Entertainment

From Aryan Khan’s D’YAVOL X to Alia Bhatt’s Ed-a-Mamma, Bollywood celeb brands create social media buzz

Take a look at the fashion and beauty brands owned by your favourite stars.

Published

4 years ago

May 1, 2023

The markets for fashion and beauty products have grown in India over the past few years. Given that the Indian audience looks up to Bollywood for fashion and beauty inspiration, celebrities are pushing products and brands on their social media platforms.

From being a brand ambassador to endorsing brands on social media to owning a label, Bollywood stars have executed their marketing strategies on fashion and beauty and generating the buzz on social media for their thriving businesses apart from acting.

Take a look at the fashion and beauty brands owned by your favourite stars.

D’YAVOL X by Aryan Khan

Shah Rukh Khan’s son Aryan Khan recently kick-started his career as an entrepreneur. Aryan launched his clothing line D’YAVOL X and the cherry on the cake is that he made his directorial debut with its advertisement. But this is not it.

The star kid chose his father King Khan as the face of the clothing line which has left the audience breathless. D’YAVOL X was launched on April 30 with its first video advertisement. The website is now live. But the audience is not quite okay with the pricing as a mere sweatshirt of the brand starts at Rs 30,000.

The luxury streetwear brand is said to sharpen focus on Indian craftsmanship and techniques into the mix. Moreover, the first offering has two tees, two sweatshirts, three hoodies, and the brand’s Signature X jacket, of which only 30 pieces signed by Shah Rukh Khan will be made available, a Vogue India report said.

https://www.instagram.com/p/Crc-8v9oH_f/

82°E by Deepika Padukone

Deepika Padukone’s skincare brand 82°E was launched in 2022. Named after the 82°30′ East, the standard meridian that passes through India, the brand has five luxe products — Gutu Kola Dew toner serum, Ashwagandha Bounce moisturiser, Lotus Splash cleanser, Bakucgiol Slip face oil, Patchouli Glow sunscreen and now the newly added mattifying cleanser, Sugarcane Soak.

Speaking to Vogue India, Padukone had said 82°E is a way of combining the best Indian ingredients with global standards of skincare to create a singular effective product instead of using multiple products for each skin issue.

Co-founded by Jigar Shah, 82°E did a brilliant job in marketing. From collaborating with beauty influencers to Padukone giving Shah Rukh Khan a gist of her skincare routine, the luxe beauty brand is live.

https://www.instagram.com/p/Crpdtexojm8/

Ed-a-Mamma by Alia Bhatt

Alia Bhatt’s sustainable clothing brand for kids, pregnant and lactating moms, became a Rs 150 crore brand in just a year. Ed-a-Mamma was launched in 2020 and aims to create eco-friendly and cool clothing.

The products are made using all-natural fabrics, plastic-free buttons, and non-toxic dyes.

The brand’s website has a note by Alia, which reads, “Ed-a-Mamma combines two things I care deeply about: Our planet and our children. So I decided to create a world that nurtures in children, a love of nature knowing fully well that they will look after what they love. And I plan to do this with what I know best: telling stories. Everyone loves a good story. And at Ed-a-Mamma that’s what we do, tell stories.”

https://www.instagram.com/p/CrI5i5qI7XU/

Anomaly by Priyanka Chopra

The haircare brand owned by global icon Priyanka Chopra roared across the global markets after its launch. Leaving behind brands like Rare Beauty by Selena Gomez, and Kylie Cosmetics by Kylie Jenner, Anomaly became the second wealthiest beauty brand in the world.

Anomaly bottles are made of 100% plastic trash diverted from landfills and ocean-bound plastic, and its cans are made from infinitely recyclable aluminum, the brand claims. It offers three different types of shampoos, a deep conditioning mask, dry shampoo, and conditioner.

Earlier this year, PeeCee landed in India to launch her brand in her homeland and collaborated with e-commerce major Nykka.

https://www.instagram.com/p/CqBEvkULogs/

Kay Beauty by Katrina Kaif

In 2019, Kaif, one of the leading Bollywood actors, added yet another feather to her wings by launching beauty brand Kay Beauty. Katrina Kaif has always been passionate about makeup and her effortless looks in films and elsewhere are testimony.

In collaboration with Falguni Nayar’s platform Nykka, the brand offers an exciting range of accessible products, which include lipsticks, foundation, compact powders, nail paints, eyeshadows, and what not. The brand aims to cater to all age groups, skin tones, and genders with a tagline, ‘It’s Kay to be you.’

https://www.instagram.com/p/CrisH8JAqex/

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Entertainment

CID creator BP Singh dies of heart attack, film industry pays tribute

B.P. Singh, the creator and producer-director of CID, has died after suffering a heart attack. His contribution to Indian television has prompted tributes from colleagues and members of the entertainment industry.

