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STAR India elbows out Sony in Rs 16,347.50 crore deal for IPL broadcast rights till 2022

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STAR India elbows out Sony in Rs 16,347.50 crore deal for IPL broadcast rights till 2022

[vc_row][vc_column][vc_column_text]The company already has broadcast rights of all ICC events and Asia Cups until 2033 and 2023 respectively

Establishing its practical monopoly on airing all major cricket tournaments in India and select global markets, STAR India elbowed out Sony pictures, on Monday, to win the media rights for television and digital broadcast of the Indian Premier League (IPL) till 2022 with its staggering consolidated bid of Rs.16,347.50 crore.

With media rights for the IPL broadcast now in its pocket, STAR India will be the platform for broadcast of all major cricketing events as it already has global media rights for all ICC events and the Asia Cup till 2033 and 2023 respectively. The cash-rich IPL was the lone major cricketing event not to be aired by STAR India until now. The STAR India broadcast deal will come into effect in 2018 when the previous 10-year-bid won by Sony in 2008 for Rs 8200 crore ends its course.

The TV and digital broadcast rights won by STAR India are for various segments – India, Middle East, Africa, Europe and America. It is expected that STAR India’s digital vertical HotStar would be used for live streaming of IPL matches in India.

The bidding of various media rights of the lucrative T20 cricketing event was held in Mumbai. The final figures of the bid were released on IPL’s official twitter handle.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_raw_html]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[/vc_raw_html][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Soon after being declared the winner STAR India chairman Uday Shankar said: “We believe the IPL is a very powerful property, and we believe there is lots more value that can be created for fans of cricket on digital and TV… We would remain committed to ensure that the growth of sports in this country continues to be driven by the power of cricket.”

A total of 24 companies, including Sony, STAR India, Airtel, Amazon, Times Internet, Facebook and Twitter, had picked up the Invitation to Tender (ITT) to bid for the media rights in the Indian subcontinent and global markets for the next five years. However, 10 of the 24 companies did not turn up for the bidding process. The ones to back out included the likes of Amazon, Twitter and Yahoo.

BCCI had shortlisted STAR India and Sony for broadcasting rights while Reliance Jio, Airtel, Times Internet and Facebook were to bid for digital rights. However, it was later declared that STAR had won both television and digital broadcast rights through a single consolidated bid of Rs 16,347.50 crore.

Interestingly, Sony’s individual bid for broadcast (TV rights) was pegged at Rs 11,050 crore, substantially higher that STAR’s quote of Rs 6,196 crore. However, bidding rules allowed for companies to form a consortium and if its consolidated global bid happened to be greater than the sum total parts of every individual bid then the consortium stood to emerge as the winner – something that happened in the case of STAR India.

With STAR India now gaining TV and digital broadcast rights of all major cricketing events, it is now certain that its competitors in the media industry would raise the monopoly bogey to attack the network. Only a week ago, DTH operator Dish TV had written a letter to the Union government seeking its intervention to stall the participation of STAR India in the IPL bidding process. In the letter, Dish TV CMD had said that an “absolute monopoly” would be created if STAR India were to win.

“The acquisition of the IPL telecast rights by STAR would lead to a situation where there will be an absolute monopoly thereby leading to dominance by STAR in the field of cricketing telecast rights…,” Dish TV had argued, adding that if such a situation were to emerge then STAR would compel TV channel distributers and ultimately the consumers to shell more money from their pockets.[/vc_column_text][/vc_column][/vc_row]

Cricket news

T20 2026 World Cup tickets go on sale with prices starting at Rs 100

Tickets for the 2026 T20 World Cup go on sale from December 11, with phase one prices starting at Rs100 in India.

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Ticket sales for the ICC Men’s T20 World Cup 2026 have been announced, with the first phase opening on December 11. The tournament will be hosted jointly by India and Sri Lanka, beginning February 7, and will feature 20 teams competing across 55 matches.

Affordable pricing in first phase

According to media, tickets in phase one will be available at highly accessible rates. Prices start from Rs100 at select venues in India, while tickets in Sri Lanka will be priced from LKR 1000. The ticket window opens at 6.45 pm IST and Sri Lanka time. Details for the second phase of ticket sales are expected to be announced at a later date.

Officials said the pricing strategy is aimed at ensuring wider access to the tournament for fans across different regions and income groups.

Tournament schedule and format

The 2026 edition of the T20 World Cup will follow the same format as the previous tournament. The 20 teams have been divided into four first-round groups, with the top two sides from each group advancing to the Super Eight stage.

Matches will be played in three time slots — morning, afternoon and evening — across venues in both host nations.

