The markets for fashion and beauty products have grown in India over the past few years. Given that the Indian audience looks up to Bollywood for fashion and beauty inspiration, celebrities are pushing products and brands on their social media platforms.
From being a brand ambassador to endorsing brands on social media to owning a label, Bollywood stars have executed their marketing strategies on fashion and beauty and generating the buzz on social media for their thriving businesses apart from acting.
Take a look at the fashion and beauty brands owned by your favourite stars.
D’YAVOL X by Aryan Khan
Shah Rukh Khan’s son Aryan Khan recently kick-started his career as an entrepreneur. Aryan launched his clothing line D’YAVOL X and the cherry on the cake is that he made his directorial debut with its advertisement. But this is not it.
The star kid chose his father King Khan as the face of the clothing line which has left the audience breathless. D’YAVOL X was launched on April 30 with its first video advertisement. The website is now live. But the audience is not quite okay with the pricing as a mere sweatshirt of the brand starts at Rs 30,000.
The luxury streetwear brand is said to sharpen focus on Indian craftsmanship and techniques into the mix. Moreover, the first offering has two tees, two sweatshirts, three hoodies, and the brand’s Signature X jacket, of which only 30 pieces signed by Shah Rukh Khan will be made available, a Vogue India report said.
Deepika Padukone’s skincare brand 82°E was launched in 2022. Named after the 82°30′ East, the standard meridian that passes through India, the brand has five luxe products — Gutu Kola Dew toner serum, Ashwagandha Bounce moisturiser, Lotus Splash cleanser, Bakucgiol Slip face oil, Patchouli Glow sunscreen and now the newly added mattifying cleanser, Sugarcane Soak.
Speaking to Vogue India, Padukone had said 82°E is a way of combining the best Indian ingredients with global standards of skincare to create a singular effective product instead of using multiple products for each skin issue.
Co-founded by Jigar Shah, 82°E did a brilliant job in marketing. From collaborating with beauty influencers to Padukone giving Shah Rukh Khan a gist of her skincare routine, the luxe beauty brand is live.
https://www.instagram.com/p/Crpdtexojm8/
Ed-a-Mamma by Alia Bhatt
Alia Bhatt’s sustainable clothing brand for kids, pregnant and lactating moms, became a Rs 150 crore brand in just a year. Ed-a-Mamma was launched in 2020 and aims to create eco-friendly and cool clothing.
The products are made using all-natural fabrics, plastic-free buttons, and non-toxic dyes.
The brand’s website has a note by Alia, which reads, “Ed-a-Mamma combines two things I care deeply about: Our planet and our children. So I decided to create a world that nurtures in children, a love of nature knowing fully well that they will look after what they love. And I plan to do this with what I know best: telling stories. Everyone loves a good story. And at Ed-a-Mamma that’s what we do, tell stories.”
https://www.instagram.com/p/CrI5i5qI7XU/
Anomaly by Priyanka Chopra
The haircare brand owned by global icon Priyanka Chopra roared across the global markets after its launch. Leaving behind brands like Rare Beauty by Selena Gomez, and Kylie Cosmetics by Kylie Jenner, Anomaly became the second wealthiest beauty brand in the world.
Anomaly bottles are made of 100% plastic trash diverted from landfills and ocean-bound plastic, and its cans are made from infinitely recyclable aluminum, the brand claims. It offers three different types of shampoos, a deep conditioning mask, dry shampoo, and conditioner.
Earlier this year, PeeCee landed in India to launch her brand in her homeland and collaborated with e-commerce major Nykka.
https://www.instagram.com/p/CqBEvkULogs/
Kay Beauty by Katrina Kaif
In 2019, Kaif, one of the leading Bollywood actors, added yet another feather to her wings by launching beauty brand Kay Beauty. Katrina Kaif has always been passionate about makeup and her effortless looks in films and elsewhere are testimony.
In collaboration with Falguni Nayar’s platform Nykka, the brand offers an exciting range of accessible products, which include lipsticks, foundation, compact powders, nail paints, eyeshadows, and what not. The brand aims to cater to all age groups, skin tones, and genders with a tagline, ‘It’s Kay to be you.’
Dhurandhar continues its strong theatrical run, achieving a major milestone at the global box office. The Ranveer Singh-led film has crossed the Rs 1,000 crore mark worldwide within 21 days of its release, reinforcing its position as the highest-grossing Indian film of 2025 so far.
Released on December 5, the film has shown sustained momentum both in India and overseas, outperforming other major releases of the year and entering the elite Rs 1,000 crore club.
Strong worldwide and domestic performance
According to figures shared by the makers, Dhurandhar has earned Rs 1006.7 crore globally in just three weeks. With this, it has gone past earlier big releases of the year, including Kantara Chapter 1 and Chhaava, to set a new benchmark in worldwide collections.
In the domestic market, the film has posted equally impressive numbers. Over its first 21 days, Dhurandhar collected more than Rs 650 crore in India. The film earned Rs 28.60 crore on Day 21, which coincided with Christmas, further boosting its overall tally.
