The markets for fashion and beauty products have grown in India over the past few years. Given that the Indian audience looks up to Bollywood for fashion and beauty inspiration, celebrities are pushing products and brands on their social media platforms.
From being a brand ambassador to endorsing brands on social media to owning a label, Bollywood stars have executed their marketing strategies on fashion and beauty and generating the buzz on social media for their thriving businesses apart from acting.
Take a look at the fashion and beauty brands owned by your favourite stars.
D’YAVOL X by Aryan Khan
Shah Rukh Khan’s son Aryan Khan recently kick-started his career as an entrepreneur. Aryan launched his clothing line D’YAVOL X and the cherry on the cake is that he made his directorial debut with its advertisement. But this is not it.
The star kid chose his father King Khan as the face of the clothing line which has left the audience breathless. D’YAVOL X was launched on April 30 with its first video advertisement. The website is now live. But the audience is not quite okay with the pricing as a mere sweatshirt of the brand starts at Rs 30,000.
The luxury streetwear brand is said to sharpen focus on Indian craftsmanship and techniques into the mix. Moreover, the first offering has two tees, two sweatshirts, three hoodies, and the brand’s Signature X jacket, of which only 30 pieces signed by Shah Rukh Khan will be made available, a Vogue India report said.
Deepika Padukone’s skincare brand 82°E was launched in 2022. Named after the 82°30′ East, the standard meridian that passes through India, the brand has five luxe products — Gutu Kola Dew toner serum, Ashwagandha Bounce moisturiser, Lotus Splash cleanser, Bakucgiol Slip face oil, Patchouli Glow sunscreen and now the newly added mattifying cleanser, Sugarcane Soak.
Speaking to Vogue India, Padukone had said 82°E is a way of combining the best Indian ingredients with global standards of skincare to create a singular effective product instead of using multiple products for each skin issue.
Co-founded by Jigar Shah, 82°E did a brilliant job in marketing. From collaborating with beauty influencers to Padukone giving Shah Rukh Khan a gist of her skincare routine, the luxe beauty brand is live.
https://www.instagram.com/p/Crpdtexojm8/
Ed-a-Mamma by Alia Bhatt
Alia Bhatt’s sustainable clothing brand for kids, pregnant and lactating moms, became a Rs 150 crore brand in just a year. Ed-a-Mamma was launched in 2020 and aims to create eco-friendly and cool clothing.
The products are made using all-natural fabrics, plastic-free buttons, and non-toxic dyes.
The brand’s website has a note by Alia, which reads, “Ed-a-Mamma combines two things I care deeply about: Our planet and our children. So I decided to create a world that nurtures in children, a love of nature knowing fully well that they will look after what they love. And I plan to do this with what I know best: telling stories. Everyone loves a good story. And at Ed-a-Mamma that’s what we do, tell stories.”
https://www.instagram.com/p/CrI5i5qI7XU/
Anomaly by Priyanka Chopra
The haircare brand owned by global icon Priyanka Chopra roared across the global markets after its launch. Leaving behind brands like Rare Beauty by Selena Gomez, and Kylie Cosmetics by Kylie Jenner, Anomaly became the second wealthiest beauty brand in the world.
Anomaly bottles are made of 100% plastic trash diverted from landfills and ocean-bound plastic, and its cans are made from infinitely recyclable aluminum, the brand claims. It offers three different types of shampoos, a deep conditioning mask, dry shampoo, and conditioner.
Earlier this year, PeeCee landed in India to launch her brand in her homeland and collaborated with e-commerce major Nykka.
https://www.instagram.com/p/CqBEvkULogs/
Kay Beauty by Katrina Kaif
In 2019, Kaif, one of the leading Bollywood actors, added yet another feather to her wings by launching beauty brand Kay Beauty. Katrina Kaif has always been passionate about makeup and her effortless looks in films and elsewhere are testimony.
In collaboration with Falguni Nayar’s platform Nykka, the brand offers an exciting range of accessible products, which include lipsticks, foundation, compact powders, nail paints, eyeshadows, and what not. The brand aims to cater to all age groups, skin tones, and genders with a tagline, ‘It’s Kay to be you.’
Veteran actor Mushtaq Khan, who appeared in several Hindi films and was particularly remembered for his role in the 2007 comedy Welcome, has died at the age of 56.
