The markets for fashion and beauty products have grown in India over the past few years. Given that the Indian audience looks up to Bollywood for fashion and beauty inspiration, celebrities are pushing products and brands on their social media platforms.
From being a brand ambassador to endorsing brands on social media to owning a label, Bollywood stars have executed their marketing strategies on fashion and beauty and generating the buzz on social media for their thriving businesses apart from acting.
Take a look at the fashion and beauty brands owned by your favourite stars.
D’YAVOL X by Aryan Khan
Shah Rukh Khan’s son Aryan Khan recently kick-started his career as an entrepreneur. Aryan launched his clothing line D’YAVOL X and the cherry on the cake is that he made his directorial debut with its advertisement. But this is not it.
The star kid chose his father King Khan as the face of the clothing line which has left the audience breathless. D’YAVOL X was launched on April 30 with its first video advertisement. The website is now live. But the audience is not quite okay with the pricing as a mere sweatshirt of the brand starts at Rs 30,000.
The luxury streetwear brand is said to sharpen focus on Indian craftsmanship and techniques into the mix. Moreover, the first offering has two tees, two sweatshirts, three hoodies, and the brand’s Signature X jacket, of which only 30 pieces signed by Shah Rukh Khan will be made available, a Vogue India report said.
Deepika Padukone’s skincare brand 82°E was launched in 2022. Named after the 82°30′ East, the standard meridian that passes through India, the brand has five luxe products — Gutu Kola Dew toner serum, Ashwagandha Bounce moisturiser, Lotus Splash cleanser, Bakucgiol Slip face oil, Patchouli Glow sunscreen and now the newly added mattifying cleanser, Sugarcane Soak.
Speaking to Vogue India, Padukone had said 82°E is a way of combining the best Indian ingredients with global standards of skincare to create a singular effective product instead of using multiple products for each skin issue.
Co-founded by Jigar Shah, 82°E did a brilliant job in marketing. From collaborating with beauty influencers to Padukone giving Shah Rukh Khan a gist of her skincare routine, the luxe beauty brand is live.
https://www.instagram.com/p/Crpdtexojm8/
Ed-a-Mamma by Alia Bhatt
Alia Bhatt’s sustainable clothing brand for kids, pregnant and lactating moms, became a Rs 150 crore brand in just a year. Ed-a-Mamma was launched in 2020 and aims to create eco-friendly and cool clothing.
The products are made using all-natural fabrics, plastic-free buttons, and non-toxic dyes.
The brand’s website has a note by Alia, which reads, “Ed-a-Mamma combines two things I care deeply about: Our planet and our children. So I decided to create a world that nurtures in children, a love of nature knowing fully well that they will look after what they love. And I plan to do this with what I know best: telling stories. Everyone loves a good story. And at Ed-a-Mamma that’s what we do, tell stories.”
https://www.instagram.com/p/CrI5i5qI7XU/
Anomaly by Priyanka Chopra
The haircare brand owned by global icon Priyanka Chopra roared across the global markets after its launch. Leaving behind brands like Rare Beauty by Selena Gomez, and Kylie Cosmetics by Kylie Jenner, Anomaly became the second wealthiest beauty brand in the world.
Anomaly bottles are made of 100% plastic trash diverted from landfills and ocean-bound plastic, and its cans are made from infinitely recyclable aluminum, the brand claims. It offers three different types of shampoos, a deep conditioning mask, dry shampoo, and conditioner.
Earlier this year, PeeCee landed in India to launch her brand in her homeland and collaborated with e-commerce major Nykka.
https://www.instagram.com/p/CqBEvkULogs/
Kay Beauty by Katrina Kaif
In 2019, Kaif, one of the leading Bollywood actors, added yet another feather to her wings by launching beauty brand Kay Beauty. Katrina Kaif has always been passionate about makeup and her effortless looks in films and elsewhere are testimony.
In collaboration with Falguni Nayar’s platform Nykka, the brand offers an exciting range of accessible products, which include lipsticks, foundation, compact powders, nail paints, eyeshadows, and what not. The brand aims to cater to all age groups, skin tones, and genders with a tagline, ‘It’s Kay to be you.’
Naga Chaitanya’s NC24 shoot begins, makers share BTS video
The cast includes Laapataa Ladies breakout star Sparsh Shrivastava in a pivotal role, with speculation swirling around Meenakshi Chaudhary as the potential female lead.
Naga Chaitanya’s fans are buzzing with excitement as the actor officially launched the shooting of his much-anticipated project, tentatively titled NC24, a mythical thriller helmed by Virupaksha director Karthik Varma Dandu.
On Saturday, Chaitanya unveiled a captivating behind-the-scenes video titled “The Excavation Begins,” offering a tantalizing peek into the meticulous preparation behind this ambitious film, set to explore uncharted, rugged terrains and mystical realms.
The BTS video, shared by the film’s makers, showcases Chaitanya’s deep involvement in the project. Sporting a striking new look tailored for the thriller, the actor is seen engaging in intense discussions with Dandu, absorbing the director’s vision.
