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BoAt cancels sponsorship of Canada-based singer Shubh’s India tour

The 26-year-old performer, known as Shubh, is slated to perform on Cordelia Cruises in Mumbai from September 23 to 25.

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BoAt

Consumer electronics company boAt has withdrawn its sponsorship of Canadian-based Punjabi artist Shubneet Singh’s upcoming India show.

The 26-year-old performer, known as Shubh, is slated to perform on Cordelia Cruises in Mumbai from September 23 to 25. He also has a tour planned across the country, including stops in New Delhi, Bengaluru, and Hyderabad.

However, the artist has received backlash ahead of his upcoming gig in Mumbai.

On Tuesday, boAt declared on social networking platform X that it would withdraw its sponsorship of the Canadian singer’s India tour, citing comments made earlier this year by the singer.

Taking to social media platform X boAt said, at boAt, while they are deeply committed to the incredible music community, they are first and foremost a true Indian brand. The company further said, as a result, when they learned of the remarks made by musician Shubh earlier this year, they decided to withdraw their sponsorship from the tour.

They continue to foster a vibrant music culture in India and create platforms where emerging artists can showcase their talent the company added.

BoAt’s decision came after social media users questioned the company’s decision to sponsor Shubh’s event considering his inflammatory opinions, tagging its co-founder Aman Gupta.

This also comes after India expelled a top Canadian diplomat after Prime Minister Justin Trudeau claimed that agents of the Government of India were involved in the June execution of Khalistani terrorist Hardeep Singh Nijjar. The claims have been dismissed as absurd and motivated by India.

Shubh had previously uploaded a skewed map of India, for which he was accused of backing Khalistani separatists.

Members of the Bharatiya Yuva Morcha (BYJM) recently removed posters advertising Shubh’s concert.

Tajinder Singh Tiwana, President of the Bharatiya Janata Yuva Morcha (BJYM), said there is no space for Khalistanis who are the enemy of India’s integrity and unity.

They would not allow Canadian singer Shubh to perform in Chhatrapati Shivaji Maharaj’s auspicious territory, Mumbai…If suitable action is not taken, the organisers will face our opposition, he continued.

Entertainment

Kumkum Bhagya actor Sanchita Ugale dies by suicide near Mumbai at 22

Television actor Sanchita Ugale, known for Kumkum Bhagya and Wagle Ki Duniya, died by suicide at her residence near Mumbai. Police have launched an investigation.

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Sanchita Ugale

Television actor Sanchita Ugale, known for her appearances in Kumkum Bhagya, Wagle Ki Duniya and Dilwali Dulha Le Jayegi, died by suicide at her residence in Nalasopara East near Mumbai on June 14. She was 22.

According to police officials, the incident took place at her home in Achole village, Nalasopara East. Authorities said Ugale had locked herself inside her bedroom and was later found hanging from a ceiling fan. Family members and local residents rushed her to a hospital, where doctors declared her dead.

Police have registered an Accidental Death Report (ADR) and launched an investigation into the circumstances surrounding her death. Officials said inquiries are underway and the exact reason behind the incident has not yet been established.

Career across television, OTT and films

Ugale had built a growing presence in the entertainment industry through television, streaming projects and films. Apart from Kumkum Bhagya and Wagle Ki Duniya, she played a lead role in Dilwali Dulha Le Jayegi. She also appeared in OTT projects such as Crime Aaj Kal and Silence 2.

The actor was also associated with the film Chhaava, which contributed to her growing recognition among audiences.

Last social media post draws attention

Following news of her death, social media users shared and commented on Ugale’s final Instagram post, which had been uploaded hours before the incident. The post showed the actor in traditional attire lip-syncing to a classic Bollywood song. Fans expressed shock and grief after learning of her death.

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USA start FIFA World Cup 2026 with dominant 4-1 victory over Paraguay

The USA opened their FIFA World Cup 2026 journey with a dominant 4-1 victory against Paraguay, earning three valuable points in Group D.