Khan was known for playing supporting characters across Hindi cinema and had worked in films spanning several decades. His role as Balu in Welcome remains among his best-known performances.
Mushtaq Khan’s film career
Mushtaq Khan appeared in a wide range of films during his career. His filmography included Aashiqui, Hum Hain Rahi Pyar Ke, Gopi Kishan, Krantiveer, Raja, Mujhse Shaadi Karogi, Jodi No. 1 and Hera Pheri.
He also featured in more recent films including Stree 2, Gadar 2, Baby John, Dhoom Dhaam and Jaat. His filmography lists acting work continuing into 2026.
In Welcome, Khan played Balu, a supporting character in the comedy starring Akshay Kumar, Nana Patekar, Anil Kapoor and other prominent actors.
Khan’s career also included television work, with his credits spanning a wide range of acting roles over the years.
Mushtaq Khan dies at 56
The actor’s death was reported on September 24, 2026. Reports said Khan had been undergoing treatment after being diagnosed with liver cancer and had been hospitalised for around 15 days. Further details surrounding his death were awaited in the initial reports.
Mushtaq Khan was 56. IMDb lists his date of birth as December 31, 1969.
Bollywood stars Deepika Padukone and Ranveer Singh have welcomed their second child, a baby girl. The couple announced the arrival of their daughter on Instagram on Saturday through a post featuring a baby’s footprint.
The newborn is the couple’s second daughter. Deepika and Ranveer became parents for the first time in September 2024, when they welcomed their daughter Dua.
The couple has not announced the name of their newborn daughter in the post.
Deepika Padukone and Ranveer Singh’s last spotting
Just a day before the announcement, Deepika Padukone visited Mumbai’s Siddhivinayak Temple with Ranveer Singh and his parents.
Deepika was seen wearing an orange and purple kurta set, while Ranveer wore a purple kurta with white trousers. The visit came as the couple awaited the arrival of their second child.
Interestingly, the couple had also visited Siddhivinayak Temple in September 2024, shortly before the birth of their first daughter Dua.
Deepika and Ranveer’s family
Deepika Padukone and Ranveer Singh married on November 14, 2018, in Lake Como, Italy. Their wedding featured ceremonies reflecting their Konkani and Sindhi backgrounds.
The couple’s relationship began while working together on Goliyon Ki Raasleela Ram-Leela in 2013. They later got engaged in 2015 and welcomed their first child, Dua, on September 8, 2024.
The trailer of Drishyam: The Conclusion, the third instalment of the Ajay Devgn-led franchise, has been released, bringing Vijay Salgaonkar back for what is billed as the final chapter of the story.
Ajay Devgn returns as Vijay, while Tabu reprises her role as Meera Deshmukh. The latest chapter also introduces Jaideep Ahlawat and Prakash Raj in new roles, creating fresh challenges for Vijay and his carefully planned attempts to protect his family.
Ajay Devgn faces new challenges
The trailer continues the story of Vijay Salgaonkar, a family man who has repeatedly relied on his intelligence to protect his family from the law.
This time, Vijay faces Tabu’s Meera Deshmukh along with two new adversaries. Jaideep Ahlawat plays an SP from the Crime Branch, while Prakash Raj appears as a lawyer. The two characters add another layer to the investigation surrounding Vijay and the events of the previous films.
The trailer suggests that Vijay’s earlier strategy may face its toughest test yet as the investigation moves forward and pressure mounts on his family.
Tabu returns as Meera Deshmukh
Tabu is back as Meera Deshmukh, continuing a character that has remained closely connected to Vijay’s story since the earlier films.
Shriya Saran also returns to the franchise, reprising her role from the previous instalments.
Jaideep Ahlawat and Prakash Raj join the cast
Jaideep Ahlawat and Prakash Raj are among the key additions to the cast of the third film.
Ahlawat plays an SP in the Crime Branch, bringing a new investigating officer into Vijay’s path. Prakash Raj plays a lawyer, adding another significant character to the conflict surrounding the case.
Drishyam The Conclusion release date
Drishyam: The Conclusion is directed by Abhishek Pathak and is backed by Star Studio18 and Panorama Studios.
The film is scheduled to arrive in cinemas on October 2, 2026.
The trailer sets up another battle of wits for Vijay Salgaonkar, with the final outcome of his long-running struggle with the law expected to form the central conflict of the concluding chapter.
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