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Why is Boycott Malabar Gold trending? Kareena Kapoor Khan bashed, know why

People are arguing that the brand is promoting their jewellery for the auspicious day of Akshaya Tritiya but the advertisement features Kareena Kapoor Khan as a model with no bindi on her forehead.



Malabar Gold

Boycotting brands has become the latest trend these days. Following reports of a boycott of Himalaya, Patanjali, and other food brands that contain halal-certified ingredients, a new name has joined the list. But this isn’t a food company; it’s a jewellery brand. Tweeple are asking to boycott Malabar Gold and Diamonds and are bashing Kareena Kapoor Khan. But the question arises, why?

Malabar Gold and Diamonds has collaborated with Bollywood actor Kareena Kapoor Khan ahead of Akshaya Tritiya, a Hindu festival. In an advertisement for Akshaya Tritiya, Kareena is seen in an embellished pink lehnga and donned her look with a huge neckpiece, earrings, and Maang Tika. But people are arguing that the brand is promoting their jewellery for the auspicious day of Akshaya Tritiya but the advertisement features Kareena Kapoor Khan as a model with no bindi on her forehead. A section of social media users also mocked Kareena, who married a Muslim, for appearing in a Hindu festival ad without a bindi.

Expressing anger on Twitter, one user wrote Bindi as believed by Hindus is more than just a red dot and if brands like Malabar do not try to understand or intentionally ignore it, then it is time that Hindus need to show them the door!

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As the advertisement primarily revolved around the Hindu festival Akshaya Tritiya, one of the users stated a red bindi or kumkum is a form of Shakti. Applying kumkum on the forehead is a symbol of Sanatan Hindu culture and also of sacredness and auspiciousness. Brands must respect the Hindu sentiments or forget business with Hindus this Akshaya Tritiya, he added.

Stating an insult to the Hindu religion, another user wrote that every Hindu woman puts kumkum or bindi on her forehead as the foremost adornment be it a festival or even in everyday life. But the advertisement features Kareena Kapoor Khan without a bindi. This is an insult to the Hindu religion, he added. Malabar Gold & Diamonds is disregarding Hindu religious traditions while expecting Hindus to spend their money with them, quipped another.

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Earlier in October 2020, jewellery brand Tanishq faced massive backlash from people as tweeple claimed that the brand was promoting love jihad in its advertisement. However, later it withdrew the advertisement. Tweeple also criticized fashion brand FabIndia for De-Hinduizing Diwali and terming it as Jashn-e-Riwaz.

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Shah Rukh Khan-Deepika Padukone starrer Pathaan OTT release date finalised, know here

The film was released in theaters on January 25, 2023 and has also completed fifty days running in theatres.



Shah Rukh Khan-Deepika Padukone

After having a monstrous run at the world box office and thrashing-making several records, Shah Rukh Khan, Deepika Padukone and John Abraham starrer Pathaan will now soon be released on an OTT platform.

The release date of the blockbuster movie Pathaan has been finalised, and it is being told that the Siddharth Anand directorial is going to be released on 22 March on the OTT platform Amazon Prime Video.

It will be nothing less than a treat for those fans, who have not been able to see Shahrukh Khan, Deepika Padukone and John Abraham’s film in cinema halls yet.

For the unversed, Pathaan is a spy action film made under the banner of Yash Raj Films. Salman Khan also has a cameo role in Pathan. The film was released in theaters on January 25, 2023 and has also completed fifty days running in theatres.

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Shahrukh Khan made a comeback on silver screen after 4 years and Pathaan and his fans made sure that this one turns out to be a mega hot for him. The film has become the highest grossing Hindi film by breaking the record of SS. Rajamouli’s Bahubali 2.

Although Amazon Prime Video has not made its OTT release date official yet. But according to sources, it is believed that Pathaan is going to release on on March 22.

