The markets for fashion and beauty products have grown in India over the past few years. Given that the Indian audience looks up to Bollywood for fashion and beauty inspiration, celebrities are pushing products and brands on their social media platforms.
From being a brand ambassador to endorsing brands on social media to owning a label, Bollywood stars have executed their marketing strategies on fashion and beauty and generating the buzz on social media for their thriving businesses apart from acting.
Take a look at the fashion and beauty brands owned by your favourite stars.
D’YAVOL X by Aryan Khan
Shah Rukh Khan’s son Aryan Khan recently kick-started his career as an entrepreneur. Aryan launched his clothing line D’YAVOL X and the cherry on the cake is that he made his directorial debut with its advertisement. But this is not it.
The star kid chose his father King Khan as the face of the clothing line which has left the audience breathless. D’YAVOL X was launched on April 30 with its first video advertisement. The website is now live. But the audience is not quite okay with the pricing as a mere sweatshirt of the brand starts at Rs 30,000.
The luxury streetwear brand is said to sharpen focus on Indian craftsmanship and techniques into the mix. Moreover, the first offering has two tees, two sweatshirts, three hoodies, and the brand’s Signature X jacket, of which only 30 pieces signed by Shah Rukh Khan will be made available, a Vogue India report said.
Deepika Padukone’s skincare brand 82°E was launched in 2022. Named after the 82°30′ East, the standard meridian that passes through India, the brand has five luxe products — Gutu Kola Dew toner serum, Ashwagandha Bounce moisturiser, Lotus Splash cleanser, Bakucgiol Slip face oil, Patchouli Glow sunscreen and now the newly added mattifying cleanser, Sugarcane Soak.
Speaking to Vogue India, Padukone had said 82°E is a way of combining the best Indian ingredients with global standards of skincare to create a singular effective product instead of using multiple products for each skin issue.
Co-founded by Jigar Shah, 82°E did a brilliant job in marketing. From collaborating with beauty influencers to Padukone giving Shah Rukh Khan a gist of her skincare routine, the luxe beauty brand is live.
https://www.instagram.com/p/Crpdtexojm8/
Ed-a-Mamma by Alia Bhatt
Alia Bhatt’s sustainable clothing brand for kids, pregnant and lactating moms, became a Rs 150 crore brand in just a year. Ed-a-Mamma was launched in 2020 and aims to create eco-friendly and cool clothing.
The products are made using all-natural fabrics, plastic-free buttons, and non-toxic dyes.
The brand’s website has a note by Alia, which reads, “Ed-a-Mamma combines two things I care deeply about: Our planet and our children. So I decided to create a world that nurtures in children, a love of nature knowing fully well that they will look after what they love. And I plan to do this with what I know best: telling stories. Everyone loves a good story. And at Ed-a-Mamma that’s what we do, tell stories.”
https://www.instagram.com/p/CrI5i5qI7XU/
Anomaly by Priyanka Chopra
The haircare brand owned by global icon Priyanka Chopra roared across the global markets after its launch. Leaving behind brands like Rare Beauty by Selena Gomez, and Kylie Cosmetics by Kylie Jenner, Anomaly became the second wealthiest beauty brand in the world.
Anomaly bottles are made of 100% plastic trash diverted from landfills and ocean-bound plastic, and its cans are made from infinitely recyclable aluminum, the brand claims. It offers three different types of shampoos, a deep conditioning mask, dry shampoo, and conditioner.
Earlier this year, PeeCee landed in India to launch her brand in her homeland and collaborated with e-commerce major Nykka.
https://www.instagram.com/p/CqBEvkULogs/
Kay Beauty by Katrina Kaif
In 2019, Kaif, one of the leading Bollywood actors, added yet another feather to her wings by launching beauty brand Kay Beauty. Katrina Kaif has always been passionate about makeup and her effortless looks in films and elsewhere are testimony.
In collaboration with Falguni Nayar’s platform Nykka, the brand offers an exciting range of accessible products, which include lipsticks, foundation, compact powders, nail paints, eyeshadows, and what not. The brand aims to cater to all age groups, skin tones, and genders with a tagline, ‘It’s Kay to be you.’
Kumkum Bhagya actor Sanchita Ugale dies by suicide near Mumbai at 22
Television actor Sanchita Ugale, known for Kumkum Bhagya and Wagle Ki Duniya, died by suicide at her residence near Mumbai. Police have launched an investigation.
