The markets for fashion and beauty products have grown in India over the past few years. Given that the Indian audience looks up to Bollywood for fashion and beauty inspiration, celebrities are pushing products and brands on their social media platforms.
From being a brand ambassador to endorsing brands on social media to owning a label, Bollywood stars have executed their marketing strategies on fashion and beauty and generating the buzz on social media for their thriving businesses apart from acting.
Take a look at the fashion and beauty brands owned by your favourite stars.
D’YAVOL X by Aryan Khan
Shah Rukh Khan’s son Aryan Khan recently kick-started his career as an entrepreneur. Aryan launched his clothing line D’YAVOL X and the cherry on the cake is that he made his directorial debut with its advertisement. But this is not it.
The star kid chose his father King Khan as the face of the clothing line which has left the audience breathless. D’YAVOL X was launched on April 30 with its first video advertisement. The website is now live. But the audience is not quite okay with the pricing as a mere sweatshirt of the brand starts at Rs 30,000.
The luxury streetwear brand is said to sharpen focus on Indian craftsmanship and techniques into the mix. Moreover, the first offering has two tees, two sweatshirts, three hoodies, and the brand’s Signature X jacket, of which only 30 pieces signed by Shah Rukh Khan will be made available, a Vogue India report said.
Deepika Padukone’s skincare brand 82°E was launched in 2022. Named after the 82°30′ East, the standard meridian that passes through India, the brand has five luxe products — Gutu Kola Dew toner serum, Ashwagandha Bounce moisturiser, Lotus Splash cleanser, Bakucgiol Slip face oil, Patchouli Glow sunscreen and now the newly added mattifying cleanser, Sugarcane Soak.
Speaking to Vogue India, Padukone had said 82°E is a way of combining the best Indian ingredients with global standards of skincare to create a singular effective product instead of using multiple products for each skin issue.
Co-founded by Jigar Shah, 82°E did a brilliant job in marketing. From collaborating with beauty influencers to Padukone giving Shah Rukh Khan a gist of her skincare routine, the luxe beauty brand is live.
https://www.instagram.com/p/Crpdtexojm8/
Ed-a-Mamma by Alia Bhatt
Alia Bhatt’s sustainable clothing brand for kids, pregnant and lactating moms, became a Rs 150 crore brand in just a year. Ed-a-Mamma was launched in 2020 and aims to create eco-friendly and cool clothing.
The products are made using all-natural fabrics, plastic-free buttons, and non-toxic dyes.
The brand’s website has a note by Alia, which reads, “Ed-a-Mamma combines two things I care deeply about: Our planet and our children. So I decided to create a world that nurtures in children, a love of nature knowing fully well that they will look after what they love. And I plan to do this with what I know best: telling stories. Everyone loves a good story. And at Ed-a-Mamma that’s what we do, tell stories.”
https://www.instagram.com/p/CrI5i5qI7XU/
Anomaly by Priyanka Chopra
The haircare brand owned by global icon Priyanka Chopra roared across the global markets after its launch. Leaving behind brands like Rare Beauty by Selena Gomez, and Kylie Cosmetics by Kylie Jenner, Anomaly became the second wealthiest beauty brand in the world.
Anomaly bottles are made of 100% plastic trash diverted from landfills and ocean-bound plastic, and its cans are made from infinitely recyclable aluminum, the brand claims. It offers three different types of shampoos, a deep conditioning mask, dry shampoo, and conditioner.
Earlier this year, PeeCee landed in India to launch her brand in her homeland and collaborated with e-commerce major Nykka.
https://www.instagram.com/p/CqBEvkULogs/
Kay Beauty by Katrina Kaif
In 2019, Kaif, one of the leading Bollywood actors, added yet another feather to her wings by launching beauty brand Kay Beauty. Katrina Kaif has always been passionate about makeup and her effortless looks in films and elsewhere are testimony.
In collaboration with Falguni Nayar’s platform Nykka, the brand offers an exciting range of accessible products, which include lipsticks, foundation, compact powders, nail paints, eyeshadows, and what not. The brand aims to cater to all age groups, skin tones, and genders with a tagline, ‘It’s Kay to be you.’
Musician Bhagirath Bhatt breaks silence on Bigg Boss 20 entry, says not going
Musician and sitarist Bhagirath Bhatt has clarified that he will not participate in Bigg Boss 20, citing his preference for calm music and peaceful surroundings.
Sitarist and music composer Bhagirath Bhatt has clarified that he will not be participating in Bigg Boss 20, putting an end to speculation about his possible entry into the reality show.
Bhatt addressed the questions he had been receiving from followers on social media and thanked them for their interest. However, he made it clear that he is not part of the upcoming season.
Bhagirath Bhatt explains why he is not joining Bigg Boss 20
In an Instagram Story, Bhatt said that he does not think he is suited to a show like Bigg Boss. He explained that his personality is more aligned with calm and peaceful surroundings.
