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CAIT files case against Amitabh Bachchan for misleading Flipkart ad, seeks fine of Rs 10 lakh on actor

According to a statement, it has also asked for the advertisement to be taken down.

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CAIT

The trade association CAIT has complained to the Ministry of Consumer Affairs about a Flipkart commercial for the upcoming Big Billion Days sale that features Bollywood icon Amitabh Bachchan, calling the advertisement misleading.

In its complaint to the Central Consumer Protection Authority (CCPA), the Confederation of All India Traders (CAIT) referred to the commercial as misleading and disparaging of the nation’s small shopkeepers. According to a statement, it has also asked for the advertisement to be taken down.

The CAIT recommended that Flipkart be penalised for false or misleading advertisement in accordance with the applicable provisions of the Consumer Protection Act and that Bachchan be fined Rs. 10 lakh.

Flipkart did not respond to an email that was sent to them. For remarks, Bachchan could not be reached.

According to Section 2(47), Flipkart has misled the public regarding the price at which mobile phones are being made available by sellers/suppliers in the smartphone market of India, doing business through Amitabh Bachchan (endorser).

This has the effect of disparaging the goods, services, or trade of another person, CAIT Secretary General Praveen Khandelwal wrote in the complaint.

Further, he stated that the advertisement by Flipkart is misleading because it doesn’t contain truthful and honest representation and is wholly incorrect, malicious, misleading, and manipulative in accordance with Rule 4 of the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022.

Sumit Agarwal, CAIT India’s National Secretary and Youth Convenor, tweeted about the situation.

The advertisement featuring Bachchan touting Flipkart’s impending Big Billion Day sale and informing customers that bargains on mobiles won’t be available offline at retail stores was criticised last week by CAIT.

The Big Billion Days sale which is scheduled to start from October 8, midnight, and will end on October 15, midnight, on Flipkart.

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Karan Veer Mehra crowned winner of Bigg Boss 18: A closer look at his life and career

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Karan Veer Mehra smiling with the Bigg Boss 18 trophy in his hands.

Karan Veer Mehra, a seasoned actor known for his versatility, has recently emerged as the winner of “Bigg Boss 18”, marking another significant achievement in his reality TV career. This victory follows closely on the heels of his win at “Khatron Ke Khiladi 14”, cementing his status as a formidable competitor in the reality television arena.

Born and raised in Delhi, Mehra’s journey into the spotlight began with his education at Wynberg Allen School in Mussoorie, followed by Delhi Public School. He later pursued a degree in advertising and sales promotion from Delhi College of Arts & Commerce. His academic background laid a strong foundation for his entry into the entertainment industry.

Mehra’s acting career took off in 2005 with a role in the youth drama “Remix”. Over the years, he has showcased his acting skills in a variety of roles across television and films, including notable performances in Bollywood movies like “Ragini MMS 2” and “Mere Dad Ki Maruti”. His role in the comedy series “Biwi Aur Main” on Sony SAB TV further highlighted his comedic talent, earning him accolades and a broad fan base.

Apart from his professional achievements, Mehra’s personal life has been full of noteworthy moments. His first marriage in 2009 ended in divorce in 2018, and his second marriage to actress Nidhi Seth in 2021 also concluded recently. Despite personal challenges, Mehra continues to inspire his audience with his resilience and dedication to his craft.

With an estimated net worth of around Rs 12 crore, bolstered by his recent Rs 50 lakh cash prize from “Bigg Boss 18”, Mehra’s financial success is as notable as his professional one. As he continues to take on new projects and roles, Karan Veer Mehra remains a prominent and inspiring figure in the world of Indian entertainment.

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Viduthalai 2 OTT release: When and where to watch Vijay Sethupathi’s film

The film delves deep into the ideological clashes and the moral dilemmas faced by both sides, presenting a nuanced and thought-provoking narrative.

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The highly anticipated sequel to the acclaimed Tamil film Viduthalai, titled Viduthalai Part 2, has finally arrived on the streaming platform Prime Video. Directed by the celebrated filmmaker Vetri Maaran, this action-packed drama, starring the immensely talented Vijay Sethupathi, continues the compelling narrative that captivated audiences in the first instalment.

Released in theatres on December 20, 2024, in both Tamil and Telugu, Viduthalai Part 2 quickly garnered significant attention and praise. The film’s gripping storyline, coupled with exceptional performances from its stellar cast, solidified its position as a must-watch cinematic experience.

