The markets for fashion and beauty products have grown in India over the past few years. Given that the Indian audience looks up to Bollywood for fashion and beauty inspiration, celebrities are pushing products and brands on their social media platforms.
From being a brand ambassador to endorsing brands on social media to owning a label, Bollywood stars have executed their marketing strategies on fashion and beauty and generating the buzz on social media for their thriving businesses apart from acting.
Take a look at the fashion and beauty brands owned by your favourite stars.
D’YAVOL X by Aryan Khan
Shah Rukh Khan’s son Aryan Khan recently kick-started his career as an entrepreneur. Aryan launched his clothing line D’YAVOL X and the cherry on the cake is that he made his directorial debut with its advertisement. But this is not it.
The star kid chose his father King Khan as the face of the clothing line which has left the audience breathless. D’YAVOL X was launched on April 30 with its first video advertisement. The website is now live. But the audience is not quite okay with the pricing as a mere sweatshirt of the brand starts at Rs 30,000.
The luxury streetwear brand is said to sharpen focus on Indian craftsmanship and techniques into the mix. Moreover, the first offering has two tees, two sweatshirts, three hoodies, and the brand’s Signature X jacket, of which only 30 pieces signed by Shah Rukh Khan will be made available, a Vogue India report said.
Deepika Padukone’s skincare brand 82°E was launched in 2022. Named after the 82°30′ East, the standard meridian that passes through India, the brand has five luxe products — Gutu Kola Dew toner serum, Ashwagandha Bounce moisturiser, Lotus Splash cleanser, Bakucgiol Slip face oil, Patchouli Glow sunscreen and now the newly added mattifying cleanser, Sugarcane Soak.
Speaking to Vogue India, Padukone had said 82°E is a way of combining the best Indian ingredients with global standards of skincare to create a singular effective product instead of using multiple products for each skin issue.
Co-founded by Jigar Shah, 82°E did a brilliant job in marketing. From collaborating with beauty influencers to Padukone giving Shah Rukh Khan a gist of her skincare routine, the luxe beauty brand is live.
https://www.instagram.com/p/Crpdtexojm8/
Ed-a-Mamma by Alia Bhatt
Alia Bhatt’s sustainable clothing brand for kids, pregnant and lactating moms, became a Rs 150 crore brand in just a year. Ed-a-Mamma was launched in 2020 and aims to create eco-friendly and cool clothing.
The products are made using all-natural fabrics, plastic-free buttons, and non-toxic dyes.
The brand’s website has a note by Alia, which reads, “Ed-a-Mamma combines two things I care deeply about: Our planet and our children. So I decided to create a world that nurtures in children, a love of nature knowing fully well that they will look after what they love. And I plan to do this with what I know best: telling stories. Everyone loves a good story. And at Ed-a-Mamma that’s what we do, tell stories.”
https://www.instagram.com/p/CrI5i5qI7XU/
Anomaly by Priyanka Chopra
The haircare brand owned by global icon Priyanka Chopra roared across the global markets after its launch. Leaving behind brands like Rare Beauty by Selena Gomez, and Kylie Cosmetics by Kylie Jenner, Anomaly became the second wealthiest beauty brand in the world.
Anomaly bottles are made of 100% plastic trash diverted from landfills and ocean-bound plastic, and its cans are made from infinitely recyclable aluminum, the brand claims. It offers three different types of shampoos, a deep conditioning mask, dry shampoo, and conditioner.
Earlier this year, PeeCee landed in India to launch her brand in her homeland and collaborated with e-commerce major Nykka.
https://www.instagram.com/p/CqBEvkULogs/
Kay Beauty by Katrina Kaif
In 2019, Kaif, one of the leading Bollywood actors, added yet another feather to her wings by launching beauty brand Kay Beauty. Katrina Kaif has always been passionate about makeup and her effortless looks in films and elsewhere are testimony.
In collaboration with Falguni Nayar’s platform Nykka, the brand offers an exciting range of accessible products, which include lipsticks, foundation, compact powders, nail paints, eyeshadows, and what not. The brand aims to cater to all age groups, skin tones, and genders with a tagline, ‘It’s Kay to be you.’
The teaser of Nitesh Tiwari’s upcoming film Ramayana has been released, offering the first glimpse of Ranbir Kapoor in the role of Lord Rama. The film, which is planned as a two-part cinematic project, is scheduled for a Diwali release later this year.
The teaser shows several key moments, including scenes from the coronation and the exile period in the forest of Panchavati. Ranbir Kapoor appears in the role of Rama with a calm and composed presence. The teaser also briefly shows Yash in the role of Ravan towards the end.
Ahead of the teaser launch, Alia Bhatt shared a video message on social media asking audiences to support the project and Ranbir Kapoor’s work on the film. In the video, she said the “Rama unit” video would be released and encouraged audiences to watch and support the film.
Budget and scale
Producer Namit Malhotra said the film has been in development for six to seven years and is being made on a large scale. According to him, the total budget for both parts is around $500 million, which is over Rs 4,000 crore combined.