First-round groups

  • Group A: India, Pakistan, USA, Netherlands, Namibia
  • Group B: Sri Lanka, Australia, Ireland, Zimbabwe, Oman
  • Group C: England, West Indies, Bangladesh, Nepal, Italy
  • Group D: New Zealand, South Africa, Afghanistan, Canada, UAE

Super Eight and knockout stage

The Super Eight stage will consist of two groups of four teams each, based on first-round qualification. Each team will face the other three sides in its group, with the top two progressing to the semi-finals.

The semi-finals are scheduled for March 4 and March 5, while the final will be played on March 8. Venue arrangements for the knockout matches include Indian cities and Colombo, depending on team qualification scenarios.

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Cricket news

India’s batting reshuffle under Gautam Gambhir draws sharp criticism after 2nd T20I loss

Former players Robin Uthappa and Dale Steyn criticised Gautam Gambhir’s batting shuffle after India’s 51-run defeat in the second T20I against South Africa.

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Gautam Gambhir

India’s heavy 51-run defeat against South Africa in the second T20I at Mullanpur has sparked intense scrutiny of head coach Gautam Gambhir’s tactical calls, particularly the decision to reshuffle the batting order. Former cricketers Robin Uthappa and Dale Steyn openly questioned the move, calling it a significant error that unsettled the Indian batting line-up

Experts question changes in India’s batting order

India’s chase of a daunting target never gained momentum after early wickets. Captain Suryakumar Yadav did not come in at his usual position, instead walking in after Axar Patel, and managed only five runs. The experiment raised eyebrows among experts, who felt India lost stability at a crucial phase of the innings.

Speaking during the post-match analysis, Robin Uthappa recalled Gambhir’s earlier comments about flexibility in the batting order but said the approach did not suit a high-pressure chase. He argued that when pursuing a big total, the team’s most dependable batters should take responsibility early rather than being pushed down the order.

Uthappa also pointed out that if Axar Patel was used as a pinch-hitter, the role demanded a far more aggressive approach. According to him, India needed calm and assurance after early setbacks, something the shuffled order failed to provide.

Dale Steyn calls decision a ‘major mistake’

Former South Africa pacer Dale Steyn echoed similar concerns, terming the move a “major mistake”. He stressed that Suryakumar Yadav is among India’s best batters and should not be treated as part of a trial-and-error strategy in a competitive T20I.

Steyn questioned the logic behind the left-right combination, noting that a right-handed batter had been dismissed, yet India ended up with two left-handers at the crease. He suggested that experimentation might be understandable in less critical situations, but not in a match where India had a chance to take a 2-1 lead in the series.

Call for clarity in top-order roles

Concluding his analysis, Uthappa urged Gambhir to settle on a fixed top three in the batting order. He emphasised that clarity of roles is essential in T20 cricket, especially during the powerplay overs. While flexibility can work later in the innings, constant changes at the top could harm the team’s rhythm.

Uthappa warned that prolonged experimentation might backfire at crucial moments in major tournaments, stressing that India cannot afford such uncertainty heading into high-stakes events.

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Cricket news

India vs South Africa 2nd T20I: Early collapse leaves India in trouble during 214 chase

India’s chase of 214 faltered early in the 2nd T20I as Shubman Gill and Abhishek Sharma fell inside two overs after South Africa posted 213/4, led by Quinton de Kock’s explosive 90.

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India’s chase of 214 began on a disastrous note in the second T20I in Mullanpur, with Shubman Gill and Abhishek Sharma falling inside two overs, putting immense pressure on skipper Suryakumar Yadav and the middle order.

India’s run chase unravelled quickly after South Africa posted 213/4, powered by a blistering 90 from Quinton de Kock, supported by Donovan Ferreira and David Miller’s late cameos. Varun Chakravarthy stood out with two wickets, while Jasprit Bumrah and Arshdeep Singh endured difficult spells, conceding 99 runs between them.

India stumbled early when Shubman Gill departed for a golden duck, edging one to slip. Abhishek Sharma tried counter-attacking with two sixes but soon fell to Marco Jansen’s sharp swing, leaving India at 19/2.

In a surprising move, Axar Patel walked in at No. 3—an aggressive tactical decision from the management. He struck a boundary but India remained under pressure at 25/2 after three overs.

Suryakumar Yadav, battling a lean patch, opened his account with a stylish four through backward point, trying to steady the chase.

South Africa, meanwhile, used Lungi Ngidi and Jansen effectively, tightening control after the early breakthroughs. India reached 32/3 by 3.5 overs and still needed 182 off 97 deliveries at 11.25 runs per over.

South Africa’s batting dominance sets India a stiff target

Quinton de Kock headlined the innings with 90 off 46 balls, smashing seven sixes. Ferreira and Miller capitalised late, while Bumrah’s last over leaked 18 runs. Arshdeep, struggling with his rhythm, bowled seven wides in a single over and finished with nine wides overall.

South Africa crossed 200 in the 20th over, closing on 213/4 and putting India under immense scoreboard pressure.

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