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Information and Broadcasting Ministry orders suspension of controversial deo ad, asks Twitter, YouTube to stop streaming

Two advertisements were streaming during first test match between England and New Zealand

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controversial deo ad

The Information and Broadcasting Ministry on Saturday ordered the suspension of a controversial deodorant advertisement and asked Twitter, and YouTube to stop streaming of an ad called Shot by brand Layer’r.

People familiar with the matter have said that action is being taken for the suspension of the distasteful advertisement.

The controversial advertisement has been called out on social media for promoting rape culture. The ad violates the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules of 2021. The ad is detrimental to the portrayal of women in the interest of decency or morality.

https://twitter.com/monikamanchanda/status/1532587311019438080?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1532587311019438080%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fnewsroompost.com%2Findia%2Flayerr-shot-ad-lands-in-controversy-netizens-call-out-brand-for-promoting-rape-culture%2F5109903.html

Following the controversy, Tweeple accused the brand of trivialising an issue millions of women in the country have to live with every day. While many accused them of promoting rape culture.

Read Also: Google cancels Dalit activist talk on caste bias after pressure from employees, Google replies

An inquiry is being held by the concerned regulatory body.

Swati Malilwal, the chairperson of the Delhi Commission for Women, said that the deodorant ad blatantly promotes the rape mentality in the country. The commission have issued notice to Delhi Police that FIR must be registered & ad must be immediately taken down from all platforms, the DCW chief said.

However, thousands of Indian and foreign brands try out different ways to promote and sell their products and one of the most common ways is sexualizing. Some ads like Shorts have crossed all its limits and still airing on the TV and internet.

https://twitter.com/thealokputul/status/1532781888108363776?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1532781888108363776%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fnewsroompost.com%2Findia%2Flayerr-shot-ad-lands-in-controversy-netizens-call-out-brand-for-promoting-rape-culture%2F5109903.html

Two advertisements of Shorts Layer’r were streaming during the first test match between England vs New Zealand cricket match. The ad has raised severe controversy on social media. The ad shows a couple sitting in a bedroom when the guy’s friends enter the room.

Targeted killings in Kashmir: Centre blames Pakistan, Owaisi says Centre repeating mistakes from 1989

Kanpur violence: 36 arrested, 1,000 named in 3 FIRs, conspirator’s property to be bulldozed

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Congress Dismisses Karnataka Leadership Transition Rumors After Six-Hour Delhi Meet

The Congress party has rejected ongoing rumors regarding a leadership change or a rotating Chief Minister formula in Karnataka, stating that a recent six-hour meeting in Delhi focused strictly on the upcoming Rajya Sabha and MLC elections.

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The Congress party has strongly downplayed the intense political buzz surrounding a potential leadership transition or a change in the Chief Minister’s post in Karnataka. Following a marathon six-hour meeting with the state’s top leadership in New Delhi, the party explicitly rejected the ongoing speculation, labeling it as having “no reality.”

A brief statement issued to the media after the high-level meeting advised against spreading rumors, clarifying that the discussions were entirely centered on upcoming electoral strategies rather than structural changes within the state government. The party stated that the deliberations solely revolved around the state’s three vacant Rajya Sabha seats and the upcoming Member of Legislative Council (MLC) elections.

Rajya Sabha and MLC Polls Take Center Stage

The high-stakes meeting was attended by Congress President Mallikarjun Kharge, senior leader Rahul Gandhi, and party General Secretary KC Venugopal, alongside Karnataka Chief Minister Siddaramaiah and Deputy Chief Minister DK Shivakumar.

Briefing the media post-meeting, KC Venugopal stated that conversations were strictly confined to the Rajya Sabha and MLC elections, emphasizing that there is no truth to any other political speculation. Chief Minister Siddaramaiah also confirmed that the agenda of a potential cabinet expansion or a leadership shift did not come up during the six-hour-long discussion.

Background of the Power Struggle

The question of leadership in Karnataka has remained a recurring theme for over a year. Supporters of Deputy Chief Minister DK Shivakumar have consistently maintained that the central leadership promised a rotating Chief Ministership arrangement when the government was formed after the 2023 assembly elections.

Speculation had intensified recently as the ruling government faced local anti-incumbency pressures alongside renewed political activity from the opposition bench. Some internal reports had even indicated a push from within certain sections of the high command, including Priyanka Gandhi Vadra, for a leadership revamp.

Balancing Caste Equations and Party Structure

The central leadership has navigated the situation cautiously to maintain political stability. Chief Minister Siddaramaiah, 80, commands a powerful “Ahinda” support base—a coalition comprising minority communities, backward classes, and Dalits. This social alliance was crucial in helping the party navigate the traditional Vokkaliga and Lingayat caste dynamics during the 2023 elections.

