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From Aryan Khan’s D’YAVOL X to Alia Bhatt’s Ed-a-Mamma, Bollywood celeb brands create social media buzz

Take a look at the fashion and beauty brands owned by your favourite stars.

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Aryan Khan's D'YAVOL X

The markets for fashion and beauty products have grown in India over the past few years. Given that the Indian audience looks up to Bollywood for fashion and beauty inspiration, celebrities are pushing products and brands on their social media platforms. 

From being a brand ambassador to endorsing brands on social media to owning a label, Bollywood stars have executed their marketing strategies on fashion and beauty and generating the buzz on social media for their thriving businesses apart from acting.

Take a look at the fashion and beauty brands owned by your favourite stars.

D’YAVOL X by Aryan Khan

Shah Rukh Khan’s son Aryan Khan recently kick-started his career as an entrepreneur. Aryan launched his clothing line D’YAVOL X and the cherry on the cake is that he made his directorial debut with its advertisement. But this is not it. 

The star kid chose his father King Khan as the face of the clothing line which has left the audience breathless. D’YAVOL X was launched on April 30 with its first video advertisement. The website is now live. But the audience is not quite okay with the pricing as a mere sweatshirt of the brand starts at Rs 30,000. 

The luxury streetwear brand is said to sharpen focus on Indian craftsmanship and techniques into the mix. Moreover, the first offering has two tees, two sweatshirts, three hoodies, and the brand’s Signature X jacket, of which only 30 pieces signed by Shah Rukh Khan will be made available, a Vogue India report said.

Read Also: Starting at Rs 24,000, Aryan Khan’s clothing line D’YAVOL X gets trolled for high prices

https://www.instagram.com/p/Crc-8v9oH_f/

82°E by Deepika Padukone

Deepika Padukone’s skincare brand 82°E was launched in 2022. Named after the 82°30′ East, the standard meridian that passes through India, the brand has five luxe products — Gutu Kola Dew toner serum, Ashwagandha Bounce moisturiser, Lotus Splash cleanser, Bakucgiol Slip face oil, Patchouli Glow sunscreen and now the newly added mattifying cleanser, Sugarcane Soak.

Speaking to Vogue India, Padukone had said 82°E is a way of combining the best Indian ingredients with global standards of skincare to create a singular effective product instead of using multiple products for each skin issue.

Co-founded by Jigar Shah, 82°E did a brilliant job in marketing. From collaborating with beauty influencers to Padukone giving Shah Rukh Khan a gist of her skincare routine, the luxe beauty brand is live. 

https://www.instagram.com/p/Crpdtexojm8/

Ed-a-Mamma by Alia Bhatt

Alia Bhatt’s sustainable clothing brand for kids, pregnant and lactating moms, became a Rs 150 crore brand in just a year. Ed-a-Mamma was launched in 2020 and aims to create eco-friendly and cool clothing.

The products are made using all-natural fabrics, plastic-free buttons, and non-toxic dyes. 

The brand’s website has a note by Alia, which reads, “Ed-a-Mamma combines two things I care deeply about: Our planet and our children. So I decided to create a world that nurtures in children, a love of nature knowing fully well that they will look after what they love. And I plan to do this with what I know best: telling stories. Everyone loves a good story. And at Ed-a-Mamma that’s what we do, tell stories.” 

https://www.instagram.com/p/CrI5i5qI7XU/

Anomaly by Priyanka Chopra

The haircare brand owned by global icon Priyanka Chopra roared across the global markets after its launch. Leaving behind brands like Rare Beauty by Selena Gomez, and Kylie Cosmetics by Kylie Jenner, Anomaly became the second wealthiest beauty brand in the world. 

Anomaly bottles are made of 100% plastic trash diverted from landfills and ocean-bound plastic, and its cans are made from infinitely recyclable aluminum, the brand claims. It offers three different types of shampoos, a deep conditioning mask, dry shampoo, and conditioner. 

Earlier this year, PeeCee landed in India to launch her brand in her homeland and collaborated with e-commerce major Nykka. 

https://www.instagram.com/p/CqBEvkULogs/

Kay Beauty by Katrina Kaif

In 2019, Kaif, one of the leading Bollywood actors, added yet another feather to her wings by launching beauty brand Kay Beauty. Katrina Kaif has always been passionate about makeup and her effortless looks in films and elsewhere are testimony. 

In collaboration with Falguni Nayar’s platform Nykka, the brand offers an exciting range of accessible products, which include lipsticks, foundation, compact powders, nail paints, eyeshadows, and what not. The brand aims to cater to all age groups, skin tones, and genders with a tagline, ‘It’s Kay to be you.’

https://www.instagram.com/p/CrisH8JAqex/

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Entertainment

Diljit Dosanjh’s Satluj removed from ZEE5 India two days after release

Diljit Dosanjh’s Satluj, released on ZEE5 on July 3, has been taken down in India. The streaming platform says it is exploring appropriate avenues to restore the film.

