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Twitter ‘good bots’ may turn bad – Rachit Kaushik

Twitter bots are the autonomous programs that can interact with users like an individual account. Usually, bots have negative connotation because the manner in which most of them operate, like a spam account sending messages that are unwelcomed or spreading fake news.

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Twitter bots are the autonomous programs that can interact with users like an individual account. Usually, bots have negative connotation because the manner in which most of them operate, like a spam account sending messages that are unwelcomed or spreading fake news. In the 2016 American election, bots were frequently used on social media with impunity to spread political and electoral misinformation. Twitter tried course correction by an enforcement team to track the bot accounts. But now, Twitter has decided to label the bot accounts and identify the good bots.

According to Twitter, good bots would help users to find relevant and useful information along with updates on traffic, job openings, internships etc. These good bots would also have weather updates, earthquake alerts and Covids-19 related updates. These good bots would be provided with a robot head panel by twitter for their identification. Oliver Stewart, the lead researcher on Twitter explains that twitter users mostly tend to believe the content on the social media to be true if they know about the account that’s sharing the information. And she accepts “If it’s (bot) compliant with Twitter’s rules, we’re OK with it being on the platform. For the ones that are noncompliant, we’re already actively doing the work to remove those off Twitter.” Twitter has a functional enforcement team which tracks down these accounts and bans those who are flagged as spams.

Though the attempt to authenticate the good bot might appear to be a step towards making information more accessible to its users, but there is a flip side to it as well. Twitter has shown disdain for the law of land as is evident from its casual approach towards the advisories related to guidelines issued by the Government. Indian Government’s appeals and advisories to twitter have fallen on deaf ears & it includes the calls given by the Courts. Twitter has often cited its algorithms and guidelines policy to justify the basis on which they remove accounts and don’t take action towards an account even if it spews venom. Instead of acting like a medium twitter acts like the judge. There is a valid suspicion over the considerations on which twitter would classify a good bot from the bad bot. Last year in June, Twitter representatives appeared before the Parliamentary panel headed by MP Shashi Tharoor where they were called to explain the misuse of its platform. Twitter on being asked if they abide by and follow the law of land, responded that they abide by their guideline policies. It’s for any one of us to contemplate how the guidelines policies would unfold while distinguishing a good bot from a bad bot. And above all, what makes a good bot a good one?

The role of bots may not be confined to mere sharing of information. An automated bot account which shares information related to several aspects would also start to shape the opinion. It’s unreasonable to proclaim that machines are neutral, for machines are programmed and run by humans and humans have biases. Problem is when biases are camouflaged in the form of ‘good bots’. There may soon be a call to recognise these good bots to the extent that they should have a say in the democratic process. Good bots should have voting rights. If this sounds ridiculous then carefully contemplate again. We were never prepared to be influenced by social media regarding our political, marketing or any behavioural choices but we now know how it works. Twitter has numerous ‘influencers’ who help us make a choice. We follow them and unknowingly accept their views to be true. So the assumption regarding good bots doesn’t seem to be unrealistic and far-fetched.

The JPC Joint Parliamentary Committee of the India Parliament formed for the social media regulations specifically recommended social media platforms to permit their users to go for verification process that would be mandatory. The JPC recommendation has turned old by a year and twitter has done nothing to follow the instructions given by the biggest decision making body in India i.e. the Parliament. Instead, it wants to bring automated good bots.

Good bots undoubtedly would ease our life but they shouldn’t control our life. We need to draw the line which should not be breached. Twitter has shown its reluctance to abide by the law of land hence it raises doubts on how the good bots will be used or misused. It’s up to the Twitter to allay the fears and suspicion regarding its good bots. It can at least come up with certain specifications on what would constitute a good bot and what are the specific areas that good bots would venture in. We need an assurance from Twitter that bots have a limited role to play of dissipating information and they pose no threat to the democratic process in India now or later.

Rachit Kaushik is an IT expert and social media influencer. He is famous for running a satirical channel SabLoktantra.

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Delhi Convention Centre: Why is The Zora Convention Centre built at Delhi’s Lodhi Road special?

It serves as an exquisite venue for weddings, festivals, corporate gatherings, and a variety of other events.

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The Zora, Delhi Convention Center, located near Jawaharlal Nehru Stadium in Delhi, was inaugurated in August 2024. This convention center is specifically designed to cater to global event needs.

Spanning over 2 lakh square feet, The Zora features impressive architectural elements, including 38-foot high ceilings and two pre-designed halls, crafted by the esteemed designer Walid Baz, founder of Baz Events. It serves as an exquisite venue for weddings, festivals, corporate gatherings, and a variety of other events.

In an exclusive interview with APN News, Jyoti Kalash, Chief Administrative Officer (CAO) and retired IAS officer stated, “The design of this event center is striking. Upon entering the main hall, guests will feel transported to another realm, as there is a glass floor beneath them that can easily support over 1,000 people.”

“The Zora stands out due to its nature-inspired design and outstanding craftsmanship, which was accomplished in just 80 days by an international team, establishing a new benchmark for luxury in India,” the former IAS officer emphasised.

Dhananjay Kumar, CEO of The Zora – Delhi Convention Center, also spoke with APN News, stating, “We are offering not just a venue, but a destination for unique, unforgettable experiences. This luxurious and stunning space was completed within an impressive timeframe of only 80 days.”

