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From 2 stitching machines to supplying to 500 stores worldwide: The success story of Dressline 

Dressline is a family business that was started by three brothers whose father was from the same industry.

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Dressline

There’s no doubt that a woman looks most beautiful in a saree. But, when it comes to looking good, you should be comfortable with what you are wearing. This is where Indian ethnic wear like the salwar kameez wins over a saree. It’s here that Mumbai, Maharashtra-based, Dressline enters the picture with its vast range of Indian ethnic wear, including the salwar kameez. Through its unique variety of beautiful garments, the company primarily aims to make its customers feel good and comfortable while looking their best whenever they want to.

The journey 

Dressline is a family business that was started by three brothers whose father was from the same industry. The business has come a long way from its beginnings as a manufacturer & wholesaler. The venture that started with just 2 stitching machines has now grown to over 500 stores worldwide during its 34 years journey. The 3rd generation of the family is also actively involved in growing the company that was founded in 1989.

Even in this modern age, the saree is seen as the ultimate garment that brings out the beauty of an Indian woman. But, it can restrict your freedom of movement, stopping you from fully enjoying a festival or party.  This is where the salwar kameez can help you carry yourself with dignity while looking pretty simultaneously. Unlike the saree, you can dress up in a salwar kameez whenever you want to. You can wear it for a vast range of events like a party, birthday function, wedding, festival, or even to your office. Dressline understood the need for comfortable clothing when it started designing and making the salwar kameez at a time when saris were the only staple choice for women in the country. The company also understood its customer’s demand when it started making kurti, midi, and pant tops a decade ago.

The Dressline range of ethnic wear now includes Kurta sets, coordinated sets, and tunic sets. They also design and make beautiful bridal wear like the lehenga choli.

Partners in the business include Bipin Ramniklal Vira and his brothers Rajesh Ramniklal Vira and Jayesh Ramniklal Vira.

The eldest brother of all three, Bipin Ramniklal Vira, is a creative person who remains humble in spite of what Dressline has achieved since it started.  He is the Chief Designer behind Dressline products who handle design & fabrics.

The second brother, Rajesh Ramniklal Vira, manages the marketing & sales of Dressline. He is a smart businessman who is persuasive.

Jayesh Ramniklal Vira is the youngest of all three brothers. He manages the key functions of finance & manufacturing operations in the company.

When the three brothers first launched Dressline, their passion for creating elegant and plush Indian ethnic wear at affordable prices drove them to step into the world of retailing. With expertise in regular wear, the business spread to .franchise stores in Pune, Solapur, and Pondicherry. Dressline currently supplies more than 500 retail stores across the world and is a proud owner of 4 flagship stores in Mumbai. The business growth motivated the founders to turn their hard work and inspiration into an online store that is now booming.

Achievements

Apart from the love it has received from its loyal customers worldwide, Dressline has received recognition from The Clothing Manufacturers Association Of India (CMAI), which has been the pioneer and most representative Association of the Indian apparel industry for over five decades. The year Dressline hits its 25th year, the brand added another feather to its cap by winning an award for ‘The Most Admired Women’s Wear Brand’ at CMAI’s Apex Awards, 2015.’

The company also won the prestigious Mid-Day Int. Iconic Designer Wear for Women’s Clothing Award in 2022.

Among the biggest achievements that Dressline treasures are the love and trust that it has received from its customers in the 3 decades since it started. This is what encouraged the company to expand online after operating successfully offline. Apart from the Dressline shops, where you will get excellent service, you can also order your choice of ethnic wear from DRESSLINE’s online store: at https://dresslinefashion.com/

Future Plans

In spite of what it has achieved, the founders of Dressline do not want to rest on its laurels. The business now aims to grow as a brand each day and keep adapting to evolving trends with passion & consistency through its products. Dressline now aims to expand and strengthen its customer base through its Flagship Stores, Franchise Stores, and Shop-In-Shop Retail after supplying over 500 stores countrywide since it started.

Dressline has faced its own share of challenges since it started. But after the success it has achieved, the business considers its biggest strength to be the loyalty of its customers and the support of its team, who have always believed in the company. 

The company says, “The support our customers and team have shown over the years has led to the success of Dressline. It is absolutely thrilling to present our native Indian aesthetics to people all over the world. Not only do we specialize in cotton wear (cultivated in India), our embroideries reflect superior quality workmanship. In the coming years, we look forward to reaching out to more people through both online and offline platforms, ensuring unmatched quality and consumer satisfaction. All we hope is that you enjoy our products as much as we enjoy offering them to you. So keep the love coming!” www.dresslinefashion.com

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IIMM Delhi claims 100% placement for PG Diploma in ADPR for 3 consecutive years

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The International Institute of Mass Communication (IIMM) Delhi continues to solidify its reputation as a premier institution for media and communication studies by achieving 100% placement for its Post Graduate Diploma in Advertising and Public Relations (PGD ADPR) course for the third consecutive year. This remarkable achievement underscores the institution’s commitment to academic excellence and its pivotal role in shaping future leaders of the media industry.

