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No need for crackers this Diwali, your outrage is enough!

The festive season in India brings prodigious opportunities for brands to roll out their innovative advertisement campaigns.

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By Shruti Kaushal

The festive season in India is the playground for brands to roll out their innovative ad campaigns. From homecoming to away-from-home tales, brands spare no efforts to pitch their products, and double their sale. However, ad campaigns in the digital age are not confined to sentimental tales and promoting preconceived beliefs. Along with exhibiting their creativity, brands are breaking new ground to drive home social messages along with festivals. But like elsewhere, there will always be those who will be the first to take offence, citing religious sentiments.

With each passing day, another social media outrage! With the internet being accessible to a large section of the population in India, social media outrage is a walk in the park. The latest victim is giant designer brand Sabyasachi Mukherjee’s mangalsutra campaign. The traditional neck ornament that is synonymous with love and the commitment of a wife towards her husband got a little adventurous and politically correct for the tastes of the outraging Outrams.

The campaign in question featured intimate portraits of women and men. It showed a woman in a plunging neck dress and posing intimately with a man. Followed by the launch of the campaign, Madhya Pradesh Home Minister Narottam Mishra joined the choir of “hurting Hindu sentiments”. The minister issued a 24-hour-ultimatum and threatened to send the police after him. And the designer chose to withdraw the ad.

Deja vu? Last week, another ad campaign by Dabur on Karwa Chauth also succumbed to social media outrage. The ad depicted an LGBTQ couple celebrating the Hindu festival Karwa Chauth, traditional et al but a tad regressive. Conventionally, a married woman fasts for her husband and pray for his longevity. Trolls called it obscene and yes, of course, the chorus sang “hurting religious sentiments”. Two years after the Supreme Court decriminalized IPC Section 377, allowing consensual sex between two adults of the same sex, the same Narottam Mishra got offended by the portrayal of a lesbian couple observing the festival.

Well, this is not it. Following the boycott ‘riwaaz’, social media users demanded the FabIndia’s Jashn-e-Riwaaz Diwali campaign to pull down their advertisement. The brand was ruthlessly trolled for unnecessarily uplifting secularism and hurting religious sentiments for using an Urdu phrase for a festival that is Hindu. Followed by the trolling, FabIndia was forced to withdraw its advertisement. It issued a statement saying that the collection was not a Deepavali collection and that its actual Deepavali collection will be called ‘Jhilmil si Diwali’. Barring a few, no one asked FabIndia why it won’t curate such an elaborate collection for Eid.

Read Also: Dhanteras 2021: Want to switch from Android to IOS? Check these festive deals

It’s Manyavar-Mohey’s turn now. The wedding advertisement featuring Bollywood actor Alia Bhatt hit headlines and joined the boycott trend earlier last month. Reason? For throwing light on how a girl child is considered as a liability in India who is just born to get married and go to her ‘own house’ which is her husband’s. The advertisement did not only trigger trolls but also nepotism destroyer-in-chief Kangana Ranaut, who felt the need for ‘re-establishment of Ram Rajya’, and bashed the ad for mocking Hindu rituals. However, the brand stood by its progressive message and opted not to withdraw the ad. Commendable, ain’t it?

https://www.instagram.com/p/CL4dQglJDfj/

The boycotting of ads has undeniably pushed us to wonder at both the creativity of a resilient few and the crass hypocrisy of the vast mob. Brands are spending massive budgets on socially conscious campaigns and using their creativity to speak up for progressive causes. So will you burst crackers or light them diyas, Happy Diwali to both parties! Save the outrage after November 4, thank you.

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Shots fired at Sania Mirza’s sister Anam’s Dawat-e-Ramzan exhibition after altercation in Hyderabad; 1 arrested

Interestingly, Hassebuddin, also known as Hyder, is not connected to either shop owner involved in the dispute. He is a former local leader (Sarpanch) residing in the AC Guards Paramount Colony and holds a valid gun license issued in Nampally.

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A confrontation between two individuals at the Dawat-e-Ramzan exhibition held at King’s Palace became dangerously intense when shots were reportedly fired. The event, organized by Anam Mirza, sister of tennis star Sania Mirza, is a well-known attraction in Hyderabad during the Ramadan season.

The altercation occurred on Saturday, March 29, when a man allegedly discharged two rounds during a dispute between the owners of a perfume shop and a toy shop at the expo. Authorities were alerted and quickly apprehended the suspect, confiscating the weapon he used for the shooting.

According to the Inspector from Gudimalkapur police station, the skirmish stemmed from a minor disagreement between the two shop owners, which was in the process of being resolved. However, during this dispute, the accused, identified as Hassebuddin, fired two shots into the air using his licensed pistol. The police are currently investigating the circumstances that led to the gunfire and have filed a case under the Arms Act.