If you intend to watch Shah Rukh Khan-Deepika Padukone starrer on OTT, then you will have to buy a subscription to Amazon Prime Video. The annual plan of Amazon Prime Video comes for Rs 1,499. If you want a monthly subscription, then you will have to pay Rs 179 for it.

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Shah Rukh Khan greets fans, shares selfie and thanks them for showering love on Pathaan



Shah Rukh Khan and Deepika Padukone’s starter Pathaan making headlines since the film hit the big screens for all the positive reasons. The movie not only created a storm at box office but also made history by earning a total worldwide gross collection of Rs 832.20 crore. The action-thriller also marked the Badhshah of Bollywood’s return to the big screen after a long resting period of four years. In order to thank all the viewers and fans, Khan shared a post on his official Instagram handle, dedicating the film’s success to the viewers.

Zero actor posts a selfie on Instagram with the caption that reads the Sun is alone….it Burns….and comes out of the darkness to Shine again. Thank u all for letting the Sun shine on #Pathaan, Jab Tak Hai Jaan actor added.

Take a look at the latest post of Shah Rukh Khan on Instragram

Since the upload, the photo has gained millions of likes and share in no time. From celebrities to fans, everyone was also bombarded in the comment section in order to reply to him. One of the fans commented that the sun will always shine…And now, brighter than ever! Waiting for Jawan & Dunki. Another fan wrote that King hasn’t arrived because he never left. While the third one said that the upcoming movies definitely gonna break the record of Pathaan because only Shah Rukh Khan can break his own record.

Meanwhile, after gaining massive popularity and breaking all the records, Pathaan has beaten Aamir Khan’s Dangal and became the highest-grossing Hindi film ever. As far as King Khan’s upcoming projects are concerned, he is all set to win hearts again with his much-awaited films Jawan and Dunki, which is slated to release on June 2, and December 22, 2023, respectively.

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Kiara Advani-Sidharth Malhotra to tie the knot in February, Deets inside

Kiara Advani and Sidharth Malhotra have reportedly been together since 2020.



As the season of wedding in the Bollywood fraternity continues on, the star couple and Shershaah actors Kiara Advani and Sidharth Malhotra are speculated to follow suit. The star couple are rumored to be taking the the relationship to the next level as there are various reported Kiara Advani and Sidharth Malhotra tying the knot in February.

According to reports, the star couple will ring the wedding bells on February 6 and the marriage will be held at Palace hotel in Rajasthan’s Jaisalmer which will only have an exclusive guest list. The wedding plans of the duo comes after they recently made their relationship somewhat public during their interview with director Karan Johar during Koffee with Karan season 7.

It is also reported that the pre-wedding functions are scheduled for February 4 and 5 in which the guests and families will celebrate the customs of Mehendi, Haldi and Sangeet ceremonies.

Kiara Advani and Sidharth Malhotra have reportedly been together since 2020.

Koffee with Karan episode

Actor Kiara Advani sort of confirmed her relationship with the star actor Sidharth Malhotra after was asked a series of questions about her dating life on the couch of Koffee with Karan. The Shershaah actor didn’t directly confirm the relationship but didn’t shy away when asked if Sidharth Malhotra was her close friend as she said that he is more than a close friend.

In a separate episode of Koffee with Karan, Shershaah actor Sidharth Malhotra also confirmed the relationship and his dream of marrying Kiara Advani as the actor was quoted saying that he is manifesting a brighter happier future, to which the Director Karan Johar interjected and asked if the Malhotra was manifesting the brighter happier future with Kiara Advani.

The Thank God actor then went ahead to say that if she would be there in future, it would be great and added that he is manifesting it right now and will have to see what happens.

Career front

On the career front, Sidharth Malhotra was recently seen starring alongside Ajay Devgn in the fantasy comedy drama film helmed by Indra Kumar Thank God. whereas Kiara Advani will be seen next in Satyaprem Ki Katha alongside Kartik Aryan.

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