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Starting at Rs 24,000, Aryan Khan’s clothing line D’YAVOL X gets trolled for high prices

SRK is the brand ambassador of D’YAVOL X and the ad marked his son’s directorial debut, making it all the more exciting for fans.

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Aryan Khan's clothing brand

Aryan Khan’s luxury clothing brand’s website went live on Sunday and people were appalled with the extremely high range of prices for the t-shirts and jackets.

The brand, D’YAVOL X, had been creating a lot of hype on social media in the past few weeks since Shah Rukh Khan and Aryan Khan started promoting it. The father-son duo created a lot of buzz with its advertisement as well, where they were seen together and people could not wait to explore the brand associated with the superstar King Khan.

SRK is the brand ambassador of D’YAVOL X and the ad marked his son’s directorial debut, making it all the more exciting for fans.

D’YAVOL X gets trolled over high prices

As soon as the website went live, there was a huge traffic, however, people were quite shocked to learn the prices of the clothes launched on the website.

The brand is termed to be a luxury streetwear collection with casual t-shirts starting at the price of Rs 24,000, and a jacket that is personally signed by Shah Rukh Khan, called the ‘Signature X Jacket’ is being sold at a whopping price of Rs 2 lakhs, as it is a limited collection with only thirty pieces made.

Sweatshirt starts at Rs 33,000

The sweatshirts start at the range of Rs 33,000. The cost of the brand shocked the social media users and all of their excitement turned into disappointment soon after the brand was launched.

Read Also: Congress chief Mallikarjun Kharge’s son Priyank Kharge calls PM Modi nalayak beta, BJP hits back

Aryan Khan shared a post on Instagram, in which he was twinning with his father SRK, to announce that the website was live. The fans and social media users were quick to share their feelings in the comment section of the post, after looking at the prices.

Have a look here:

https://www.instagram.com/p/CrqbDfTthBH/?utm_source=ig_web_copy_link

Have a look at social media’s take on D’YAVOL X:

One user wrote, that even if he sells one of his kidneys, it won’t be enough and he’ll have to sell both his kidneys to afford the brand, while others joked that he can only afford the tickets for SRK’s upcoming film Jawaan.

One user shared, just checked the prices, it’s crazy. A middle-class guy can never afford it. Been waiting since the teaser and refreshing the page for the past 1 hour. Bad luck I guess.

Well, Aryan Khan’s brand is definitely a luxe brand targeting elites.

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Dhurandhar

Indian cinema enthusiasts are in for an unexpected treat as the highly anticipated unfiltered version of the blockbuster film Dhurandhar is officially heading to digital platforms. In a surprising double-platform strategy, the raw and uncut cut of the action-packed movie is scheduled to begin streaming on both Netflix India and JioHotstar.

The sudden announcement from the streaming platforms has sparked significant buzz across social media. While much of the recent digital speculation has centered around the streaming schedule for the sequel, media updates have confirmed that this specific raw release applies to the franchise’s first installment. Starting tomorrow, viewers in India will be able to watch the unfiltered version of the movie in multiple regional languages, including Hindi, Telugu, and Tamil, complete with intense gore sequences and raw dialogues that were previously trimmed.

Dual-platform digital release brings uncensored action

The announcement has cleared up initial confusion among fans who were anticipating updates regarding the franchise. While international audiences have seen varied streaming distributions for the franchise, viewers within India will uniquely get access to the first film’s “undekha” (unseen) cut simultaneously on two separate streaming applications.

The standard digital premiere for the second installment, Dhurandhar 2, remains locked for June 4, 2026, on JioHotstar and will mirror the standard censored cut that was showcased during its theatrical run. However, for fans seeking an uncompromising, high-octane cinematic experience, the original film’s extended, raw edition arrives online tomorrow on both competing streaming services.

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Dhurandhar 2 bags massive OTT deal, likely to stream on JioHotstar after IPL 2026

Dhurandhar 2 lands a Rs 155 crore OTT deal with JioHotstar and may release after IPL 2026.

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Dhurandhar

The upcoming Bollywood film Dhurandhar 2 has reportedly secured a significant OTT deal, underlining its strong market buzz ahead of release. According to media reports, the film’s digital streaming rights have been acquired by JioHotstar for approximately Rs 155 crore.

The makers are expected to follow a strategic release plan, with the film likely to premiere on the platform after the conclusion of the Indian Premier League (IPL) 2026 season. JioHotstar also holds digital streaming rights for the tournament, and the post-IPL window is seen as an effort to retain audience engagement.

Reports suggest that the film could arrive on OTT in late May or early June 2026, depending on its theatrical release schedule and run. However, there is no official confirmation yet regarding the exact streaming date.

Industry observers note that the reported deal highlights the growing demand for big-ticket Hindi films among streaming platforms, especially those expected to draw strong audience interest.

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Ramayana teaser unveiled as Ranbir Kapoor appears as Rama in Nitesh Tiwari’s epic film

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Ramayana Teaser

The teaser of Nitesh Tiwari’s upcoming film Ramayana has been released, offering the first glimpse of Ranbir Kapoor in the role of Lord Rama. The film, which is planned as a two-part cinematic project, is scheduled for a Diwali release later this year.

The teaser shows several key moments, including scenes from the coronation and the exile period in the forest of Panchavati. Ranbir Kapoor appears in the role of Rama with a calm and composed presence. The teaser also briefly shows Yash in the role of Ravan towards the end.

Ahead of the teaser launch, Alia Bhatt shared a video message on social media asking audiences to support the project and Ranbir Kapoor’s work on the film. In the video, she said the “Rama unit” video would be released and encouraged audiences to watch and support the film.

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He said the film is being made for a global audience and aims to present the epic on a large cinematic scale while remaining efficient in production.

Music collaboration

The film’s music is being composed through a collaboration between AR Rahman and Hans Zimmer. Rahman said working on a project based on such an iconic epic is challenging, as the team wants to present something new while respecting the importance of the story.

Release plan and cast

The film will be released in two parts. The first part is scheduled for a worldwide release in October 2026 ahead of Diwali, while the second part is planned for release during Diwali 2027.

Apart from Ranbir Kapoor, the film also stars Sai Pallavi, Sunny Deol, Ravi Dubey and Yash in important roles.

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