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From Aryan Khan’s D’YAVOL X to Alia Bhatt’s Ed-a-Mamma, Bollywood celeb brands create social media buzz

Take a look at the fashion and beauty brands owned by your favourite stars.

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Aryan Khan's D'YAVOL X

The markets for fashion and beauty products have grown in India over the past few years. Given that the Indian audience looks up to Bollywood for fashion and beauty inspiration, celebrities are pushing products and brands on their social media platforms. 

From being a brand ambassador to endorsing brands on social media to owning a label, Bollywood stars have executed their marketing strategies on fashion and beauty and generating the buzz on social media for their thriving businesses apart from acting.

Take a look at the fashion and beauty brands owned by your favourite stars.

D’YAVOL X by Aryan Khan

Shah Rukh Khan’s son Aryan Khan recently kick-started his career as an entrepreneur. Aryan launched his clothing line D’YAVOL X and the cherry on the cake is that he made his directorial debut with its advertisement. But this is not it. 

The star kid chose his father King Khan as the face of the clothing line which has left the audience breathless. D’YAVOL X was launched on April 30 with its first video advertisement. The website is now live. But the audience is not quite okay with the pricing as a mere sweatshirt of the brand starts at Rs 30,000. 

The luxury streetwear brand is said to sharpen focus on Indian craftsmanship and techniques into the mix. Moreover, the first offering has two tees, two sweatshirts, three hoodies, and the brand’s Signature X jacket, of which only 30 pieces signed by Shah Rukh Khan will be made available, a Vogue India report said.

Read Also: Starting at Rs 24,000, Aryan Khan’s clothing line D’YAVOL X gets trolled for high prices

82°E by Deepika Padukone

Deepika Padukone’s skincare brand 82°E was launched in 2022. Named after the 82°30′ East, the standard meridian that passes through India, the brand has five luxe products — Gutu Kola Dew toner serum, Ashwagandha Bounce moisturiser, Lotus Splash cleanser, Bakucgiol Slip face oil, Patchouli Glow sunscreen and now the newly added mattifying cleanser, Sugarcane Soak.

Speaking to Vogue India, Padukone had said 82°E is a way of combining the best Indian ingredients with global standards of skincare to create a singular effective product instead of using multiple products for each skin issue.

Co-founded by Jigar Shah, 82°E did a brilliant job in marketing. From collaborating with beauty influencers to Padukone giving Shah Rukh Khan a gist of her skincare routine, the luxe beauty brand is live. 

Ed-a-Mamma by Alia Bhatt

Alia Bhatt’s sustainable clothing brand for kids, pregnant and lactating moms, became a Rs 150 crore brand in just a year. Ed-a-Mamma was launched in 2020 and aims to create eco-friendly and cool clothing.

The products are made using all-natural fabrics, plastic-free buttons, and non-toxic dyes. 

The brand’s website has a note by Alia, which reads, “Ed-a-Mamma combines two things I care deeply about: Our planet and our children. So I decided to create a world that nurtures in children, a love of nature knowing fully well that they will look after what they love. And I plan to do this with what I know best: telling stories. Everyone loves a good story. And at Ed-a-Mamma that’s what we do, tell stories.” 

Anomaly by Priyanka Chopra

The haircare brand owned by global icon Priyanka Chopra roared across the global markets after its launch. Leaving behind brands like Rare Beauty by Selena Gomez, and Kylie Cosmetics by Kylie Jenner, Anomaly became the second wealthiest beauty brand in the world. 

Anomaly bottles are made of 100% plastic trash diverted from landfills and ocean-bound plastic, and its cans are made from infinitely recyclable aluminum, the brand claims. It offers three different types of shampoos, a deep conditioning mask, dry shampoo, and conditioner. 

Earlier this year, PeeCee landed in India to launch her brand in her homeland and collaborated with e-commerce major Nykka. 

Kay Beauty by Katrina Kaif

In 2019, Kaif, one of the leading Bollywood actors, added yet another feather to her wings by launching beauty brand Kay Beauty. Katrina Kaif has always been passionate about makeup and her effortless looks in films and elsewhere are testimony. 

In collaboration with Falguni Nayar’s platform Nykka, the brand offers an exciting range of accessible products, which include lipsticks, foundation, compact powders, nail paints, eyeshadows, and what not. The brand aims to cater to all age groups, skin tones, and genders with a tagline, ‘It’s Kay to be you.’

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Randeep Hooda’s transformation for Swatantrya Veer Savarkar leaves fans in awe, photo goes viral

The film is slated to hit theaters on March 22, 2024.

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Bollywood’s one of the most versatile actors, Randeep Hooda, is gearing up for the release of his next film, Swatantra Veer Savarkar. The makers of the film are now fully committed to promoting the film online. The excitement was heightened when Randeep Hooda revealed a photo of his drastic makeover for the film. In addition to becoming widely viral, the image left netizens in shock.

Randeep Hooda took to his Instagram account today and posted a monochrome photo of himself taking a mirror selfie. The actor in the picture appears to have shed a significant amount of weight in preparation for his role in Swatantra Veer Savarkar.

Based on the striking difference in appearance, it can be assumed that the Kick actor has lost enough weight to reveal his hipbone and rib cage. As a matter of fact, his forehead seems to be larger. Sharing the image, the actor captioned the photo, Kaala Paani.

