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Sachin Tendulkar’s name, photo, voice used in fake ads; ex-cricketer files complaint with Mumbai Crime Branch

Tendulkar in a complaint stated that he doesn’t endorse any such products and that his photo and name are being misused by the company to mislead people.

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Sachin Tendulkar's name, photo, voice used in fake ads; ex-cricketer files complaint with Mumbai Crime Branch

Former cricketer Sachin Tendulkar filed a criminal complaint with the Mumbai Crime Branch on Thursday over his name, photo and voice being used in fake medicinal advertisements on the internet.

Tendulkar’s personal details were used by the company in order to cheat and dupe consumers. The case has been filed by Sachin’s personal assistant (PA) with Additional Commissioner of Crime Shashi Kumar Meena against unidentified people under Sections 420 (cheating), 465 (forgery) and 500 (defamation) of the Indian Penal Code (IPC).

The FIR which has been lodged with the West Region Cyber Police Station states that the 50-year-old cricketer’s PA came across an advertisement for Belly Burner Oil on May 5 on Facebook which contained Tendulkar’s photo. The text also stated that the product was endorsed by the sportsman.

Later, Tendulkar’s PA also found the cricketer’s photos on a drug company’s website called Sachinhealth.in which was selling fat-melting spray. The advertisement claimed that the product was recommended by the veteran athlete and the buyer will also get a T-shirt signed by Tendulkar free of cost.

Tendulkar in a complaint stated that he doesn’t endorse any such products and that his photo and name are being misused by the company to mislead people.

This is not the first time that Tendulkar’s image has been misused in this manner. Earlier in 2022, Tendulkar initiated legal action against a casino in Goa for using a morphed photo of him in promotional material.

Earlier, Tendulkar’s team had released a statement, stating that they would take legal action against companies and individuals who are using his name, and photo for commercial purposes without his permission.

Cricket news

India beat Pakistan by 19 runs to win Asian Games cricket gold

India beat Pakistan by 19 runs in the Asian Games 2026 men’s cricket final to retain the gold medal in the competition.

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India defeated Pakistan by 19 runs in the men’s cricket final at the Asian Games 2026 on Saturday to retain the gold medal.

India posted 211 for six after being sent in to bat, before restricting Pakistan to 192 for six in their 20 overs. The victory gave India their second successive Asian Games gold medal in men’s cricket.

India post 211 in final

India’s batting was led by Abhishek Sharma, who scored 61 off 28 balls, while Tilak Varma contributed 51 off 22 balls.

The two batters provided the momentum as India reached 211 for six from their 20 overs.

India captain Shreyas Iyer had won the toss and elected to bat first in the final.

Pakistan fall 19 runs short

Pakistan’s chase was anchored by Hasan Nawaz, who made 96 from 51 balls. Saim Ayub added 29 from 22 balls, but Pakistan finished on 192 for six after 20 overs.

India’s Axar Patel and Washington Sundar each took two wickets as Pakistan fell short of the target.

The result secured the gold medal for India, while Pakistan finished with silver. Sri Lanka won the bronze medal after defeating Bangladesh in the bronze-medal match.

India retain Asian Games cricket title

The victory marked India’s second consecutive men’s cricket gold medal at the Asian Games. India had also won the men’s cricket gold at the Hangzhou edition.

India’s victory over Pakistan also completed a gold-medal double for the country in cricket at the 2026 Asian Games, after the women’s team won the women’s cricket final earlier in the competition.

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India News

MK Stalin attacks Vijay government over hindi signboard in Tamil Nadu

MK Stalin criticised the Tamil Nadu government over Hindi lettering on a State Highway signboard and warned the Vijay-led administration against interfering with the state’s two-language policy.

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MK Stalin

The use of Hindi on a highway signboard in Tamil Nadu has triggered a political row, with DMK chief MK Stalin criticising the Vijay-led Tamilaga Vettri Kazhagam (TVK) government over the issue.

The controversy centres on a State Highway signboard that displayed place names in Tamil, English and Hindi. The board was installed on the Alwarthirunagari-Valliyoor State Highway 93 route through Sathankulam in Thoothukudi district.

Stalin objected to the inclusion of Hindi, saying Tamil Nadu has long opposed what he described as attempts to impose Hindi and warning the state government against altering its established two-language policy.

He questioned whether the use of Hindi on the signboard represented the kind of change promised by the TVK government. Stalin also urged the administration not to interfere with Tamil Nadu’s language policy.

Hindi removed from signboard

Following the controversy, the Hindi lettering was removed from the signboard. The state government also suspended two officials from the Highways Department over the matter and initiated departmental action against them.

According to officials, the Assistant Divisional Engineer and Assistant Engineer associated with the project had failed to inform higher authorities about the inclusion of Hindi on the board.

The Tamil Nadu government has said that the use of Hindi on the State Highways Department signboard was against the state’s two-language policy and warned that strict action would be taken against officials violating the policy.

Stalin targets Vijay government

Stalin also stepped up his criticism of the TVK administration, describing it as a “Reels government” and alleging that it was responding to social media trends involving influencers from northern states.

His comments came amid a wider political debate in Tamil Nadu over the state’s established Tamil-English two-language policy and the use of Hindi in government-related signage.

The latest controversy has therefore brought the language policy issue back into focus, with the DMK questioning the TVK government’s handling of the Hindi signboard and the state administration taking action against the officials concerned.

MK Stalin has criticised the Vijay-led Tamil Nadu government over Hindi appearing on a State Highway signboard. The Hindi lettering was later removed, while two Highways Department officials were suspended and departmental action was initiated.

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Cricket news

Jasprit Bumrah becomes first Indian to play T20Is in 13 countries

Jasprit Bumrah became the first Indian to play T20I cricket in 13 different countries after featuring against Sri Lanka in Japan.

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Jasprit Bumrah

Jasprit Bumrah added another milestone to his international career on Thursday after taking the field for India against Sri Lanka in the Asian Games 2026 men’s cricket semifinal in Japan.

Bumrah’s appearance at Nishin made him the first Indian to play T20I cricket in 13 different countries, according to the report. He moved ahead of former India captains Virat Kohli and Rohit Sharma, along with Bhuvneshwar Kumar, who have each played T20Is in 12 countries.

Bumrah’s 13-country T20I record

Before playing in Japan, Bumrah had represented India in T20Is in 12 other countries — India, Australia, Bangladesh, England, Ireland, New Zealand, South Africa, Sri Lanka, the UAE, the United States, West Indies and Zimbabwe.

His appearance in Japan took the tally to 13. Kohli, Rohit and Bhuvneshwar had played in all of those countries except Japan, leaving Bumrah alone at the top of the list.

Kohli and Rohit cannot add to their totals as both have retired from T20I cricket, according to the source.

Bumrah shines against Sri Lanka

Bumrah also made an immediate impact in his first T20I appearance in Japan. He claimed two wickets in his opening over against Sri Lanka and finished with figures of 2/7 in two overs.

India went on to dismiss Sri Lanka for 45 in 9.5 overs and won the semifinal by 124 runs to book a place in the Asian Games 2026 men’s cricket final.

The result set up an India-Pakistan gold-medal clash, scheduled for October 3.

Jasprit Bumrah has become the first Indian to play T20I cricket in 13 different countries. His appearance against Sri Lanka in Japan took him past Virat Kohli, Rohit Sharma and Bhuvneshwar Kumar, who have played T20Is in 12 countries each.

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