Know what is special in ‘The Zora’

  • Prime location on Lodhi Road, convenient location for all.
  • Parking facility for more than 2000 vehicles.
  • Designed by award-winning architectural designer Walid Baz, bringing world-class expertise to Delhi.
  • Completed within a time period of just 80 days.
  • Spread over 2 lakh sq ft with two pre-designed halls and spacious customisable areas.
  • The Zora’s design is inspired by nature, offering guests an ambiance of beauty and tranquility.
  • 750 tonnes of iron has been used for strength.
  • 700 intelligent lights have been used with over 20 modes to match the mood of the ceremony.
  • Another large dining area is separate from the Grand Ballroom.
  • The interiors look beautiful and are adorned with intricate handmade designs.

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IIMM Delhi claims 100% placement for PG Diploma in ADPR for 3 consecutive years

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The International Institute of Mass Communication (IIMM) Delhi continues to solidify its reputation as a premier institution for media and communication studies by achieving 100% placement for its Post Graduate Diploma in Advertising and Public Relations (PGD ADPR) course for the third consecutive year. This remarkable achievement underscores the institution’s commitment to academic excellence and its pivotal role in shaping future leaders of the media industry.

A Legacy of Excellence

Ms. Simrat Gulati, an IIMC Alumna and Advertising veteran, who heads this program at IIMM Delhi said, “ADPR is one of IIMM Delhi’s oldest and most prestigious programs. Established with the vision of providing comprehensive education and training in the fields of advertising and public relations, this course has evolved to meet the dynamic demands of the industry. The curriculum is meticulously designed to combine theoretical knowledge with practical skills, ensuring that students are well-prepared for the challenges of the professional world.”

Industry Recognition

Industry experts and media professionals also hold IIMM Delhi’s ADPR program in high regard. Vivek Satya Mitram, a renowned Brand Strategist and co-founder at Bharat Dialogues said, “I have interacted with IIMM Students in workshops & events, the rigorous training included in their ADPR course and exposure to real-world scenarios are indeed a benchmark in media education. We at Bharat Dialogues regularly hire interns from IIMM Delhi for their creativity, strategic thinking, and ability to adapt to the rapidly changing media landscape.”

Several key factors contribute to the consistent placement success of the ADPR program at IIMM Delhi added their Academic Director Pooja Priyamvada. “We at IIMM Delhi have fostered strong relationships with leading companies in the advertising and PR sectors. These partnerships provide students with ample internship opportunities, live projects, and exposure to industry practices. We are privileged to have a highly qualified and experienced line up of faculty members & Guest lecturers who bring a wealth of industry knowledge and academic expertise.”

The industry-readiness of any curriculum requires that it is regularly updated to reflect the latest trends and technologies in the media industry. This ensures that students are equipped with relevant skills and knowledge that make them highly employable. As per many ex-students that is what set them apart from the crowd in the highly competitive media industry. Through mock interviews, resume building workshops, and career counseling sessions, the placement cell ensures that students are well-prepared to enter the job market.

The 100% placement record over the past three years is a testament to IIMM Delhi’s unwavering commitment to excellence. As the media industry continues to evolve, the institute remains dedicated to providing exemplary education and training that empowers students to become leaders in their field.

Established in 1999, the International Institute of Mass Media (IIMM) Delhi is a premier institution dedicated to providing high-quality education in mass media and communication. With a focus on practical training, industry exposure, and academic excellence, IIMM Delhi offers a range of undergraduate, postgraduate, and diploma programs designed to prepare students for successful careers in media and communication.

For more information about IIMM Delhi and its programs, please visit www.iimmdelhi.com

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Nima Sulaiman joins HiLITE Group Board, her father gifts her a Porsche

Nima expressed her gratitude for the opportunity and her eagerness to contribute to the group’s success.

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In a move signalling a generational shift in leadership and a commitment to empowering women in the business world, Nima Sulaiman, the daughter of HiLITE Group Chairman P. Sulaiman, has been welcomed onto the board of directors with a stunning gesture—a Porsche worth Rs 3 crore.

At just 18, Nima began her journey with HiLITE Group as a customer service trainee at Hug a Mug Cafe. From there, she transitioned to management roles, showcasing her talent and dedication. With a B.Sc in Economics from the University of London in Singapore, Nima brings a unique blend of academic prowess and practical experience to her new position.

As the Director of HiLITE Urban, a subsidiary of HiLITE Group, Nima is poised to continue the company’s legacy of excellence in construction and development. With a focus on providing quality living spaces and international standards in India, HiLITE Group has been instrumental in transforming Kozhikode city with its innovative projects that include premium residential buildings, ultra modern business parks, state-of-the-art malls and world-class entertainment theaters.

Group Chairman P. Sulaiman expressed his sentiments regarding his daughter’s recent appointment within the Group. He said, “I am immensely proud of Nima’s accomplishments and firmly believe that she is capable to take on greater responsiblities. HiLITE Group has always shed light on the significance of acknowledging and empowering women in leadership positions.” He further emphasised, “The emotional intelligence that women bring to the table is pivotal for fostering effective leadership and establishing trust.”

Nima, in turn, expressed her gratitude for the opportunity and her eagerness to contribute to the group’s success. “Inspired by my experiences visiting renowned malls worldwide, I strive to enrich the atmosphere of HiLITE malls and other projects, infusing them with vibrancy and youthfulness,” she said.

The appointment of Nima Sulaiman to the board of directors represents a significant milestone for HiLITE Group and a testament to the company’s commitment to innovation and inclusivity in the business world. As Nima takes on her new role, she stands as a beacon of inspiration for young women entrepreneurs in South India and beyond.

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