The ensemble cast includes not only the charismatic Vijay Sethupathi but also a talented array of actors such as Manju Warrier, Soori, Gautam Vasudev, Rajiv Menon, and Anurag Kashyap, each adding their unique flair to the narrative. Their powerful portrayals contribute significantly to the film’s overall impact.

Upon its theatrical release, Viduthalai Part 2 was met with overwhelmingly positive responses from audiences and critics alike. The film’s raw intensity and captivating plot held viewers spellbound from beginning to end. Even renowned actor Dhanush took to X to express his admiration, describing the film as “raw, gripping, and engaging,” and commending Vetri Maaran’s masterful direction. Online reviews echoed these sentiments, with many praising the “banger screenplay” and hailing Vijay Sethupathi’s performance as a career highlight. One enthusiastic viewer went so far as to proclaim it a “VETRIMARAN’S CULT CLASSIC film.”

Viduthalai Part 2 is a captivating adaptation of Jeyamohan’s short story, Thunaivan, exploring the complex and intense conflict between a steadfast police constable and a determined separatist group leader. The film delves deep into the ideological clashes and the moral dilemmas faced by both sides, presenting a nuanced and thought-provoking narrative.

A particular aspect of the film that resonated with many viewers was its insightful exploration of communism. The director skillfully simplifies the complex ideology, making it accessible and engaging for a wider audience. The film raises pertinent questions, encouraging viewers to contemplate the nature of justice and the complexities of societal conflicts.

Speaking on the film’s OTT release, Vijay Sethupathi expressed his hope that global audiences would experience the same emotional and ideological resonance that the filmmakers felt during its creation. He acknowledged that the film’s protagonist is not a conventional hero, but emphasized the importance of witnessing his perseverance and courage.

Before its digital release, Viduthalai Part 2 premiered at the prestigious International Film Festival Rotterdam, where both parts of the film received a well-deserved standing ovation, further solidifying its reputation as a remarkable cinematic achievement. Now, audiences worldwide can experience the power and impact of Viduthalai Part 2 on Prime Video.

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Pushpa 2 box office collection Day 45: Allu Arjun’s film run ends after 6 weeks

The overseas contribution stands at approximately ₹270.5 crore according to Sacnilk.

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The extended-cut release of Pushpa: The Rule on January 17th, hoped to reignite fan enthusiasm and boost box office numbers, has ultimately fallen short of expectations. The “reloaded” version failed to provide the significant resurgence needed, leaving the Allu Arjun-starrer struggling in its seventh week of theatrical run. The film’s performance has been significantly underwhelming, marked by a steep 61.58% decline in earnings by the end of its sixth week.

This downturn casts a shadow over the previously reported figures. While the film’s global collection is estimated at ₹1731.65 crore as of January 18th, this is considerably less than the ₹1831 crore announced by the filmmakers on January 6th. This discrepancy raises questions about the accuracy of the previously reported figures and the film’s overall box office success. Independent trackers, like Sacnilk, report a significantly lower number, further highlighting the inconsistency in the reported figures. The overseas contribution stands at approximately ₹270.5 crore according to Sacnilk.

The film’s current trajectory suggests that it’s unlikely to reach even ₹1800 crore in worldwide collections, falling far short of its initial projections. This underperformance significantly impacts its standing amongst the highest-grossing Indian films. While the producers declared Pushpa: The Rule an “industry hit” and the fastest Indian film to cross ₹1831 crore, this claim remains unsubstantiated and disputed by independent box office trackers. The film still trails behind Baahubali 2 (₹1790 crore gross) and Dangal (₹2070 crore gross) in terms of worldwide earnings.

The film’s daily earnings further underscore its declining performance. On its 45th day (January 18th), Pushpa: The Rule managed to garner only an estimated ₹1.1 crore, with a meager ₹0.3 crore from Telugu and ₹0.8 crore from Hindi markets. Its performance in Kannada and Malayalam has practically ceased, while Tamil collections are negligible. The total India net collection stands at ₹1226.75 crore, indicating a significant slowdown in revenue generation. Given these current trends, the prospect of Pushpa: The Rule surpassing Baahubali 2’s record now seems highly improbable. The initial excitement surrounding the film has clearly waned, leaving its ultimate box office success significantly in doubt.

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