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Starting at Rs 24,000, Aryan Khan’s clothing line D’YAVOL X gets trolled for high prices

SRK is the brand ambassador of D’YAVOL X and the ad marked his son’s directorial debut, making it all the more exciting for fans.

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Aryan Khan's clothing brand

Aryan Khan’s luxury clothing brand’s website went live on Sunday and people were appalled with the extremely high range of prices for the t-shirts and jackets.

The brand, D’YAVOL X, had been creating a lot of hype on social media in the past few weeks since Shah Rukh Khan and Aryan Khan started promoting it. The father-son duo created a lot of buzz with its advertisement as well, where they were seen together and people could not wait to explore the brand associated with the superstar King Khan.

SRK is the brand ambassador of D’YAVOL X and the ad marked his son’s directorial debut, making it all the more exciting for fans.

D’YAVOL X gets trolled over high prices

As soon as the website went live, there was a huge traffic, however, people were quite shocked to learn the prices of the clothes launched on the website.

The brand is termed to be a luxury streetwear collection with casual t-shirts starting at the price of Rs 24,000, and a jacket that is personally signed by Shah Rukh Khan, called the ‘Signature X Jacket’ is being sold at a whopping price of Rs 2 lakhs, as it is a limited collection with only thirty pieces made.

Sweatshirt starts at Rs 33,000

The sweatshirts start at the range of Rs 33,000. The cost of the brand shocked the social media users and all of their excitement turned into disappointment soon after the brand was launched.

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Aryan Khan shared a post on Instagram, in which he was twinning with his father SRK, to announce that the website was live. The fans and social media users were quick to share their feelings in the comment section of the post, after looking at the prices.

Have a look here:

https://www.instagram.com/p/CrqbDfTthBH/?utm_source=ig_web_copy_link

Have a look at social media’s take on D’YAVOL X:

One user wrote, that even if he sells one of his kidneys, it won’t be enough and he’ll have to sell both his kidneys to afford the brand, while others joked that he can only afford the tickets for SRK’s upcoming film Jawaan.

One user shared, just checked the prices, it’s crazy. A middle-class guy can never afford it. Been waiting since the teaser and refreshing the page for the past 1 hour. Bad luck I guess.

Well, Aryan Khan’s brand is definitely a luxe brand targeting elites.

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Dhurandhar 2 bags massive OTT deal, likely to stream on JioHotstar after IPL 2026

Dhurandhar 2 lands a Rs 155 crore OTT deal with JioHotstar and may release after IPL 2026.

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Dhurandhar

The upcoming Bollywood film Dhurandhar 2 has reportedly secured a significant OTT deal, underlining its strong market buzz ahead of release. According to media reports, the film’s digital streaming rights have been acquired by JioHotstar for approximately Rs 155 crore.

The makers are expected to follow a strategic release plan, with the film likely to premiere on the platform after the conclusion of the Indian Premier League (IPL) 2026 season. JioHotstar also holds digital streaming rights for the tournament, and the post-IPL window is seen as an effort to retain audience engagement.

Reports suggest that the film could arrive on OTT in late May or early June 2026, depending on its theatrical release schedule and run. However, there is no official confirmation yet regarding the exact streaming date.

Industry observers note that the reported deal highlights the growing demand for big-ticket Hindi films among streaming platforms, especially those expected to draw strong audience interest.

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Ramayana teaser unveiled as Ranbir Kapoor appears as Rama in Nitesh Tiwari’s epic film

The teaser of Ramayana has been released, showing Ranbir Kapoor as Lord Rama. The film will release in two parts in 2026 and 2027.

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Ramayana Teaser

The teaser of Nitesh Tiwari’s upcoming film Ramayana has been released, offering the first glimpse of Ranbir Kapoor in the role of Lord Rama. The film, which is planned as a two-part cinematic project, is scheduled for a Diwali release later this year.

The teaser shows several key moments, including scenes from the coronation and the exile period in the forest of Panchavati. Ranbir Kapoor appears in the role of Rama with a calm and composed presence. The teaser also briefly shows Yash in the role of Ravan towards the end.

Ahead of the teaser launch, Alia Bhatt shared a video message on social media asking audiences to support the project and Ranbir Kapoor’s work on the film. In the video, she said the “Rama unit” video would be released and encouraged audiences to watch and support the film.

Budget and scale

Producer Namit Malhotra said the film has been in development for six to seven years and is being made on a large scale. According to him, the total budget for both parts is around $500 million, which is over Rs 4,000 crore combined.

He said the film is being made for a global audience and aims to present the epic on a large cinematic scale while remaining efficient in production.

Music collaboration

The film’s music is being composed through a collaboration between AR Rahman and Hans Zimmer. Rahman said working on a project based on such an iconic epic is challenging, as the team wants to present something new while respecting the importance of the story.

Release plan and cast

The film will be released in two parts. The first part is scheduled for a worldwide release in October 2026 ahead of Diwali, while the second part is planned for release during Diwali 2027.

Apart from Ranbir Kapoor, the film also stars Sai Pallavi, Sunny Deol, Ravi Dubey and Yash in important roles.

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Entertainment

Dhurandhar 2 box office collection day 7 crosses Rs 600 crore in India

Dhurandhar 2 continues its strong box office run, crossing Rs 600 crore in India and Rs 1000 crore worldwide within its first week.

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Dhurandhar 2 review

Ranveer Singh’s film Dhurandhar 2: The Revenge has crossed the Rs 600 crore mark at the India box office within seven days of its release, according to trade estimates. The film has maintained a strong run in both mass centres and urban markets during its first week.

As per trade figures, the film’s India net box office collection stands at around Rs 623 crore after seven days, while the gross domestic collection is estimated to be over Rs 740 crore. The film has also performed strongly in overseas markets, taking its international collection to more than Rs 250 crore. With this, the worldwide box office total has crossed Rs 1,000 crore within the first week of release, as per trade estimates.

Day-wise performance in India

The film opened strongly on March 19 with box office collections of over Rs 100 crore. The film continued to perform well over the next few days, collecting around Rs 80 crore on Day 2 and over Rs 110 crore on Day 3. Collections remained strong over the weekend, followed by an expected drop on weekdays. By Day 7, the film collected around Rs 47 crore, taking the total India net collection past Rs 600 crore.

Overseas performance and comparison

The film has also reported strong performance in overseas markets, particularly in the UK and other key international territories. With the worldwide collection crossing Rs 1,000 crore in the first week, the film is being compared to the fast global box office pace seen by Pushpa 2: The Rule in terms of early box office momentum, according to trade observers.

About the film

Dhurandhar 2: The Revenge is the sequel to the 2025 film Dhurandhar. The sequel features Ranveer Singh along with Arjun Rampal, R. Madhavan and Sanjay Dutt in key roles.

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