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From Aryan Khan’s D’YAVOL X to Alia Bhatt’s Ed-a-Mamma, Bollywood celeb brands create social media buzz

Take a look at the fashion and beauty brands owned by your favourite stars.



Aryan Khan's D'YAVOL X

The markets for fashion and beauty products have grown in India over the past few years. Given that the Indian audience looks up to Bollywood for fashion and beauty inspiration, celebrities are pushing products and brands on their social media platforms. 

From being a brand ambassador to endorsing brands on social media to owning a label, Bollywood stars have executed their marketing strategies on fashion and beauty and generating the buzz on social media for their thriving businesses apart from acting.

Take a look at the fashion and beauty brands owned by your favourite stars.

D’YAVOL X by Aryan Khan

Shah Rukh Khan’s son Aryan Khan recently kick-started his career as an entrepreneur. Aryan launched his clothing line D’YAVOL X and the cherry on the cake is that he made his directorial debut with its advertisement. But this is not it. 

The star kid chose his father King Khan as the face of the clothing line which has left the audience breathless. D’YAVOL X was launched on April 30 with its first video advertisement. The website is now live. But the audience is not quite okay with the pricing as a mere sweatshirt of the brand starts at Rs 30,000. 

The luxury streetwear brand is said to sharpen focus on Indian craftsmanship and techniques into the mix. Moreover, the first offering has two tees, two sweatshirts, three hoodies, and the brand’s Signature X jacket, of which only 30 pieces signed by Shah Rukh Khan will be made available, a Vogue India report said.

Read Also: Starting at Rs 24,000, Aryan Khan’s clothing line D’YAVOL X gets trolled for high prices

82°E by Deepika Padukone

Deepika Padukone’s skincare brand 82°E was launched in 2022. Named after the 82°30′ East, the standard meridian that passes through India, the brand has five luxe products — Gutu Kola Dew toner serum, Ashwagandha Bounce moisturiser, Lotus Splash cleanser, Bakucgiol Slip face oil, Patchouli Glow sunscreen and now the newly added mattifying cleanser, Sugarcane Soak.

Speaking to Vogue India, Padukone had said 82°E is a way of combining the best Indian ingredients with global standards of skincare to create a singular effective product instead of using multiple products for each skin issue.

Co-founded by Jigar Shah, 82°E did a brilliant job in marketing. From collaborating with beauty influencers to Padukone giving Shah Rukh Khan a gist of her skincare routine, the luxe beauty brand is live. 

Ed-a-Mamma by Alia Bhatt

Alia Bhatt’s sustainable clothing brand for kids, pregnant and lactating moms, became a Rs 150 crore brand in just a year. Ed-a-Mamma was launched in 2020 and aims to create eco-friendly and cool clothing.

The products are made using all-natural fabrics, plastic-free buttons, and non-toxic dyes. 

The brand’s website has a note by Alia, which reads, “Ed-a-Mamma combines two things I care deeply about: Our planet and our children. So I decided to create a world that nurtures in children, a love of nature knowing fully well that they will look after what they love. And I plan to do this with what I know best: telling stories. Everyone loves a good story. And at Ed-a-Mamma that’s what we do, tell stories.” 

Anomaly by Priyanka Chopra

The haircare brand owned by global icon Priyanka Chopra roared across the global markets after its launch. Leaving behind brands like Rare Beauty by Selena Gomez, and Kylie Cosmetics by Kylie Jenner, Anomaly became the second wealthiest beauty brand in the world. 

Anomaly bottles are made of 100% plastic trash diverted from landfills and ocean-bound plastic, and its cans are made from infinitely recyclable aluminum, the brand claims. It offers three different types of shampoos, a deep conditioning mask, dry shampoo, and conditioner. 

Earlier this year, PeeCee landed in India to launch her brand in her homeland and collaborated with e-commerce major Nykka. 

Kay Beauty by Katrina Kaif

In 2019, Kaif, one of the leading Bollywood actors, added yet another feather to her wings by launching beauty brand Kay Beauty. Katrina Kaif has always been passionate about makeup and her effortless looks in films and elsewhere are testimony. 

In collaboration with Falguni Nayar’s platform Nykka, the brand offers an exciting range of accessible products, which include lipsticks, foundation, compact powders, nail paints, eyeshadows, and what not. The brand aims to cater to all age groups, skin tones, and genders with a tagline, ‘It’s Kay to be you.’

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Truth revealed: Kajol pulls off publicity stunt to announce upcoming web-series The Trial, putting netizens in bewilderment

In her most recent tweet and Instagram post, the DDLJ actor said, she is facing one of the toughest trials of her life.




Bollywood actor Kajol today created a buzz across the internet after she made an announcement of her decision of quitting social media. While the actor removed all of her Instagram posts earlier, her Twitter profile remained the same.

In her most recent tweet and Instagram post, the DDLJ actor said, she is facing one of the toughest trials of her life.

Taking a break from social media, she captioned the post on Twitter and Instagram. While the actor had not specified why she deleted all of her posts, some users believed it to be a publicity stunt for her upcoming web-series, a Hindi version of the American courtroom drama The Good Wife.

This move by the Bollywood star made users wonder whether it was a publicity stunt or the actor in real is facing some tough time. However, hours later Kajol made another post that featured a motion poster announcing her upcoming web-series The Trial- Pyaar, Kanoon, Dhokha.