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The United States kicked off their FIFA World Cup 2026 campaign in impressive fashion, securing a commanding 4-1 victory over Paraguay in their Group D opener at SoFi Stadium in Los Angeles.

Playing in front of a passionate home crowd, the hosts delivered an attacking display to collect all three points and make an early statement in the tournament. The match also marked a significant occasion as the USA hosted part of the World Cup opening festivities before turning attention to the action on the pitch.

The Americans took control early and maintained pressure on Paraguay throughout the contest. Their attacking movement and clinical finishing helped them establish a comfortable lead, while Paraguay struggled to contain the hosts’ pace and creativity in the final third.

USA seize control after fast start

The United States settled quickly and found success going forward, creating several opportunities through quick passing and aggressive pressing. Their attacking approach paid off as they built momentum and gradually stretched Paraguay’s defence.

Paraguay attempted to respond and managed to get on the scoresheet, but the South American side found it difficult to match the intensity shown by the hosts. The USA continued to create chances and added further goals to put the result beyond doubt.

With the victory, the United States moved to the top section of Group D and gained an important boost in confidence ahead of their upcoming fixtures in the tournament.

Strong opening result for hosts

A winning start is particularly important in a World Cup campaign, and the USA achieved exactly that with a comprehensive performance. The result gives the hosts valuable momentum as they prepare for the next stage of group play.

For Paraguay, the defeat means they will need a strong response in their remaining group matches to keep their hopes of progressing to the knockout rounds alive.

The FIFA World Cup 2026 is being jointly hosted by the United States, Canada and Mexico, with the tournament featuring an expanded format and more participating teams than previous editions.

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Can you watch FIFA World Cup content on YouTube? Here’s what fans need to know

Football fans looking for World Cup highlights, interviews and official tournament updates can increasingly turn to YouTube as FIFA strengthens its partnership with the platform ahead of the 2026 FIFA World Cup.

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Fifa worldcup

Football fans increasingly use digital platforms to follow major sporting events, and FIFA’s growing partnership with YouTube is making it easier to access official World Cup content across a wide range of devices.

The collaboration is designed to expand the global reach of football content by bringing highlights, interviews, behind-the-scenes footage and other tournament-related programming directly to YouTube, a platform already available on most smartphones, smart TVs and web browsers.

FIFA strengthens YouTube presence

As part of its efforts to reach broader audiences, FIFA has identified YouTube as a major platform for distributing official football content ahead of the 2026 FIFA World Cup.

Through FIFA’s official YouTube channels and participating media partners, fans can access match highlights, player interviews, feature stories, archive footage and exclusive content related to the tournament.

The initiative aims to make football content more accessible while allowing fans to engage with tournament coverage through a platform they already use regularly.

What content is available?

The content available on YouTube varies depending on location and broadcasting agreements.

In many regions, fans can watch official highlights, previews, interviews, press conference clips and tournament updates. FIFA has also announced arrangements that allow official media partners to stream the opening portions of World Cup matches on YouTube, while selected full-match content may be available in some markets depending on rights agreements.

Because broadcasting rights differ from country to country, viewers should check the official FIFA YouTube channel and local rights holders for details on available content.

Live match coverage may differ by region

While YouTube is becoming an important destination for World Cup-related content, it is not a universal replacement for official broadcasters.

Access to live matches remains subject to regional television and streaming rights agreements. In many countries, viewers will still need to use authorized broadcasters or streaming services to watch complete live match coverage.

As a result, the range of content available on YouTube may differ significantly between markets.

Easier access for football fans

With YouTube already installed on many devices, the platform offers a convenient way for supporters to stay updated on World Cup developments without downloading additional sports-specific applications.

As digital viewing habits continue to evolve, FIFA’s collaboration with YouTube reflects a broader trend among sports organizations seeking to reach audiences through widely used online platforms while complementing traditional broadcasting arrangements.

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