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PM Modi pays tribute to Piyush Pandey, adman behind Ab Ki Baar, Modi Sarkar

Ad legend Piyush Pandey, known for his iconic campaigns and slogan “Ab Ki Baar, Modi Sarkar,” passed away at 70. PM Modi remembered him as a creative genius who transformed Indian advertising.

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PM Narendra Modi

Prime Minister Narendra Modi paid a heartfelt tribute to veteran advertising icon Piyush Pandey, remembering his creative genius and lasting legacy in Indian advertising. Pandey, who coined the slogan “Ab Ki Baar, Modi Sarkar,” passed away on Friday at the age of 70 after suffering from an infection.

PM Modi remembers “monumental contribution”

Taking to social media platform X, PM Modi expressed deep sorrow over the loss. “Shri Piyush Pandey Ji was admired for his creativity. He made a monumental contribution to the world of advertising and communications. I will fondly cherish our interactions over the years. Saddened by his passing away. My thoughts are with his family and admirers. Om Shanti,” he wrote.

Pandey’s most recognized work came in 2014 when he helped design the campaign slogan “Ab Ki Baar, Modi Sarkar,” which became one of India’s most memorable political taglines.

Piyush Pandey’s journey in advertising

A stalwart in the industry, Pandey served as the Chief Creative Officer Worldwide and Executive Chairman India at Ogilvy. He began his journey with the company in 1982, creating his first advertisement for Sunlight Detergent. Over the next four decades, he crafted some of India’s most beloved ad campaigns for brands like Fevicol, Cadbury, Vodafone, Ponds, and Asian Paints.

His creativity also extended beyond advertising — Pandey wrote lyrics for the iconic song Mile Sur Mera Tumhara, which promoted national unity, and co-wrote the screenplay for the film Bhopal Express. In 2013, he made a cameo in Madras Cafe starring John Abraham.

Honours and recognition

For his unparalleled contribution to Indian advertising, Piyush Pandey was honoured with the Padma Shri in 2016. Business leaders and creative professionals across the country have remembered him for giving Indian advertising its “Swadeshi swagger.”

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Vijay promises gold rings for newborns in Tamil Nadu under TVK welfare plan

The Tamil Nadu government has introduced the ‘Thai Maman Gold Ring Scheme,’ allocating Rs 755.83 crore annually to gift a one-gram gold ring to every child born in state-run hospitals.

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Actor vijay

In a unique welfare initiative, Tamil Nadu Chief Minister Vijay is set to launch the ‘Thai Maman Gold Ring Scheme’ across the state. Under this program, every child born in government hospitals will be gifted a one-gram gold ring. To fund the project, the state government has designated an annual allocation of Rs 755.83 crore.

The Chief Minister has already instructed state officials to immediately begin the tender process required to roll out the initiative.

Eligibility and official launch timeline

Children born in government hospitals on or after June 22, 2026—coinciding with the Chief Minister’s birthday—will be eligible to receive the benefit. While the eligibility begins in June, the scheme will see its formal, official launch later in the year on September 15, 2026, marking the birth anniversary of Perarignar Anna.

Cultural roots and inspiration

According to an official government release, the welfare scheme draws direct inspiration from “Thai Maman Seer,” a deeply rooted Tamil cultural tradition where a maternal uncle presents blessings and gifts to a newborn baby. Through this initiative, the state government will symbolically assume the responsibilities of a maternal uncle, presenting the one-gram gold ring as a token of care, affection, and welcome.

The administration noted that the initiative is designed to preserve and reflect Tamil cultural heritage while offering a symbol of support and love to newborns and their respective families.

From election promise to institutional welfare

The ‘Thai Maman Gold Ring Scheme’ originally formed a key component of the Tamilaga Vettri Kazhagam’s election promises and was highlighted in the government’s ‘Vetri Thamizhagam Vision Document’.

While political organizations in the region have historically distributed gold rings to infants born in government facilities on their leaders’ birthdays, this initiative represents the first time the practice has been institutionalized as an official state government welfare scheme.

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FIR filed against Bihar police officers in Bharat Tiwari encounter case

Bihar police officers, including a former SDPO and SHO, have been named in an FIR related to the Bharat Bhushan Tiwari encounter in Bhojpur district.

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An FIR has been registered against several police personnel in Bihar’s Bhojpur district in connection with the encounter killing of Bharat Bhushan Tiwari, officials said on Tuesday.

According to officials, the case was lodged at Shahpur police station on Monday following a written complaint submitted by Tiwari’s mother. The FIR names the then Jagdishpur Sub-Divisional Police Officer (SDPO), the then Shahpur Station House Officer (SHO), along with other police personnel linked to the incident.

Bharat Bhushan Tiwari, a resident of Bilauti village under Shahpur police station limits, was killed during a police encounter on June 17. The incident sparked a major political controversy, with opposition leaders and activists questioning the circumstances surrounding the police action.

Judicial inquiry already ordered

Amid growing public outrage and demands for accountability, the Bihar government had earlier ordered a judicial inquiry into the encounter. Several police personnel have also reportedly faced administrative action as scrutiny over the incident intensified.

Meanwhile, Tiwari’s family met Jan Suraaj founder Prashant Kishor in Patna and sought support in their fight for justice. The family also invited him to attend a panchayat meeting scheduled for June 24 regarding the incident. According to a statement issued by the party, Kishor assured the family of all possible assistance.

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Petrol bomb hurled at BJP leader’s clinic in Bathinda ahead of CM Mann’s visit

A petrol bomb was thrown at BJP leader Dr Tarsem Garg’s clinic in Bathinda, sparking panic and prompting a police investigation ahead of CM Bhagwant Mann’s visit.

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A petrol bomb was allegedly thrown at the clinic of BJP leader Dr Tarsem Garg in Punjab’s Bathinda, triggering panic in the area and prompting a police investigation. The incident occurred late on Monday night, just ahead of Punjab Chief Minister Bhagwant Mann’s scheduled visit to the city.

According to preliminary information, two masked individuals were involved in the attack. CCTV footage reportedly showed one suspect lighting a bottle filled with petrol while another recorded the incident. The burning bottle was then thrown inside the clinic premises before the accused fled the spot.

The sudden explosion-like sound created panic among nearby residents, who rushed to the clinic after the attack. No injuries were reported, although some property, including a parked scooty and plants in the courtyard, was damaged. Burn marks were also found at the site.

Dr Tarsem Garg said he had not received any threats and was unaware of any personal enmity that could have led to the incident. Police teams reached the spot soon after receiving information and began collecting evidence. Senior officers inspected the scene and are analysing CCTV footage to identify the attackers.

SP City Narinder Singh confirmed that two unidentified individuals were involved in the attack and said multiple teams have been deployed to trace the accused. The incident has raised security concerns, particularly because of the chief minister’s visit to Bathinda.

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