English हिन्दी
Connect with us

Tech

Meta introduces paid premium features globally for Instagram, Facebook, and WhatsApp

Meta has taken its premium “Plus” subscription plans global for Instagram, Facebook, and WhatsApp, introducing user-experience upgrades while laying out an expensive future roadmap for unified AI and creator tiers.

Published

on

In a significant pivot to diversify revenue streams beyond traditional advertising, tech giant Meta has officially initiated the global rollout of monthly paid subscription plans for its flagship social platforms: Instagram, Facebook, and WhatsApp. The expansion builds upon previous localized testing, bringing a suite of premium user features worldwide.

New premium ‘Plus’ tiers launched

According to statements made by Naomi Gleit, Meta’s Head of Product, the consumer subscriptions are branded under a “Plus” suffix for each respective application. Under the new pricing model, Instagram Plus and Facebook Plus are priced at $3.99 per month, while WhatsApp Plus is available for a slightly lower rate of $2.99 per month. Media reports clarify that these tiers operate entirely independently from the existing “Meta Verified” program, which remains a separate service dedicated solely to account verification and identity protection.

The new subscriptions introduce specific, exclusive upgrades designed for personalization and enhanced user data:

  • Instagram Plus: Grants subscribers the ability to view Stories anonymously without appearing on the viewer list, aggregate insights on how many users rewatched a Story, build unlimited custom audience lists, and extend Story availability beyond the standard 24 hours. Additional perks include customizable bio fonts, exclusive profile pins, unique app icons, and animated “Super Heart” reactions.
  • Facebook Plus: Replicates many of the social expression and profile customization features found in the Instagram tier, alongside the stealth viewing and extended duration tools for Facebook Stories.
  • WhatsApp Plus: Focuses primarily on utility and chat customization, enabling subscribers to change application themes, configure premium ringtones, use exclusive sticker packs, and pin up to 20 chats simultaneously.

Future roadmaps and upcoming AI subscriptions

Beyond consumer-focused social add-ons, Meta revealed it is actively piloting advanced monetization frameworks aimed at creators, business clients, and artificial intelligence enthusiasts. Product lead Naomi Gleit indicated that the company plans to eventually consolidate these upcoming tiers under a unified master brand known as “Meta One”.

Media reports highlight that the AI-centric subscription paths will include a “Meta One Plus” tier at $7.99 per month and a high-end “Meta One Premium” tier at $19.99 per month. While functional capabilities remain identical across both options, the Premium plan allocates significantly higher computing resources, allowing power users to process intensive queries requiring deeper inference and complex logic.

For content creators, Meta is structuring a tiered approach consisting of “Meta One Essential” at $14.99 per month—mirroring legacy verification benefits—and “Meta One Advanced” at $49.99 per month. The high-tier Advanced plan will offer prominent feed visibility, elevated search rankings, and automated follow-invitation mechanisms to maximize creator reach.

This systemic move toward multi-tier subscriptions materializes as Meta experiences heightened infrastructure spending, with internal projections expecting capital expenditure to reach between $125 billion and $145 billion this year due to heavy data center and AI research allocations. Following the formal rollout announcement, public market shares for Meta reacted positively, climbing nearly 3%.

India News

Uniform rules for WhatsApp, Telegram under review as Centre examines legal aspects

The Centre is reviewing responses from WhatsApp, Telegram and Zoho Bharat Eye over username-based messaging features, with a notification on uniform rules likely within 20 days.

Published

on

WhatsApp

The Centre is reviewing responses submitted by WhatsApp, Telegram and Zoho Bharat Eye regarding their username-based messaging features, as the government evaluates whether regulatory action is required. A notification on the issue could be issued within the next 20 days.

MeitY examines responses from messaging platforms

According to sources in the Ministry of Electronics and Information Technology (MeitY), WhatsApp, Telegram and Zoho Bharat Eye have responded to government notices concerning username-based messaging features.

The ministry’s legal team is scrutinising the replies to determine whether any existing legal provisions have been violated and whether any clauses can be invoked for regulatory action or sanctions.

Speaking on the sidelines of the launch of a cybersecurity report on Monday, MeitY Secretary S. Krishnan confirmed that WhatsApp’s response had been received over the weekend and is currently under examination.

“The reply was received last week. We are examining the response and action, if any, will be taken after that examination,” he said.

Government stresses uniform regulatory approach

The government has maintained that any regulatory framework introduced in connection with username-based messaging will apply equally across all messaging platforms rather than targeting any single service.

Union Minister Ashwini Vaishnaw has indicated that a notification on the matter is expected within the next 20 days. The ongoing review is focused on examining the legal implications rather than being a purely policy exercise.

Why the government raised concerns

MeitY had issued notices to WhatsApp, Telegram and Signal after expressing concerns that username-based messaging, which allows users to communicate without sharing their phone numbers, could be misused for impersonation, phishing, identity theft and so-called “digital arrest” scams.

Earlier, a WhatsApp spokesperson said the platform is primarily designed as a private messaging service that helps people stay connected with friends and family.

The review forms part of the government’s broader efforts to strengthen online safety, curb the misuse of digital communication platforms and ensure that any future regulations are implemented uniformly across messaging services.

Continue Reading

Latest business news

Xbox announces 3,200 layoffs as Asha Sharma outlines major restructuring plan

Xbox has announced plans to lay off 3,200 employees over the next year while introducing a major restructuring programme that includes management changes, studio restructuring and cost-cutting measures.

