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From 2 stitching machines to supplying to 500 stores worldwide: The success story of Dressline 

Dressline is a family business that was started by three brothers whose father was from the same industry.

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Dressline

There’s no doubt that a woman looks most beautiful in a saree. But, when it comes to looking good, you should be comfortable with what you are wearing. This is where Indian ethnic wear like the salwar kameez wins over a saree. It’s here that Mumbai, Maharashtra-based, Dressline enters the picture with its vast range of Indian ethnic wear, including the salwar kameez. Through its unique variety of beautiful garments, the company primarily aims to make its customers feel good and comfortable while looking their best whenever they want to.

The journey 

Dressline is a family business that was started by three brothers whose father was from the same industry. The business has come a long way from its beginnings as a manufacturer & wholesaler. The venture that started with just 2 stitching machines has now grown to over 500 stores worldwide during its 34 years journey. The 3rd generation of the family is also actively involved in growing the company that was founded in 1989.

Even in this modern age, the saree is seen as the ultimate garment that brings out the beauty of an Indian woman. But, it can restrict your freedom of movement, stopping you from fully enjoying a festival or party.  This is where the salwar kameez can help you carry yourself with dignity while looking pretty simultaneously. Unlike the saree, you can dress up in a salwar kameez whenever you want to. You can wear it for a vast range of events like a party, birthday function, wedding, festival, or even to your office. Dressline understood the need for comfortable clothing when it started designing and making the salwar kameez at a time when saris were the only staple choice for women in the country. The company also understood its customer’s demand when it started making kurti, midi, and pant tops a decade ago.

The Dressline range of ethnic wear now includes Kurta sets, coordinated sets, and tunic sets. They also design and make beautiful bridal wear like the lehenga choli.

Partners in the business include Bipin Ramniklal Vira and his brothers Rajesh Ramniklal Vira and Jayesh Ramniklal Vira.

The eldest brother of all three, Bipin Ramniklal Vira, is a creative person who remains humble in spite of what Dressline has achieved since it started.  He is the Chief Designer behind Dressline products who handle design & fabrics.

The second brother, Rajesh Ramniklal Vira, manages the marketing & sales of Dressline. He is a smart businessman who is persuasive.

Jayesh Ramniklal Vira is the youngest of all three brothers. He manages the key functions of finance & manufacturing operations in the company.

When the three brothers first launched Dressline, their passion for creating elegant and plush Indian ethnic wear at affordable prices drove them to step into the world of retailing. With expertise in regular wear, the business spread to .franchise stores in Pune, Solapur, and Pondicherry. Dressline currently supplies more than 500 retail stores across the world and is a proud owner of 4 flagship stores in Mumbai. The business growth motivated the founders to turn their hard work and inspiration into an online store that is now booming.

Achievements

Apart from the love it has received from its loyal customers worldwide, Dressline has received recognition from The Clothing Manufacturers Association Of India (CMAI), which has been the pioneer and most representative Association of the Indian apparel industry for over five decades. The year Dressline hits its 25th year, the brand added another feather to its cap by winning an award for ‘The Most Admired Women’s Wear Brand’ at CMAI’s Apex Awards, 2015.’

The company also won the prestigious Mid-Day Int. Iconic Designer Wear for Women’s Clothing Award in 2022.

Among the biggest achievements that Dressline treasures are the love and trust that it has received from its customers in the 3 decades since it started. This is what encouraged the company to expand online after operating successfully offline. Apart from the Dressline shops, where you will get excellent service, you can also order your choice of ethnic wear from DRESSLINE’s online store: at https://dresslinefashion.com/

Future Plans

In spite of what it has achieved, the founders of Dressline do not want to rest on its laurels. The business now aims to grow as a brand each day and keep adapting to evolving trends with passion & consistency through its products. Dressline now aims to expand and strengthen its customer base through its Flagship Stores, Franchise Stores, and Shop-In-Shop Retail after supplying over 500 stores countrywide since it started.