Published

1 week ago

October 27, 2026

APNLive Desk

Veteran television producer-director B.P. Singh, best known for creating the popular crime investigation series CID, has died after suffering a heart attack. His death on Tuesday, October 27, prompted tributes from colleagues and members of the entertainment industry, who remembered his contribution to Indian television.

Filmmaker Ashoke Pandit shared the news of Singh’s death in a social media post, remembering him as an accomplished filmmaker whose work had captivated audiences through shows such as CID and Aahat.

Pandit also recalled his association with Singh during the latter’s tenure as president of the Indian Film and Television Directors’ Association. Expressing grief over the loss, he described Singh as a close friend and a person whose work would continue to inspire future generations.

The last rites are scheduled to take place on Wednesday, October 28, according to Pandit’s post.

BP Singh’s contribution to Indian television

Born Brijendra Pal Singh, B.P. Singh established himself as a prominent figure in Indian television through his work as a producer and director. He created CID, one of the country’s longest-running crime investigation shows, which premiered in 1998 and followed a team of Mumbai crime branch officers investigating cases.

The series became widely recognised among television audiences and ran for around two decades. Singh also occasionally appeared on the show as DCP Shamsher Singh Chitrole.

One of the show’s notable milestones came in October 2004, when a special episode was filmed in a single continuous take lasting 111 minutes. The achievement received recognition in the Limca Book of Records and the Guinness World Records.

Singh’s work was not limited to crime dramas. He was also associated with Aahat, a popular horror television series that aired from 1995 to 2015. His other projects included Khaaki, Abhay and SuperCops Vs Super Villains.

Ashoke Pandit remembers the veteran filmmaker

In his tribute, Pandit recalled Singh’s professional achievements and their personal association. He praised the filmmaker’s work on CID and Aahat and expressed condolences to his family and loved ones.

Singh’s death marks the loss of a veteran television professional whose productions helped shape crime and horror programming in India.

His work on CID and Aahat remains a significant part of his legacy in Indian television.

Entertainment

Veteran actor Mushtaq Khan, known for Welcome and Hera Pheri, dies at 56

Veteran actor Mushtaq Khan, known for his memorable supporting role in Welcome, has died at 56.

Published

1 month ago

September 24, 2026

APNLive Desk

Veteran actor Mushtaq Khan, who appeared in several Hindi films and was particularly remembered for his role in the 2007 comedy Welcome, has died at the age of 56.

Khan was known for playing supporting characters across Hindi cinema and had worked in films spanning several decades. His role as Balu in Welcome remains among his best-known performances.

Mushtaq Khan’s film career

Mushtaq Khan appeared in a wide range of films during his career. His filmography included Aashiqui, Hum Hain Rahi Pyar Ke, Gopi Kishan, Krantiveer, Raja, Mujhse Shaadi Karogi, Jodi No. 1 and Hera Pheri.

He also featured in more recent films including Stree 2, Gadar 2, Baby John, Dhoom Dhaam and Jaat. His filmography lists acting work continuing into 2026.

In Welcome, Khan played Balu, a supporting character in the comedy starring Akshay Kumar, Nana Patekar, Anil Kapoor and other prominent actors.

Khan’s career also included television work, with his credits spanning a wide range of acting roles over the years.

Mushtaq Khan dies at 56

The actor’s death was reported on September 24, 2026. Reports said Khan had been undergoing treatment after being diagnosed with liver cancer and had been hospitalised for around 15 days. Further details surrounding his death were awaited in the initial reports.

Mushtaq Khan was 56. IMDb lists his date of birth as December 31, 1969.

Entertainment

Deepika Padukone and Ranveer Singh welcome baby girl, their second child

Deepika Padukone and Ranveer Singh have welcomed their second child, a baby girl. The couple announced the birth on Instagram.

Published

1 month ago

September 20, 2026

APNLive Desk

Bollywood stars Deepika Padukone and Ranveer Singh have welcomed their second child, a baby girl. The couple announced the arrival of their daughter on Instagram on Saturday through a post featuring a baby’s footprint.

The newborn is the couple’s second daughter. Deepika and Ranveer became parents for the first time in September 2024, when they welcomed their daughter Dua.

The couple has not announced the name of their newborn daughter in the post.

Deepika Padukone and Ranveer Singh’s last spotting

Just a day before the announcement, Deepika Padukone visited Mumbai’s Siddhivinayak Temple with Ranveer Singh and his parents.

Deepika was seen wearing an orange and purple kurta set, while Ranveer wore a purple kurta with white trousers. The visit came as the couple awaited the arrival of their second child.

Interestingly, the couple had also visited Siddhivinayak Temple in September 2024, shortly before the birth of their first daughter Dua.

Deepika and Ranveer’s family

Deepika Padukone and Ranveer Singh married on November 14, 2018, in Lake Como, Italy. Their wedding featured ceremonies reflecting their Konkani and Sindhi backgrounds.

The couple’s relationship began while working together on Goliyon Ki Raasleela Ram-Leela in 2013. They later got engaged in 2015 and welcomed their first child, Dua, on September 8, 2024.