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Republic TV, HUL, ITC, Tata Chemicals under fire for misleading ads

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Republic TV, HUL, ITC, Tata Chemicals under fire for misleading ads

Advertising Standards Council of India (ASCI) has upheld complaints against 116 out of 165 advertisements

The advertising watchdog has cracked down on a range of ads run by prominent names and brands such as Hindustan Unilever Ltd, Tata Chemicals and ITC as well as Republic TV of ARG Outlier Media for misleading consumers about their products. The latest report of Consumer Complaints Council (CCC) of the Advertising Standards Council of India (ASCI) has upheld complaints against 116 out of 165 advertisements across segments such as healthcare, education, personal care, food and beverages and from other categories.

Out of 116 advertisements against which complaints were upheld, 51 belonged to the Healthcare category, 31 to the Education category, 10 in the Personal Care category, followed by 5 in the Food & Beverages category, and 19 advertisements from other categories.

In the media category, the report mentions Republic TV for its advertisement’s claim that “BARC declares India’s new leader”, “Republic No.1 across all segments”, “India’s No.1 channel with 43% of viewership”, were not substantiated and are misleading by exaggeration.

It was observed that as per “BARC India ratings- Principles of Fair and Permissible Usage” the period of comparison for any claim of leadership should cover at least four consecutive weeks of data. However, the advertiser’s disclaimer violates the BARC guidelines as the claims are based on one single week and not four consecutive weeks of data. “The subject matter of comparison is chosen in such a way so as to confer an artificial advantage upon the advertiser so as to suggest that a better bargain is offered than is truly the case. The advertisement thus contravened the ASCI Code,” said the report.

Indian arm of the Anglo-Dutch consumer-goods giant, Hindustan Unilever Limited was found to be at fault regarding its skin care brand ‘Citra’ advertisement which claimed “Pink Pearls from Korea that gives inner fairness and Japanese green tea for pimple clear skin,” was inadequately substantiated and is misleading by ambiguity and implication that the benefits being provided by the face care product are due to these two natural ingredients. This ambiguous message which promotes fair skin also breeds contempt for dark skin among users and potential customers.

In the case of Tata Chemicals Ltd advertisement it was noted that in the ‘Tata Nx Zero Sugar’ ad the term Zero Sugar, is prominently displayed on the front of pack. However, this declaration is contradictory and misleading by ambiguity and implication when read in conjunction with the claim ‘beneficial sugar for people with diabetes’.

For Kent RO System Ltd. (Kent RO Water Purifier), the website claim, “Only KENT RO Water Purifiers recover 50% pure water and store rejected water in a separate tank, whereas other RO purifiers can recover only 20% of water” was not substantiated. Further the claims made in the print advertisements, headline claim – “100% purity with No Water Wastage”, as well as claim in body copy “Kent is the first RO purifier in the world…that helps you save water with 100% purity”, “Save Water Technology”, were misleading by ambiguity, exaggeration and omission of key information regarding only 50% of the water output being potable and optional purchase of storage tank for Kent Grand+ and Kent Pearl models. Also the TVC claim, “Paani hota hai 100% pure who bhi Bina wastage ke”, was not true as only 50% water is potable and the claim was misleading by ambiguity, implication and omission of key information.

ITC Limited was found to be on the wrong in connection with its Classmate Note Books ad. The ASCI has taken the view that advertisement’s claim, “Classmate notebook par likhoge toh teacher neatness ke 2 extra marks degee”, is misleading, since neatness is not characterised by writing on a white sheet of paper but one can even be neat on an ordinary notebook paper. ASCI further observed that the advertisement is targeted at children and it exploits their vulnerability.

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Financial changes effective from September, Aadhaar update, nomination deadline for demat account

Some changes will take effect on the first day, while others will be implemented later in the month. This list will affect people’s finances.

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In the month of September, there are many changes occurring, particularly in the financial sector. Some changes will take effect on the first day, while others will be implemented later in the month. This list will affect people’s finances.

The deadline to update an individual’s Aadhaar card details for free is quickly approaching. The Unique Identification Authority of India (UIDAI) extended the deadline from June 14 to September 14, 2023. This scheme is specifically for citizens who obtained their Aadhaar card 10 years ago and have yet to update their information. People can take this opportunity to update their details before it’s too late.

The nomination process for trading and demat accounts is mandatory for holders and the deadline for this has been extended by the Security and Exchange Board of India (SEBI). The account holders have to make nominations or opt out of it before September 30.

People will need to update and link of Aadhaar identity documents with PAN cards. Those who have credit cards from Axis Bank will also experience the effects of these changes starting this month.

As per the updated terms and conditions, Axis Bank’s Magnus credit card users need to pay higher fees. The annual fee has been increased to Rs 12,500. Also, the benefits associated with the card will be updated.  

This month marks the final opportunity for individuals to exchange Rs 2,000 notes. As stated by the Reserve Bank of India (RBI) in May, individuals may exchange or deposit these notes into their bank accounts before the specified deadline.

The central bank has specified that individuals may exchange or deposit for lower denomination notes, up to Rs 20,000 at a time, until September 30th. Interestingly, even after the deadline, Rs 2,000 notes will still be considered valid tender.