Dressline has faced its own share of challenges since it started. But after the success it has achieved, the business considers its biggest strength to be the loyalty of its customers and the support of its team, who have always believed in the company. 

The company says, “The support our customers and team have shown over the years has led to the success of Dressline. It is absolutely thrilling to present our native Indian aesthetics to people all over the world. Not only do we specialize in cotton wear (cultivated in India), our embroideries reflect superior quality workmanship. In the coming years, we look forward to reaching out to more people through both online and offline platforms, ensuring unmatched quality and consumer satisfaction. All we hope is that you enjoy our products as much as we enjoy offering them to you. So keep the love coming!” www.dresslinefashion.com

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Delhi Convention Centre: Why is The Zora Convention Centre built at Delhi’s Lodhi Road special?

It serves as an exquisite venue for weddings, festivals, corporate gatherings, and a variety of other events.

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The Zora, Delhi Convention Center, located near Jawaharlal Nehru Stadium in Delhi, was inaugurated in August 2024. This convention center is specifically designed to cater to global event needs.

Spanning over 2 lakh square feet, The Zora features impressive architectural elements, including 38-foot high ceilings and two pre-designed halls, crafted by the esteemed designer Walid Baz, founder of Baz Events. It serves as an exquisite venue for weddings, festivals, corporate gatherings, and a variety of other events.

In an exclusive interview with APN News, Jyoti Kalash, Chief Administrative Officer (CAO) and retired IAS officer stated, “The design of this event center is striking. Upon entering the main hall, guests will feel transported to another realm, as there is a glass floor beneath them that can easily support over 1,000 people.”

“The Zora stands out due to its nature-inspired design and outstanding craftsmanship, which was accomplished in just 80 days by an international team, establishing a new benchmark for luxury in India,” the former IAS officer emphasised.

Dhananjay Kumar, CEO of The Zora – Delhi Convention Center, also spoke with APN News, stating, “We are offering not just a venue, but a destination for unique, unforgettable experiences. This luxurious and stunning space was completed within an impressive timeframe of only 80 days.”

Know what is special in ‘The Zora’

  • Prime location on Lodhi Road, convenient location for all.
  • Parking facility for more than 2000 vehicles.
  • Designed by award-winning architectural designer Walid Baz, bringing world-class expertise to Delhi.
  • Completed within a time period of just 80 days.
  • Spread over 2 lakh sq ft with two pre-designed halls and spacious customisable areas.
  • The Zora’s design is inspired by nature, offering guests an ambiance of beauty and tranquility.
  • 750 tonnes of iron has been used for strength.
  • 700 intelligent lights have been used with over 20 modes to match the mood of the ceremony.
  • Another large dining area is separate from the Grand Ballroom.
  • The interiors look beautiful and are adorned with intricate handmade designs.

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IIMM Delhi claims 100% placement for PG Diploma in ADPR for 3 consecutive years

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The International Institute of Mass Communication (IIMM) Delhi continues to solidify its reputation as a premier institution for media and communication studies by achieving 100% placement for its Post Graduate Diploma in Advertising and Public Relations (PGD ADPR) course for the third consecutive year. This remarkable achievement underscores the institution’s commitment to academic excellence and its pivotal role in shaping future leaders of the media industry.

A Legacy of Excellence

Ms. Simrat Gulati, an IIMC Alumna and Advertising veteran, who heads this program at IIMM Delhi said, “ADPR is one of IIMM Delhi’s oldest and most prestigious programs. Established with the vision of providing comprehensive education and training in the fields of advertising and public relations, this course has evolved to meet the dynamic demands of the industry. The curriculum is meticulously designed to combine theoretical knowledge with practical skills, ensuring that students are well-prepared for the challenges of the professional world.”

