The markets for fashion and beauty products have grown in India over the past few years. Given that the Indian audience looks up to Bollywood for fashion and beauty inspiration, celebrities are pushing products and brands on their social media platforms.
From being a brand ambassador to endorsing brands on social media to owning a label, Bollywood stars have executed their marketing strategies on fashion and beauty and generating the buzz on social media for their thriving businesses apart from acting.
Take a look at the fashion and beauty brands owned by your favourite stars.
D’YAVOL X by Aryan Khan
Shah Rukh Khan’s son Aryan Khan recently kick-started his career as an entrepreneur. Aryan launched his clothing line D’YAVOL X and the cherry on the cake is that he made his directorial debut with its advertisement. But this is not it.
The star kid chose his father King Khan as the face of the clothing line which has left the audience breathless. D’YAVOL X was launched on April 30 with its first video advertisement. The website is now live. But the audience is not quite okay with the pricing as a mere sweatshirt of the brand starts at Rs 30,000.
The luxury streetwear brand is said to sharpen focus on Indian craftsmanship and techniques into the mix. Moreover, the first offering has two tees, two sweatshirts, three hoodies, and the brand’s Signature X jacket, of which only 30 pieces signed by Shah Rukh Khan will be made available, a Vogue India report said.
Deepika Padukone’s skincare brand 82°E was launched in 2022. Named after the 82°30′ East, the standard meridian that passes through India, the brand has five luxe products — Gutu Kola Dew toner serum, Ashwagandha Bounce moisturiser, Lotus Splash cleanser, Bakucgiol Slip face oil, Patchouli Glow sunscreen and now the newly added mattifying cleanser, Sugarcane Soak.
Speaking to Vogue India, Padukone had said 82°E is a way of combining the best Indian ingredients with global standards of skincare to create a singular effective product instead of using multiple products for each skin issue.
Co-founded by Jigar Shah, 82°E did a brilliant job in marketing. From collaborating with beauty influencers to Padukone giving Shah Rukh Khan a gist of her skincare routine, the luxe beauty brand is live.
https://www.instagram.com/p/Crpdtexojm8/
Ed-a-Mamma by Alia Bhatt
Alia Bhatt’s sustainable clothing brand for kids, pregnant and lactating moms, became a Rs 150 crore brand in just a year. Ed-a-Mamma was launched in 2020 and aims to create eco-friendly and cool clothing.
The products are made using all-natural fabrics, plastic-free buttons, and non-toxic dyes.
The brand’s website has a note by Alia, which reads, “Ed-a-Mamma combines two things I care deeply about: Our planet and our children. So I decided to create a world that nurtures in children, a love of nature knowing fully well that they will look after what they love. And I plan to do this with what I know best: telling stories. Everyone loves a good story. And at Ed-a-Mamma that’s what we do, tell stories.”
https://www.instagram.com/p/CrI5i5qI7XU/
Anomaly by Priyanka Chopra
The haircare brand owned by global icon Priyanka Chopra roared across the global markets after its launch. Leaving behind brands like Rare Beauty by Selena Gomez, and Kylie Cosmetics by Kylie Jenner, Anomaly became the second wealthiest beauty brand in the world.
Anomaly bottles are made of 100% plastic trash diverted from landfills and ocean-bound plastic, and its cans are made from infinitely recyclable aluminum, the brand claims. It offers three different types of shampoos, a deep conditioning mask, dry shampoo, and conditioner.
Earlier this year, PeeCee landed in India to launch her brand in her homeland and collaborated with e-commerce major Nykka.
https://www.instagram.com/p/CqBEvkULogs/
Kay Beauty by Katrina Kaif
In 2019, Kaif, one of the leading Bollywood actors, added yet another feather to her wings by launching beauty brand Kay Beauty. Katrina Kaif has always been passionate about makeup and her effortless looks in films and elsewhere are testimony.
In collaboration with Falguni Nayar’s platform Nykka, the brand offers an exciting range of accessible products, which include lipsticks, foundation, compact powders, nail paints, eyeshadows, and what not. The brand aims to cater to all age groups, skin tones, and genders with a tagline, ‘It’s Kay to be you.’
Tamil Nadu Chief Minister Vijay’s final film, Jana Nayagan, is expected to make a record-breaking start at the box office, with trade analysts predicting an opening-day collection of around Rs 100 crore worldwide.
If the prediction proves accurate, the film could surpass the opening-day collections of blockbuster films such as Jailer, The Greatest of All Time (GOAT), and Pathaan, making it one of the biggest openings in Indian cinema.
Directed by H. Vinoth and produced by KVN Productions, Jana Nayagan was Vijay’s final film before his full-time entry into politics. The movie also stars Pooja Hegde, Bobby Deol, Mamitha Baiju, Prakash Raj, Priyamani, and Gautham Vasudev Menon in key roles. The film is scheduled for a worldwide theatrical release on July 23, 2026.
