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STAR India elbows out Sony in Rs 16,347.50 crore deal for IPL broadcast rights till 2022

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STAR India elbows out Sony in Rs 16,347.50 crore deal for IPL broadcast rights till 2022

[vc_row][vc_column][vc_column_text]The company already has broadcast rights of all ICC events and Asia Cups until 2033 and 2023 respectively

Establishing its practical monopoly on airing all major cricket tournaments in India and select global markets, STAR India elbowed out Sony pictures, on Monday, to win the media rights for television and digital broadcast of the Indian Premier League (IPL) till 2022 with its staggering consolidated bid of Rs.16,347.50 crore.

With media rights for the IPL broadcast now in its pocket, STAR India will be the platform for broadcast of all major cricketing events as it already has global media rights for all ICC events and the Asia Cup till 2033 and 2023 respectively. The cash-rich IPL was the lone major cricketing event not to be aired by STAR India until now. The STAR India broadcast deal will come into effect in 2018 when the previous 10-year-bid won by Sony in 2008 for Rs 8200 crore ends its course.

The TV and digital broadcast rights won by STAR India are for various segments – India, Middle East, Africa, Europe and America. It is expected that STAR India’s digital vertical HotStar would be used for live streaming of IPL matches in India.

The bidding of various media rights of the lucrative T20 cricketing event was held in Mumbai. The final figures of the bid were released on IPL’s official twitter handle.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_raw_html]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[/vc_raw_html][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Soon after being declared the winner STAR India chairman Uday Shankar said: “We believe the IPL is a very powerful property, and we believe there is lots more value that can be created for fans of cricket on digital and TV… We would remain committed to ensure that the growth of sports in this country continues to be driven by the power of cricket.”

A total of 24 companies, including Sony, STAR India, Airtel, Amazon, Times Internet, Facebook and Twitter, had picked up the Invitation to Tender (ITT) to bid for the media rights in the Indian subcontinent and global markets for the next five years. However, 10 of the 24 companies did not turn up for the bidding process. The ones to back out included the likes of Amazon, Twitter and Yahoo.

BCCI had shortlisted STAR India and Sony for broadcasting rights while Reliance Jio, Airtel, Times Internet and Facebook were to bid for digital rights. However, it was later declared that STAR had won both television and digital broadcast rights through a single consolidated bid of Rs 16,347.50 crore.

Interestingly, Sony’s individual bid for broadcast (TV rights) was pegged at Rs 11,050 crore, substantially higher that STAR’s quote of Rs 6,196 crore. However, bidding rules allowed for companies to form a consortium and if its consolidated global bid happened to be greater than the sum total parts of every individual bid then the consortium stood to emerge as the winner – something that happened in the case of STAR India.

With STAR India now gaining TV and digital broadcast rights of all major cricketing events, it is now certain that its competitors in the media industry would raise the monopoly bogey to attack the network. Only a week ago, DTH operator Dish TV had written a letter to the Union government seeking its intervention to stall the participation of STAR India in the IPL bidding process. In the letter, Dish TV CMD had said that an “absolute monopoly” would be created if STAR India were to win.

“The acquisition of the IPL telecast rights by STAR would lead to a situation where there will be an absolute monopoly thereby leading to dominance by STAR in the field of cricketing telecast rights…,” Dish TV had argued, adding that if such a situation were to emerge then STAR would compel TV channel distributers and ultimately the consumers to shell more money from their pockets.[/vc_column_text][/vc_column][/vc_row]

Cricket news

India beat Pakistan by 19 runs to win Asian Games cricket gold

India beat Pakistan by 19 runs in the Asian Games 2026 men’s cricket final to retain the gold medal in the competition.

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India defeated Pakistan by 19 runs in the men’s cricket final at the Asian Games 2026 on Saturday to retain the gold medal.

India posted 211 for six after being sent in to bat, before restricting Pakistan to 192 for six in their 20 overs. The victory gave India their second successive Asian Games gold medal in men’s cricket.

India post 211 in final

India’s batting was led by Abhishek Sharma, who scored 61 off 28 balls, while Tilak Varma contributed 51 off 22 balls.

The two batters provided the momentum as India reached 211 for six from their 20 overs.

India captain Shreyas Iyer had won the toss and elected to bat first in the final.

Pakistan fall 19 runs short

Pakistan’s chase was anchored by Hasan Nawaz, who made 96 from 51 balls. Saim Ayub added 29 from 22 balls, but Pakistan finished on 192 for six after 20 overs.

India’s Axar Patel and Washington Sundar each took two wickets as Pakistan fell short of the target.

