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From Aryan Khan’s D’YAVOL X to Alia Bhatt’s Ed-a-Mamma, Bollywood celeb brands create social media buzz

Take a look at the fashion and beauty brands owned by your favourite stars.



Aryan Khan's D'YAVOL X

The markets for fashion and beauty products have grown in India over the past few years. Given that the Indian audience looks up to Bollywood for fashion and beauty inspiration, celebrities are pushing products and brands on their social media platforms. 

From being a brand ambassador to endorsing brands on social media to owning a label, Bollywood stars have executed their marketing strategies on fashion and beauty and generating the buzz on social media for their thriving businesses apart from acting.

Take a look at the fashion and beauty brands owned by your favourite stars.

D’YAVOL X by Aryan Khan

Shah Rukh Khan’s son Aryan Khan recently kick-started his career as an entrepreneur. Aryan launched his clothing line D’YAVOL X and the cherry on the cake is that he made his directorial debut with its advertisement. But this is not it. 

The star kid chose his father King Khan as the face of the clothing line which has left the audience breathless. D’YAVOL X was launched on April 30 with its first video advertisement. The website is now live. But the audience is not quite okay with the pricing as a mere sweatshirt of the brand starts at Rs 30,000. 

The luxury streetwear brand is said to sharpen focus on Indian craftsmanship and techniques into the mix. Moreover, the first offering has two tees, two sweatshirts, three hoodies, and the brand’s Signature X jacket, of which only 30 pieces signed by Shah Rukh Khan will be made available, a Vogue India report said.

Read Also: Starting at Rs 24,000, Aryan Khan’s clothing line D’YAVOL X gets trolled for high prices

82°E by Deepika Padukone

Deepika Padukone’s skincare brand 82°E was launched in 2022. Named after the 82°30′ East, the standard meridian that passes through India, the brand has five luxe products — Gutu Kola Dew toner serum, Ashwagandha Bounce moisturiser, Lotus Splash cleanser, Bakucgiol Slip face oil, Patchouli Glow sunscreen and now the newly added mattifying cleanser, Sugarcane Soak.

Speaking to Vogue India, Padukone had said 82°E is a way of combining the best Indian ingredients with global standards of skincare to create a singular effective product instead of using multiple products for each skin issue.

Co-founded by Jigar Shah, 82°E did a brilliant job in marketing. From collaborating with beauty influencers to Padukone giving Shah Rukh Khan a gist of her skincare routine, the luxe beauty brand is live. 

Ed-a-Mamma by Alia Bhatt

Alia Bhatt’s sustainable clothing brand for kids, pregnant and lactating moms, became a Rs 150 crore brand in just a year. Ed-a-Mamma was launched in 2020 and aims to create eco-friendly and cool clothing.

The products are made using all-natural fabrics, plastic-free buttons, and non-toxic dyes. 

The brand’s website has a note by Alia, which reads, “Ed-a-Mamma combines two things I care deeply about: Our planet and our children. So I decided to create a world that nurtures in children, a love of nature knowing fully well that they will look after what they love. And I plan to do this with what I know best: telling stories. Everyone loves a good story. And at Ed-a-Mamma that’s what we do, tell stories.” 

Anomaly by Priyanka Chopra

The haircare brand owned by global icon Priyanka Chopra roared across the global markets after its launch. Leaving behind brands like Rare Beauty by Selena Gomez, and Kylie Cosmetics by Kylie Jenner, Anomaly became the second wealthiest beauty brand in the world. 

Anomaly bottles are made of 100% plastic trash diverted from landfills and ocean-bound plastic, and its cans are made from infinitely recyclable aluminum, the brand claims. It offers three different types of shampoos, a deep conditioning mask, dry shampoo, and conditioner. 

Earlier this year, PeeCee landed in India to launch her brand in her homeland and collaborated with e-commerce major Nykka. 

Kay Beauty by Katrina Kaif

In 2019, Kaif, one of the leading Bollywood actors, added yet another feather to her wings by launching beauty brand Kay Beauty. Katrina Kaif has always been passionate about makeup and her effortless looks in films and elsewhere are testimony. 

In collaboration with Falguni Nayar’s platform Nykka, the brand offers an exciting range of accessible products, which include lipsticks, foundation, compact powders, nail paints, eyeshadows, and what not. The brand aims to cater to all age groups, skin tones, and genders with a tagline, ‘It’s Kay to be you.’

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PM Modi pays tribute to Ghazal singer Pankaj Udhas, says he was a beacon of Indian music

Singer Pankaj Udhas passed away today at Breach Candy hospital, Mumbai, due to prolonged illness.



Legendary Ghazal singer Pankaj Udhas passed away at the age of 72 on Monday. The singer was suffering with age-related health issues. His daughter Nayaab Udhas confirmed the news of his death on social media.

Taking to social media, his family issued an official statement saying, with a very heavy heart, they inform the sad demise of Padmashri Pankaj Udhas on 26th February 2024 due to a prolonged illness.

Prime Minister Narendra Modi paid tribute to the veteran singer as he posted a special note for Pankaj Udhas. Recalling him, the PM said, he was a beacon of Indian music, whose melodies transcended generations. His departure leaves a void in the music world that can never be filled, the PM added.

Udhas, who gained recognition as a playback singer in Hindi films such as Naam, Saajan, and Mohra, passed away at the Breach Candy hospital at around 11 am today, as per a source close to the family .

On knowing about the sudden demise of Pankaj Udhas, his fans and many Bollywood celebrities paid their tribute to the veteran singer through different social media handle.