Soon after the post went viral, people praised the actor’s commitment and couldn’t stop gushing over him. A user compared him to actor Christian Bale. Damn, our own Christian Bale Nailed it, the fan commented. Christian Bale of Bollywood, another fan called him. Wow Randeep bro proud of you, a third admirer said, expressing pride in him. A forth user called him a true inspiration. Others also dropped the red heart and fire emojis in the comment section.

A few days ago, on the 26th death anniversary of the late politician Veer Savarkar, Randeep posted photographs and shocking information on his Instagram handle, sharing that he had spent time in jail to understand what the politician and activist may have gone through. However, the actor did acknowledge that he was unable to remain there for even 20 minutes.

Ranjit Savarkar, the grandson of Savarkar, revealed a day ago that during Randeep’s jail time in the Andaman cellular jail, he had lost up to 30 kg of weight in order to resemble the late freedom fighter. In addition, he praised the actor for his commitment to the part and expressed gratitude for bringing the freedom fighter’s story to the big screen.

Meanwhile, in the film, Ankita Lokhande will be seen playing a significant role as Yamunabai as well. The film is slated to hit theaters on March 22, 2024.

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Abhishek Bachchan shares heartfelt post for sister Shweta Bachchan on her 50th birthday

One of the photos showed the two of them as kids, while in another one they were seen celebrating some special moments together. In the backdrop of the video, Abhishek used his dad Amitabh Bachchan’s song Atrangi Yaari to add a more special touch to it. Sharing the video on Instagram he captioned it Happy Birthday Shwetdi! I might not say it or show it, but you mean the world to me. Love You.

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Shweta Bachchan received a special wish from her brother and actor Abhishek Bachchan as she celebrated her 50th birthday on Sunday. Abhishek shared a video featuring throwback pictures of himself and Shweta. One of the photos showed the two of them as kids, while in another one they were seen celebrating some special moments together.

In the backdrop of the video, Abhishek used his dad Amitabh Bachchan’s song Atrangi Yaari to add a more special touch to it. Sharing the video on Instagram he captioned it Happy Birthday Shwetdi! I might not say it or show it, but you mean the world to me. Love You.

As soon as the post was uploaded fans and film industry members started commenting on it. Farah Khan was the first to comment on the post and asked why do all brothers don’t say it or show their love for sisters?  One user said Aishwarya deserves this kind of attention from Abhishek.

Shweta responded to the post and said that Abhishek was making her emotional. She said she loved him very much and she was waiting for him on lunch. Saiyami Kher said both Abhishek and Shweta Bachchan looked lovely in the birthday reel.

Anika nayar said the post is really sweet and gave them loads of love. One user said Abhishek Bachchan is a nice guy and well mannered. Suzanne Khan wrote that the pics were beautiful and wished her happy birthday. Suresh ram wrote Abhishek Bachchan’s childhood memories are so sweet.

One Pakistani fan said the pictures of the Bachchan family are amazing and gave his love. One user Nargis Sheikh Siddiqui wrote bhai behen ka pyar dunia mein sabse ucha hota hai. Another user wrote love and happiness to Shweta Bachachan and gave her love and happiness. One Neetu Kamboj wished Shweta Bachchan a very happy birthday and told her to stay blessed.

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Ed Sheeran sings in Punjabi for first time with Diljit Dosanjh, fans go crazy in Mumbai, video goes viral

Ed Sheeran left all his fans surprised after he sang in Punjabi with Diljit Dosanjh.

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As part of his current Mathematics Tour, singer Ed Sheeran gave a thrilling performance in Mumbai. He captivated the crowd on March 16 when he collaborated with Punjabi singer Diljit Dosanjh for a night to remember. Together, they delighted audiences with Ed Sheeran’s Punjabi rendition of Diljit’s hit song Lover.

In Mumbai, Ed Sheeran and Diljit Dosanjh stole the show with their amazing performance of the Punjabi singer’s hit song Lover. Sheeran’s flawless rendition of the Punjabi song, which added an unexpected twist to the performance, left the audience in awe.

Diljit wrote in a post that included a video of their performance from the last evening, saying, Ed Sheeran brother singing in Punjabi for the First Time. BURRAAAA. Ge Chak deya, he added.

Soon after he posetd the video, his fans and other celbes took to comment section to express their excitement. Bollywood actor Varun Dhawan reacte to video and said global domination. Harshdeep Kaur wrote,world domination. Huma Qureshi dropped a raise hand emoji while Munawar Faruqui write, What! Not crying.  

During his Mumbai concert with Diljit Dosanjh, Ed Sheeran stunned fans by posting a video in which he expressed his joy at singing in Punjabi for the first time. Sharing a post he wrote, he was introduced to Diljit Dosanjh in Mumbai tonight so he may perform in Punjabi for the first time. He said, he had an amazing time in India, and he hopes to return soon!

The Shape of You singer performed wearing a black t-shirt with the text Mumbai printed on the back for it. A portion of the singer’s Asia and Europe Tour included Ed’s performance in India. Meanwhile, on March 15, Bollywood star Farah Khan threw Ed Sheeran a lavish party at a restaurant in Mumbai. Several Bollywood celebrities, including Madhuri Dixit, Hrithik Roshan, social media sensation Orry attended the celebration.

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