The musician said he is not someone who can shout or create unnecessary noise and described himself as a believer in calm music. He added that peaceful music has always been a source of inspiration for him.
His clarification came after his name had been circulating in discussions about possible contestants for Bigg Boss 20.
Bhagirath Bhatt’s work in films and series
Bhagirath Bhatt is known for his work as a sitarist and music composer. According to the report, he has worked on films including Padmaavat, Bhool Bhulaiyaa 3 and Border 2.
He has also been associated with projects such as Bandish Bandits and Heeramandi.
Meanwhile, the makers of Bigg Boss 20 are yet to officially reveal the complete contestant list. The new season is scheduled to premiere on September 6 at 9 PM.
Batwara 1947 box office failure: Shabana Azmi says audiences couldn’t accept Sunny Deol as Muslim
Shabana Azmi has reflected on Batwara 1947’s poor box office performance, suggesting that audiences may have struggled to accept Sunny Deol as a Muslim character.
Batwara 1947 has had a disappointing run at the box office, and actor Shabana Azmi has now shared her thoughts on why the film may not have connected with audiences. According to Azmi, one possible reason could be the difficulty some viewers had in accepting Sunny Deol as a Muslim character.
The film, which also features Preity Zinta and Shabana Azmi, was released on August 14. It has reportedly earned around Rs 53 crore so far, while Awarapan 2, which released on the same day, has crossed the Rs 200 crore mark.
Shabana Azmi on Sunny Deol’s Muslim character
Discussing the film’s response, Shabana Azmi questioned whether audiences were able to accept Sunny Deol in a Muslim role.
She compared the situation with Amitabh Bachchan’s earlier performances in which he portrayed Muslim characters. Azmi pointed to Deewaar, where Bachchan’s character is associated with the number 786, and said such portrayals had been accepted by audiences.
Azmi also suggested that there may have been confusion among some viewers about Sunny Deol’s character in Batwara 1947. She said that even some people who had watched the film believed Deol was playing a Pakistani character, whereas, according to her, he plays an Indian Muslim.
What Shabana Azmi said about the film’s reception
Azmi said she was surprised by the contrast between the appreciation she had heard from people who watched the film and its weak theatrical performance.
According to her, viewers who discussed the film with her had praised its message of humanity, but that appreciation did not translate into enough people going to theatres.
She also questioned whether audiences were uncomfortable with the film’s India-Pakistan subject. Azmi maintained that the film’s message was not politically incorrect and praised Sunny Deol’s performance.
Batwara 1947 vs Awarapan 2 at the box office
The poor performance of Batwara 1947 has become more noticeable because the film released alongside Awarapan 2. While Batwara 1947 has struggled commercially, Awarapan 2 has performed significantly better at the box office.
The contrast has added to the discussion around the reception of the Sunny Deol-starrer, particularly after Azmi offered her view on why audiences may not have connected with the film.
Aasha Jaiswal Singh, Known for mimicking Meena Kumari, dies in Mumbai
Veteran actor and mimicry artist Aasha Jaiswal Singh died in Mumbai on August 22. Her son Akkash Bharadwaj confirmed the news and remembered her contribution to acting and mimicry.
Veteran actor and mimicry artist Aasha Jaiswal Singh died in Mumbai on August 22. Her son, Akkash Bharadwaj, shared the news and remembered her for her work as an actor, social worker and mimicry artist.
Aasha Jaiswal Singh was particularly known for her ability to mimic the voice of legendary actor Meena Kumari. According to details shared by her son, she was also credited as India’s first female mimicry artist and worked as a character actor.
Aasha Jaiswal Singh’s death confirmed by son
Akkash Bharadwaj announced his mother’s death in a social media post. Remembering her, he described her as a “karmath loh-mahila”, or “iron lady”, and urged people to pray for her soul.
He also asked people to remember Aasha Jaiswal Singh by revisiting her work and contributions rather than only mourning her death.
According to the details shared by her son, Aasha Jaiswal Singh died on August 22. Her last rites were held at the Pawan Hans crematorium in Vile Parle West, Mumbai, on August 23 at 10 am.
Aasha Jaiswal Singh was known for Meena Kumari mimicry
Aasha Jaiswal Singh’s work as a mimicry artist was an important part of her public identity. She was recognised for recreating the voice of Meena Kumari, one of Hindi cinema’s celebrated actors.
Alongside mimicry, she worked as a character actor and social worker. Her son also said that she was the founder, owner and operator of Aasha Events and Films.
Her death marks the loss of an artist remembered for combining acting with mimicry and social work.
Aasha Jaiswal Singh’s final rites held in Mumbai
The family conducted her last rites on August 23 at the Pawan Hans crematorium in Vile Parle West. The rites took place at 10 am, according to details shared by her son.
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