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Republic TV, HUL, ITC, Tata Chemicals under fire for misleading ads

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Republic TV, HUL, ITC, Tata Chemicals under fire for misleading ads

Advertising Standards Council of India (ASCI) has upheld complaints against 116 out of 165 advertisements

The advertising watchdog has cracked down on a range of ads run by prominent names and brands such as Hindustan Unilever Ltd, Tata Chemicals and ITC as well as Republic TV of ARG Outlier Media for misleading consumers about their products. The latest report of Consumer Complaints Council (CCC) of the Advertising Standards Council of India (ASCI) has upheld complaints against 116 out of 165 advertisements across segments such as healthcare, education, personal care, food and beverages and from other categories.

Out of 116 advertisements against which complaints were upheld, 51 belonged to the Healthcare category, 31 to the Education category, 10 in the Personal Care category, followed by 5 in the Food & Beverages category, and 19 advertisements from other categories.

In the media category, the report mentions Republic TV for its advertisement’s claim that “BARC declares India’s new leader”, “Republic No.1 across all segments”, “India’s No.1 channel with 43% of viewership”, were not substantiated and are misleading by exaggeration.

It was observed that as per “BARC India ratings- Principles of Fair and Permissible Usage” the period of comparison for any claim of leadership should cover at least four consecutive weeks of data. However, the advertiser’s disclaimer violates the BARC guidelines as the claims are based on one single week and not four consecutive weeks of data. “The subject matter of comparison is chosen in such a way so as to confer an artificial advantage upon the advertiser so as to suggest that a better bargain is offered than is truly the case. The advertisement thus contravened the ASCI Code,” said the report.

Indian arm of the Anglo-Dutch consumer-goods giant, Hindustan Unilever Limited was found to be at fault regarding its skin care brand ‘Citra’ advertisement which claimed “Pink Pearls from Korea that gives inner fairness and Japanese green tea for pimple clear skin,” was inadequately substantiated and is misleading by ambiguity and implication that the benefits being provided by the face care product are due to these two natural ingredients. This ambiguous message which promotes fair skin also breeds contempt for dark skin among users and potential customers.

In the case of Tata Chemicals Ltd advertisement it was noted that in the ‘Tata Nx Zero Sugar’ ad the term Zero Sugar, is prominently displayed on the front of pack. However, this declaration is contradictory and misleading by ambiguity and implication when read in conjunction with the claim ‘beneficial sugar for people with diabetes’.

For Kent RO System Ltd. (Kent RO Water Purifier), the website claim, “Only KENT RO Water Purifiers recover 50% pure water and store rejected water in a separate tank, whereas other RO purifiers can recover only 20% of water” was not substantiated. Further the claims made in the print advertisements, headline claim – “100% purity with No Water Wastage”, as well as claim in body copy “Kent is the first RO purifier in the world…that helps you save water with 100% purity”, “Save Water Technology”, were misleading by ambiguity, exaggeration and omission of key information regarding only 50% of the water output being potable and optional purchase of storage tank for Kent Grand+ and Kent Pearl models. Also the TVC claim, “Paani hota hai 100% pure who bhi Bina wastage ke”, was not true as only 50% water is potable and the claim was misleading by ambiguity, implication and omission of key information.

ITC Limited was found to be on the wrong in connection with its Classmate Note Books ad. The ASCI has taken the view that advertisement’s claim, “Classmate notebook par likhoge toh teacher neatness ke 2 extra marks degee”, is misleading, since neatness is not characterised by writing on a white sheet of paper but one can even be neat on an ordinary notebook paper. ASCI further observed that the advertisement is targeted at children and it exploits their vulnerability.

Economy news

ITR filing last date today: What taxpayers must know about penalties and delays

The deadline for ITR filing ends today, September 15. Missing it may lead to penalties, interest charges, refund delays, and loss of tax benefits.

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Income Tax Return

The deadline to file Income Tax Returns (ITR) for most taxpayers, including salaried individuals, pensioners, and small businesses not requiring audit, ends today, September 15. Those who miss the due date face penalties, interest charges, and loss of certain tax benefits.