Advance bookings for Jana Nayagan have shown an overwhelming response in India and overseas. Trade reports indicate that the film has sold more than 6.45 lakh tickets in advance, generating over Rs 16 crore in pre-sales across India. Industry analysts note that the advance booking figure is still lower than those of Vijay’s earlier blockbuster releases, Leo and The Greatest of All Time (GOAT).
The excitements surrounding Jana Nayagan is driven not only by Vijay’s popularity but also by the emotional significance of it being his last film. Fans have been booking first-day-first-show tickets in large numbers, especially in Tamil Nadu and Karnataka.
Trade experts believe that if positive audience reviews and word-of-mouth follow the release, Jana Nayagan could become one of the highest-grossing Tamil films of the year.
As of now, the film is gearing up for its July 23 release, with distributors and exhibitors expecting packed theatres across the country. Whether Jana Nayagan crosses the Rs 100 crore mark on its opening day and breaks the records of Jailer and GOAT, and Pathaan will become clear once box-office figures are released after its premiere.
FIFA’s decision to introduce a halftime show during the 2026 FIFA World Cup final has sparked mixed reactions among football fans around the world. While the announcement of stars Shakira, Justin Bieber, Madonna, and BTS generated excitement, many supporters questioned whether a concert-style performance belongs in football’s biggest event.
The 2026 FIFA World Cup, jointly hosted by the United States, Canada, and Mexico, concluded with the final at MetLife Stadium in New Jersey in the small hours of Monday. For the first time in the tournament’s history, FIFA held an entertainment show during halftime, similar to the Super Bowl tradition in the United States.
FIFA president Gianni Infantino said the halftime show was intended to make the World Cup final a larger global entertainment event and attract a wider audience. The performance featured internationally recognized artists, including Shakira, known for her iconic World Cup songs Waka Waka and La La La, former boy wonder Justin Bieber along with pop legend Madonna and South Korean music group BTS. FIFA said the event will celebrate football, music, and culture on one stage.
However, the announcement has divided fans and football experts. Many welcomed the idea, saying it would make the final more entertaining and help attract younger audiences. They said the presence of world-famous artists will increase the tournament’s global appeal and create an unforgettable experience for spectators.
Others, including seminal punk rock band The Cure frontman Robert Smith, strongly criticized the decision, arguing that football traditions should not be changed. Critics fear that extending the halftime break for a concert could affect players’ physical rhythm, preparation, and match intensity. Some fans also said the focus should remain on the sport rather than celebrity performances.
FIFA assured that the performance was carefully planned to avoid disrupting the match while maintaining high production standards. Security, stage setup, and broadcast arrangements were also coordinated to ensure a smooth event.
As of now, the halftime show remains one of the most talked-about aspects of the 2026 FIFA World Cup final apart from the boorish behavior of the Argentine squad.
Telugu cinema bags nine honours at 72nd National Film Awards as Kalki 2898 AD and Pushpa 2 shine
Telugu cinema secured nine honours at the 72nd National Film Awards, with Kalki 2898 AD, Pushpa 2: The Rule, Committee Kurrollu, 35-Chinna Katha Kaadu and Lucky Baskhar emerging among the key winners.
The Telugu film industry emerged as one of the standout performers at the 72nd National Film Awards, securing a total of nine honours for films certified by the Central Board of Film Certification (CBFC) between January 1 and December 31, 2024.
Leading the tally was director Nag Ashwin’s Kalki 2898 AD, which received the award for Best Popular Film Providing Wholesome Entertainment. The film also earned Best Production Design for Nitin Zihani Choudhary, whose work brought to life the contrasting worlds of Kasi, Shambala and the futuristic Complex.
Pushpa 2 earns screenplay and costume design honours
Director Sukumar’s blockbuster Pushpa 2: The Rule added two National Awards to its achievements. Sukumar won Best Original Screenplay, while costume designers Deepali Noor and Sheetal Sharma were honoured with the Best Costume Design award for their work on the film.
The film was among the biggest commercial successes of 2024 and was recognised for its storytelling and visual presentation.
Lucky Baskhar and 35-Chinna Katha Kaadu receive national recognition
Director Venky Atluri received the Best Dialogue Writer award for Lucky Baskhar, starring Dulquer Salmaan in the lead role.
Meanwhile, 35-Chinna Katha Kaadu, directed by Nanda Kishore Emani, was named Best Children’s Film. Child actor Arundev was honoured as Best Child Artist, sharing the award with Riddhiman Banerjee, Topomoy Deb, Gitashree Chakraborty (for Onko Ki Kothin) and Athish S. Shetty (for Mithya).
Committee Kurrollu wins Best Telugu Film
Debut director Yadhu Vamsi’s Committee Kurrollu was recognised as the Best Telugu Film at the awards. The nostalgic drama, produced by Niharika Konidela, also earned P. Ravi Kumar the Best Make-Up Artist award.
Following the announcement, the teams behind the award-winning films expressed their gratitude to the National Film Awards jury and audiences through social media posts celebrating the recognition.
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