Although the rotation issue had previously gained significant momentum when the government completed two years in office, the party high command had chosen to maintain the status quo to avoid any adverse electoral impact in neighboring assembly elections, such as in Tamil Nadu. With those elections concluded, supporters of the 64-year-old Deputy Chief Minister had expressed optimism for a transition. Shivakumar currently holds the dual responsibility of being the Deputy Chief Minister as well as the state Congress chief, signaling his critical organizational value to the party. However, for the time being, the party high command has firmly signaled that the current leadership structure will remain unchanged.

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Congress high command steps in to resolve Karnataka leadership impasse with crucial Delhi meeting

The Congress leadership, including Mallikarjun Kharge and Rahul Gandhi, is holding a vital meeting in Delhi with Karnataka Chief Minister Siddaramaiah to find a definitive solution to the state’s prolonged leadership impasse.

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The top leadership of the Congress party is scheduled to hold a high-level meeting at its headquarters in the national capital today morning to address the long-standing leadership dispute in Karnataka. Senior leaders, including party president Mallikarjun Kharge and MP Rahul Gandhi, will lead the discussions aimed at resolving the continuous friction between Chief Minister Siddaramaiah and Deputy Chief Minister DK Shivakumar.

The ongoing power struggle over the state’s top position has persisted since the party’s electoral victory in 2023. For the current session, only Chief Minister Siddaramaiah has been called to join the discussions in Delhi. When questioned about the agenda by reporters, the Chief Minister stated that he was unaware of the specific subjects to be discussed, noting that political speculation is inevitable.

Background of the internal division

The internal friction intensified significantly in November 2025 when the state government completed its two-and-a-half-year mark in office. Supporters of the Deputy Chief Minister pointed to a purported unacknowledged internal arrangement suggesting a rotational chief ministership split equally across the five-year term. Despite multiple prior interventions by central party leadership to manage the internal friction, a permanent resolution has remained elusive.

While Deputy Chief Minister DK Shivakumar has not been invited to this morning’s initial session, indications suggest that separate individual discussions and a potential joint meeting involving both leaders are planned as part of the broader resolution process. Observers note that several state ministers and legislators have also traveled to the national capital as the party leadership aims to settle the administrative roadmap and finalise leadership plans before the next assembly elections.

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No uniform civil code provisions will be imposed on tribals, clarifies Amit Shah

Union Home Minister Amit Shah has assured tribal communities that the proposed Uniform Civil Code will not interfere with their customs, urging them not to be misled by misinformation.

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Union Home Minister Amit Shah on Sunday declared that the proposed Uniform Civil Code (UCC) will not impact tribal populations in any manner. He called upon the community to stay vigilant against “conspiracies” and misinformation circulating on the subject.

Addressing the Janjati Sanskritik Samagam—a tribal conclave organized by the Janjati Suraksha Manch at the Red Fort grounds to mark the 150th birth anniversary year of Birsa Munda—Shah stated that specific provisions have been implemented in states ruled by the ruling party to exclude tribal communities from the scope of the code.

Clarification on customs and traditions

The Home Minister highlighted that a deliberate narrative has emerged suggesting the proposed legislation would strip tribal societies of their distinct culture, traditions, and customary lifestyles.

He explicitly clarified that the central government has no intention of forcing UCC regulations upon tribal or Vanvasi communities. Shah pointed out that where regional administrations have initiated the code, care has been taken by the leadership to ensure that indigenous populations remain fully outside its jurisdiction. He requested attendees to disseminate this assurance deeply into forest zones and rural villages to erase lingering apprehensions.

Focus on security and community development

Beyond the legislative framework, Shah detailed the progress made toward curbing internal security threats, stating that the nation is steadily advancing toward eradicating Naxalism entirely. He noted that violent disruptions had severely restricted progress in these belts for decades, leading to the loss of thousands of tribal lives. According to the minister, regional stability will now pave the way for accelerated development across remote hills and forests.

The address also covered constitutional rights regarding personal faith. Shah mentioned that the original framework of the Constitution grants every citizen the dignity to practice their traditional beliefs without facing coercion, temptation, or material inducement for religious conversion.

Reflecting on financial allocations, the minister criticized earlier political administrations for keeping tribal welfare funding low. He underscored that the current administration under Prime Minister Narendra Modi significantly elevated the dedicated tribal budget from a previous Rs 28,000 crore to Rs 1.54 lakh crore. Terming the vast gathering a historical movement for cultural preservation, Shah described the societal awakening as a major step toward safeguarding tribal heritage for future generations.

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