveer Singh with ferocity and emotional depth. Dropped straight into Karachi’s dangerous Lyari district, Humza navigates a nexus of gangs, politicians, and the ISI, with the narrative also touching upon tensions between local Pakistanis and Baloch communities.
Performances that elevate the film
Akshaye Khanna nearly steals the spotlight as a feared Lyari gangster inspired by Rehman ‘Dakait’ Baloch. Sanjay Dutt’s portrayal of SP Chaudhry Aslam brings an intimidating presence, while Arjun Rampal’s Major Iqbal leaves a lingering impact despite limited screen time.
Sara Arjun plays Yalina with conviction, and the film also features an unrecognisable Gaurav Gera in a surprise appearance.
Music, violence, and a split narrative
Shashwat Sachdev’s background score stands out, weaving classic Pakistani melodies with Indian retro hits to complement the film’s shifting tones. Viewers should be prepared for intense brutality, graphic torture scenes, and sudden shifts in narrative style — especially in a second half that feels markedly different from the first.
The episodic structure, archival footage, and mix of real and fictional characters add layers, though some may find the format distracting.
Ending that sets up part two
While the film does not end on a dramatic cliffhanger, its teaser for the second part — scheduled for March 19, 2026 — ensures audiences will return to witness the conclusion of Humza’s journey.
Farhan Akhtar’s latest release 120 Bahadur hit theatres on November 21 but registered a dull opening on its first day, earning Rs 2.35 crore. In comparison, De De Pyaar De 2, which is now in its second week, continues to show stronger hold at the box office.
Slow start for 120 Bahadur on day one
The action-drama opened to modest numbers on Friday, collecting Rs2.35 crore on its first day. Despite pre-release buzz around Farhan Akhtar’s performance, the film has begun its run on the lower side.
De De Pyaar De 2 maintains its advantage
Meanwhile, De De Pyaar De 2 continues its steady run. On its eighth day, the film maintained an edge over 120 Bahadur in overall earnings, according to media. The strong hold of the Ajay Devgn-led sequel appears to have impacted the new release’s opening day business.
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