A closer look at the India collections shows a strong week-wise performance. The film opened with Rs 218 crore in its first week, followed by Rs 261.50 crore in the second week. Between Days 15 and 20, it added Rs 160.70 crore. With the Day 21 earnings included, the total net domestic collection stands at Rs 668.80 crore, placing it among the biggest box office successes of the year and pushing it closer to the Rs 700 crore mark in India.
Entry into top domestic earners list
With its current numbers, Dhurandhar has also secured a spot among the top ten highest-grossing Indian films based on domestic net collections. The film has overtaken Ranbir Kapoor’s Animal to claim the ninth position on the list, underlining its exceptional run in theatres.
Cast, direction and sequel announcement
Headlined by Ranveer Singh, Dhurandhar features an ensemble cast that includes Akshaye Khanna, Arjun Rampal, Sanjay Dutt, R. Madhavan, Sara Arjun and Rakesh Bedi. The film is directed by Aditya Dhar, whose storytelling and the performances of the cast have been key factors behind its box office success.
The makers have already confirmed a sequel, which was hinted at in the post-credit scene. The follow-up film is scheduled to release on March 19, 2026, and will hit theatres in Hindi, Tamil, Telugu, Kannada and Malayalam.
With its record-breaking global earnings and continued strong performance in India, Dhurandhar is set to close 2025 as one of the most successful Indian films in recent years.
Social media users were left amused and confused after several viral clips claimed that Bollywood actor Govinda had made a surprise cameo in Avatar: Fire and Ash. The videos, which surfaced days after the film’s global release, showed Govinda as a blue-skinned Na’vi on Pandora, delivering dialogues in his trademark style or appearing on screen alongside Jake Sully.
The clips spread rapidly across platforms, with many viewers enjoying the humour, while others questioned whether the filmmaker had actually pulled off an unexpected crossover. Comments ranged from jokes asking where the “full movie” could be watched to disbelief over the possibility of such a casting choice.
No real cameo, clips are entirely AI-generated
Despite their convincing visuals, the viral videos are not authentic. Govinda does not appear in Avatar: Fire and Ash in any form. All the circulating clips and images have been created using artificial intelligence and fan edits, meant purely as memes and satire.
The buzz grew partly because of an old interview where Govinda had claimed he was once offered a role in Avatar but declined it. In that interaction, the actor spoke about being approached for a long shooting schedule and even claimed to have suggested the film’s title. However, this account was later questioned by his wife, Sunita Ahuja, who publicly said she was unaware of any such offer and distanced herself from the claim.
How old claims added fuel to the viral joke
Sunita Ahuja, speaking in a recent podcast, said she had no knowledge of the filmmaker visiting or offering Govinda a role, adding that she did not support false narratives. Her remarks resurfaced as the AI-generated clips went viral, reinforcing that the current buzz has no factual basis.
Avatar, directed by James Cameron, released in 2009, followed by The Way of Water in 2022. Avatar: Fire and Ash, the third instalment of the franchise, is currently running in cinemas worldwide, featuring Sam Worthington and Zoe Saldana in lead roles.
Christopher Nolan’s much-awaited film The Odyssey has officially stepped into the spotlight with the release of its first trailer. The ambitious project adapts Homer’s legendary epic and promises a large-scale cinematic experience rooted in myth, war and survival.
A glimpse into Odysseus’ long journey home
The trailer introduces Matt Damon as Odysseus, the Greek hero trying to make his way back home after the Trojan War. The visuals open in the immediate aftermath of the war, showing Odysseus leading his men away from Troy with the hope of returning to their families. However, the journey ahead appears long and dangerous.
Scenes highlight harsh landscapes, turbulent seas and repeated shipwrecks, underlining the physical and emotional toll of the voyage. The focus remains on endurance and survival rather than dialogue, with visuals driving the narrative forward.
One notable sequence shows Odysseus and his soldiers hidden inside the Trojan Horse, confirming that the fall of Troy forms part of the film’s early chapters. Another moment set in a dark cave, with an ominous moving shadow, hints at mythical threats without revealing them fully.
Family ties at the heart of the story
Alongside the action, the trailer places emphasis on family and emotional bonds. Tom Holland appears as Telemachus, Odysseus’ son, while Anne Hathaway plays Penelope, his wife waiting for his return. Their presence adds a personal dimension to the otherwise grand scale of the story.
Ensemble cast and technical scale
The film features an extensive cast that includes Zendaya, Lupita Nyong’o, Charlize Theron, Robert Pattinson, Mia Goth, Benny Safdie, Jon Bernthal, John Leguizamo, Elliot Page, Himesh Patel and Corey Hawkins, alongside Damon, Hathaway and Holland.
Christopher Nolan has written and directed The Odyssey and is producing it with Emma Thomas. Backed by a major studio, the film has been shot using new IMAX technology and is described as the first feature made entirely using IMAX’s largest film format.
The Odyssey is scheduled for a worldwide theatrical release on July 17, 2026.
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