The BJP is planning a massive outreach programme to woo Muslim and Christian voters in Kerala—who together make up 46 percent of the coastal state’s population—to make inroads into the traditional Congress and Left bastion in next year’s Lok Sabha elections, according to a report.
Quoting sources, an NDTV report said that the saffron party has planned a huge outreach programme which involves BJP workers visiting the home of Christians and Muslims—the two key non-Hindu communities in Kerala—on the occasion of their respective festivals.
The report said that 10,000 BJP workers will visit the homes of 1 lakh Christians on April 9 which marks Easter Sunday, continuing the trend from last December, when thousands of BJP workers visited the homes of Christians during Christmas week.
The saffron party workers will also visit the Muslim homes on Eid in mid-April and Christians will be invited to the homes of BJP workers on Vishu festival which falls on April 15.
Christians will be invited to the homes of right-wing activists on the festival of Vishu on April 15.
Kerala BJP has hailed the initiative as being highly popular was lauded by the people and claimed that its being monitored by the ruling Left and the Congress.
The report, quoting sources said that BJP is also planning a “Thank Modi” programme, which will involve testimonies from beneficiaries of various Central projects in the state. Over 12,000 people have already sent in “Thanks Modi” videos in Malayalam.
During BJP’s national executive meet in Hyderabad, Minister Narendra Modi, had asked the party cadre to organise a “sneha samvaad” (message of affection) to the minorities in Kerala prompting the right-wing party to step up its efforts after it failed to make much impact with its outreach campaign in Kerala ahead of the 2019 polls.
The BJP which rules at the Centre, returned a naught in the 2019 election despite leading a vociferous protest on the Sabarimala issue. In 2019, the Congress bagged 15 out of the state’s 20 Lok Sabha seats while its allies won four.
The election outcome was viewed as Keralites rejecting BJP’s hardline Hindutva stance and its growth has been stunted in the state since, not less in part due to frequent communal clashes between the party’s hardcore right-wing supporters and Left wing sympathizers.
However, after being bolstered by completing a trifecta of wins in three northeastern states, the BJP is looking make inroads into a traditionally anti-right stronghold with high hopes of even forming a coalition government in the states where Assembly polls are due in 2026.