Published

on

XBOX layoff

Xbox has announced plans to reduce its workforce by 3,200 employees, representing around 20 per cent of its total staff, over the coming year as part of a broader restructuring programme linked to Microsoft’s increased investment in artificial intelligence.

According to an email shared with employees by Asha Sharma, the company will begin the process immediately, with 1,600 employees leaving on Monday, while the remaining job reductions will take place during FY27. The company also plans to divest four gaming studios and is preparing to separate from another.

Business reset planned amid financial challenges

In her message to employees, Sharma said the company’s current financial position required significant changes, stating that Xbox’s business was operating at substantially lower margins than comparable platform and publishing companies.

She said the layoffs were not a reflection of employees’ commitment or abilities but were part of a wider effort to strengthen the company’s long-term business.

The workforce reduction comes as Microsoft continues implementing AI-focused cost-cutting measures across its operations. Overall, the technology company is reportedly cutting 4,800 jobs, with Xbox accounting for the largest share.

Sharma also described the gaming sector as experiencing one of its most challenging hardware periods and said the company needed to “reset Xbox” to improve its future performance.

Company to streamline operations and reduce management layers

As part of the restructuring strategy, Xbox plans to simplify its organisational structure, revise its content portfolio and improve platform operations.

According to Sharma, the company currently loses 64 cents for every dollar invested annually, making operational efficiency a key priority.

She said Xbox would increasingly support independent game creators by offering open development tools and broader audience access.

The restructuring will also see Mojang and King report directly to Sharma. She said both studios have evolved into major gaming platforms with large monthly active player bases and will play a central role in Xbox’s future strategy.

To improve decision-making, the company plans to significantly reduce its management hierarchy. Sharma said some departments currently have as many as 14 management layers, which slow down operations. Xbox aims to reduce this to no more than five layers, and in some cases, only three.

The company will also reduce vendor spending by 50 per cent as part of its cost-saving measures.

Helen Chiang promoted to Chief Operating Officer

Alongside the restructuring announcement, Sharma confirmed the promotion of Helen Chiang to the newly created position of Chief Operating Officer.

Chiang will oversee profit and loss responsibilities across Xbox’s content, hardware, platform and services divisions while reporting directly to Sharma.

According to Sharma, the new operating structure is intended to improve investment decisions, strengthen accountability and better integrate the company’s various business units.

Despite the ongoing restructuring and job cuts, Sharma said Xbox remains committed to long-term growth and plans to continue investing heavily in the business, while placing greater emphasis on disciplined spending and strategic priorities.

Continue Reading

India News

WhatsApp gets more time to respond on username feature, rollout in India put on hold

WhatsApp has been granted more time to respond to the government’s concerns over its username feature and has assured that it will not launch the feature in India until discussions are completed.

Published

on

WhatsApp

Meta assures the government that the feature will not be introduced in India until ongoing consultations are completed.

Meta-owned WhatsApp has been granted an extension to submit its response to the Centre regarding its proposed username feature, while assuring the government that it will not roll out the feature in India until discussions on the matter are concluded.

According to sources, the government has allowed WhatsApp three additional days to file its response after the company sought more time. The original deadline for the reply was Friday.

The proposed username feature would allow users to connect with others without revealing their phone numbers, a move that has raised concerns within the government over its potential impact on cyber safety.

Last week, the Centre issued a notice to Meta questioning the feature, expressing concerns that it could increase online fraud, phishing attempts, impersonation, and so-called “digital arrest” scams. The government also directed the company to pause the rollout until consultations are completed to its satisfaction.

Sources said representatives from Meta met officials from the Ministry of Electronics and Information Technology (MeitY) on Friday following the issuance of the notice. During the discussions, WhatsApp reportedly assured authorities that the feature would not be introduced in India before the consultation process is completed.

The government has also asked Meta to explain why action should not be initiated under the Information Technology Act and the relevant rules if the proposed feature is found to compromise user safety. It reminded the company that WhatsApp, as a significant social media intermediary, must comply with due diligence obligations under Indian law.

A WhatsApp spokesperson had earlier clarified that the username feature is not yet live and is expected to be introduced gradually later this year.

The company said it has built several safeguards into the feature to prevent impersonation. According to WhatsApp, usernames of public figures, government entities, celebrities, and verified Meta accounts have been reserved so that they can only be claimed by their legitimate owners. It also said lookalike variations of such usernames are being restricted.

WhatsApp also clarified that users will still need a phone number to create and use a WhatsApp account. The username feature is intended only as an alternative way for people to connect.

The company added that users would need to know another person’s exact username before initiating contact. It also plans to limit how many new users an account can message, prevent repeated attempts to guess usernames, and use automated systems to detect impersonation and abusive behaviour.

To help users identify unfamiliar contacts, WhatsApp said it will display contextual information whenever someone sends a message through a username for the first time. Users will be informed whether the sender is a new account, an existing contact, someone who shares a mutual group, or a person located in another country before deciding whether to respond.

Following its notice to WhatsApp, the IT Ministry also issued notices to Telegram and Signal, seeking details on how their existing username-based systems address concerns related to fraud and impersonation. While WhatsApp has around 500 million users in India, Telegram has a significantly smaller user base.

In recent days, Meta and Telegram have also come under regulatory scrutiny on separate issues. The government recently issued a notice to Meta regarding child sexual abuse material appearing in Instagram advertisements, while Telegram was directed to strengthen action against the circulation of pirated films, OTT content, and other copyrighted audio-visual material on its platform.

Continue Reading

Trending

© Copyright 2022 APNLIVE.com