A standout moment features the duo examining a detailed model of deep caves, hinting at the enigmatic, otherworldly setting NC24 will unveil. The footage also highlights the elaborate production efforts, from constructing expansive outdoor sets to fine-tuning logistical details, underscoring the film’s grand scale.
Chaitanya’s hands-on approach, evident from the project’s ideation phase, has heightened anticipation. The makers’ caption fueled the hype, stating, “Years of ideation. Months of preparation. Endless rehearsals. This is just a glimpse of the storm brewing! #NC24 The Excavation Begins. Brace for a mythical thriller like never before.” Fans flooded social media with praise, eager for a cinematic experience that promises to push boundaries.
Backed by producer BVSN Prasad and Sukumar under SVCC and Sukumar Writings, NC24 is poised as a visually stunning mystical thriller. With music by Ajaneesh Loknath, the film aims to present Chaitanya in a bold, transformative role.
The cast includes Laapataa Ladies breakout star Sparsh Shrivastava in a pivotal role, with speculation swirling around Meenakshi Chaudhary as the potential female lead.
The Indian film industry’s growing appetite for genre-blending narratives, blending folklore with high-stakes drama, positions NC24 as a potential game-changer. As production accelerates, Chaitanya’s venture into uncharted cinematic territory signals a thrilling new chapter for the actor and his fans.
Shah Rukh Khan, Bollywood’s reigning superstar, is set to make history as the first Indian male actor to grace the Met Gala red carpet on May 5, 2025, at New York’s Metropolitan Museum of Art. Confirming weeks of fervent speculation, the actor will don a creation by India’s premier designer, Sabyasachi, for the prestigious fashion event, sending fans and fashion enthusiasts into a frenzy.
The confirmation came via an Instagram post from Diet Sabya, an anonymous fashion watchdog account, which declared, “National headlines. Social media in chaos. Entertainment portals buzzing. We can confirm: Shah Rukh Khan, India’s unrivaled icon, will debut at the Met Gala 2025 in Sabyasachi, India’s top luxury brand. Were we ever in doubt? See you on the carpet!” The announcement follows an earlier April teaser from the same account, hinting at a monumental collaboration between “the greatest Bollywood superstar” and “the biggest designer of our generation.” The post described the moment as “history in the making,” igniting widespread anticipation.
Khan’s appearance marks a significant milestone for Indian representation at the Met Gala, an event synonymous with high fashion and cultural influence. This year’s theme, Superfine: Tailoring Black Style, draws inspiration from Monica L. Miller’s book Slaves to Fashion: Black Dandyism and the Styling of Black Diasporic Identity. The exhibition will trace the evolution of Black menswear, from 18th-century European dandyism to its modern global impact. The dress code, “Tailored for You,” invites attendees to interpret this rich cultural narrative, and Khan’s Sabyasachi ensemble is expected to blend Indian craftsmanship with the theme’s sartorial elegance.
The Met Gala’s global viewership, amplified by social media, has made it a cultural touchstone, with recent years seeing increased diversity in attendees. Khan’s debut, alongside Sabyasachi’s signature aesthetic, is poised to spotlight Indian artistry on a world stage. As anticipation builds for his red-carpet moment, the collaboration promises to fuse Bollywood charisma with high fashion, cementing Khan’s status as a global cultural ambassador.
Vikrant Massey continues to captivate audiences with his versatile performances, solidifying his reputation as one of India’s most dynamic actors. Following the resounding success of 12th Fail and his compelling portrayal of a journalist in 2024’s The Sabarmati Report, Massey is gearing up for a transformative role as spiritual leader Sri Sri Ravi Shankar in the upcoming global thriller White.
This ambitious project, helmed by producers Siddharth Anand and Mahaveer Jain, aims to bring an inspiring chapter of modern history to the big screen.
The film, inspired by Sri Sri Ravi Shankar’s life, delves into a lesser-known story of peace-building, highlighting how ancient Indian wisdom helped resolve one of the world’s longest-running conflicts. Set to begin filming in July, White is in advanced pre-production, with preparations underway in Colombia.
The production will feature an international cast and crew from Los Angeles, reflecting its global ambitions. The narrative promises to blend high-stakes drama with themes of humanity and reconciliation, offering a fresh perspective on peacekeeping efforts.
Massey is undergoing an extensive transformation to embody Sri Sri Ravi Shankar, immersing himself in the spiritual leader’s mannerisms and philosophy. Sources reveal that the actor has met Ravi Shankar to study his body language, ensuring an authentic portrayal.
The film will be shot in Hindi, English, and Spanish, with plans to dub it into additional languages to reach a worldwide audience. This multilingual approach aligns with the growing global appetite for stories that transcend cultural boundaries, as seen in recent international co-productions.
Directed by ad-filmmaker Montoo Bassi and co-produced by Peacecraft Pictures, White is poised to be a cinematic milestone. The project underscores Massey’s ability to tackle diverse roles, from grounded dramas to expansive thrillers.
Industry trends indicate a rising demand for biopics and socially relevant narratives, with audiences gravitating toward stories that blend entertainment with purpose. As White prepares to spotlight a pivotal moment in history, Massey’s portrayal is expected to resonate deeply, further elevating his stature in global cinema.
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