Interestingly, Hassebuddin, also known as Hyder, is not connected to either shop owner involved in the dispute. He is a former local leader (Sarpanch) residing in the AC Guards Paramount Colony and holds a valid gun license issued in Nampally.

Hyderabad is home to various exhibitions and food festivals during Ramadan, with Anam Mirza’s Dawat-e-Ramzan being one of the most popular. The expo features over 400 retail stalls and 60 food brands, making it one of the largest events celebrating the month.

Anam Mirza, who has been a fashion curator since 2012 and operates her own YouTube channel, has made a significant impact in the community through her work. The Dawat-e-Ramzan expo provides employment to more than 3,000 individuals during Ramadan and attracts over 250,000 visitors within just 11 days of its operation.

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Days after praising Mohanlal’s Empuraan, Kerala BJP chief Rajeev Chandrasekhar changes his stance on film, says he is disappointed

Former Union minister and current Kerala BJP president Rajeev Chandrasekhar has publicly revised his initial enthusiasm for the film, now expressing his disappointment in the type of storytelling involved.

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The release of the film L2: Empuraan, directed by Prithviraj Sukumaran and starring Mohanlal, has ignited significant controversy due to its portrayal of the alleged 2002 Gujarat riots. Former Union minister and current Kerala BJP president Rajeev Chandrasekhar has publicly revised his initial enthusiasm for the film, now expressing his disappointment in the type of storytelling involved.

Initially, Chandrasekhar had taken to social media to express excitement about the film, stating he was looking forward to enjoying it. However, as backlash grew—particularly from Hindutva organizations branding the film as ‘anti-Hindu’—the BJP’s Kerala unit chose to distance itself from the unfolding drama, asserting that it would allow audiences to form their own opinions post-viewing.

In a prior statement, BJP state general secretary P Sudheer emphasized that the party would not be swayed by cinematic tales, and highlighted that activists from the Sangh Parivar are entitled to share their views.

Amidst escalating tensions surrounding the film, which reportedly received orders from the Central Board of Film Certification (CBFC) for 17 cuts, Chandrasekhar shifted his stance. He conveyed his sentiments through a post on X, reflecting on his earlier intention to watch the film. He acknowledged enjoying another Mohanlal film, Lucifer, and conveyed his discontent regarding the significant amendments made to Empuraan. He expressed concern that the film’s controversial topics might disturb viewers, noting, “any film that tries to build a narrative by distorting the truth is doomed to fail.”

As a result, he concluded that he would not watch this sequel and reiterated his disappointment with this style of filmmaking.

Conversely, the Congress party has defended L2: Empuraan, calling it a pan-Indian film and criticizing the campaign against its creators. Kerala State Youth Congress president Rahul Mamkoottathil condemned the backlash, pointing out parallels to those who previously championed freedom of expression for films perceived as promoting unfounded religious narratives, such as the Kashmir Files and Kerala Story.

The landscape surrounding L2: Empuraan remains charged, showcasing the intersection of cinema, politics, and societal narratives in contemporary India.

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Uttar Pradesh govt bans sale of meat within 500 m of religious places during Navratri

Additionally, stringent measures will be enforced on Ram Navami, which falls on April 6, including a complete prohibition on animal slaughter and meat sales.

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In anticipation of the nine-day Chaitra Navratri festival starting on Sunday, March 30, the Uttar Pradesh Government has announced a crackdown on illegal slaughterhouses and imposed a ban on the sale of meat within a 500-meter radius of religious sites.

Additionally, stringent measures will be enforced on Ram Navami, which falls on April 6, including a complete prohibition on animal slaughter and meat sales.

Amrit Abhijat, Principal Secretary of the Urban Development Department, has instructed district magistrates, police commissioners, and municipal commissioners to swiftly implement the closure of slaughterhouses and enforce the meat sale restrictions near places of worship, as stated by the Uttar Pradesh Government on Saturday, March 29, 2025.

The Yogi Adityanath Administration cited previous directives from 2014 and 2017, reiterating that illegal animal slaughter and meat sales near religious locations are strictly forbidden. To ensure compliance, the government has established district-level committees led by district magistrates, comprising officials from various departments, including police, the Pollution Control Board, Animal Husbandry, Transport, Labour, Health, and Food Safety Administration.

In line with the U.P. Municipal Corporation Act of 1959 and the Food Safety Acts of 2006 and 2011, the government has called for rigorous punitive measures against those who violate these regulations.

Director of Information Shishir emphasized, “There will be no meat or fish shops within 500 meters during Navratri. Shops outside this radius must adhere to their licensing terms. Open selling is prohibited, and all meat retailers will be closed on Ram Navami.”

The Chaitra Navratri festival, honoring Goddess Durga, will begin on Sunday, March 30, 2025.

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