A Legacy of Excellence

Ms. Simrat Gulati, an IIMC Alumna and Advertising veteran, who heads this program at IIMM Delhi said, “ADPR is one of IIMM Delhi’s oldest and most prestigious programs. Established with the vision of providing comprehensive education and training in the fields of advertising and public relations, this course has evolved to meet the dynamic demands of the industry. The curriculum is meticulously designed to combine theoretical knowledge with practical skills, ensuring that students are well-prepared for the challenges of the professional world.”

Industry Recognition

Industry experts and media professionals also hold IIMM Delhi’s ADPR program in high regard. Vivek Satya Mitram, a renowned Brand Strategist and co-founder at Bharat Dialogues said, “I have interacted with IIMM Students in workshops & events, the rigorous training included in their ADPR course and exposure to real-world scenarios are indeed a benchmark in media education. We at Bharat Dialogues regularly hire interns from IIMM Delhi for their creativity, strategic thinking, and ability to adapt to the rapidly changing media landscape.”

Several key factors contribute to the consistent placement success of the ADPR program at IIMM Delhi added their Academic Director Pooja Priyamvada. “We at IIMM Delhi have fostered strong relationships with leading companies in the advertising and PR sectors. These partnerships provide students with ample internship opportunities, live projects, and exposure to industry practices. We are privileged to have a highly qualified and experienced line up of faculty members & Guest lecturers who bring a wealth of industry knowledge and academic expertise.”

The industry-readiness of any curriculum requires that it is regularly updated to reflect the latest trends and technologies in the media industry. This ensures that students are equipped with relevant skills and knowledge that make them highly employable. As per many ex-students that is what set them apart from the crowd in the highly competitive media industry. Through mock interviews, resume building workshops, and career counseling sessions, the placement cell ensures that students are well-prepared to enter the job market.

The 100% placement record over the past three years is a testament to IIMM Delhi’s unwavering commitment to excellence. As the media industry continues to evolve, the institute remains dedicated to providing exemplary education and training that empowers students to become leaders in their field.

Established in 1999, the International Institute of Mass Media (IIMM) Delhi is a premier institution dedicated to providing high-quality education in mass media and communication. With a focus on practical training, industry exposure, and academic excellence, IIMM Delhi offers a range of undergraduate, postgraduate, and diploma programs designed to prepare students for successful careers in media and communication.

For more information about IIMM Delhi and its programs, please visit www.iimmdelhi.com

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Nima Sulaiman joins HiLITE Group Board, her father gifts her a Porsche

Nima expressed her gratitude for the opportunity and her eagerness to contribute to the group’s success.

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In a move signalling a generational shift in leadership and a commitment to empowering women in the business world, Nima Sulaiman, the daughter of HiLITE Group Chairman P. Sulaiman, has been welcomed onto the board of directors with a stunning gesture—a Porsche worth Rs 3 crore.

At just 18, Nima began her journey with HiLITE Group as a customer service trainee at Hug a Mug Cafe. From there, she transitioned to management roles, showcasing her talent and dedication. With a B.Sc in Economics from the University of London in Singapore, Nima brings a unique blend of academic prowess and practical experience to her new position.

As the Director of HiLITE Urban, a subsidiary of HiLITE Group, Nima is poised to continue the company’s legacy of excellence in construction and development. With a focus on providing quality living spaces and international standards in India, HiLITE Group has been instrumental in transforming Kozhikode city with its innovative projects that include premium residential buildings, ultra modern business parks, state-of-the-art malls and world-class entertainment theaters.

Group Chairman P. Sulaiman expressed his sentiments regarding his daughter’s recent appointment within the Group. He said, “I am immensely proud of Nima’s accomplishments and firmly believe that she is capable to take on greater responsiblities. HiLITE Group has always shed light on the significance of acknowledging and empowering women in leadership positions.” He further emphasised, “The emotional intelligence that women bring to the table is pivotal for fostering effective leadership and establishing trust.”

Nima, in turn, expressed her gratitude for the opportunity and her eagerness to contribute to the group’s success. “Inspired by my experiences visiting renowned malls worldwide, I strive to enrich the atmosphere of HiLITE malls and other projects, infusing them with vibrancy and youthfulness,” she said.

The appointment of Nima Sulaiman to the board of directors represents a significant milestone for HiLITE Group and a testament to the company’s commitment to innovation and inclusivity in the business world. As Nima takes on her new role, she stands as a beacon of inspiration for young women entrepreneurs in South India and beyond.

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Steps to effective retirement planning

The importance of retirement planning depends on ensuring you have adequate funds to live comfortably after you stop earning a stable income.

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Retirement planning is a critical aspect of financial stability that often goes overlooked until it’s too late. In India, where the culture of savings is ingrained yet formal retirement planning is still evolving, understanding, and initiating a retirement plan is more crucial than ever.

