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PM Modi pays tribute to Piyush Pandey, adman behind Ab Ki Baar, Modi Sarkar

Ad legend Piyush Pandey, known for his iconic campaigns and slogan “Ab Ki Baar, Modi Sarkar,” passed away at 70. PM Modi remembered him as a creative genius who transformed Indian advertising.

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PM Narendra Modi

Prime Minister Narendra Modi paid a heartfelt tribute to veteran advertising icon Piyush Pandey, remembering his creative genius and lasting legacy in Indian advertising. Pandey, who coined the slogan “Ab Ki Baar, Modi Sarkar,” passed away on Friday at the age of 70 after suffering from an infection.

PM Modi remembers “monumental contribution”

Taking to social media platform X, PM Modi expressed deep sorrow over the loss. “Shri Piyush Pandey Ji was admired for his creativity. He made a monumental contribution to the world of advertising and communications. I will fondly cherish our interactions over the years. Saddened by his passing away. My thoughts are with his family and admirers. Om Shanti,” he wrote.

Pandey’s most recognized work came in 2014 when he helped design the campaign slogan “Ab Ki Baar, Modi Sarkar,” which became one of India’s most memorable political taglines.

Piyush Pandey’s journey in advertising

A stalwart in the industry, Pandey served as the Chief Creative Officer Worldwide and Executive Chairman India at Ogilvy. He began his journey with the company in 1982, creating his first advertisement for Sunlight Detergent. Over the next four decades, he crafted some of India’s most beloved ad campaigns for brands like Fevicol, Cadbury, Vodafone, Ponds, and Asian Paints.

His creativity also extended beyond advertising — Pandey wrote lyrics for the iconic song Mile Sur Mera Tumhara, which promoted national unity, and co-wrote the screenplay for the film Bhopal Express. In 2013, he made a cameo in Madras Cafe starring John Abraham.

Honours and recognition

For his unparalleled contribution to Indian advertising, Piyush Pandey was honoured with the Padma Shri in 2016. Business leaders and creative professionals across the country have remembered him for giving Indian advertising its “Swadeshi swagger.”

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No uniform civil code provisions will be imposed on tribals, clarifies Amit Shah

Union Home Minister Amit Shah has assured tribal communities that the proposed Uniform Civil Code will not interfere with their customs, urging them not to be misled by misinformation.

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Union Home Minister Amit Shah on Sunday declared that the proposed Uniform Civil Code (UCC) will not impact tribal populations in any manner. He called upon the community to stay vigilant against “conspiracies” and misinformation circulating on the subject.

Addressing the Janjati Sanskritik Samagam—a tribal conclave organized by the Janjati Suraksha Manch at the Red Fort grounds to mark the 150th birth anniversary year of Birsa Munda—Shah stated that specific provisions have been implemented in states ruled by the ruling party to exclude tribal communities from the scope of the code.

Clarification on customs and traditions

The Home Minister highlighted that a deliberate narrative has emerged suggesting the proposed legislation would strip tribal societies of their distinct culture, traditions, and customary lifestyles.

He explicitly clarified that the central government has no intention of forcing UCC regulations upon tribal or Vanvasi communities. Shah pointed out that where regional administrations have initiated the code, care has been taken by the leadership to ensure that indigenous populations remain fully outside its jurisdiction. He requested attendees to disseminate this assurance deeply into forest zones and rural villages to erase lingering apprehensions.

Focus on security and community development

Beyond the legislative framework, Shah detailed the progress made toward curbing internal security threats, stating that the nation is steadily advancing toward eradicating Naxalism entirely. He noted that violent disruptions had severely restricted progress in these belts for decades, leading to the loss of thousands of tribal lives. According to the minister, regional stability will now pave the way for accelerated development across remote hills and forests.

The address also covered constitutional rights regarding personal faith. Shah mentioned that the original framework of the Constitution grants every citizen the dignity to practice their traditional beliefs without facing coercion, temptation, or material inducement for religious conversion.

Reflecting on financial allocations, the minister criticized earlier political administrations for keeping tribal welfare funding low. He underscored that the current administration under Prime Minister Narendra Modi significantly elevated the dedicated tribal budget from a previous Rs 28,000 crore to Rs 1.54 lakh crore. Terming the vast gathering a historical movement for cultural preservation, Shah described the societal awakening as a major step toward safeguarding tribal heritage for future generations.

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DU’s Hansraj College ties up with APN News to launch future-ready AI media courses

The collaboration aims to create a future-ready academic ecosystem by integrating emerging technologies with professional education in mass communication, content creation, legal studies, advertising, marketing and digital media.

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Hansraj College, University of Delhi, has signed a landmark Memorandum of Understanding (MoU) with the Global Foundation for Media & Innovation Institute, an initiative of Balaji Foundation, in association with APN News, to introduce industry-oriented programmes in Artificial Intelligence, media, communication and digital innovation.

The collaboration aims to create a future-ready academic ecosystem by integrating emerging technologies with professional education in mass communication, content creation, legal studies, advertising, marketing and digital media.