Industry Recognition

Industry experts and media professionals also hold IIMM Delhi’s ADPR program in high regard. Vivek Satya Mitram, a renowned Brand Strategist and co-founder at Bharat Dialogues said, “I have interacted with IIMM Students in workshops & events, the rigorous training included in their ADPR course and exposure to real-world scenarios are indeed a benchmark in media education. We at Bharat Dialogues regularly hire interns from IIMM Delhi for their creativity, strategic thinking, and ability to adapt to the rapidly changing media landscape.”

Several key factors contribute to the consistent placement success of the ADPR program at IIMM Delhi added their Academic Director Pooja Priyamvada. “We at IIMM Delhi have fostered strong relationships with leading companies in the advertising and PR sectors. These partnerships provide students with ample internship opportunities, live projects, and exposure to industry practices. We are privileged to have a highly qualified and experienced line up of faculty members & Guest lecturers who bring a wealth of industry knowledge and academic expertise.”

The industry-readiness of any curriculum requires that it is regularly updated to reflect the latest trends and technologies in the media industry. This ensures that students are equipped with relevant skills and knowledge that make them highly employable. As per many ex-students that is what set them apart from the crowd in the highly competitive media industry. Through mock interviews, resume building workshops, and career counseling sessions, the placement cell ensures that students are well-prepared to enter the job market.

The 100% placement record over the past three years is a testament to IIMM Delhi’s unwavering commitment to excellence. As the media industry continues to evolve, the institute remains dedicated to providing exemplary education and training that empowers students to become leaders in their field.

Established in 1999, the International Institute of Mass Media (IIMM) Delhi is a premier institution dedicated to providing high-quality education in mass media and communication. With a focus on practical training, industry exposure, and academic excellence, IIMM Delhi offers a range of undergraduate, postgraduate, and diploma programs designed to prepare students for successful careers in media and communication.

For more information about IIMM Delhi and its programs, please visit www.iimmdelhi.com

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Nima Sulaiman joins HiLITE Group Board, her father gifts her a Porsche

Nima expressed her gratitude for the opportunity and her eagerness to contribute to the group’s success.

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In a move signalling a generational shift in leadership and a commitment to empowering women in the business world, Nima Sulaiman, the daughter of HiLITE Group Chairman P. Sulaiman, has been welcomed onto the board of directors with a stunning gesture—a Porsche worth Rs 3 crore.

At just 18, Nima began her journey with HiLITE Group as a customer service trainee at Hug a Mug Cafe. From there, she transitioned to management roles, showcasing her talent and dedication. With a B.Sc in Economics from the University of London in Singapore, Nima brings a unique blend of academic prowess and practical experience to her new position.

As the Director of HiLITE Urban, a subsidiary of HiLITE Group, Nima is poised to continue the company’s legacy of excellence in construction and development. With a focus on providing quality living spaces and international standards in India, HiLITE Group has been instrumental in transforming Kozhikode city with its innovative projects that include premium residential buildings, ultra modern business parks, state-of-the-art malls and world-class entertainment theaters.

Group Chairman P. Sulaiman expressed his sentiments regarding his daughter’s recent appointment within the Group. He said, “I am immensely proud of Nima’s accomplishments and firmly believe that she is capable to take on greater responsiblities. HiLITE Group has always shed light on the significance of acknowledging and empowering women in leadership positions.” He further emphasised, “The emotional intelligence that women bring to the table is pivotal for fostering effective leadership and establishing trust.”

Nima, in turn, expressed her gratitude for the opportunity and her eagerness to contribute to the group’s success. “Inspired by my experiences visiting renowned malls worldwide, I strive to enrich the atmosphere of HiLITE malls and other projects, infusing them with vibrancy and youthfulness,” she said.

The appointment of Nima Sulaiman to the board of directors represents a significant milestone for HiLITE Group and a testament to the company’s commitment to innovation and inclusivity in the business world. As Nima takes on her new role, she stands as a beacon of inspiration for young women entrepreneurs in South India and beyond.

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