Penalties for late filing

If the return is not filed by the deadline, taxpayers can still file a belated return until December 31. However, under Section 234F of the Income Tax Act, late filing attracts penalties.

  • For income up to Rs5 lakh: penalty is capped at Rs1,000.
  • For income above Rs5 lakh: penalty increases to Rs5,000.

Additionally, if any tax remains unpaid, Section 234A imposes an interest of 1% per month (or part thereof) until the return is filed.

Consequences of missing deadline

  • Loss of certain tax benefits: Belated filers cannot carry forward specific losses such as business or capital losses.
  • Restrictions on tax regime change: Taxpayers lose the option to switch between old and new tax regimes after the deadline.
  • Refund delays: Those eligible for refunds will face delays compared to timely filers.

Steps to file before time runs out

  • Gather documents: Form 16, Form 26AS, Annual Information Statement (AIS), bank interest certificates, and proofs of investments or deductions.
  • Use the e-filing portal: File immediately to avoid last-minute portal congestion.
  • Verify your return: Ensure the ITR is verified electronically or physically for it to be considered valid.

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Economy news

India’s GDP surges 7.8% in Q1, outpaces estimates and China

India’s GDP surged 7.8% in Q1 2025-26, the highest in five quarters, driven by strong services and agriculture sector growth, according to NSO data.

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GDP Growth

India’s economy recorded a sharp growth of 7.8% in the April-June quarter (Q1) of 2025-26, surpassing the earlier estimate of 6.5% and outpacing China’s 5.2% growth in the same period. The figure also marks a notable rise from the 6.5% growth in the corresponding quarter last year, making it the fastest expansion in the last five quarters.

Strong performance across key sectors

According to data released by the National Statistical Office (NSO), the surge was driven primarily by the services sector, which expanded 9.3% compared to 6.8% a year ago, and the agriculture sector, which rose 3.7% against 1.5% last year.

The construction sector, however, witnessed a slowdown, growing 7.6% compared to 10.1% in the same quarter of the previous fiscal.

RBI’s earlier forecast

Earlier this month, the Reserve Bank of India (RBI) had projected a more modest Q1 growth of 6.5%, with overall real GDP growth for 2025-26 expected at 6.5%. RBI Governor Sanjay Malhotra attributed the positive outlook to favorable conditions, including a good monsoon, lower inflation, and strong government capital expenditure.

He said, “The above normal southwest monsoon, lower inflation, rising capacity utilisation and congenial financial conditions continue to support domestic economic activity. The supportive monetary, regulatory and fiscal policies, including robust government capital expenditure, should also boost demand. The services sector is expected to remain buoyant, with sustained growth in construction and trade in the coming months.”

India remains fastest-growing major economy

With China reporting 5.2% growth in April-June, India has retained its position as the world’s fastest-growing major economy. The latest figures highlight resilience in the face of external pressures, including recent US tariffs on Indian imports.

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Economy news

Sensex falls 600 points, nifty slips 180 as US tariffs hit Indian markets

Indian equity markets witnessed sharp declines as US tariffs on Indian imports took effect. Sensex dropped over 600 points, while Nifty fell nearly 180 points in early trade.

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Stock market crash

Indian stock markets opened lower on Thursday, reeling under the pressure of fresh US tariffs imposed on Indian goods.

At 9:17 am, the BSE Sensex dropped over 600 points to trade at 80,315, while the Nifty 50 declined nearly 180 points to 24,583. This comes a day after Washington enforced an additional 25% duty on Indian imports, raising the total tariff to 50%.

Broad-based sell-off across sectors

Market sentiment remained weak with 14 of the 16 major sectors posting losses. Small-cap and mid-cap indices also dipped, losing 0.2% and 0.1%, respectively.

The fall follows a steep correction earlier this week. On Tuesday, before the tariff announcement, both Nifty and Sensex fell by around 1% — their sharpest single-day decline in three months. Domestic markets remained closed on Wednesday for a local holiday.

Analysts warn of near-term pressure

According to market experts, Indian equities are likely to witness further volatility as investors digest the impact of the US action. The tariffs were imposed in retaliation for India’s continued crude oil imports from Russia, a move that has escalated trade tensions between the two nations.

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