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Diljit Dosanjh’s film Satluj, which premiered on ZEE5 on July 3, has been removed from the streaming platform in India just two days after its release. The platform confirmed the development through an official statement, saying the film will remain unavailable in the country until further notice.

Originally titled Punjab 95, the film had been awaiting certification for several years after it was submitted to the Central Board of Film Certification (CBFC) in 2022. It was eventually released on ZEE5 under the title Satluj.

ZEE5 thanks viewers for support

In its statement, ZEE5 expressed gratitude to viewers for the response the film received after its release.

The platform said the audience’s support and appreciation had been overwhelming and thanked subscribers who watched and backed the film.

ZEE5 also reiterated its confidence in the project, stating that it continues to support Satluj and the creative vision behind it. According to the platform, it believes meaningful storytelling can create a lasting impact and remains committed to backing authentic narratives.

Film unavailable in India until further notice

The streaming service confirmed that Satluj has been withdrawn from its Indian catalogue for the time being.

In its statement, ZEE5 said it is exploring all appropriate avenues through due process to make the film available again at the earliest opportunity. The platform added that it remains committed to supporting creators and stories made with artistic integrity and purpose.

While the film is currently unavailable to viewers in India, ZEE5 has not specified when it is expected to return to the platform.

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Aamir Khan set to wed Gauri Spratt on July 5

Actor Aamir Khan is reportedly preparing to marry longtime partner Gauri Spratt in a private ceremony on July 5. While the couple has not officially confirmed the wedding, reports suggest the celebration will be a low-key affair attended by close family and friends.

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Actor Aamir Khan is readying to finally marry his longtime partner, Gauri Spratt, in a private ceremony on July 5. Unlike other high-profile Bollywood weddings, the couple is expected to celebrate the occasion with close family members and a handful of friends, choosing a simple gathering over a lavish event. 

The reported wedding has attracted widespread attention from fans and the film industry, with many taking to social media to congratulate the couple. While neither Aamir nor Gauri has shared extensive details about the ceremony, reports suggest the celebrations will remain intimate and focused on family.

The actor was first married to Reena Dutta, and they have two children together. In 2005, Aamir married filmmaker Kiran Rao. The couple announced their separation in 2021 but have continued to maintain a friendly relationship and jointly raise their son while working together on select projects.

Gauri Spratt has largely stayed away from the limelight. Despite growing public interest in their relationship, she has preferred to keep her personal life private. Reports indicate that Gauri and Aamir have known each other for several years before deciding to take the next step in their relationship.

Known for balancing a successful film career with a private personal life, Aamir Khan has often avoided discussing family matters in public. His reported decision to opt for a low-key wedding is in line with his long-standing preference for privacy. 

As news of the upcoming ceremony continues  to make headlines, fans are eagerly waiting for an official glimpse of the celebrations. Whether through a family photograph or a public statement, many hope to see the couple share the joyful occasion with their well-wishers.

With this wedding, Aamir Khan appears ready to embrace a new phase in his life while continuing to focus on both his personal happiness and his significant contribution to Indian cinema.  

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Entertainment

Nolan’s Odyssey set to release July 17, hype machine kicks in

Christopher Nolan’s The Odyssey is scheduled to release on July 17. Featuring an all-star cast led by Matt Damon, the film is the first feature ever shot entirely with full-frame IMAX film cameras, bringing Homer’s legendary epic to the big screen.

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Oscar-winning director Chris Nolan’s highly anticipated epic The Odyssey will have its world premiere on July 17 , 2026, taking audiences on an unforgettable ride into Homer’s timeless Greek epic.

The film tells the tale of the difficult journey King Odysseus undertook to return home after the Trojan War and is replete wiht mythical adventures and divine intervention in the seas.

Matt Damon plays Odysseus with Tom Holland as Telemachus and Anne Hathaway as Penelope. The movie also stars Zendaya, Robert Pattinson, Lupita Nyong’o, and Charlize Theron among others. Nyong’o’s casting as Helen of Troy has had social media in ferment the moment her casting was announced.

Said to have been produced with a budget of around $250 million, The Odyssey is Nolans’s most expensive film so far. It has also managed to create history as it has become the first feature film ever to be shot using full-frame IMAX film cameras.

The film represents Nolan’s comeback to history and myth making after the success of his previous offering, Oppenheimer. Odyssey is expected to set the bar even higher for epic movies through the combination of classic literature and modern technology.

The movie has been highly anticipated and has become one of the highly anticipated films of 2026 because of its director, cast, and large production scope. The Odyssey will also be introducing the Greek epic to a new generation.

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