Taking to Instagram, singer Sonu Nigam posted his picture and said, he lost his one of the most important part of his childhood today. Sonu also said he will miss him forever and knowing that he is no more his heart cries out. Concluding his post he thanked Pankaj Udhas for being there.

Shankar Mahadevan said he is shocked by this news as it is a terrible loss to music industry.

Singer Anup Jalota took to X, to express his grief. He shareda post and said, music legend and his friend passed away. Jalota also said, he extends his heartfelt condolences to his family and loved ones during this difficult time.

Meanwhile, Pankaj Udhas was from a well-known Gujarati music family. He was the youngest of the three brothers and was born in Jetpur, Gujarat. Manhar Udhas, his older brother, was also a playback singer in the film industry. He started his carrer by learning tabla before moving on to study Hindustani vocal classical music under Ghulam Qadir Khan Sahab. After that, he received training at the renowned Gwalior Gharana.

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Yami Gautam’s Article 370 banned in Gulf countries

Yami Gautam’s Article 370, which was released on February 23, has been banned in Gulf countries.



The Aditya Suhas Jambhale-helmed action-political thriller film Article 370, starring Yami Gautam, has been banned in Gulf countries. The film was released in the theaters on February 23, 2024.

Article 370 was successful in the domestic and overseas box office, but its overall collection might be impacted as the Gulf countries are a major market for Indian films. According to reports, Shah Rukh Khan’s blockbuster films Pathan and Jawan were able to cross the Rs 1000 crore mark due to their extensive release in the Gulf countries.

In a statement, the makers of the film expressed surprise at the ban, especially since the Gulf region has a thriving tourism industry and Indian movies are being filmed there.

The statement further added that the lack of Indian films in the region’s theaters, despite Bollywood’s contribution to the Gulf’s entertainment industry, is noteworthy. They further said that while Indian cinema enjoys a dedicated fanbase in the region, the absence of films like Article 370 highlights a concerning trend towards censorship and limited cultural exchange.

In the film, Yami Gautam can be seen playing the role of NIA officer Zooni Haksar, who is known for her honest work. The strory of the film revolves around the removal of special status to Jammu and Kashmir under Article 370.

The film, directed by Aditya Suhas Jambhale, also stars Priyamani, Arun Givil, and Kiran Karmarkar in key roles.

During a recent speech in Jammu, Prime Minister Narendra Modi mentioned about the film Article 370. He said this movie will provide correct information to the people.

Yami Gautam responded to PM Narendra Modi’s speech on Instagram and expressed her gratitude for being able to witness his conversation about the film. She also mentioned that she and her team are committed to delivering a cinematic experience that surpasses PM’s expectations and brings this incredible story to life on the big screen.

Earlier, Hrithik Roshan and Deepika Padukone’s action thriller film Fighter’s release was denied in Gulf countries except the UAE.

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Sharman Joshi, Deepshikha Nagpal, Manav Gohil, Arjan Bajwa, Jayantilal Gada at the 21st Transmedia Gujarati Screen and Stage Awards

The 21st Transmedia Gujarati Awards ceremony, which took place at Mumbai’s Tulip Star Hotel, which was organised by the Managing Director of Transmedia, Jasmin Shah.



The prestigious Transmedia Gujarati Screen and Stage Awards every year honours artists and technicians from the Gujarati film industry over the past two decades. During the ceremony, popular celebrities grace the award function every year. Celebrities from film and television attended the spectacular 21st Transmedia Gujarati Awards ceremony, which took place at Mumbai’s Tulip Star Hotel, which was organised by the Managing Director of Transmedia, Jasmin Shah. For the past 21 years, he has been organising these awards on a large scale.

Actor Sharman Joshi, who is best known for his role in 3 Idiots, also attended the 21st Transmedia Gujarati Film and TV Awards. The actor was honored with the Late Govindbhai Patel Maharathi Award. Other celebrities who attended the event include Deepshikha Nagpal, producer Anand Pandit, actor Arjan Bajwa, Ganesh Jain, Urvashi Solanki, Manav Gohil, Kashish Khan,Myara Khan, music director Sanjeev-Darshan, and Jayantilal Gada.

Since its start in 2001, Jasmin Shah has successfully arranged the celebration, which honors individuals connected to the Gujarati theater and cinema industry and aims to raise morale.

The event featured a number of outstanding artistic performances. The awards show broadcasting partners were Colors Gujarati and Colors Gujarati Cinema networks.

During the award function, actor Anang Desai was honored with the Lifetime Achievement Award. Dharmendra Gohil won the Best Actor award for the Gujarati film Chal Manva Jeetva Jaiye 2, while the Best Actress award went to Mansi Parekh Gohil for Kachchh Express. Pallav Parikh won the Best Director award. Kachchh Express (Sol Sutra) bagged the award for Best Gujarati Film, and the Best Children’s Film award was given to Masti Ni Pathshala (Friends Theater Group).

Actor Manali Kantharia won the Best Actress award for the Gujarati drama Kesar, and Shaunik Vyas received the Best Actor award for the drama Man Magna Hua. While, Padmesh Pandit got the award for Best Director for his drama-film Om Namah Shivay. The Best Drama Award was given to Kesar. Mahesh Naresh won the Special Award, while Deepak Antani received the Transmedia Special Award for his magnificiant acting skills in portraying Mahatma Gandhi. Actor Lily Patel was honored with the Lifetime Achievement Award.

Actor Manav Gohil got the Best Actor award for the Gujarati film Chandlo on OTT. The Best Supporting Actor award was given to Viraf Patel for the Gujarati film Kachchh Express.

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