He said the film is being made for a global audience and aims to present the epic on a large cinematic scale while remaining efficient in production.
Music collaboration
The film’s music is being composed through a collaboration between AR Rahman and Hans Zimmer. Rahman said working on a project based on such an iconic epic is challenging, as the team wants to present something new while respecting the importance of the story.
Release plan and cast
The film will be released in two parts. The first part is scheduled for a worldwide release in October 2026 ahead of Diwali, while the second part is planned for release during Diwali 2027.
Apart from Ranbir Kapoor, the film also stars Sai Pallavi, Sunny Deol, Ravi Dubey and Yash in important roles.
Ranveer Singh’s film Dhurandhar 2: The Revenge has crossed the Rs 600 crore mark at the India box office within seven days of its release, according to trade estimates. The film has maintained a strong run in both mass centres and urban markets during its first week.
As per trade figures, the film’s India net box office collection stands at around Rs 623 crore after seven days, while the gross domestic collection is estimated to be over Rs 740 crore. The film has also performed strongly in overseas markets, taking its international collection to more than Rs 250 crore. With this, the worldwide box office total has crossed Rs 1,000 crore within the first week of release, as per trade estimates.
Day-wise performance in India
The film opened strongly on March 19 with box office collections of over Rs 100 crore. The film continued to perform well over the next few days, collecting around Rs 80 crore on Day 2 and over Rs 110 crore on Day 3. Collections remained strong over the weekend, followed by an expected drop on weekdays. By Day 7, the film collected around Rs 47 crore, taking the total India net collection past Rs 600 crore.
Overseas performance and comparison
The film has also reported strong performance in overseas markets, particularly in the UK and other key international territories. With the worldwide collection crossing Rs 1,000 crore in the first week, the film is being compared to the fast global box office pace seen by Pushpa 2: The Rule in terms of early box office momentum, according to trade observers.
About the film
Dhurandhar 2: The Revenge is the sequel to the 2025 film Dhurandhar. The sequel features Ranveer Singh along with Arjun Rampal, R. Madhavan and Sanjay Dutt in key roles.
The release of Dhurandhar 2 has brought back the kind of theatrical frenzy last witnessed during Pathaan, which marked Shah Rukh Khan’s return to cinemas. This time, the spotlight firmly belongs to Ranveer Singh, who headlines the second instalment of Aditya Dhar’s ambitious action franchise.
The sequel builds on the foundation of the first film, amplifying its scale, violence, and emotional depth. Positioned as a revenge-driven narrative, the story centres on Jaskirat Singh Rangi, whose personal tragedy in 2002 sets the tone for the film’s intense journey.
A revenge story rooted in personal loss
Jaskirat, a young man from Pathankot aspiring to join the Indian Army, is pushed into darkness after his father’s murder and the brutal assault on his sisters. His life takes a drastic turn when he is recruited into a covert operation by Ajay Sanyal, played by R Madhavan, along with his associate Sushant Bansal.
Over time, Jaskirat transforms into Hamza Ali Mazari, a lethal operative tasked with dismantling terror networks across Pakistan. The narrative follows his evolution into a ruthless force, balancing emotional vulnerability with extreme brutality.
Ranveer Singh anchors the film
At the core of Dhurandhar 2 is Ranveer Singh’s performance, which stands out for its range and intensity. Whether portraying emotional turmoil or executing violent missions, the actor commands attention throughout.
One of the film’s standout moments features his character in a restrained yet explosive state, delivering a chilling performance that adds to the film’s dramatic weight.
Expanding the universe with political and historical references
The film blends fiction with real-world references, incorporating elements like the 2008 Mumbai attacks, demonetisation, the Uri attack, and the Ram Janmabhoomi-Babri Masjid dispute. It also introduces characters inspired by real figures, including terror operatives and political personalities.
A cameo reference to Narendra Modi adds another layer to the narrative, reflecting the film’s attempt to merge cinematic storytelling with contemporary political undertones.
Supporting cast adds depth
The film features strong supporting performances, including Arjun Rampal as Major Iqbal, who emerges as a formidable antagonist. However, the absence of a larger role for Akshaye Khanna is noticeable, despite his brief appearance.
Sanjay Dutt appears in an extended cameo, delivering a commanding screen presence. Meanwhile, Madhavan’s dual-layered portrayal adds narrative complexity.
Other actors like Sara Arjun, Gaurav Gera, and Rakesh Bedi contribute effectively, with their characters receiving more clarity compared to the first film.
Music blends multiple eras
The soundtrack of Dhurandhar 2 stands out for its diversity, featuring recreations and classics across decades. Tracks inspired by Nusrat Fateh Ali Khan, Kishore Kumar, and international artist Khaled add a unique musical layer to the film.
A sequel that answers questions but misses the climax high
While the film provides answers to several unresolved questions from the first part, it does not quite match the crescendo of its predecessor. Still, it succeeds in expanding the narrative universe and maintaining audience engagement.
Overall, Dhurandhar 2 is driven by Ranveer Singh’s commanding performance and its bold storytelling approach, making it a must-watch for fans of the franchise.
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