Starting from the current financial year, the Ministry of Finance has made it mandatory to provide both Permanent Account Number (PAN) and Aadhaar card information when making investments in small saving schemes such as the Public Provident Fund (PPF), Post Office Saving Scheme, and Senior Citizens Saving Scheme (SCSS). Existing subscribers must submit their Aadhaar number before September 30th, or their accounts will be frozen.

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India will remain on similar growth curve till 2030, expect well behaved inflation this fiscal: CEA

Chief Economic Adviser (CEA) V Anantha Nageswaran on Tuesday projected that India’s economy was poised to do better and expected to grow at 6.5-7 percent till the end of the decade.

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Economic Survey

Chief Economic Adviser (CEA) V Anantha Nageswaran on Tuesday projected that India’s economy was poised to do better and expected to grow at 6.5-7 percent till the end of the decade.

Nageswaran, while talking to the media after tabling of the Economic Survey in Parliament by Finance Minister Nirmala Sitharaman, said that the inflation is likely to be “well behaved” in the coming fiscal year barring any unforeseen factors.

According to the Economic Survey prepared by the CEA, RBI projection of retail inflation at 6.8 per cent in the current fiscal is neither too high to deter private consumption, nor too low as to weaken inducement to invest.

The Economic Survey for the current fiscal also state that the Indian economy is expected to hit a minor slow down to 6.5 percent in April 2023 but will continue to remain the fastest-growing major economy in the world owing to its ability to better deal with challenges faced by the global economy.

The CEA maintained that the projected growth rate would remain stable as long as oil prices stayed below 100 dollars per barrel. He also pointed out that the quality of public expenditure has gone up and the government has become more transparent with budget deficit numbers, adding that an increased transparency is being witnessed in public procurement.

Read Also: Finance Minister Nirmala Sitharaman tables Economic Survey 2023, check highlights here

Nageswaran stressed that credit growth is picking up across sectors, and credit to MSMEs has grown at 30 per cent since January 2022, while NPAs in NBFCs is lower than what it was 15 months ago.

The CEA revealed that India is well ahead of its targets for renewable energy mix.

Earlier on Tuesday, the International Monetary Fund in its January update of the World Economic Outlook called India as a bright spot in an otherwise gloomy world economy which, together with China, will account for half of the global growth in 2023, compared to the US and Euro area, who account for just a 10th of the world’s growth.

The IMF report had made almost similar projections to the Economic Survey tabled by the government. It has projected India’s growth to dip slightly from 6.1 percent to 6.8 percent during the current fiscal year ending on March 31. IMF also expects some minor slowdown in the Indian economy in the next fiscal year.

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India a bright spot amid projected decline in global growth: IMF

The International Monetary Fund (IMF) has projected India’s growth to dip slightly from 6.1 percent to 6.8 percent during the current fiscal year ending on March 31. IMF also expects some minor slowdown in the Indian economy in the next fiscal year.

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International Monetary Fund

The International Monetary Fund (IMF) has projected India’s growth to dip slightly from 6.1 percent to 6.8 percent during the current fiscal year ending on March 31. IMF also expects some minor slowdown in the Indian economy in the next fiscal year.

According to the January update of the World Economic Outlook released by global fiscal body on Tuesday, global growth is projected to fall from a projected 3.4 percent in 2022 to 2.9 percent in 2023, then rise to 3.1 percent in 2024.

Pierre-Olivier Gourinchas, Chief Economist and Director, Research Department of the IMF said in a statement that the IMF’s projections for India remain unchanged from its October update as they predict a 6.8 percent growth curve for the Indian economy for the current fiscal and an expected minor dip to 6.1 percent in the next fiscal.

According to the IMF World Economic Outlook, the slowdown is largely driven by external factors, adding that the India’s growth will once again see an upward curve and go up to 6.8 percent in 2024 due to resilient domestic demand despite external factors.

The report expects a rise in growth in developing Asian nations in 2023 and 2024 to 5.3 percent and 5.2 percent, respectively, after the slowdown in 2022 to 4.3 percent.

For the first time in the last four decades, China’s growth fell below the global average in the fourth quarter of 2022 which saw a 0.2 percentage point downgrade, settling at 3.0 percent. However, China’s growth is expected to rise to 5.2 percent in 2023 and fall to 4.5 percent in 2024 before settling at below 4 percent over the medium term amid declining business dynamism and slow progress on structural reforms.

Read Also: Railways cancel over 350 trains, divert route of 16 trains, check full list here

Gourinchas pointed out that emerging market economies and developing economies are already on the way up and have seen a slight rise in growth for the region from 3.9 percent in 2022 to 4 percent in 2023.

He stressed that India and China combined account for almost 50 percent of world growth in 2023, adding that IMF’s positive view on India’s growth curve remains unchanged.

Gourinchas in a blog post termed India as a bright spot which, together with China, will account for half of the global growth in 2023, compared to the US and Euro area, who account for just a 10th of the world’s growth.

Gourinchas also forecasted a much more pronounced slowdown for advanced economies with a decline from 2.7 percent last year to 1.2 percent and 1.4 percent this year and next.

Nine out of 10 advanced economies will likely decelerate, he added.

He predicted that the US’ growth will slow to 1.4 percent in 2023 as Federal Reserve interest-rate hikes work their way through the economy. Euro area conditions are more challenging despite signs of resilience to the energy crisis, a mild winter, and generous fiscal support, he said.

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