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CAIT files case against Amitabh Bachchan for misleading Flipkart ad, seeks fine of Rs 10 lakh on actor

According to a statement, it has also asked for the advertisement to be taken down.

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The trade association CAIT has complained to the Ministry of Consumer Affairs about a Flipkart commercial for the upcoming Big Billion Days sale that features Bollywood icon Amitabh Bachchan, calling the advertisement misleading.

In its complaint to the Central Consumer Protection Authority (CCPA), the Confederation of All India Traders (CAIT) referred to the commercial as misleading and disparaging of the nation’s small shopkeepers. According to a statement, it has also asked for the advertisement to be taken down.

The CAIT recommended that Flipkart be penalised for false or misleading advertisement in accordance with the applicable provisions of the Consumer Protection Act and that Bachchan be fined Rs. 10 lakh.

Flipkart did not respond to an email that was sent to them. For remarks, Bachchan could not be reached.

According to Section 2(47), Flipkart has misled the public regarding the price at which mobile phones are being made available by sellers/suppliers in the smartphone market of India, doing business through Amitabh Bachchan (endorser).

This has the effect of disparaging the goods, services, or trade of another person, CAIT Secretary General Praveen Khandelwal wrote in the complaint.

Further, he stated that the advertisement by Flipkart is misleading because it doesn’t contain truthful and honest representation and is wholly incorrect, malicious, misleading, and manipulative in accordance with Rule 4 of the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022.

Sumit Agarwal, CAIT India’s National Secretary and Youth Convenor, tweeted about the situation.

The advertisement featuring Bachchan touting Flipkart’s impending Big Billion Day sale and informing customers that bargains on mobiles won’t be available offline at retail stores was criticised last week by CAIT.

The Big Billion Days sale which is scheduled to start from October 8, midnight, and will end on October 15, midnight, on Flipkart.

Entertainment

120 Bahadur box office day 1: Farhan Akhtar’s film starts slow with Rs 2.35 crore opening

Farhan Akhtar’s new release 120 Bahadur opened to Rs2.35 crore, while De De Pyaar De 2 continued its strong hold on day eight.

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Farhan Akhtar’s latest release 120 Bahadur hit theatres on November 21 but registered a dull opening on its first day, earning Rs 2.35 crore. In comparison, De De Pyaar De 2, which is now in its second week, continues to show stronger hold at the box office.

Slow start for 120 Bahadur on day one

The action-drama opened to modest numbers on Friday, collecting Rs2.35 crore on its first day. Despite pre-release buzz around Farhan Akhtar’s performance, the film has begun its run on the lower side.

De De Pyaar De 2 maintains its advantage

Meanwhile, De De Pyaar De 2 continues its steady run. On its eighth day, the film maintained an edge over 120 Bahadur in overall earnings, according to media. The strong hold of the Ajay Devgn-led sequel appears to have impacted the new release’s opening day business.

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Family Man 3 ending triggers online backlash despite strong reviews

The Family Man 3 has impressed viewers with its performances and storytelling, but its abrupt ending has sparked online criticism, leaving fans demanding closure.

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Fans of The Family Man 3 are celebrating the gripping new season, but a large section of viewers has taken to social media to criticise what they describe as an “abrupt” and “unsatisfying” ending. The latest season, which released on Amazon Prime Video on Friday, has drawn praise for its emotional depth and high-stakes storytelling, yet its final moments have left many feeling short-changed.

Viewers disappointed with the “sudden” conclusion

Soon after the release, frustrated fans began sharing their reactions online. One viewer wrote that the season “ends so abruptly it feels like the makers simply packed up and went home,” calling the lack of closure “exhausting”. Another comment read, “#TheFamilyMan3… ahh ending entra. Fully disappointed.”

Some tried to strike a balanced tone, acknowledging the well-crafted emotional arc and a comic cameo stretch that offered relief. However, the overall complaint remained the same — that the season cuts off just when the tension reaches its peak. “Why make us watch the entire season if the makers plan to keep the best part hanging for the next one?” a user questioned.

Still, many fans have labelled the show “engaging” and applauded the team for delivering another compelling chapter.

Season 3: Srikant caught between personal turmoil and a national crisis

The new season places Srikant Tiwari (Manoj Bajpayee) in one of the most complicated phases of his life. His relationship with Suchitra (Priyamani) appears strained, marked by distance and unspoken tension. Even as his home life falters, a series of coordinated blasts in the Northeast within 48 hours threatens a major peace initiative led by Prime Minister Basu (Seema Biswas).

Srikant and his senior officer Gautam Kulkarni (Dalip Tahil) travel to Nagaland to salvage Project Sahakar, relying on regional leader David Khuzou (Sunil Thapa) to bring warring sides to agreement. But the fragile situation collapses after a deadly ambush by drug kingpin Rukma (Jaideep Ahlawat), leaving David and Kulkarni dead. Srikant survives but soon becomes a suspect as investigators scrutinise how he was the only one aware of the convoy’s route.

Meanwhile in Mumbai, Suchitra faces her own crisis after the government bans 69 Chinese apps, including her platform ShrinkMe, sparking online targeting that impacts her family.

With an arrest warrant issued against him, Srikant chooses to escape with his family, setting off a tense chase as he tries to prove his innocence. Each twist raises new questions — who planned the ambush, and why is Srikant being framed?

Final reactions

While audiences largely appreciated the writing, performances and momentum, the widespread sentiment remains that the season’s final act lacked the closure fans expected. Many now hope the next instalment arrives sooner and concludes the arc that Season 3 left unresolved.

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Entertainment

Satish Shah, beloved Sarabhai vs Sarabhai actor, passes away at 74 in Mumbai due to kidney failure

Veteran actor Satish Shah, celebrated for his iconic comic roles in Sarabhai vs Sarabhai and Jaane Bhi Do Yaaro, passed away in Mumbai at the age of 74 due to kidney failure.

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Satish Shah

Veteran Bollywood actor Satish Shah, best known for his memorable comic roles in films and television, passed away on Saturday in Mumbai. He was 74.

Filmmaker Confirms The News

Confirming the tragic news, filmmaker Ashoke Pandit expressed grief over the actor’s demise, saying that Shah died around 2:30 pm following kidney failure. His condition reportedly worsened at home before being rushed to the hospital, where he could not be revived. His cremation is expected to take place later today.

“It’s a very big loss for the industry. I have worked with him on many projects,” said the filmmaker, recalling that he learned about Shah’s death shortly after attending adman Piyush Pandey’s last rites.

A Legacy Of Laughter

Born on June 25, 1951, in Bombay (now Mumbai), Satish Shah hailed from a Kutchi Gujarati family. His career began in 1978 with Arvind Desai Ki Ajeeb Dastaan, but it was his portrayal of Municipal Commissioner D’Mello in the 1983 satire Jaane Bhi Do Yaaro that brought him widespread recognition.

Over a remarkable film career spanning decades, Shah appeared in more than 250 movies, including Hum Saath Saath Hain (1999), Kal Ho Naa Ho (2003), Mujhse Shaadi Karogi (2004), and Om Shanti Om (2007).

Television Stardom

Shah also left a lasting impact on Indian television. His 1984 sitcom Yeh Jo Hai Zindagi became iconic, where he played a new character in each of its 55 episodes. His role as Indravadhan Sarabhai in Sarabhai vs Sarabhai (2004), opposite Ratna Pathak Shah, remains one of the most loved comic portrayals in Indian TV history.

He also starred in Filmy Chakkar (1995) and later judged comedy-based reality shows such as Comedy Circus, continuing his association with humour and entertainment.

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