The result secured the gold medal for India, while Pakistan finished with silver. Sri Lanka won the bronze medal after defeating Bangladesh in the bronze-medal match.

India retain Asian Games cricket title

The victory marked India’s second consecutive men’s cricket gold medal at the Asian Games. India had also won the men’s cricket gold at the Hangzhou edition.

India’s victory over Pakistan also completed a gold-medal double for the country in cricket at the 2026 Asian Games, after the women’s team won the women’s cricket final earlier in the competition.

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India News

MK Stalin attacks Vijay government over hindi signboard in Tamil Nadu

MK Stalin criticised the Tamil Nadu government over Hindi lettering on a State Highway signboard and warned the Vijay-led administration against interfering with the state’s two-language policy.

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MK Stalin

The use of Hindi on a highway signboard in Tamil Nadu has triggered a political row, with DMK chief MK Stalin criticising the Vijay-led Tamilaga Vettri Kazhagam (TVK) government over the issue.

The controversy centres on a State Highway signboard that displayed place names in Tamil, English and Hindi. The board was installed on the Alwarthirunagari-Valliyoor State Highway 93 route through Sathankulam in Thoothukudi district.

Stalin objected to the inclusion of Hindi, saying Tamil Nadu has long opposed what he described as attempts to impose Hindi and warning the state government against altering its established two-language policy.

He questioned whether the use of Hindi on the signboard represented the kind of change promised by the TVK government. Stalin also urged the administration not to interfere with Tamil Nadu’s language policy.

Hindi removed from signboard

Following the controversy, the Hindi lettering was removed from the signboard. The state government also suspended two officials from the Highways Department over the matter and initiated departmental action against them.

According to officials, the Assistant Divisional Engineer and Assistant Engineer associated with the project had failed to inform higher authorities about the inclusion of Hindi on the board.

The Tamil Nadu government has said that the use of Hindi on the State Highways Department signboard was against the state’s two-language policy and warned that strict action would be taken against officials violating the policy.

Stalin targets Vijay government

Stalin also stepped up his criticism of the TVK administration, describing it as a “Reels government” and alleging that it was responding to social media trends involving influencers from northern states.

His comments came amid a wider political debate in Tamil Nadu over the state’s established Tamil-English two-language policy and the use of Hindi in government-related signage.

The latest controversy has therefore brought the language policy issue back into focus, with the DMK questioning the TVK government’s handling of the Hindi signboard and the state administration taking action against the officials concerned.

MK Stalin has criticised the Vijay-led Tamil Nadu government over Hindi appearing on a State Highway signboard. The Hindi lettering was later removed, while two Highways Department officials were suspended and departmental action was initiated.

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Cricket news

Jasprit Bumrah becomes first Indian to play T20Is in 13 countries

Jasprit Bumrah became the first Indian to play T20I cricket in 13 different countries after featuring against Sri Lanka in Japan.

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Jasprit Bumrah

Jasprit Bumrah added another milestone to his international career on Thursday after taking the field for India against Sri Lanka in the Asian Games 2026 men’s cricket semifinal in Japan.

Bumrah’s appearance at Nishin made him the first Indian to play T20I cricket in 13 different countries, according to the report. He moved ahead of former India captains Virat Kohli and Rohit Sharma, along with Bhuvneshwar Kumar, who have each played T20Is in 12 countries.

Bumrah’s 13-country T20I record

Before playing in Japan, Bumrah had represented India in T20Is in 12 other countries — India, Australia, Bangladesh, England, Ireland, New Zealand, South Africa, Sri Lanka, the UAE, the United States, West Indies and Zimbabwe.

His appearance in Japan took the tally to 13. Kohli, Rohit and Bhuvneshwar had played in all of those countries except Japan, leaving Bumrah alone at the top of the list.

Kohli and Rohit cannot add to their totals as both have retired from T20I cricket, according to the source.

Bumrah shines against Sri Lanka

Bumrah also made an immediate impact in his first T20I appearance in Japan. He claimed two wickets in his opening over against Sri Lanka and finished with figures of 2/7 in two overs.

India went on to dismiss Sri Lanka for 45 in 9.5 overs and won the semifinal by 124 runs to book a place in the Asian Games 2026 men’s cricket final.

The result set up an India-Pakistan gold-medal clash, scheduled for October 3.

Jasprit Bumrah has become the first Indian to play T20I cricket in 13 different countries. His appearance against Sri Lanka in Japan took him past Virat Kohli, Rohit Sharma and Bhuvneshwar Kumar, who have played T20Is in 12 countries each.

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