The importance of retirement planning depends on ensuring you have adequate funds to live comfortably after you stop earning a stable income. It is not only about saving a part of your earnings but also about investing in yourself. Here are some crucial reasons to begin retirement planning – combating inflation, securing financial freedom, managing medical expenditures, maintaining your living standard, supporting family requirements, meeting post-retirement goals, preparing for unanticipated circumstances, and leaving a legacy for dependents.

Here are ways to effectively plan your retirement –

Ø  Utilise an online retirement calculator

An important instrument for planning, an online retirement calculator can assist you estimate how much you require to save to live a post-retirement life. It factors in your existing age, savings, retirement age, investments, and anticipated inflation rates.

Anjali is looking to retire at the age of 60 with a lifestyle that needs Rs 50,000 per month. Utilising an online retirement calculator, she considers her existing age of 30, anticipated inflation of 6 per cent and prevailing savings. The calculator estimates she needs a corpus of approximately Rs 2.5 crores to sustain her retirement life, helping her strategise her savings and investments accordingly.

Ø  Start early

The sooner you start, the more you benefit from compound interest. Even starting small can lead to substantial growth over decades.

Imagine Rohit, who starts saving Rs 5,000 a month at age 25 in a mutual fund that averages an 8% annual return. By the time he turns 60, his investment would have grown to over Rs 1.50 crore, thanks to compound interest. In contrast, if Priya starts saving the same amount at 35 under the same conditions, she would accumulate about Rs 67 lakhs by age 60. The decade-long head start allows Rohit’s investments more time to compound, significantly impacting his retirement corpus.

Ø  Create a retirement budget

Estimate your post-retirement expenses, considering inflation and changing lifestyle needs. Including fixed expenses, healthcare, leisure, and unexpected costs.

Vijay, nearing retirement, lists down his monthly expenses including groceries, utilities, healthcare, and leisure activities like travel and hobbies. Considering inflation, he predicts his current monthly expense of Rs 30,000 will rise to Rs 80,000 by the time he retires. This projection helps him understand how much he needs to save to maintain his lifestyle post-retirement.

Ø  Opt for a pension plan

Investing in pension plans offered by insurance companies can guarantee a steady income post-retirement. They also provide tax benefits under Section 80C.

Raj invests in a pension plan that promises a monthly income of Rs 20,000 after retirement. This plan not only secures his future financially but also offers tax benefits today, making it a win-win investment for his retirement years.

Ø  Diversify your investment portfolio

Do not put all your eggs in one basket. Invest in a mix of asset classes including equity, debt, mutual funds, and real estate. Consider your risk appetite and investment horizon.

Meena, an investor, allocates her savings across different asset classes—40 per cent in equity for growth, 30 per cent in bonds for stability, 20 per cent in mutual funds for diversified exposure, and 10 per cent in real estate for passive income. This diversification helps balance her risk and provides multiple growth avenues, ensuring her portfolio is well-equipped to handle market volatility.

Ø  Maximise your EPF and PPF contributions

The EPF or employee provident fund and PPF or public provident fund are excellent tax-saving instruments that offer secure, high-interest earnings for retirement.

Sunita contributes the maximum allowable limit to her EPF and PPF accounts every year. These contributions not only reduce her taxable income but also accumulate tax-free earnings, creating a significant retirement fund that’s secure and government-backed.

Ø  Maintain an emergency fund

Ensure you have an emergency fund worth at least 6-12 months of living expenses. This fund should be easily accessible and kept separate from your retirement savings.

Deepika saves six months’ worth of expenses in a liquid fund, separate from her investments and retirement savings. This fund acts as a financial cushion during unexpected events, such as medical emergencies or sudden unemployment, ensuring her long-term plans remain undisturbed.

Ø  Invest in NPS or national pension scheme

The NPS is a government-backed retirement planning instrument that is market-linked and offers various fund options based on your risk tolerance.

Karan opts for the NPS, choosing a mix of equity, corporate bonds, and government securities, aligning with his moderate risk appetite. This allows his retirement savings to grow with the market while offering the flexibility to adjust the asset allocation as he gets closer to retirement.

Ø  Educate yourself financially

Stay informed about financial planning, investment options, tax laws, and market trends. Knowledge is power, especially when it comes to managing your money.

Neha spends her time reading blogs linked with finance, attending workshops, and consulting with financial professionals. This constant learning equips her with considerable knowledge to make better decisions about her tax planning, investments, and retirement plan, ensuring she enhances her financial potential.

Ø  Assess as well as adjust your plan periodically

Your retirement plan should adapt to your changing life circumstances. Annually, review your assets, savings, and goals and make any necessary modifications.

Every year, Amit updates his retirement plan to reflect changes in his income, spending, and life goals. This regular review keeps him on pace with his retirement objectives, allowing him to make necessary modifications to his savings rate and investment selections.

Final thoughts

Retirement planning is more than a financial responsibility; it is a commitment to your future self. Beginning today not just secures your financial future, but even endows you with mental peace and the opportunity to spend your retirement years as you see fit. Attaining a comfortable retirement involves vision, a proactive attitude, and discipline. Note that it is never too early or very late, to begin with retirement planning. The steps you take now can result in a better and more secure tomorrow.

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