As part of the initiative, students will receive specialised training in areas such as AI-powered journalism, digital branding, OTT production, new-age content creation, media technologies and strategic communication. The programmes are designed to bridge the growing gap between academic learning and industry requirements in the rapidly evolving digital landscape.

Hansraj College Principal Prof Rama said, “Hansraj College has always believed in academic innovation and future-focused learning. Through this partnership, we aim to provide our students with practical exposure, emerging technology skills and meaningful industry engagement aligned with the evolving global landscape. The new AI-integrated media and communication courses are scheduled to commence in July 2026.”

The courses will be offered in both online and offline formats, enabling wider access for students across the country. Officials associated with the partnership said the initiative seeks to democratise professional education by bringing industry-led learning opportunities to aspiring students nationwide.

APN News Editor-in-Chief and Balaji Foundation Chairperson Rajshri Rai said, “The future of media lies at the intersection of technology, creativity and credible communication. This collaboration is a significant step towards equipping students with industry-relevant AI and digital media skills that will shape the next generation of media professionals.”

Beyond classroom learning, the collaboration will also focus on internships, mentorship, career counselling, live industry exposure, placement assistance and research opportunities. The programme aims to prepare students for careers in media, innovation, legal communication and the digital economy.

Representatives of the partnering institutions described the agreement as a significant step towards building an innovation-driven education model that combines technology, creativity, employability and practical industry exposure.

The partnership is expected to emerge as a pioneering model in AI-integrated media and communication education in India, while strengthening industry-academia collaboration in future-oriented professional learning.

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Uttar Pradesh CM directs high vigilance ahead of Bakri Eid, orders strict compliance on sacrifice and prayers

Uttar Pradesh Chief Minister has directed state administrative and police heads to ensure strict vigilance ahead of Bakri Eid. Rules mandate animal sacrifice only at designated spots and prohibit road blockages for public prayers.

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Yogi Adityanath

In view of the upcoming festival of Bakri Eid, Uttar Pradesh Chief Minister Yogi Adityanath reviewed administrative and security arrangements across the state. In a high-level security meeting, the chief minister directed officials to strengthen vigilance and clearly specified that the ritual sacrifice of animals will not be permitted in public spaces under any circumstances.

The state administration clarified that sacrifices must take place strictly at pre-designated, approved locations, and no new religious practices or traditions are to be encouraged. The chief minister also reiterated the ongoing ban on the sacrifice of prohibited animals across the state.

Guidelines on public prayers and law enforcement

To ensure that public mobility and normal life are not disrupted, the administration has directed that namaz must be offered exclusively at traditional venues. The government statement explicitly noted that permission will not be granted to offer prayers by blocking roads under any circumstances.

To prevent any communal friction or law-and-order issues, police chiefs and district magistrates in sensitive areas have been instructed to act proactively. The chief minister interacted directly with administrative heads of highly monitored districts, including Aligarh, Bijnor, Saharanpur, Rampur, and Sambhal. Law enforcement agencies have been asked to analyze past incidents to identify potential disruptive elements and initiate preventive action. Furthermore, continuous foot patrolling and pre-festival flag marches are to be conducted near religious sites and in sensitive neighborhoods. Regular dialogue will also be maintained with local peace committees at the police station, tehsil, and district levels to foster communal harmony.

Cleanliness, waste management, and slaughterhouse checks

The state directives place heavy emphasis on hygiene and the systemic disposal of waste during the festive period. Every district must implement a well-planned system to manage and dispose of waste following ritual sacrifices.

Media reports highlight that the open sale of meat remains strictly prohibited, and illegal slaughterhouses will not be allowed to operate anywhere in the state. For authorized and licensed slaughterhouses, the administration has mandated that the number of animals kept must strictly align with the officially prescribed capacity. Additionally, round-the-clock power supply, sanitation, and municipal security will be monitored.

Preparations for Ganga Dussehra and community grievance redressal

The review meeting also outlined security and safety measures for the upcoming Ganga Dussehra festival. Districts such as Prayagraj, Varanasi, Ayodhya, Chitrakoot, Hapur, Muzaffarnagar, and Amroha have been instructed to ensure clean ghats, proper barricading, shade provisions, and efficient parking management. Given the prevailing intense heatwave conditions, the comfort and safety of visiting devotees must be treated as a top priority, with ambulances deployed near heavy footfall areas.

In a bid to improve governance, the chief minister also passed several other structural directives during the session. Weekly ‘chaupals’ (community gatherings) are to be organized at the block level to immediately resolve public grievances, including revenue disputes, domestic violence, extortion, and local police complaints. These gatherings will also serve to enroll eligible beneficiaries into pending government welfare schemes.

On the administrative and regulatory front, a crackdown against vehicles running without number plates has been initiated alongside the creation of a specialized task force to eliminate illegal mining. Urgent appointments will also be filled in districts currently lacking a chief medical officer. Concluding the meeting, the administration reviewed the Department of AYUSH, ordering effective steps to deploy the ‘AYUSH Health and Wellness Policy-2026’ to promote the state as a premier global wellness tourism destination.

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