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From Aryan Khan’s D’YAVOL X to Alia Bhatt’s Ed-a-Mamma, Bollywood celeb brands create social media buzz

Take a look at the fashion and beauty brands owned by your favourite stars.

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Aryan Khan's D'YAVOL X

The markets for fashion and beauty products have grown in India over the past few years. Given that the Indian audience looks up to Bollywood for fashion and beauty inspiration, celebrities are pushing products and brands on their social media platforms. 

From being a brand ambassador to endorsing brands on social media to owning a label, Bollywood stars have executed their marketing strategies on fashion and beauty and generating the buzz on social media for their thriving businesses apart from acting.

Take a look at the fashion and beauty brands owned by your favourite stars.

D’YAVOL X by Aryan Khan

Shah Rukh Khan’s son Aryan Khan recently kick-started his career as an entrepreneur. Aryan launched his clothing line D’YAVOL X and the cherry on the cake is that he made his directorial debut with its advertisement. But this is not it. 

The star kid chose his father King Khan as the face of the clothing line which has left the audience breathless. D’YAVOL X was launched on April 30 with its first video advertisement. The website is now live. But the audience is not quite okay with the pricing as a mere sweatshirt of the brand starts at Rs 30,000. 

The luxury streetwear brand is said to sharpen focus on Indian craftsmanship and techniques into the mix. Moreover, the first offering has two tees, two sweatshirts, three hoodies, and the brand’s Signature X jacket, of which only 30 pieces signed by Shah Rukh Khan will be made available, a Vogue India report said.

Read Also: Starting at Rs 24,000, Aryan Khan’s clothing line D’YAVOL X gets trolled for high prices

82°E by Deepika Padukone

Deepika Padukone’s skincare brand 82°E was launched in 2022. Named after the 82°30′ East, the standard meridian that passes through India, the brand has five luxe products — Gutu Kola Dew toner serum, Ashwagandha Bounce moisturiser, Lotus Splash cleanser, Bakucgiol Slip face oil, Patchouli Glow sunscreen and now the newly added mattifying cleanser, Sugarcane Soak.

Speaking to Vogue India, Padukone had said 82°E is a way of combining the best Indian ingredients with global standards of skincare to create a singular effective product instead of using multiple products for each skin issue.

Co-founded by Jigar Shah, 82°E did a brilliant job in marketing. From collaborating with beauty influencers to Padukone giving Shah Rukh Khan a gist of her skincare routine, the luxe beauty brand is live. 

Ed-a-Mamma by Alia Bhatt

Alia Bhatt’s sustainable clothing brand for kids, pregnant and lactating moms, became a Rs 150 crore brand in just a year. Ed-a-Mamma was launched in 2020 and aims to create eco-friendly and cool clothing.

The products are made using all-natural fabrics, plastic-free buttons, and non-toxic dyes. 

The brand’s website has a note by Alia, which reads, “Ed-a-Mamma combines two things I care deeply about: Our planet and our children. So I decided to create a world that nurtures in children, a love of nature knowing fully well that they will look after what they love. And I plan to do this with what I know best: telling stories. Everyone loves a good story. And at Ed-a-Mamma that’s what we do, tell stories.” 

Anomaly by Priyanka Chopra

The haircare brand owned by global icon Priyanka Chopra roared across the global markets after its launch. Leaving behind brands like Rare Beauty by Selena Gomez, and Kylie Cosmetics by Kylie Jenner, Anomaly became the second wealthiest beauty brand in the world. 

Anomaly bottles are made of 100% plastic trash diverted from landfills and ocean-bound plastic, and its cans are made from infinitely recyclable aluminum, the brand claims. It offers three different types of shampoos, a deep conditioning mask, dry shampoo, and conditioner. 

Earlier this year, PeeCee landed in India to launch her brand in her homeland and collaborated with e-commerce major Nykka. 

Kay Beauty by Katrina Kaif

In 2019, Kaif, one of the leading Bollywood actors, added yet another feather to her wings by launching beauty brand Kay Beauty. Katrina Kaif has always been passionate about makeup and her effortless looks in films and elsewhere are testimony. 

In collaboration with Falguni Nayar’s platform Nykka, the brand offers an exciting range of accessible products, which include lipsticks, foundation, compact powders, nail paints, eyeshadows, and what not. The brand aims to cater to all age groups, skin tones, and genders with a tagline, ‘It’s Kay to be you.’

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Telugu superstar Mahesh Babu meets SRH captain Pat Cummins, says it is an absolute honour

Mahesh Babu took to his Instagram handle and shared a couple of pictures from the photoshoot. In the 1st photo Mahesh Babu is seen posing with Pat Cummins, the 2nd picture is a group picture with all the players including Nitish Reddy, Mayank Agarwal, Rahul Tripathi and Abhishek Sharma.

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Ahead of their upcoming IPL matches, Sunrisers Hyderabad team received a delightful surprise in the form of a meeting with Tollywood superstar Mahesh Babu. The actor had a special photoshoot with the SRH players in Hyderabad, pictures of which are now going viral across social media platforms. Mahesh Babu after rubbing shoulders with SRH captain Pat Cummins also shared a pose with other key players.