Television actor Sanchita Ugale, known for her appearances in Kumkum Bhagya, Wagle Ki Duniya and Dilwali Dulha Le Jayegi, died by suicide at her residence in Nalasopara East near Mumbai on June 14. She was 22.
According to police officials, the incident took place at her home in Achole village, Nalasopara East. Authorities said Ugale had locked herself inside her bedroom and was later found hanging from a ceiling fan. Family members and local residents rushed her to a hospital, where doctors declared her dead.
Police have registered an Accidental Death Report (ADR) and launched an investigation into the circumstances surrounding her death. Officials said inquiries are underway and the exact reason behind the incident has not yet been established.
Career across television, OTT and films
Ugale had built a growing presence in the entertainment industry through television, streaming projects and films. Apart from Kumkum Bhagya and Wagle Ki Duniya, she played a lead role in Dilwali Dulha Le Jayegi. She also appeared in OTT projects such as Crime Aaj Kal and Silence 2.
The actor was also associated with the film Chhaava, which contributed to her growing recognition among audiences.
Last social media post draws attention
Following news of her death, social media users shared and commented on Ugale’s final Instagram post, which had been uploaded hours before the incident. The post showed the actor in traditional attire lip-syncing to a classic Bollywood song. Fans expressed shock and grief after learning of her death.
Ram Charan’s Peddi opens to mixed reviews despite strong performances and music
Peddi has received mixed reviews, with Ram Charan’s performance and AR Rahman’s music earning praise while criticism has focused on the film’s screenplay and writing.
Ram Charan’s much-awaited Telugu sports drama Peddi hit theatres on June 4 and has generated significant discussion among critics and audiences. Directed by Buchi Babu Sana, the film marks Charan’s return to the big screen in a rural sports-based story that combines action, emotion and village politics.
Early reviews have highlighted Ram Charan’s committed performance as one of the film’s strongest assets. Critics have particularly appreciated his transformation and screen presence, with many describing the role as one that allows the actor to showcase both emotional depth and mass appeal.
Another aspect receiving widespread praise is the music and background score composed by A. R. Rahman. Several reviewers and audience members have pointed to the soundtrack and score as key elements that elevate important moments throughout the film.
However, reviews have been more divided on the film’s writing. Critics have argued that while the film contains emotionally effective sequences and well-mounted sports moments, the screenplay often follows familiar genre conventions and lacks the consistency needed to fully realise its ambitions.
The film also stars Janhvi Kapoor, Shiva Rajkumar, Jagapathi Babu and Boman Irani in important roles. Audience reactions on social media have generally described the film as an entertaining watch despite its shortcomings, with praise directed at the performances and technical departments.
Despite the mixed critical response, Peddi has opened strongly at the box office, supported by robust advance bookings and enthusiastic fan celebrations across Telugu-speaking regions.
Dhurandhar raw and uncut version set for digital premiere on two major streaming platforms
In a major surprise for action film fans, the raw and uncut version of Dhurandhar is launching tomorrow across both Netflix India and JioHotstar with uncensored footage and multiple audio tracks.
Indian cinema enthusiasts are in for an unexpected treat as the highly anticipated unfiltered version of the blockbuster film Dhurandhar is officially heading to digital platforms. In a surprising double-platform strategy, the raw and uncut cut of the action-packed movie is scheduled to begin streaming on both Netflix India and JioHotstar.
The sudden announcement from the streaming platforms has sparked significant buzz across social media. While much of the recent digital speculation has centered around the streaming schedule for the sequel, media updates have confirmed that this specific raw release applies to the franchise’s first installment. Starting tomorrow, viewers in India will be able to watch the unfiltered version of the movie in multiple regional languages, including Hindi, Telugu, and Tamil, complete with intense gore sequences and raw dialogues that were previously trimmed.
Dual-platform digital release brings uncensored action
The announcement has cleared up initial confusion among fans who were anticipating updates regarding the franchise. While international audiences have seen varied streaming distributions for the franchise, viewers within India will uniquely get access to the first film’s “undekha” (unseen) cut simultaneously on two separate streaming applications.
The standard digital premiere for the second installment, Dhurandhar 2, remains locked for June 4, 2026, on JioHotstar and will mirror the standard censored cut that was showcased during its theatrical run. However, for fans seeking an uncompromising, high-octane cinematic experience, the original film’s extended, raw edition arrives online tomorrow on both competing streaming services.
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