The video informed the trailer for the courtroom drama will be out on June 12. The actor’s post put an end to the diverse speculations by the fans and the users across internet.

A user in her earlier post this morning, termed it to be a part of her promotion. The user anticipated it right saying, the actor is starring in a version of the OTT series The Good Wife, whose lead protagonist is a lawyer. Also, others wrote, it to be a publicity stunt for her future series.

After announcing her break from social media, she was spotted in Mumbai by the celebrity Paparazzi Viral Bhayani, who posted a video of the Dilwale actor. In the video the actor was seen stepping out of a building in a hurry, the actor appeared to be in a tense situation, while some claimed she was crying.

The video by the actor is also being seen as a publicity stunt by the actor to create hype before dropping the motion poster announcing her upcoming project.

The Trial as revealed by the motion poster will be released on the popular OTT platform Disney+ Hotstar. It will also feature actors Jisshu U Sengupta, Ally Khan, and Sheeba Chadha along others.

Meanwhile,  Kajol is now working on several notable projects and will soon be seen in Lust Stories 2. Recently, the show’s teaser was released. The Netflix series, which also stars Neena Gupta, Vijay Varma, and Tamannaah Bhatia, is directed by Amit Ravindernath Sharma, Konkona Sensharma, and R Balki.

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OMG 2 poster reveal: Akshay Kumar, Yami Gautam starrer to hit theaters on August 11

After 11 years of the first part, Akshay Kumar is back with the social comedy sequel OMG.



akshay new film poster

Bollywood superstar Akshay Kumar is back with an update on his upcoming movie Oh My God 2 (OMG). The actor today took to his Instagram and revealed a new poster of himself from the movie and the release date.

The film is scheduled to release on August 11, 2023. After 11 years of the first part, Akshay Kumar is back with the social comedy sequel OMG. Fans have been eagerly waiting for the sequel of the film to get released as the first part of the film was a huge hit.

Sharing the photo on Instagram Kumar wrote, we are coming, you are also invited. In the latest poster shared by Akshay, he is depicted in a never-before-seen pose which is inspired by Lord Shiva. In the poster, Kumar is seen having long hair and carrying Lord Shiva’s damru (power drum), making his look remarkable. Ever since Akshay dropped the poster, fans are mesmerised by his new look and the poster of the film has gone viral on the internet.

In the first part of the film starring Paresh Rawal which was released in 2012, Akshay played the character of Lord Krishna.

Oh My God 2 is based on India’s sex education system. The film also stars Yami Gautam, Pankaj Tiwari, Arun Govil, and Amir Naik in pivotal roles. The film is directed by Amit Rai, with producers Ashwin Varde, Viacom 18, and Jio Studios. Akshay Kumar began filming the movie in October 2021 in Madhya Pradesh but due to the COVID-19 pandemic, the shooting of the film was postponed.

However, at the box office, Akshay’s movie will compete with Sunny Deol’s Gadar 2 and Ranbir Kapoor’s Animal. Both films are also scheduled to release on the same date, August 11.

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Adipurush: Ranbir Kapoor to book 10,000 tickets for underprivileged children

Om Raut film’s Adipurush, represents Indian cinema’s attempt to adapt one of the greatest mythical tales on the big screen.



Ranbir Kapoor

Prabhas and Kriti Sanon starrer Adipurush is all set to hit the screen on June 16. Ahead of the release, today it was confirmed that 10,000 tickets for Adipursh will be reserved by Bollywood star Ranbir Kapoor for unprivileged children.

Trade analyst Taran Adarsh announced the news on his social media accounts confirming Ranbir’s involvement in the film. He tweeted a poster of Adipurush and wrote, “#Xclusiv… RANBIR KAPOOR TO BOOK 10,000 TICKETS OF ‘ADIPURUSH’ FOR UNDERPRIVILEGED CHILDREN… AUTHENTIC POSTERIn addition to #RanbirKapoor, #Adipurush #Prabhas #KritiSanon #SaifAliKhan #SunnySingh #DevdattaNage is also used.

Om Raut film’s Adipurush, represents Indian cinema’s attempt to adapt one of the greatest mythical tales on the big screen. Prabhas will be seen playing Lord Ram in the film, with Kriti Sanon as Janaki and Saif Ali Khan as Lankesh. Prabhas will collaborate with Kriti Sanon and Saif Ali Khan for the first time.

The film has been made in Hindi and Telugu in order for a pan-Indian release.

With a massive budget of Rs 500 crore, Adipurush is said to be one of the most expensive films ever produced in the film industry. ‘Panipat’, a high-budget period drama from Ashutosh Gowarikar, was Krti’s first high-budget period production.

Meanwhile, Tollywood producer Abhishek Agarwal, who holds the record of mega-hit films like The Kashmir Files and Kartikey 2, also announced to donate 10,000 free tickets for Prabhas’ epic mythological movie Adipurush.

He said, there is a lesson for humanity in every chapter of Lord Shri Ram. He needs to be known to this generation, and his Divine Footsteps must be followed.

Government schools, orphanages, and old age homes all over Telangana will be given tickets.

He also shared the contact details for the registration. For getting free tickets he asked to Contact: 9505034567 or send mail to: info@agarwalarts.com

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