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PM Modi pays tribute to Piyush Pandey, adman behind Ab Ki Baar, Modi Sarkar

Ad legend Piyush Pandey, known for his iconic campaigns and slogan “Ab Ki Baar, Modi Sarkar,” passed away at 70. PM Modi remembered him as a creative genius who transformed Indian advertising.

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PM Narendra Modi

Prime Minister Narendra Modi paid a heartfelt tribute to veteran advertising icon Piyush Pandey, remembering his creative genius and lasting legacy in Indian advertising. Pandey, who coined the slogan “Ab Ki Baar, Modi Sarkar,” passed away on Friday at the age of 70 after suffering from an infection.

PM Modi remembers “monumental contribution”

Taking to social media platform X, PM Modi expressed deep sorrow over the loss. “Shri Piyush Pandey Ji was admired for his creativity. He made a monumental contribution to the world of advertising and communications. I will fondly cherish our interactions over the years. Saddened by his passing away. My thoughts are with his family and admirers. Om Shanti,” he wrote.

Pandey’s most recognized work came in 2014 when he helped design the campaign slogan “Ab Ki Baar, Modi Sarkar,” which became one of India’s most memorable political taglines.

Piyush Pandey’s journey in advertising

A stalwart in the industry, Pandey served as the Chief Creative Officer Worldwide and Executive Chairman India at Ogilvy. He began his journey with the company in 1982, creating his first advertisement for Sunlight Detergent. Over the next four decades, he crafted some of India’s most beloved ad campaigns for brands like Fevicol, Cadbury, Vodafone, Ponds, and Asian Paints.

His creativity also extended beyond advertising — Pandey wrote lyrics for the iconic song Mile Sur Mera Tumhara, which promoted national unity, and co-wrote the screenplay for the film Bhopal Express. In 2013, he made a cameo in Madras Cafe starring John Abraham.

Honours and recognition

For his unparalleled contribution to Indian advertising, Piyush Pandey was honoured with the Padma Shri in 2016. Business leaders and creative professionals across the country have remembered him for giving Indian advertising its “Swadeshi swagger.”

India News

Himanta Biswa Sarma attacks Congress after Assam win, says people made Pawan Khera eat Pera

Himanta Biswa Sarma targets Congress after BJP’s Assam win, saying voters made Pawan Khera eat pera.

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Assam Chief Minister Himanta Biswa Sarma launched a sharp attack on the Congress after the Bharatiya Janata Party (BJP)-led alliance secured a decisive victory in the 2026 Assam Assembly elections.

Reacting to the results, Sarma took a swipe at Congress leader Pawan Khera, saying that the people of Assam had made him “eat pera,” a remark aimed at highlighting the party’s defeat in the state.

The BJP-led National Democratic Alliance (NDA) registered a commanding win, marking its third consecutive term in Assam. The BJP itself won a significant number of seats, while its allies — the Asom Gana Parishad (AGP) and Bodoland People’s Front (BPF) — also contributed to the alliance’s strong tally.

The victory underlines the BJP’s continued dominance in the northeastern state, with Sarma emerging as the central figure in the party’s campaign and governance narrative.

Political observers note that the scale of the mandate reflects voter support for the party’s leadership and its governance approach, even as the opposition struggled to mount an effective challenge.

With this result, the BJP has further strengthened its position in Assam’s political landscape, while the Congress faces renewed questions over its performance in the state.

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Yogi Adityanath warns of strict action against forcible land occupation

Yogi Adityanath has warned of strict action against those forcibly occupying land, directing officials to ensure quick resolution of complaints.

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Yogi Adityanath has reiterated that strict action will be taken against anyone found forcibly occupying others’ land, underlining his government’s firm stance against illegal encroachment.

According to media reports, the Chief Minister issued the directive while addressing grievances, making it clear that such cases will not be tolerated and will be dealt with through strong legal measures. He instructed officials to ensure that victims receive timely relief and justice.

Adityanath emphasised that protecting citizens’ property rights remains a priority for the state government. He directed administrative and police authorities to act promptly in cases of land grabbing and ensure that illegal कब्ज़ा is removed without delay.

The Chief Minister has consistently maintained a tough position on land-related disputes. In recent interactions with the public, he has stressed the need for swift resolution of complaints and warned officials against negligence in handling such matters.

He also highlighted that strict legal action should be taken against those involved in unlawful occupation, ensuring accountability and deterrence against repeat offences.

The move is seen as part of the government’s broader push to strengthen law and order and curb the activities of land mafias in the state.

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Suvendu Adhikari after Bengal win, says Akhilesh Yadav is next

Suvendu Adhikari says Akhilesh Yadav is next after BJP’s Bengal win, shifts focus to Uttar Pradesh elections 2027.

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Following the Bharatiya Janata Party’s sweeping victory in the West Bengal Assembly elections 2026, senior leader Suvendu Adhikari made a strong political statement, indicating that the party’s next focus will be the Uttar Pradesh Assembly elections in 2027.

Riding on the momentum of the party’s performance in Bengal, Adhikari said that several opposition leaders have already lost political ground and added that Samajwadi Party chief Akhilesh Yadav would be “next” in line.

The BJP leader, who secured key victories in constituencies such as Bhabanipur and Nandigram, also claimed that the defeat of the ruling Trinamool Congress marked the beginning of a political decline for Chief Minister Mamata Banerjee. He asserted that her “political exile has started,” referring to her electoral losses in recent contests.

Adhikari further criticised the Trinamool Congress, comparing it with other opposition parties and alleging that it lacked ideology and was driven by family-based politics. He also suggested that several leaders and workers from the TMC could shift allegiance to the BJP in the coming period.

The BJP’s strong showing in West Bengal marks a major political shift in the state, where the party has managed to significantly expand its footprint. Political observers say the latest remarks underline the party’s intent to carry its electoral momentum into upcoming state elections, particularly in Uttar Pradesh, which is expected to be a key battleground in 2027.

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