Mahesh Babu’s latest photos have got the attention of Mahesh Babu and Sun Risers Hyderabad fans. Mahesh Babu took to his Instagram handle and shared a couple of pictures from the photoshoot. In the 1st photo Mahesh Babu is seen posing with Pat Cummins, the 2nd picture is a group picture with all the players including Nitish Reddy, Mayank Agarwal, Rahul Tripathi and Abhishek Sharma.

Pat Cummins commented on the post and wrote that it was great to meet him (Mahesh Babu) and he needed to get him out on a game soon. Mahesh Babu’s wife Namrata Shirodkar also expressed her excitement on seeing the viral post of her husband with the SRH captain. One SRH fan said this is one collaboration which he did not expect. One Mahesh Babu fan was stunned on seeing the viral post.

Mahesh Babu expressed his excitement on having the opportunity to meet SunRisers Hyderabad captain Pat Cummins, and posted that it is an absolute honour to meet him @patcummins30!  He said he is a big fan. Mahesh Babu wished him and the SRH team all the best for the future.

Later the pictures were also shared by the official Instagram handle of Sunrisers Hyderabad. The post showed the Tollywood superstar posing individually with all the players. The post was captioned SunRisers, Superstar of Telugu cinema, Mahesh Babu. Pat Cummins also shared the picture on his Instagram handle calling Mahesh Babu the Prince of Tollywood.

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Aamir Khan to begin shooting in Delhi for Sitaare Zameen Par next month

Aamir Khan is gearing for the shooting of his next film, Sitaare Zameen Par

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Aamir Khan is getting ready for Sitaare Zameen Par, his upcoming film. The actor took a break following Lal Singh Chaddha‘s failure on the box office. The shooting of Sitare Zameen Par is reportedly set to start in Delhi the next month, in May.

Aamir Khan will be traveling to the national capital to shoot his upcoming film, according per a report. Aamir Khan will fly down to Delhi next month for Sitare Zameen Par‘s shoot, a source was quoted as saying. For the shooting of his film, he will travel to the capital with about 11 child actors. Other notable cast members will also be there; their specifics are still pending.

The schedule is set for one month, between May and June, the same source continued. For the shoot, the children will take part in a variety of Paralympic Games. Several locations in Delhi, such as Lal Qila, Purani Dilli, Lodhi Garden, and Thayagraj stadium, will be used for filming. They are filming it in several parts of Delhi since they don’t want all the youngsters to go to the NCR.

This film will make you laugh, it will entertain you, Aamir Khan said when he unveiled Sitare Zameen Par at an event following the box office failure of Laal Singh Chaddha. However, the topic remains the same (as Taare Zameen Par), which is why they have carefully considered their options for a similar name. They are carrying on this theme since although they all have shortcomings and flaws, they also all have something unique to offer. Those nine boys, who have their own problems, assisted him in Sitare Zameen Par, he added.

Darsheel Safary portrayed the dyslexic character Ishaan Awasthi in the film Taare Zameen Par, while Aamir Khan played the role of art teacher Ram Shankar Nikumbh, in the film. Taare Zameen Par was release in 2007 in December 21. With a global earnings of Rs 1.35 billion. The film was a commercial success.

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Bollywood stars Salman Khan, Alia Bhatt, Rekha, Sonakshi Sinha, Aditi Rao Hydari attend Sanjay Leela Bhansali’s Heeramandi premiere

Heeramandi: The Diamond Bazaar is scheduled to be released on 1st May, only on Netflix!

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Netflix India hosted the premiere of Sanjay Leela Bhansali’s upcoming web series Heeramandi: The Diamond Bazaar in Mumbai on Wednesday. The premiere was attended by Bollywood stars Salman Khan, Alia Bhatt, Rekha, Sonakshi Sinha, Manisha Koirala, Shekhar Suman, Richa Chadha, Sanjeeda Sheikh, Sharmin Segal, Aditi Rao Hydari and director Sanjay Leela Bhansali.

Netflix India took to his instragram handle and posted unseen pictures from the premiere. The caption said a royal night of glitz, glamour, and grandeur (black heart emoji). Heeramandi: The Diamond Bazaar is scheduled to be released on 1st May, only on Netflix!

Sanjay Leela Bhansali and Salman Khan were seen in black as the two posed together for the camera. Salman Khan rubbished rumours of his tiff with Sanjay Leela Bhansali when he turned up for the premiere of his debut show amid high security concerns, due to the recent incident when 2 men opened fire at his Mumbai residence. The rumours of a feud cropped up when Salman Khan walked out of Bhansali’s ambitious project Inshallah, which cast him opposite Bhansali’s new muse, Alia Bhatt.

Alia Bhatt also attended the Heeramandi: The Diamond Bazaar premiere as she wore a shimmery white gown. She last worked with Sanjay Leela Bhansali in Gangubai Kathiawadi (2022). Alia will soon reunite with the filmmaker for Love & War in 2025, which will also star her husband Ranbir Kapoor and Vicky Kaushal. While Alia Bhatt was seen at the premiere along with mother Soni Razdan and mother-in-law Neetu Kapoor.

In other black-and-white pictures shared by the Netflix India, Sanjay Leela Bhansali was seen in candid moments with legendary actor Rekha, cast members of Heeramandi: The Diamond Bazaar including Aditi Rao Hydari and Sonakshi Sinha, along with her mother, Poonam Sinha.

For the special night, Aditi Rao Hydari wore a gorgeous, traditional anarkali, keeping her character in mind. She was seen with her fiance, actor Siddharth, on the red carpet.

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